Politiken
- Company typePrivate
- Founded1884
- HeadquartersKøbenhoved, Denmark
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Politiken firmographics
Firmographics- Name
- Politiken
- Legal name
- Politiken
- Website
- https://politiken.dk
- Company type
- Private
- Founded year
- 1884
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Politiken is headquartered
LocationHeadquarters
- HQ city
- Københoved
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Politiken business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Subscriptions: Subscription-based access to digital content including articles, e-paper, and audio content. Multiple tiers from basic digital to full print+digital packages.
- Print Subscriptions: Physical newspaper delivery including weekend editions, with digital access bundled.
- Audio/Podcast Subscriptions: Politiken Lyd app offering exclusive podcasts and read-aloud articles for audio consumption.
- Advertising: Display advertising on the website and digital platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital access |
| Subscription | Monthly | Digital + Weekend Print |
| Subscription | Monthly | Saturday Print + Digital |
| Subscription | Annual | Full Week Print + Digital |
| Subscription | Monthly | Politiken Lyd (Audio) |
| Subscription | Multi-year contract | Under 30 Special |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Politiken product offering
Product offeringCore offering
Politiken is a Danish daily newspaper founded in 1884 that provides news, debate, culture, climate, sport, food, and podcast content through multiple subscription platforms. The company operates a subscription-based model offering digital subscriptions on politiken.dk, print newspaper delivery, the Politiken Lyd audio platform with narrated articles and exclusive podcasts, an English-language edition (Politiken Edition) for international readers, and dedicated corporate subscriptions (Politiken Erhverv) for business clients with group digital access.
Product overview
Politiken is Denmark's most-read daily newspaper (founded 1884) operating as a multi-platform news media company with a core digital subscription model. The portfolio comprises the main Danish-language news website with section-based content (news, debate, culture, international, climate, sport, food, IBYEN), the English-language Politiken Edition for international readers, the Politiken Lyd audio platform offering narrated articles and exclusive podcasts, and the digital e-avis for electronic newspaper access. Premium add-ons include Politiken Plus (events/discounts) and Politiken Live (in-person events), while Politiken Erhverv provides corporate subscription solutions. Short-form video (Politiken Shorts) and gaming content (Bezzerwizzer, Sudoku, crosswords) round out the digital entertainment offerings. The company also operates the Politiken Shop with tiered subscription products (digital-only, print+digital, audio-only).
Differentiator
Problem solved
Functional benefit
Products and services
- Politiken Digital Subscription Danish-language daily digital newspaper subscription covering news, debate, culture, climate, sport, food, and podcasts across section-based content delivery. Tiered subscription access with introductory pricing of 1 kr for first month then 339 kr/month for full digital content access on politiken.dk.
- Politiken Print Subscription Physical newspaper delivery including weekday and weekend editions, offered as Print+Digital bundle (199 kr/month for up to 6 months for digital plus weekend print), Saturday Print + Digital (99 kr first month, then 389 kr/month), and Full Week Print + Digital (5,790 kr/year for complete Monday-Saturday print delivery plus full digital access).
- Politiken Lyd (Audio Subscription) Audio subscription service delivered via dedicated app with introductory pricing of 1 kr first month then 99 kr/month. Includes narrated articles with text-to-speech conversion (featuring named narrators such as Line Vaaben and Signe Thomsen) and exclusive podcast series including Hillsong indefra, Voksne mennesker, Seks hjerter, Blind vinkel, Vi henter Bente, Bøger der gør verden større, Fjernsynsklubben, and Bjørnetjenesten.
- Politiken Edition (English) English-language curated version of Politiken published Monday through Friday with sections covering News, Guides, and Features. Provides Danish news, cultural insights, and Copenhagen lifestyle content targeting international readers and English-speaking audiences.
- Politiken Erhverv (Corporate Subscription) Corporate and business subscription service offering organizational access to Politiken's digital content for entire companies, teams, or individual employees. Tailored enterprise solutions with group digital access, business-specific news coverage, and direct sales support (sales contacts [email protected] and [email protected]).
- e-avis (Digital Newspaper) Digital replica of the daily newspaper accessible online as an e-paper format, with archive access for past issues. Hosted at e-avis.politiken.dk.
- Politiken Plus Premium membership program for subscribers offering discounts on Politiken Plus experiences and Politiken Live event tickets. A subscriber loyalty and benefits program distinct from the core news subscription.
- Politiken Live Live event platform hosting in-person events, debates, and experiences for Politiken subscribers. Ticketed events with discounts available through Politiken Plus membership.
Companies that use Politiken
Customer profileSegments4 records
Ideal customer profiles4 records
Politiken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Politiken partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The New York TimesminorPolitiken offers digital subscribers access to The New York Times content as a bundled benefit. This partnership provides additional value to subscribers, particularly after the first month of subscription.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Politiken competitors and assessment
Company assessmentDirect peers
- Berlingske: Berlingske is a major Danish daily broadsheet covering news, politics, culture, and business with a digital subscription model. It is a near-1:1 peer to Politiken in geography, format, and audience.
- Jyllands-Posten: Jyllands-Posten is one of Denmark's best-known daily broadsheets, with subscription tiers (digital, digital+print) and editorial scope similar to Politiken. It is a primary direct competitor in the Danish quality-news subscription market.
- Information (Danish newspaper): Information is a Danish daily newspaper focused on in-depth journalism, culture, and international news, operating on a digital subscription model. It competes with Politiken for the same quality-news reader segment in Denmark.
- Ekstra Bladet: Ekstra Bladet is a high-circulation Danish tabloid daily with a digital subscription offering and broad news/sport coverage. It competes with Politiken for general Danish news readership and subscription spend.
- BT (Danish tabloid): BT is a Danish tabloid daily with a digital subscription model covering news, entertainment, and sport. It is a direct competitor within Denmark's subscription-based news landscape.
- Weekendavisen: Weekendavisen is a Danish weekly broadsheet focusing on news, culture, and opinion. It overlaps with Politiken on culture, debate, and current-affairs coverage aimed at quality-news readers.
Broad incumbents
- Schibsted (Aftenposten, VG, SvD): Schibsted operates Aftenposten and VG in Norway and Svenska Dagbladet in Sweden, all subscription-first digital news brands with a Nordic focus. The Nordic subscription strategy and content portfolio closely parallel Politiken's approach at a multi-market scale.
- The New York Times Company: The New York Times is the global benchmark for digital subscription-based news, also Politiken's GTM partnership partner for bundled content. Its multi-tier digital subscription strategy and bundling with audio (Audio app, Games, Cooking, Wirecutter, The Athletic) directly informs Politiken's product strategy.
Emerging players
- Zetland: Zetland is a Danish digital-native subscription news publisher with narrative-style journalism and a strong younger-reader base. It is a partial-overlap emerging player competing for Danish digital news subscribers.
Others
- DR (Danmarks Radio): DR is Denmark's public-service broadcaster with a free, advertising-free news platform covering politics, culture, international news, and podcasts. It is not a direct subscription competitor but is the principal free-news alternative shaping Politiken's pricing environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Politiken social profiles
Digital presencePolitiken compliance and trust
Trust signalCompliance3 records
Politiken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Politiken leadership team
Management profileNumber of profiles
Profiles1 record
Politiken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Politiken M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Politiken
What does Politiken do?
Politiken is a Danish daily newspaper founded in 1884 that provides news, debate, culture, climate, sport, food, and podcast content through multiple subscription platforms. The company operates a subscription-based model offering digital subscriptions on politiken.dk, print newspaper delivery, the Politiken Lyd audio platform with narrated articles and exclusive podcasts, an English-language edition (Politiken Edition) for international readers, and dedicated corporate subscriptions (Politiken Erhverv) for business clients with group digital access.
Is Politiken a public or private company?
Politiken is a private company. It is classified as unknown and is currently operating.
When was Politiken founded?
Politiken was founded in 1884. It employs 251 to 500 people.
Where is Politiken based?
Politiken is headquartered in Københoved, Denmark, in the Europe region.
How does Politiken make money?
Four revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions, audio/Podcast Subscriptions and advertising.
Who are Politiken's main competitors?
Direct peers on record are Berlingske, Jyllands-Posten, Information (Danish newspaper), Ekstra Bladet, BT (Danish tabloid) and Weekendavisen. Broad incumbents are Schibsted (Aftenposten, VG, SvD) and The New York Times Company. Zetland is listed as an emerging player. DR (Danmarks Radio) is listed as an others.
Does Politiken have an API?
No public API is recorded for Politiken.