SERA Architects

What SERA Architects does

SERA Architects, Inc. is an employee-owned architecture and planning firm founded in 1968 and headquartered in Portland, Oregon, with a second office in Oakland, California. The firm provides professional design services spanning architecture, urban design and planning, and interior design, organized around four sector practices—Hospitality, Housing, Public, and Workplace—and four cross-cutting specialties (Reuse and Renovation, Resilience, Sustainability, and Visualization). Representative work includes the Major General George White Headquarters for the Oregon Military Department, the Hattie Redmond affordable housing apartments, the Saltwood mixed-use development in Portland's Slabtown neighborhood, and a mass timber office in Sunnyvale, California.

The firm differentiates through sustainability embedded across its portfolio, including published thought leadership on mass timber construction (the 'Mass Timber Realities' series) and a portfolio-wide embodied carbon benchmarking capability. SERA operates as a traditional professional services firm: revenue is generated through project-based engagements with government, commercial, and residential clients, priced on a project-by-project basis; the firm does not publicly disclose pricing or revenue. Goto-market is relationship-driven and direct, with principal-led studios (e.g., Workplace Studio Director, Housing Studio Director) and inbound inquiries via the firm's website; public-sector work is won through competitive procurement.

The firm is privately held with no disclosed parent company, funding rounds, or institutional investors, and references an employee-ownership culture. There are no disclosed subsidiaries, M&A activity, regulatory actions, or patents. Marketing is content-led, with an active blog/insights section and presence on LinkedIn, Facebook, and Instagram focused on sustainability, mass timber, and project case studies.

Name

SERA Architects

Legal name

SERA Architects, Inc.

Website

https://seradesign.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

SERA Architects is an employee-owned architecture firm founded in 1968 that provides architecture, urban design, planning, and interior design services across hospitality, housing, public, and workplace sectors from offices in Portland, OR and Oakland, CA.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Architectural design services
• Urban design planning
• Interior design services
• Sustainable building design
• Mass timber construction

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture and Design Services: Professional services revenue generated through architecture, urban design, planning, and interior design project engagements. Projects are typically long-term engagements with government, commercial, and residential clients, often involving competitive procurement processes for public sector work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SERA Architects is an employee-owned architecture firm providing professional architecture, urban design and planning, and interior design services. The firm delivers projects across hospitality, housing, public, and workplace sectors, with specialty practices in reuse and renovation, resilience, sustainability (including mass timber construction), and visualization. Engagements are typically long-term, project-based contracts with government, commercial, and institutional clients.

Product overview

SERA Architects is an employee-owned architecture firm offering a unified portfolio of design services rather than a modular software product. The core offerings span three primary service lines: Architecture, Urban Design + Planning, and Interiors. These services are delivered across five sector specializations—Hospitality, Housing, Public, and Workplace—while being grounded in four specialty practice areas: Reuse and Renovation, Resilience, Sustainability, and Visualization. The firm's approach integrates sustainability as a foundational principle across all projects, with particular expertise in mass timber construction and embodied carbon benchmarking.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Full-service architectural design covering new construction and renovation projects delivered for commercial, residential, institutional, and government clients.
• Urban Design + Planning Urban design and planning services focused on creating vibrant, sustainable communities through strategic framework plans, downtown plans, and neighborhood-scale development.
• Interiors Interior design services encompassing space planning, material selection, and finish design for commercial, residential, and institutional environments.
• Reuse and Renovation Services Specialized adaptive reuse and renovation services that transform existing structures while preserving embodied carbon and architectural heritage.
• Sustainability and Mass Timber Services Sustainable design services incorporating environmental stewardship, carbon reduction strategies, embodied carbon benchmarking, and mass timber construction expertise for clients seeking leading-edge sustainable outcomes.
• Resilience Services Design services focused on creating resilient buildings and communities that can withstand environmental and societal challenges, including climate uncertainty.
• Visualization Services In-house architectural rendering, 3D modeling, and visual communication services to help clients and stakeholders understand design concepts.

Quantifiable outcome

• Tracks and benchmarks embodied carbon across entire project portfolio
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZGF Architects: Portland-headquartered architecture firm with strong Pacific Northwest presence and a well-known commitment to sustainable, high-performance design — directly comparable in scale, geography, and sustainability positioning to SERA.
• Mithun: Seattle- and San Francisco-based integrated design firm focused on sustainability, civic, housing, and education work; comparable to SERA in mission-driven culture, integrated services, and West Coast geography.
• Ankrom Moisan: Portland- and Seattle-based architecture firm with comparable size and a portfolio spanning housing, workplace, and public projects — overlapping client base and regional footprint with SERA.
• Olson Kundig: Seattle-based architecture and design firm with similar mid-size scale and residential, hospitality, and cultural-project emphasis; Pacific Northwest competitor with comparable craft and sustainability orientation.
• Bora Architects: Portland-headquartered architecture and interiors firm serving workplace, housing, and public clients with a similar integrated practice model — direct overlap with SERA in service mix and geography.
• LMN Architects: Seattle-based architecture firm with strong civic, cultural, and education portfolios and a comparable scale; competes with SERA for Pacific Northwest institutional and public-sector commissions.

Broad incumbents

• Perkins&Will: Global architecture practice with deep sustainability credentials (LEED, embodied carbon) and an integrated interiors offering — a broader incumbent SERA competes against for larger civic, healthcare, and corporate projects.
• HOK: Large global architecture and engineering firm with significant sustainability practice; competes with SERA on workplace, public-sector, and master-planning engagements where scale and global resources matter.
• Gensler: Global design and architecture firm with major workplace, hospitality, and mixed-use practices; relevant incumbent peer as SERA pursues larger corporate and hospitality commissions.
• HKS: Large U.S. architecture firm with strong sustainability, civic, and workplace practices; broader incumbent peer competing for the same institutional client pool as SERA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seraarchitects
• LinkedInlinkedin.com/company/sera-architects
• Instagraminstagram.com/seraarchitects
• Xx.com/seraarchitects

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERA Architects