Africa Israel

What Africa Israel does

Africa Israel Investments Ltd. is an Israel-based international holding and investments group, structured as a private for-profit entity and headquartered in Yehud. Per the firmographic record, the company traces its origins to 1934 and operates with a workforce of 251-500 employees, indicating an established mid-sized holding company posture rather than an early-stage venture.

The group's stated role is that of an investor and holding company operating across international markets, with its official web presence at afigroup-global.com. Leadership is centered on a Chief Executive Officer designation, currently held by Abraham Noach Novogrecki, consistent with a centralized governance model typical of diversified investment groups.

No information was disclosed in the input regarding Africa Israel's specific portfolio composition, sector focus, geographic exposure beyond the Israeli headquarters, revenue mechanics, deal cadence, or active strategic transactions. Notably, a substantial portion of the source material appended to the company profile instead describes Hondatoto, an Indonesian-language online lottery (togel) platform claiming affiliation with the World Lottery Association; based on content and address mismatch (Padang, Indonesia vs. Yehud, Israel), this material appears unrelated to Africa Israel and has been excluded from substantive attribution. The financial figures attached to the profile (on the order of hundreds of trillions in revenue) are dimensionally inconsistent with a 251-500-employee Israeli holding group and have likewise been treated as not attributable to Africa Israel. <parameter name="company_description">Africa Israel Investments Ltd. is an Israel-based international holding and investments group, structured as a private for-profit entity and headquartered in Yehud. Per the firmographic record, the company traces its origins to 1934 and operates with a workforce of 251-500 employees, indicating an established mid-sized holding company posture rather than an early-stage venture.

The group's stated role is that of an investor and holding company operating across international markets, with its official web presence at afigroup-global.com. Leadership is centered on a Chief Executive Officer designation, currently held by Abraham Noach Novogrecki, consistent with a centralized governance model typical of diversified investment groups.

No information was disclosed in the input regarding Africa Israel's specific portfolio composition, sector focus, geographic exposure beyond the Israeli headquarters, revenue mechanics, deal cadence, or active strategic transactions. Notably, a substantial portion of the source material appended to the company profile instead describes Hondatoto, an Indonesian-language online lottery (togel) platform claiming affiliation with the World Lottery Association; based on content and address mismatch (Padang, Indonesia vs. Yehud, Israel), this material appears unrelated to Africa Israel and has been excluded from substantive attribution. The financial figures attached to the profile (on the order of hundreds of trillions in revenue) are dimensionally inconsistent with a 251-500-employee Israeli holding group and have likewise been treated as not attributable to Africa Israel.

Name

Africa Israel

Legal name

Legal name not disclosed in source data

Website

https://afigroup-global.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Short description

Africa Israel Investments Ltd. is a privately held Israeli international holding and investments group, headquartered in Yehud and founded in 1934, operating with 251-500 employees under CEO Abraham Noach Novogrocki.

Ownership category

akta.pro rank

Product category

Diversified Investment Holdings

NAICS

Offices of Other Holding Companies (551112), Management of Companies and Enterprises (55)

SIC

International Affairs (9721)

akta.pro primary industry

Multi-Sector / Generalist Growth Equity (FSANACAO)

Keywords

• Investment holdings
• Holding company
• Diversified investments
• International investments
• Real estate investment

Headquarters

HQ city

Yehud

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Lottery/Togel Betting: Platform enables users to place bets on various lottery markets (82 available markets). Revenue generated from betting transactions and lottery participation fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Africa Israel Investments Ltd. is an international holding and investments group founded in 1934 and headquartered in Yehud, Israel. The group operates as a diversified holding entity managing investments across multiple sectors. With 251-500 employees, it functions as a parent entity overseeing a portfolio of businesses and assets.

Product overview

Hondatoto is a single unified online lottery (togel) gambling platform. The platform serves as a licensed lottery agent offering access to 82 different lottery markets worldwide. Key features include round-the-clock availability, live chat operator support, and World Lottery Association (WLA) certification claims. The platform operates a mobile application and provides customer support in Indonesian language.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Holdings Portfolio

Quantifiable outcome

• 24/7 customer service availability with human operators

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• World Lottery Association (WLA)coreStrategic or Co-development PartnerHondatoto maintains official collaboration with World Lottery Association (WLA), the global lottery federation. This partnership provides international legitimacy, regulatory compliance certification, and ensures all 82 lottery markets offered are sanctioned by the world lottery body. WLA certification serves as the primary trust and regulatory moat for the platform.

Scale indicators2 records

Recent moves1 record

Broad incumbents

• Wendel SE: European-listed investment holding firm operating as a long-term shareholder in operating companies — a useful reference point for how a mid-sized, internationally active holding group benchmarks on capital allocation.
• Exor N.V. Dutch-headquartered international holding company investing across industries for the long term, structurally analogous to a private Israeli holding/investments group of comparable scale.
• Investor AB: Swedish global investment holding company with a multi-decade, multi-sector strategy that exemplifies the long-life, internationally diversified holdings model the subject company claims to operate.
• Sofina SA: Belgian investment holding company focused on long-term partnerships in growth and venture-stage assets across regions, matching the international multi-strategy label the subject uses for itself.

Direct peers

• IDB Holdings: Long-standing Israeli holding company that controls a portfolio of domestic and international operating companies, comparable in corporate form and investment-company profile to the subject.
• Elbit Imaging: Israel-based holding and investments group active in real estate, hospitality and ventures; comparable in scale, listed-equity structure, and mixed-strategy investment focus.
• Discount Investment Corporation: Israel-listed investment holding company managing equity stakes in operating businesses, providing a clean comparison point for capital-allocation governance and disclosure norms of a small-cap Israeli holding group.
• Delek Group: Israeli holding company with a diversified portfolio of operating subsidiaries and investments, structurally and geographically the most direct peer to a Yehud-headquartered international holding/investments group.

Others

• Africa Israel Residences: Domestic Israel operating subsidiary historically associated with the same ownership network; included here as the in-group operating counterparty relevant to anyone tracing portfolio exposure under the Africa Israel brand.

Emerging players

• Brait SE: Multi-jurisdiction investment holding company operating a concentrated consumer/retail portfolio, illustrative of the smaller-cap, internationally diversified holding peer set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africa Israel