Future Foods

What Future Foods does

Future Foods is a virtual restaurant brand platform that matches brick-and-mortar food operators (restaurants, ghost kitchens, cafes, caterers, bars, food trucks) with delivery-only virtual brand concepts they can operate from existing kitchens. Founded in 2019 and operated under the legal entity Kitchen Concepts LLC, the company maintains a curated portfolio of 12+ registered virtual brands spanning breakfast (Sunny & Fine's, Daydream Breakfast Burritos, Breakfast Beauties, Brekkie Bagels), Italian (Pasta Glory, Brooklyn Calzones), Mexican (Birria Hands), Mediterranean (Mediterranea, Saint Pita), Indian (Blue Earth Indian), BBQ (Luv Que), and salads (Salads Here). Across the portfolio, Future Foods reports 11M+ orders completed, 2,000+ restaurant partners, and 1,000+ cities served in the US, with UK operations launched in 2024.

The core service combines brand IP, delivery platform integration, and operational support. The on-brand process follows three steps: Brand Match Discovery (evaluating kitchen inventory, location, and competition to recommend optimal brand fits), Connect & Prep (handling storefront integration on top delivery apps plus staff training and ingredient sourcing), and Ongoing Support (dedicated account managers, performance monitoring, and marketing campaigns). Underlying technology is provided by Otter (operated by affiliated entity Restaurant Technology Solutions, LLC), an order aggregation platform that consolidates orders from Uber Eats, DoorDash, Grubhub, Deliveroo, JustEat, and SkipTheDishes into a single dashboard with Kitchen Display System (KDS) integration.

The business model is a hybrid subscription-plus-marketing services structure. In the US, partners pay a $100 one-time onboarding fee plus $24.99 per week for hardware and software access, with marketing fees calculated at 5% of COGS. In the UK, pricing is £12.49 per week plus VAT. Future Foods invests up to 20% of GMV into advertising and promotion on behalf of partner brands (reportedly four times industry average). The company has no publicly disclosed revenue, funding rounds, or headcount data; ownership is private with no parent company, and no external institutional investors are mentioned. Distribution is entirely through third-party delivery platforms (Uber Eats, DoorDash, Grubhub in US; Deliveroo, Uber Eats, JustEat in UK; SkipTheDishes in Canada), with no direct-to-consumer ordering channel.

Name

Future Foods

Legal name

Kitchen Concepts LLC

Website

https://futurefoods.io

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Future Foods operates a virtual restaurant brand platform that matches brick-and-mortar restaurants, ghost kitchens, and other food operators with delivery-only virtual brand concepts they can run from existing kitchens, operating a portfolio of 12+ brands across the US and UK.

Ownership category

akta.pro rank

Product category

Virtual Restaurant Brands

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Virtual restaurant brands
• Food delivery services
• Ghost kitchen operations
• Restaurant revenue growth
• Delivery platform integration

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Virtual Brand Partnership Fees: Future Foods charges restaurants a weekly fee for the hardware and software that power their virtual brands. In the US: $24.99/week plus a one-time $100 onboarding fee. In the UK: £12.49/week + VAT. The company also provides marketing support and platform integration as part of the service. There is no contract required and partners can opt out at any time.
2. Marketing Services: Future Foods invests up to 20% of gross merchandise value (GMV) into advertising and promotional activities for partner brands, including featured placement on delivery apps, digital ad campaigns, and brand photography. This is a cost-recovery model where marketing fees are based on an industry-standard 5% of COGS.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Future Foods operates a virtual restaurant brand platform that licenses a curated portfolio of 12+ delivery-only brands (e.g., Sunny & Fine's breakfast burritos, Brooklyn Calzones, Pasta Glory, Birria Hands, Daydream Breakfast Burritos, Luv Que BBQ) to existing brick-and-mortar restaurants. The company matches each partner restaurant with a brand based on inventory, location, and competition; sets up storefronts on Uber Eats, DoorDash, Grubhub, Deliveroo, JustEat, and SkipTheDishes; and provides marketing investment, dedicated account management, and Otter order-aggregation software.

Product overview

Future Foods operates as a virtual restaurant brand platform that matches brick-and-mortar restaurants with delivery-only virtual brands they can operate from their existing kitchens. The platform offers a curated portfolio of 12+ virtual restaurant sub-brands including Brooklyn Calzones, Pasta Glory, Sunny & Fine's, Daydream Breakfast Burritos, Breakfast Beauties, Brekkie Bagels, Birria Hands, Mediterranea Rice Bowls, Blue Earth Indian, and Luv Que covering cuisines from Italian and Mexican to Mediterranean, Indian, and BBQ. The core service consists of brand matching (evaluating kitchen capabilities to recommend optimal brand fits), setup and integration (handling delivery app storefront creation across Uber Eats, DoorDash, Grubhub, Deliveroo, and JustEat), and ongoing support (dedicated account managers and performance monitoring). The platform includes a free Revenue Calculator tool to project earnings potential. Future Foods invests heavily in marketing for partners (up to 20% of GMV) and provides Otter order aggregation software for managing multi-platform orders. Pricing is performance-based with a one-time $100 onboarding fee plus $24.99/week in the US (£12.49/week + VAT in UK).

Differentiator

Problem solved

Functional benefit

Brands

• Sunny & Fine's: Breakfast burrito delivery brand launched in 2019, offering simple breakfast burritos with bacon, sausage, and build-your-own options
• Pasta Glory
• Brooklyn Calzones
• Breakfast Beauties
• Brekkie Bagels
• Birria Hands
• Mediterranea Rice Bowls
• Daydream Breakfast Burritos
• Luv Que
• Blue Earth Indian
• Salads Here

Products and services

• Virtual Restaurant Brands (Core Service) Curated selection of delivery-only virtual restaurant brands that Future Foods matches to partner restaurants' existing kitchens, enabling partners to run additional digital storefronts on Uber Eats, DoorDash, Grubhub, Deliveroo, JustEat, and SkipTheDishes without opening new physical locations. Targeted at brick-and-mortar restaurant operators, ghost kitchens, cafés, caterers, bars, and food trucks.
• Sunny & Fine's Breakfast burrito virtual brand offering simple comfort food with bacon, sausage, and build-your-own options; positioned as a nationwide breakfast delivery favorite.
• Brooklyn Calzones Savory stuffed calzone virtual brand with build-your-own options and classic sides like garlic knots and mozzarella sticks; has generated over 600,000 orders.
• Pasta Glory Italian pasta virtual brand featuring timeless dishes such as Fettuccine Alfredo and Penne Alla Vodka, targeting delivery customers seeking comforting meals.
• Daydream Breakfast Burritos Breakfast burrito virtual brand packed with fluffy eggs and hearty fillings including carne asada, bacon, peppers, and breakfast potatoes; has completed over 344,000 orders.
• Breakfast Beauties Breakfast sandwich virtual brand featuring favorites such as bacon, egg and cheese sandwiches positioned for quick grab-and-go delivery orders.
• Brekkie Bagels Breakfast bagel sandwich virtual brand ranging from classic egg and cheese options to pizza bagels and cucumber salads.
• Birria Hands Bold Mexican virtual brand featuring chicken birria tacos, cheese quesadillas, and birria fries for delivery.
• Mediterranea Rice Bowls Mediterranean virtual brand offering simple, high-quality ingredient meals with chicken shawarma, kebab bowls, and combo options.
• Blue Earth Indian Indian cuisine virtual brand offering traditional Indian dishes prepared in partner restaurant kitchens for delivery.
• Luv Que Turnkey BBQ virtual brand using proprietary fresh-frozen products from Chef Essi Tadrus (award-winning BBQ master with 20 years of experience). Menu features Mac & Cheese, Pulled Pork, and Jalapeño Cheddar Sausage.

Quantifiable outcome

• 11M+ orders completed across portfolio
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Otter (Restaurant Technology Solutions, LLC)coreTechnology or IntegrationOtter is an order aggregation software that consolidates orders from multiple delivery platforms into a single tablet and dashboard. Restaurant Technology Solutions, LLC operates Otter as an affiliate of Kitchen Concepts LLC. Future Foods partners use Otter to manage orders from all delivery apps efficiently, with Kitchen Display System (KDS) integration for streamlined operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kitchen United: Kitchen United operates multi-brand ghost kitchens and partners with national virtual brand operators. It overlaps Future Foods both on the multi-brand model and on serving restaurant operators looking to plug into delivery demand.
• C3 (Creating Culinary Communities): C3 operates a near-identical model: proprietary virtual restaurant brands deployed inside partner restaurant kitchens and sold on third-party delivery apps. Both companies compete for the same SMB restaurant operator segment with the same brand-licensing and delivery-aggregation playbook.
• CloudKitchens: CloudKitchens (founded by Travis Kalanick) provides delivery-only kitchens and partners with virtual brand operators to deploy concepts at scale. Both Future Foods and CloudKitchens target restaurant operators optimizing for delivery-channel revenue.
• Reef Technology: Reef converts urban parking and real estate into ghost kitchens and food delivery hubs. It serves the same operator-and-delivery ecosystem and competes with Future Foods for placement and brand partnerships on delivery-app storefronts.
• Farmer's Fridge: Farmer's Fridge runs proprietary delivery- and grab-and-go-only food brands distributed through kiosks and delivery. Like Future Foods, it builds its own brand portfolio and distributes through third-party retail/delivery infrastructure rather than traditional dine-in.
• Virtual Dining Concepts (VDC): VDC operates celebrity and influencer-backed virtual brands (notably MrBeast Burger, P. Daddy's, Mariah's Cookies, Victory Burger) using the same partner-kitchen, delivery-only economics as Future Foods. It is one of the highest-profile direct competitors in the US virtual-brand category.

Emerging players

• Wonder: Wonder is a delivery-focused multi-restaurant concept offering chef-driven food through a single delivery interface. It overlaps with Future Foods on the consumer-facing, delivery-first dining proposition but operates its own physical kitchens rather than licensing brands to partners.

Broad incumbents

• Restaurant Brands International: RBI operates Burger King, Tim Hortons, Popeyes, and Firehouse Subs globally. Its portfolio strategy of multi-brand QSR franchising overlaps conceptually with Future Foods' multi-brand license-and-operate model, though RBI is traditional dine-in-and-drive-thru at global scale.
• Inspire Brands: Inspire Brands owns Arby's, Buffalo Wild Wings, Sonic, Jimmy John's, Dunkin', and Baskin-Robbins. As one of the largest multi-concept restaurant operators, it represents the established analog of what Future Foods is doing for delivery-only brands.
• Yum Brands: Yum Brands operates KFC, Pizza Hut, Taco Bell, and Habit Burger — large multi-concept QSR chains. It sits at the incumbent, dine-in end of the multi-brand operating model that Future Foods executes for the virtual delivery-only channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/futurefoodsio
• Facebookfacebook.com/futurefoodsio
• LinkedInlinkedin.com/company/futurefoodsglobal

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Foods