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Fleet Mortgages

Full company profile

uuid000dhmw

Namestring
Fleet Mortgages
Legal namestring
Fleet Mortgages Limited
Company typeenum
Private
Founded yearint
2014
Descriptiontext

Fleet Mortgages is a UK specialist buy-to-let mortgage lender, founded in 2014 and headquartered in Fleet, Hampshire. The company underwrites and distributes BTL mortgage products across three core ranges — standard, limited company, and HMO/MUFB — exclusively through authorised brokers and intermediaries. It serves a broad landlord base with a pronounced tilt toward professional, portfolio-scale borrowers: 65% of business originates from landlords with four or more properties, 30% from those with 15+, and 78% of Q1 2026 applications came through limited company structures. Average loan size reached £210k in Q1 2026 against a national average rental yield of 8.1%.

The operating model combines a digital mortgage origination platform — including a 24-hour Decision in Principle review, a 6-working-day valuation turnaround, a self-serve intermediary portal, and a UK GDPR-compliant data environment — with a regional Business Development Manager network and dedicated Sales, Completions, and Mortgage Services teams. Revenue is generated primarily through net interest income on the loan book, supplemented by application fees (£199), fixed and percentage product fees, and product transfer activity. Procuration fees of 0.55% are paid to brokers (raised from 0.5% in January 2025), reflecting an intermediary-led acquisition model that aligns Fleet with the channel through which ~90% of UK mortgages are placed.

Since 2021 Fleet has operated as a wholly owned subsidiary of Starling Bank, the UK challenger bank, which provides capital, regulatory standing, and digital banking infrastructure. In 2026 the company appointed a new Managing Director (Nicola Richardson), reconstituted its Executive Committee with senior hires from Starling and OneSavings Bank, joined the Open Property Data Association, secured Green Home Finance Principles accreditation for its EPC A-C and Green Cashback products, and broadened underwriting criteria and product range to capture a wider share of the £42bn UK BTL market.

Short descriptiontext

Fleet Mortgages is a UK specialist buy-to-let mortgage lender, founded in 2014 and owned by Starling Bank, serving landlords exclusively through authorised brokers with standard, limited company, and HMO/MUFB product ranges.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersFleet, United Kingdom
HQ citystring
Fleet
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
buy-to-let mortgages, specialist mortgage lending, limited company lending, HMO mortgage finance, intermediary mortgage distribution
Industry2 codes
1Wholesale Mortgage Lending (Broker Channel)
CodeFSALACAAPrimaryYes
2Jumbo & Portfolio Wholesale Lending
CodeFSALACAFPrimaryNo
NAICS code1 code
  • Mortgage and Nonmortgage Loan Brokers522310
SIC code1 code
  • Mortgage Bankers & Loan Correspondents6162
Product category
Specialist Buy-to-Let Mortgage Lending
Social media profiles2 records
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model4 records
1Mortgage Interest Income
TypeSubscription Recurring
Description

Primary revenue stream generated through interest charged on buy-to-let mortgage lending across standard, limited company, and HMO/MUFB product ranges. Operates as a specialist mortgage lender with multiple fixed-rate products (2-year, 5-year, and 7-year fixes plus trackers).

fleetmortgages.co.uk
2Procuration Fee Income Recovery
TypeTransaction Fee
Description

Fleet pays 0.55% procuration fees on new business to broker partners (increased from 0.5% in January 2025), representing the cost of acquiring business through the intermediary channel. This is an expense rather than revenue but reflects the channel-driven acquisition model.

fleetmortgages.co.uk
3Mortgage Application Fees
TypeTransaction Fee
Description

£199 application fee per case, plus fixed fees (£999, £3,999) and percentage fees (3%) on various mortgage products.

fleetmortgages.co.uk
4Product Transfer Revenue
TypeSubscription Recurring
Description

Recurring revenue from existing customers through product transfer options, where borrowers can move to new deals without remortgaging with another lender.

fleetmortgages.co.uk
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Pricing details8 tiers
1Two-year fixed-rate 75% LTV HMO/MUFB product with 3% fee
ModelUnit PricingBilling cadenceMulti-year contract
Notes

Rates reduced by 20bps on 17 June 2026: non-EPC A-C variant dropped from 4.79% to 4.59%; EPC A-C variant dropped from 4.69% to 4.49%. 3% fee applies.

fleetmortgages.co.uk
2Five-year fixed-rate 75% LTV standard/limited company products
ModelUnit PricingBilling cadenceMulti-year contract
Notes

Rates reduced by 10bps on 17 June 2026: standard and limited company rates from 5.14% to 5.04%; EPC A-C variants from 5.04% to 4.94%. HMO/MUFB from 5.39% to 5.29%; EPC A-C HMO/MUFB from 5.29% to 5.19%. 3% fee, minimum £750.

fleetmortgages.co.uk
3Five-year fixed-rate zero-fee and fixed-fee options (75% LTV)
ModelUnit PricingBilling cadenceMulti-year contract
Notes

Zero-fee option at 5.89% or fixed £3,999 fee option at 5.59%. Available for both Standard and Limited Company ranges. £25,001 minimum loan; fixed-fee mortgage has £750k max loan size. Free valuation up to £500k. £199 application fee.

fleetmortgages.co.uk
4Two- and five-year EPC A-C products at 75% LTV with 3% fee
ModelUnit PricingBilling cadenceMulti-year contract
Notes

Two-year standard/limited company EPC A-C at 4.39%; five-year EPC A-C at 5.04%; HMO two-year EPC A-C at 4.69%; HMO five-year EPC A-C at 5.29%. Priced 10bps lower than equivalent standard products.

fleetmortgages.co.uk
5Five-year fixed 55% LTV standard/limited company
ModelUnit PricingBilling cadenceMulti-year contract
Notes

3% fee product cut to 4.59% from 4.64%; £999 fixed-fee product cut to 5.14% from 5.19%. £1,000 cashback offer available on 55% LTV products.

fleetmortgages.co.uk
665% LTV buy-to-let range (new launch)
ModelUnit PricingBilling cadenceMulti-year contract
Notes

5-year fixed rate at 4.89% with £1,499 fixed fee in standard and limited company ranges; rate cuts of up to 0.25% on 2-year products. Targeted at portfolio landlords.

theintermediary.co.uk
7Tracker mortgages (Standard/Limited Company and Green Tracker)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Standard/Limited Company Tracker at BBR plus 1.25%; Green Tracker (EPC C and above) at BBR plus 1.15%. No ERCs for flexibility.

fleetmortgages.co.uk
8Procuration fee for intermediaries
ModelOther
Notes

0.55% of new business paid to brokers (increased from 0.5% in January 2025).

fleetmortgages.co.uk
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Fleet Mortgages is a UK specialist buy-to-let mortgage lender offering fixed-rate and tracker BTL mortgage products across standard, limited company, and HMO/MUFB ranges, plus EPC A-C and Green Cashback product features. Products are sold exclusively through authorised brokers and intermediaries, supported by a dedicated Business Development Manager network, an online intermediary portal, and a Quick Decisioning Service providing 24-hour DIP reviews and 6-day valuations.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 9 values shown
  • Average rental yields of 8.1% nationally across England & Wales (Q1 2026)
+8 more records
Product and service9 records
1Standard buy-to-let mortgages
CategoryBuy-to-Let Mortgages
Description

Standard buy-to-let mortgage products for individual landlord borrowers, available in fixed-rate (2-year, 5-year, 7-year) and tracker formats, with multiple fee options (zero, fixed, percentage) and LTV tiers up to 75%.

2Limited company buy-to-let mortgages
CategoryBuy-to-Let Mortgages
Description

Buy-to-let mortgage products designed for borrowers operating through limited company (SPV) structures, offered at the same headline rates as the standard range to support tax-efficient landlord ownership.

3HMO/MUFB buy-to-let mortgages
CategorySpecialist Buy-to-Let Mortgages
Description

Specialist buy-to-let mortgages for Houses in Multiple Occupation (HMO) and Multi-Unit Freehold Blocks (MUFB), accommodating higher-yielding complex property types.

4EPC A-C buy-to-let products
CategoryGreen Buy-to-Let Mortgages
Description

Buy-to-let mortgage products priced 10bps below equivalent standard products for properties rated EPC A, B, or C, incentivising energy-efficient property investment; accredited under the Green Home Finance Principles (GHFP).

5Green Cashback product feature
CategoryGreen Buy-to-Let Mortgages
Description

A £1,000 cashback incentive attached to five- or seven-year fixed-rate BTL mortgages for landlord borrowers who improve the property's EPC rating to A, B, or C during the fixed-rate period, aligned to the Green Home Finance Principles (GHFP).

6Tracker buy-to-let mortgages
CategoryBuy-to-Let Mortgages
Description

Variable-rate buy-to-let mortgage products priced at Bank of England Base Rate plus a spread (Standard/Limited Company Tracker at BBR+1.25%; Green Tracker for EPC C and above at BBR+1.15%), with no early repayment charges for flexibility.

7Product transfers
CategoryBuy-to-Let Mortgage Servicing
Description

A service enabling existing Fleet Mortgages borrowers to switch to a new product deal without remortgaging with another lender, providing retention and recurring revenue.

865% LTV portfolio landlord range
CategoryBuy-to-Let Mortgages
Description

Buy-to-let mortgage products at the 65% loan-to-value tier targeting portfolio landlords with four or more properties, including 5-year fixed rates and rate cuts of up to 0.25% on selected 2-year products.

9Zero-fee and fixed-fee five-year fixed-rate products
CategoryBuy-to-Let Mortgages
Description

Reintroduced five-year fixed-rate buy-to-let products at 75% LTV with zero-fee and £3,999 fixed-fee options across Standard and Limited Company ranges, with a £25,001 minimum loan and free valuation up to £500k.

Scale indicator10 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierCore - Industry Body Membership To Advance Property Data Reform And Improve Mortgage Origination Efficiency.TypeStrategic or Co-development PartnerAnnounced on2026-05-28
Description

Fleet Mortgages joined the Open Property Data Association (OPDA) in May/June 2026 as part of lender-backed industry efforts to modernise UK homebuying through standardised property data sharing. OPDA's Smart Property Data Trust Framework aims to address inefficiencies where fragmented systems result in repeated collection and verification of the same information. Toni Coulson, Data Insights Director for Fleet Mortgages, represents Fleet in the OPDA, citing alignment with Fleet's investment in technology and data capabilities.

Strategic tierMinor - Debt Advice Referral Partnership For Customers In Financial Difficulty.TypeImplementation/ SI/ Consulting Partner
Description

Fleet Mortgages has partnered with PayPlan, a national free debt advice provider, to support customers experiencing financial difficulties. PayPlan specialists review customer circumstances and help create repayment plans with creditors. Customers can access free, independent help online or by calling 0800 280 2816.

Strategic tierMinor - Major Intermediary Partner Providing Positive Endorsement Of Fleet'S Procuration Fee Increase.TypeChannel Partner/ Reseller/ Distributor
Description

Phil Rickards, Chairman at London & Country Mortgages (L&C), publicly endorsed Fleet Mortgages' January 2025 procuration fee increase from 0.5% to 0.55%, noting that nearly 90% of all mortgage business is now transacted via an intermediary and praising Fleet's commitment to the specialist lending sector. L&C operates as one of Fleet's key intermediary distribution partners.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Specialist UK mortgage lender (part of Charter Savings Bank) with significant BTL, bridging and specialist residential product ranges sold through intermediaries. Directly comparable in intermediary-led specialist lending model.

TypeDirect peer
Description

UK challenger bank with a substantial specialist buy-to-let mortgage business distributed through intermediaries, including portfolio landlord and limited company ranges. Closely comparable in business model, channel, and customer mix to Fleet.

TypeEmerging player
Description

UK specialist lender offering BTL, bridging, and complex residential mortgages through intermediaries, with overlap in complex BTL and HMO/MUFB cases but a wider product portfolio.

TypeDirect peer
Description

One of the largest UK specialist BTL mortgage lenders, offering a broad range of products via intermediaries with a similar focus on portfolio landlords and limited company borrowers. Directly competes with Fleet in the specialist BTL space.

TypeEmerging player
Description

UK peer-to-peer / specialist BTL mortgage platform focusing on portfolio landlords, distributing through select intermediary partners. Comparable in target customer but uses a different capital/funding model.

TypeBroad incumbent
Description

UK digital challenger bank with a specialist mortgage offering, including BTL, and a tech-led proposition. Comparable as a digital specialist lender but with broader retail banking aspirations.

TypeBroad incumbent
Description

UK specialist lender group with substantial buy-to-let and bridging books via Kent Reliance and InterBay, distributing through intermediaries. Comparable specialist BTL franchise with broader buy-to-let, bridging and residential exposure.

TypeDirect peer
Description

UK specialist residential and buy-to-let mortgage lender distributing exclusively through intermediaries, with focus on portfolio and limited company BTL. Closely comparable in target customer, channel and product set.

TypeDirect peer
Description

UK specialist buy-to-let and residential mortgage lender serving the intermediary channel, with focus on complex BTL cases including HMO, limited company and portfolio landlords. Direct competitor in specialist BTL niche.

TypeBroad incumbent
Description

One of the largest UK BTL mortgage distributors, owned by Lloyds, serving intermediaries with a full standard and limited company BTL range. Comparable in product/channel but with the scale of a major high-street group.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat7 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Fleet Mortgages

Specialist Buy-to-Let Mortgage Lendingfleetmortgages.co.uk

Fleet Mortgages is a UK specialist buy-to-let mortgage lender, founded in 2014 and owned by Starling Bank, serving landlords exclusively through authorised brokers with standard, limited company, and HMO/MUFB product ranges.

What Fleet Mortgages does

Fleet Mortgages is a UK specialist buy-to-let mortgage lender, founded in 2014 and headquartered in Fleet, Hampshire. The company underwrites and distributes BTL mortgage products across three core ranges — standard, limited company, and HMO/MUFB — exclusively through authorised brokers and intermediaries. It serves a broad landlord base with a pronounced tilt toward professional, portfolio-scale borrowers: 65% of business originates from landlords with four or more properties, 30% from those with 15+, and 78% of Q1 2026 applications came through limited company structures. Average loan size reached £210k in Q1 2026 against a national average rental yield of 8.1%.

The operating model combines a digital mortgage origination platform — including a 24-hour Decision in Principle review, a 6-working-day valuation turnaround, a self-serve intermediary portal, and a UK GDPR-compliant data environment — with a regional Business Development Manager network and dedicated Sales, Completions, and Mortgage Services teams. Revenue is generated primarily through net interest income on the loan book, supplemented by application fees (£199), fixed and percentage product fees, and product transfer activity. Procuration fees of 0.55% are paid to brokers (raised from 0.5% in January 2025), reflecting an intermediary-led acquisition model that aligns Fleet with the channel through which ~90% of UK mortgages are placed.

Since 2021 Fleet has operated as a wholly owned subsidiary of Starling Bank, the UK challenger bank, which provides capital, regulatory standing, and digital banking infrastructure. In 2026 the company appointed a new Managing Director (Nicola Richardson), reconstituted its Executive Committee with senior hires from Starling and OneSavings Bank, joined the Open Property Data Association, secured Green Home Finance Principles accreditation for its EPC A-C and Green Cashback products, and broadened underwriting criteria and product range to capture a wider share of the £42bn UK BTL market.

Fleet Mortgages firmographics

Firmographics
Name
Fleet Mortgages
Legal name
Fleet Mortgages Limited
Website
https://www.fleetmortgages.co.uk
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
101–250 employees
Short description
Fleet Mortgages is a UK specialist buy-to-let mortgage lender, founded in 2014 and owned by Starling Bank, serving landlords exclusively through authorised brokers with standard, limited company, and HMO/MUFB product ranges.
Ownership category
akta.pro rank

Fleet Mortgages industry classification

Industry
Product category
Specialist Buy-to-Let Mortgage Lending
NAICS
Mortgage and Nonmortgage Loan Brokers (522310)
SIC
Mortgage Bankers & Loan Correspondents (6162)
akta.pro primary industry
Wholesale Mortgage Lending (Broker Channel) (FSALACAA)
akta.pro secondary industry
Jumbo & Portfolio Wholesale Lending (FSALACAF)

Keywords

  • Buy-to-let mortgages
  • Specialist mortgage lending
  • Limited company lending
  • HMO mortgage finance
  • Intermediary mortgage distribution

Where Fleet Mortgages is headquartered

Location

Headquarters

HQ city
Fleet
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Fleet Mortgages business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

  1. Mortgage Interest Income: Primary revenue stream generated through interest charged on buy-to-let mortgage lending across standard, limited company, and HMO/MUFB product ranges. Operates as a specialist mortgage lender with multiple fixed-rate products (2-year, 5-year, and 7-year fixes plus trackers).
  2. Procuration Fee Income Recovery: Fleet pays 0.55% procuration fees on new business to broker partners (increased from 0.5% in January 2025), representing the cost of acquiring business through the intermediary channel. This is an expense rather than revenue but reflects the channel-driven acquisition model.
  3. Mortgage Application Fees: £199 application fee per case, plus fixed fees (£999, £3,999) and percentage fees (3%) on various mortgage products.
  4. Product Transfer Revenue: Recurring revenue from existing customers through product transfer options, where borrowers can move to new deals without remortgaging with another lender.

Pricing tiers

ModelBillingPrice
Unit PricingMulti-year contractTwo-year fixed-rate 75% LTV HMO/MUFB product with 3% fee
Unit PricingMulti-year contractFive-year fixed-rate 75% LTV standard/limited company products
Unit PricingMulti-year contractFive-year fixed-rate zero-fee and fixed-fee options (75% LTV)
Unit PricingMulti-year contractTwo- and five-year EPC A-C products at 75% LTV with 3% fee
Unit PricingMulti-year contractFive-year fixed 55% LTV standard/limited company
Unit PricingMulti-year contract65% LTV buy-to-let range (new launch)
Unit PricingPay-as-you-goTracker mortgages (Standard/Limited Company and Green Tracker)
Other—Procuration fee for intermediaries

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Fleet Mortgages product offering

Product offering

Core offering

Fleet Mortgages is a UK specialist buy-to-let mortgage lender offering fixed-rate and tracker BTL mortgage products across standard, limited company, and HMO/MUFB ranges, plus EPC A-C and Green Cashback product features. Products are sold exclusively through authorised brokers and intermediaries, supported by a dedicated Business Development Manager network, an online intermediary portal, and a Quick Decisioning Service providing 24-hour DIP reviews and 6-day valuations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Standard buy-to-let mortgages Standard buy-to-let mortgage products for individual landlord borrowers, available in fixed-rate (2-year, 5-year, 7-year) and tracker formats, with multiple fee options (zero, fixed, percentage) and LTV tiers up to 75%.
  • Limited company buy-to-let mortgages Buy-to-let mortgage products designed for borrowers operating through limited company (SPV) structures, offered at the same headline rates as the standard range to support tax-efficient landlord ownership.
  • HMO/MUFB buy-to-let mortgages Specialist buy-to-let mortgages for Houses in Multiple Occupation (HMO) and Multi-Unit Freehold Blocks (MUFB), accommodating higher-yielding complex property types.
  • EPC A-C buy-to-let products Buy-to-let mortgage products priced 10bps below equivalent standard products for properties rated EPC A, B, or C, incentivising energy-efficient property investment; accredited under the Green Home Finance Principles (GHFP).
  • Green Cashback product feature A £1,000 cashback incentive attached to five- or seven-year fixed-rate BTL mortgages for landlord borrowers who improve the property's EPC rating to A, B, or C during the fixed-rate period, aligned to the Green Home Finance Principles (GHFP).
  • Tracker buy-to-let mortgages Variable-rate buy-to-let mortgage products priced at Bank of England Base Rate plus a spread (Standard/Limited Company Tracker at BBR+1.25%; Green Tracker for EPC C and above at BBR+1.15%), with no early repayment charges for flexibility.
  • Product transfers A service enabling existing Fleet Mortgages borrowers to switch to a new product deal without remortgaging with another lender, providing retention and recurring revenue.
  • 65% LTV portfolio landlord range Buy-to-let mortgage products at the 65% loan-to-value tier targeting portfolio landlords with four or more properties, including 5-year fixed rates and rate cuts of up to 0.25% on selected 2-year products.
  • Zero-fee and fixed-fee five-year fixed-rate products Reintroduced five-year fixed-rate buy-to-let products at 75% LTV with zero-fee and £3,999 fixed-fee options across Standard and Limited Company ranges, with a £25,001 minimum loan and free valuation up to £500k.

Quantifiable outcome

  • Average rental yields of 8.1% nationally across England & Wales (Q1 2026)
  • +8 more outcomes

Companies that use Fleet Mortgages

Customer profile

Segments5 records

Ideal customer profiles3 records

Fleet Mortgages technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Fleet Mortgages partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core - industry body membership to advance property data reform and improve mortgage origination efficiency., minor - debt advice referral partnership for customers in financial difficulty. and minor - major intermediary partner providing positive endorsement of fleet's procuration fee increase..

  • Open Property Data Association (OPDA)core - industry body membership to advance property data reform and improve mortgage origination efficiency.Strategic or Co-development Partner · 28 May 2026Fleet Mortgages joined the Open Property Data Association (OPDA) in May/June 2026 as part of lender-backed industry efforts to modernise UK homebuying through standardised property data sharing. OPDA's Smart Property Data Trust Framework aims to address inefficiencies where fragmented systems result in repeated collection and verification of the same information. Toni Coulson, Data Insights Director for Fleet Mortgages, represents Fleet in the OPDA, citing alignment with Fleet's investment in technology and data capabilities.
  • PayPlanminor - debt advice referral partnership for customers in financial difficulty.Implementation/ SI/ Consulting PartnerFleet Mortgages has partnered with PayPlan, a national free debt advice provider, to support customers experiencing financial difficulties. PayPlan specialists review customer circumstances and help create repayment plans with creditors. Customers can access free, independent help online or by calling 0800 280 2816.
  • London & Country Mortgages (L&C)minor - major intermediary partner providing positive endorsement of fleet's procuration fee increase.Channel Partner/ Reseller/ DistributorPhil Rickards, Chairman at London & Country Mortgages (L&C), publicly endorsed Fleet Mortgages' January 2025 procuration fee increase from 0.5% to 0.55%, noting that nearly 90% of all mortgage business is now transacted via an intermediary and praising Fleet's commitment to the specialist lending sector. L&C operates as one of Fleet's key intermediary distribution partners.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Fleet Mortgages competitors and assessment

Company assessment

Direct peers

  • Precise Mortgages: Specialist UK mortgage lender (part of Charter Savings Bank) with significant BTL, bridging and specialist residential product ranges sold through intermediaries. Directly comparable in intermediary-led specialist lending model.
  • Aldermore Bank: UK challenger bank with a substantial specialist buy-to-let mortgage business distributed through intermediaries, including portfolio landlord and limited company ranges. Closely comparable in business model, channel, and customer mix to Fleet.
  • Paragon Bank: One of the largest UK specialist BTL mortgage lenders, offering a broad range of products via intermediaries with a similar focus on portfolio landlords and limited company borrowers. Directly competes with Fleet in the specialist BTL space.
  • Foundation Home Loans: UK specialist residential and buy-to-let mortgage lender distributing exclusively through intermediaries, with focus on portfolio and limited company BTL. Closely comparable in target customer, channel and product set.
  • Keystone Property Finance: UK specialist buy-to-let and residential mortgage lender serving the intermediary channel, with focus on complex BTL cases including HMO, limited company and portfolio landlords. Direct competitor in specialist BTL niche.

Emerging players

  • Together Money: UK specialist lender offering BTL, bridging, and complex residential mortgages through intermediaries, with overlap in complex BTL and HMO/MUFB cases but a wider product portfolio.
  • Landbay: UK peer-to-peer / specialist BTL mortgage platform focusing on portfolio landlords, distributing through select intermediary partners. Comparable in target customer but uses a different capital/funding model.

Broad incumbents

  • Atom Bank: UK digital challenger bank with a specialist mortgage offering, including BTL, and a tech-led proposition. Comparable as a digital specialist lender but with broader retail banking aspirations.
  • OSB Group (OneSavings Bank / Kent Reliance): UK specialist lender group with substantial buy-to-let and bridging books via Kent Reliance and InterBay, distributing through intermediaries. Comparable specialist BTL franchise with broader buy-to-let, bridging and residential exposure.
  • BM Solutions (Lloyds Banking Group): One of the largest UK BTL mortgage distributors, owned by Lloyds, serving intermediaries with a full standard and limited company BTL range. Comparable in product/channel but with the scale of a major high-street group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

Fleet Mortgages social profiles

Digital presence

Fleet Mortgages financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fleet Mortgages leadership team

Management profile

Number of profiles

Profiles12 records

Fleet Mortgages funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fleet Mortgages M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleet Mortgages

What does Fleet Mortgages do?

Fleet Mortgages is a UK specialist buy-to-let mortgage lender offering fixed-rate and tracker BTL mortgage products across standard, limited company, and HMO/MUFB ranges, plus EPC A-C and Green Cashback product features. Products are sold exclusively through authorised brokers and intermediaries, supported by a dedicated Business Development Manager network, an online intermediary portal, and a Quick Decisioning Service providing 24-hour DIP reviews and 6-day valuations.

Is Fleet Mortgages a public or private company?

Fleet Mortgages is a private company. It is classified as corporate owned and is currently operating.

When was Fleet Mortgages founded?

Fleet Mortgages was founded in 2014. It employs 101 to 250 people.

Where is Fleet Mortgages based?

Fleet Mortgages is headquartered in Fleet, United Kingdom, in the Europe region.

How does Fleet Mortgages make money?

Four revenue lines are on record. Mortgage Interest Income is the primary driver. The others are procuration Fee Income Recovery, mortgage Application Fees and product Transfer Revenue.

Who are Fleet Mortgages's main competitors?

Direct peers on record are Precise Mortgages, Aldermore Bank, Paragon Bank, Foundation Home Loans and Keystone Property Finance. Emerging players are Together Money and Landbay. Broad incumbents are Atom Bank, OSB Group (OneSavings Bank / Kent Reliance) and BM Solutions (Lloyds Banking Group).

Does Fleet Mortgages have an API?

No public API is recorded for Fleet Mortgages.

What industry is Fleet Mortgages in?

Fleet Mortgages's product category is Specialist Buy-to-Let Mortgage Lending. Its primary akta.pro industry code is FSALACAA, Wholesale Mortgage Lending (Broker Channel), with a secondary code of FSALACAF, Jumbo & Portfolio Wholesale Lending. Its NAICS code is 522310 and its SIC code is 6162.

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InsidermediaStarling-owned buy-to-let mortgage lender sees revenues surgeFleet Mortgages, a Hampshire-based buy-to-let mortgage lender owned by Starling Bank, reported revenues of £44.7m for the 12 months ended 31 March 2026, up 17 per cent year-on-year, while operating profit rose 12 per cent to £13.1m. The growth was driven by mortgaged advances of just under £1bn and loans under management expanding to £4.5bn. The company stated it remains committed to being a lender of choice in the specialist buy-to-let segment, with directors confident its market positioning will support continued growth in lending volumes.IBS IntelligenceFleet Mortgages joins OPDA to advance UK property data reformFleet Mortgages has joined the Open Property Data Association (OPDA) as part of lender-backed industry efforts to modernise the UK homebuying process through standardised property data sharing. The buy-to-let lender, owned by Starling Bank, says the move aligns with its investment in technology and data capabilities aimed at improving services for brokers and customers. OPDA's Smart Property Data Trust Framework aims to address inefficiencies in the UK property market where fragmented systems often result in repeated collection and verification of the same information.FinTech FuturesDavid Sproul to end tenure as Starling Group chairDavid Sproul has announced his intention to step down as chair of Starling Group later this year after five years in the role. During his tenure since October 2021, he led the acquisitions of accounting platform Ember and buy-to-let mortgage group Fleet Mortgages, and oversaw the creation of the group's SaaS banking platform Engine by Starling, which has secured international contracts with banks including SBS Bank, Tangerine Bank, and Salt Bank. Sproul will remain in his position until a successor is appointed, with the search being led by senior independent director Tracy Clarke.The IntermediaryFleet Mortgages launches 65% LTV range and cuts rates on selected productsFleet Mortgages has launched a new range of 65% loan-to-value buy-to-let mortgage products and reduced rates on selected 2-year fixed-rate products at 75% LTV across its standard, limited company, HMO, and MUFB ranges. The new offerings include a 5-year fixed rate at 4.89% with a £1,499 fixed fee in the standard and limited company ranges, alongside rate cuts of up to 0.25% on 2-year products. The products are targeted at portfolio landlords seeking to refinance or support further property purchases.MortgagestrategyStarling Bank buys Fleet MortgagesStarling Bank has acquired Fleet Mortgages for £50m in cash plus a share deal, positioning itself as the sole funder for Fleet's buy-to-let mortgage business. This strategic move allows Starling to enter the mortgage asset class while retaining Fleet's existing brand and management team. The acquisition follows recent funding from Goldman Sachs and aligns with Starling's broader growth strategy towards a potential IPO.