San Marcos

What San Marcos does

San Marcos Chrysler Dodge Jeep Ram is a privately held, full-line franchised automotive dealership operating from a single rooftop at 2990 I.H. 35 South in San Marcos, Texas. The dealership is authorized by Stellantis to sell new Chrysler, Dodge, Jeep, Ram, and select Fiat vehicles and serves individual consumers, families, military personnel, and commercial fleet customers across the I-35 corridor between Austin and San Antonio. Owner Rick Benavidez leads the business, which employs 51-100 staff across sales, service, parts, and finance functions.

The revenue model is a traditional dealership stack with five streams: new vehicle sales (front-end gross on invoice-to-MSRP spread plus manufacturer holdbacks and incentives), pre-owned and certified pre-owned sales (with a 125-point inspection and Stellantis CPO warranty backing), a parts and service department including Express Lane walk-in maintenance and mobile service, finance and insurance products (financing markups, GAP, extended warranties), and a commercial fleet operation under the BusinessLink banner. The commercial program adds dedicated sales personnel, priority service bays, 24/7 towing, a free loaner program, and an On The Job upfit allowance of up to $1,000, with financing routed through Stellantis Financial Services and upfit work handled by a network of bailment-pool partners.

The technology and go-to-market posture is conventional for the sector: a DealerOn website platform supports online inventory search, financing pre-approval, trade-in appraisal, and service scheduling, supplemented by Google Analytics and Google Ads (AdSense, AdWords, DoubleClick) for digital acquisition, SEO-optimized landing pages targeting surrounding cities, blog content, and Facebook/Twitter social engagement. The dealership offers free delivery within 200 miles and bilingual staff support. No proprietary technology, AI/ML capabilities, funding events, or M&A activity are evident in the available data.

Name

San Marcos

Legal name

San Marcos Chrysler Dodge Jeep Ram

Website

https://sanmarcoschryslerdodge.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

San Marcos Chrysler Dodge Jeep Ram is a privately held, single-rooftop Stellantis franchised dealership in San Marcos, Texas, selling new and pre-owned vehicles and operating service, parts, finance, and commercial fleet programs for consumers and businesses along the I-35 corridor.

Ownership category

akta.pro rank

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Chrysler, Dodge, Jeep, Ram, and Fiat vehicles. Revenue generated from the difference between invoice and selling price, plus any manufacturer incentives or holdbacks.
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned (CPO) units. CPO vehicles undergo 125-point quality inspection and come with warranties.
3. Parts and Service: Service department handles routine maintenance, complex diagnostics, and repairs. Parts department sells genuine Mopar parts and accessories. Express Lane offers no-appointment service for basic maintenance.
4. Finance and Insurance Products: Finance department arranges vehicle financing through lenders, offers GAP coverage, extended warranties, and other F&I products. Revenue from financing markups and insurance product sales.
5. Commercial Fleet Services: Fleet vehicle sales and maintenance services for business customers, including priority service and dedicated commercial financing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

San Marcos Chrysler Dodge Jeep Ram is a franchised automotive dealership that sells new Chrysler, Dodge, Jeep, and Ram vehicles alongside certified and used pre-owned inventory. It operates an integrated service department for routine and complex maintenance, an Express Lane for no-appointment work, a mobile service offering, and a genuine Mopar parts department. A separate BusinessLink commercial fleet program provides upfit solutions, priority service, and commercial financing for business customers in the San Marcos, Austin, and San Antonio region.

Product overview

San Marcos Chrysler Dodge Jeep Ram is a car dealership offering a comprehensive automotive portfolio combining vehicle sales and service. The core offering includes new vehicles from four Stellantis brands (Chrysler, Dodge, Jeep, Ram) and a diverse pre-owned inventory spanning multiple manufacturers. These are supported by an integrated service ecosystem featuring certified Mopar maintenance, mobile service delivery, and genuine parts/accessories. Commercial customers access dedicated fleet programs through BusinessLink, while all buyers benefit from in-house financing solutions and complimentary services like free delivery within 200 miles and roadside assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Quantifiable outcome

• 125-point quality inspection on all CPO vehicles
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Stellantis (FCA US)coreOEM/ Whitelabel/ Licensing PartnerAuthorized dealer for Chrysler, Dodge, Jeep, and Ram brands. Access to manufacturer incentives, consumer cash programs, CPO warranty support, and Stellantis financial products. Parent company provides vehicle inventory, brand marketing support, and warranty programs.
• AAA TexascoreImplementation/ SI/ Consulting PartnerAAA Texas Approved Repair facility designation, providing customers confidence in service quality. Recognized repair facility status for AAA member vehicle service needs.
• Google (Analytics and Advertising)supportingTechnology or IntegrationWebsite uses Google Analytics for traffic analysis, Google AdSense, AdWords, and DoubleClick products for advertising and remarketing. Integrates interest-based and display advertising capabilities.
• Bailment Pool Partners (Upfit Solutions)supportingChannel Partner/ Reseller/ DistributorNetwork of trusted upfit partners providing commercial vehicle modifications and equipment installations for fleet vehicles purchased through the commercial program.
• FCA US Automobility ProgramsupportingGTM or Marketing PartnerAdaptive equipment and passenger vehicle modification program providing cash allowances for customers with physical disabilities to install adaptive equipment on new eligible vehicles.
• CarFaxsupportingTechnology or IntegrationVehicle history report provider used to provide vehicle history documentation to customers, enhancing transparency in used vehicle sales.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest U.S. automotive retailer with hundreds of franchised rooftops across multiple OEM brands including Stellantis. Comparable as a franchised dealer operator, but at significantly greater scale and geographic diversification.
• Lithia Motors: Large publicly traded dealer group operating franchised stores across many U.S. states. Comparable franchise-dealer business model but with substantially broader OEM mix and revenue base.
• Group 1 Automotive: Publicly traded multi-OEM franchised dealer group with significant Texas presence. Directly comparable franchised dealer model and customer segment, but at materially larger scale.
• Sonic Automotive: Publicly traded franchised dealer group with EchoPark used-vehicle stores. Operates similar new/used/service/F&I revenue streams but across many rooftops and brands.
• Hendrick Automotive Group: Largest privately held dealer group in the U.S. with substantial Texas footprint. Comparable franchised dealership business with multi-brand portfolio and similar commercial fleet exposure.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating franchised dealerships nationwide. Same franchised dealer business model with multiple OEM relationships and broad service operations.
• Ken Garff Automotive Group: Large privately held dealer group with significant presence in Texas and the western U.S. Comparable franchised dealer operations and commercial fleet exposure.

Direct peers

• Cavender Auto Family: Texas-based Stellantis (CJDJR) dealer group operating multiple rooftops across South/Central Texas. Closest direct peer — same OEM franchise portfolio, same Texas I-35-adjacent customer base, with multi-rooftop scale.

Others

• CarMax: Largest U.S. used-vehicle retailer with omnichannel sales and financing. Competes for the same used-vehicle demand pool and F&I economics but operates a no-haggle, single-price model.

Emerging players

• Carvana: Online-first used-vehicle retailer offering home delivery and integrated financing. Represents the direct-to-consumer model that could erode traditional dealer sales-funnel share over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SanMarcosDodge
• Facebookfacebook.com/SanMarcosCDJR
• LinkedInlinkedin.com/company/san-marcos-auto-outlet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Marcos