Elite Payment Group
Elite Payment Group is a family-owned Sanford, Florida-based merchant processor, operating as a registered ISO of PNC Bank, N.A., that provides transparent, contract-free credit-card processing with three pricing programs (cash discount, surcharging, traditional) primarily to SMB veterinary, dental, optometry, and med-spa practices across the United States.
- Company typePrivate
- Founded2009
- HeadquartersSanford, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Elite Payment Group does
Elite Payment Group is a family-owned, Sanford, Florida-based merchant payment processor founded in 2009 that operates as a registered ISO of PNC Bank, N.A. The company sells credit-card processing services nationally, with an explicit go-to-market focus on SMB medical and veterinary practices — including optometry, dental, and med-spa offices — whose high-ticket and recurring transaction profiles are positioned as underserved by generic processors.
Its core offering is a three-program pricing portfolio: a Cash Discount program that lists the card price and offers a discount to cash/ACH customers for 0% net processing cost; a Surcharging program that adds a 3% fee to credit-card transactions only (debit exempt) and requires merchant signage; and a Traditional All-In Low-Cost option with stated rates of 1.7%–1.9% and no hidden fees. Supporting modules include a free equipment program (modern terminals at no cost), a customer portal for transactions/reporting/deposits/statements, and PCI DSS Level 1 Service Provider compliance assistance including annual on-site assessments and quarterly vulnerability scans.
The business model is transaction-fee-based across all three programs, monetized through interchange plus residual markup on each swipe, with no application or setup fees, no equipment leases, and no merchant contracts. Distribution is sales-led: phone-based inside sales (321-244-3031), website-driven rate-analysis lead capture (typically turned around in 24–48 hours), SEO/content marketing via a Resource Center blog, and organic social on Facebook, X, and Instagram. The competitive positioning targets merchants allegedly overpaying 30–70% on processing under hidden-fee and tiered-pricing incumbents such as Stripe or Square, with transparency and contract flexibility as primary differentiators.
Elite Payment Group firmographics
Firmographics- Name
- Elite Payment Group
- Legal name
- Elite Payment Group
- Website
- https://elitepaymentgroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elite Payment Group is a family-owned Sanford, Florida-based merchant processor, operating as a registered ISO of PNC Bank, N.A., that provides transparent, contract-free credit-card processing with three pricing programs (cash discount, surcharging, traditional) primarily to SMB veterinary, dental, optometry, and med-spa practices across the United States.
- Ownership category
- akta.pro rank
Elite Payment Group industry classification
Industry- Product category
- Merchant Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG), Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service) (FSAMABAI)
Keywords
Where Elite Payment Group is headquartered
LocationHeadquarters
- HQ city
- Sanford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elite Payment Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Payment Processing Fees: Revenue generated from transaction fees on credit card processing. Offers multiple pricing structures including traditional percentage-based fees (1.7%-1.9%), surcharging programs, and cash discount models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cash Discount Program - 0% Processing Cost |
| Transaction based/ take rate | Pay-as-you-go | Surcharging Program - 60-70% Fee Savings |
| Transaction based/ take rate | Pay-as-you-go | Traditional All-In Low-Cost Option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Elite Payment Group product offering
Product offeringCore offering
Elite Payment Group is a merchant payment processing ISO that sells credit card acceptance services to medical, dental, veterinary, optometry, and med spa practices. Its core offering consists of three transparent pricing programs (Cash Discount at 0% processing, Surcharging at 3% added to credit cards, and Traditional at 1.7%-1.9%) bundled with free equipment, PCI compliance assistance, a customer reporting portal, and a complimentary merchant statement rate analysis. The company operates as a registered ISO of PNC Bank, N.A., with no long-term contracts and 24/7/365 U.S.-based support.
Product overview
Elite Payment Group offers a unified merchant payment processing platform with three distinct pricing programs: the Cash Discount Program (0% processing with cash/ACH discounts), the Surcharging Program (3% added to credit cards with 60-70% savings), and the Traditional All-In Low-Cost Option (1.7%-1.9% rates). These core products are complemented by free equipment provision, PCI compliance assistance, a customer reporting portal, and complimentary rate analysis services. The company targets medical and veterinary practices nationwide, providing transparent pricing with no contracts and lifetime guarantees.
Differentiator
Problem solved
Functional benefit
Products and services
- Cash Discount Program A 0% processing cost merchant payment program in which the merchant's listed price reflects the card price and cash or ACH customers receive a discount. Designed for U.S. medical, dental, veterinary, optometry, and med spa practices that want to eliminate their credit card processing expense.
- Surcharging Program A merchant payment processing program that adds a 3% surcharge to credit card transactions only (debit cards exempt), advertised to deliver 60-70% fee savings. Proper signage is required, and rates start as low as $100 base price plus the $3.00 surcharge.
- Traditional All-In Low-Cost Processing A transparent, percentage-based merchant processing program with rates between 1.7% and 1.9%, no hidden fees, no surprises, and free modern terminal equipment included. Aimed at practices that prefer straightforward per-transaction pricing without surcharging or cash discount mechanics.
- Free Rate Analysis
Quantifiable outcome
- Save 60-70% on credit card processing fees with surcharging program
- +1 more outcomes
Companies that use Elite Payment Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Elite Payment Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Elite Payment Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Elite Payment Group competitors and assessment
Company assessmentMarket position
Strengths2 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Elite Payment Group social profiles
Digital presenceElite Payment Group compliance and trust
Trust signalCompliance1 record
Elite Payment Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite Payment Group leadership team
Management profileNumber of profiles
Elite Payment Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite Payment Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite Payment Group
What does Elite Payment Group do?
Elite Payment Group is a merchant payment processing ISO that sells credit card acceptance services to medical, dental, veterinary, optometry, and med spa practices. Its core offering consists of three transparent pricing programs (Cash Discount at 0% processing, Surcharging at 3% added to credit cards, and Traditional at 1.7%-1.9%) bundled with free equipment, PCI compliance assistance, a customer reporting portal, and a complimentary merchant statement rate analysis. The company operates as a registered ISO of PNC Bank, N.A., with no long-term contracts and 24/7/365 U.S.-based support.
Is Elite Payment Group a public or private company?
Elite Payment Group is a private company. It is classified as family owned and is currently operating.
When was Elite Payment Group founded?
Elite Payment Group was founded in 2009. It employs 1 to 10 people.
Where is Elite Payment Group based?
Elite Payment Group is headquartered in Sanford, United States, in the North America region.
How does Elite Payment Group make money?
One revenue line is on record: payment Processing Fees.
Does Elite Payment Group have an API?
No public API is recorded for Elite Payment Group.
What industry is Elite Payment Group in?
Elite Payment Group's product category is Merchant Payment Processing Services. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAMADAG, EMV Chip, Magstripe & PIN Debit Acceptance. Its NAICS code is 522320 and its SIC code is 6199.