ElectroDepot
Electro Dépôt is a French discount retailer of household appliances and consumer electronics, operating 111 stores in France plus e-commerce and cross-border presence in Belgium and Spain, serving price-conscious consumers with both major brands and private labels.
- Company typePrivate
- Founded2003
- HeadquartersFâches-thumesnil, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What ElectroDepot does
Electro Dépôt is a French discount retailer of household appliances and consumer electronics, operating 111 physical stores across France and an e-commerce storefront (electrodepot.fr), with additional cross-border operations in Belgium (electrodepot.be) and Spain (electrodepot.es). The company sells a broad assortment spanning large appliances (washing machines, refrigerators, dishwashers, ovens), small kitchen and home-care appliances, smartphones and computing, TVs and audio, and increasingly smart home, e-mobility, and solar/energy products. It carries both third-party brands (Samsung, LG, Bosch, Whirlpool, Beko, Hisense, TCL, Philips) and a stable of private-label brands (Valberg, Edenwood, High One, Cosylife), plus a refurbished line (Reborn) with a 2-year warranty.
The business model is omnichannel retail targeting price-conscious consumers. Revenue is generated primarily through one-time product sales at low-price positioning, supplemented by a tiered monthly subscription extended-warranty product (ElectroSûr, from €6/month) and ancillary services including 1-hour drive pickup, home delivery (free from €49.90), same-day delivery (from €9.90), locker pickup, and point relay delivery, with installment payments available via Oney. The company employs 1,001–5,000 staff and is headquartered in Fâches-Thumesnil, France; it is privately held with no disclosed parent company or external investors. Operational scale signals — 157,407 authenticated customer reviews at 4.3/5, Great Place to Work #2 certification in 2025, and a stated 2030 target of 50% CO2 reduction per product sold — reflect a mature, brand-recognized retailer with active ESG positioning (including membership in Alliance Valiuz). No AI capabilities, APIs, funding rounds, M&A activity, or management bios are disclosed in the source data, and revenue figures are not publicly available.
ElectroDepot firmographics
Firmographics- Name
- ElectroDepot
- Legal name
- Electro Dépôt
- Website
- https://electrodepot.fr
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Electro Dépôt is a French discount retailer of household appliances and consumer electronics, operating 111 stores in France plus e-commerce and cross-border presence in Belgium and Spain, serving price-conscious consumers with both major brands and private labels.
- Ownership category
- akta.pro rank
ElectroDepot industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (449210)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Big-Box Electronics + Major Appliances Retail (CRACAAAB)
- akta.pro secondary industries
- Off-Price Small Appliances & Home Electronics Retail (CRAEACAH), Consumer Electronics & Appliances Online Retailers (CRAFADAD), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)
Keywords
Where ElectroDepot is headquartered
LocationHeadquarters
- HQ city
- Fâches-thumesnil
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
ElectroDepot business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Electro Dépôt generates revenue through direct sales of household appliances and electronics both in-store and online, targeting price-conscious consumers with a low-price positioning strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing with low-price positioning |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
ElectroDepot product offering
Product offeringCore offering
French discount retailer of household appliances and consumer electronics, operating 111 physical retail stores in France plus e-commerce websites serving France, Belgium, and Spain. The company sells branded and own-label products across categories such as large appliances, cooking, home/cleaning/beauty, smartphones, computing/gaming, and TV/audio, supported by an extended-warranty subscription product (ElectroSûr).
Product overview
ElectroDepot is a French electronics and appliances retailer operating both physical stores and e-commerce platform. The company offers a broad portfolio of consumer electronics and household appliances organized into main categories: Gros Électroménager (large appliances), Petit-déjeuner/Cuisson (small kitchen appliances), Maison/Entretien/Beauté (home care and personal care), Smartphone/Mobilité/Énergie (mobile and mobility), Informatique/Gaming/Tablette (computing and gaming), and TV/Image/Son (audiovisual). The company sells both new products from major brands (Samsung, LG, Bosch, Whirlpool, Beko, Hisense, TCL, Philips, DeLonghi, Moulinex) and refurbished items under its 'Reborn' private label. ElectroDepot also offers its own value brands (Valberg, High One) and supplementary services including extended warranty (ElectroSûr), various delivery options (1-hour drive pickup, home delivery, locker), and trade-in programs.
Differentiator
Problem solved
Functional benefit
Brands
- Valberg: Private label brand for consumer electronics and home appliances at budget prices.
- Edenwood
- High One
- Cosylife
- Reborn
Products and services
- Large Appliances (Gros Électroménager) Major household appliances such as washing machines, refrigerators, ovens, and dishwashers sold through stores and online to household buyers across France, Belgium, and Spain.
- Cooking & Breakfast Equipment (Petit-déjeuner, Cuisson) Small cooking appliances including kettles, toasters, coffee makers, fryers, and related breakfast and meal-prep equipment for consumer households.
- Home, Cleaning & Beauty (Maison, Entretien, Beauté) Vacuum cleaners, cleaning equipment, personal care, and beauty devices sold to consumer households through ElectroDepot stores and online.
- Smartphones, Mobility & Energy (Smartphone, Mobilité, Énergie) Smartphones, mobile accessories, power banks, charging devices, and mobility-related consumer electronics for individual buyers.
- Computing, Gaming & Tablets (Informatique, Gaming, Tablette) Laptops, desktops, tablets, gaming consoles, accessories, and peripherals sold to consumer households and individual buyers.
- TV, Audio & Visual (TV Image Son) Televisions, sound systems, headphones, speakers, and home entertainment equipment sold through ElectroDepot stores and e-commerce sites.
- Refurbished Products (Produits Reconditionnés) Recertified and refurbished consumer electronics and appliances offered at reduced prices for budget-conscious buyers.
- Connected Home (Maison Connectée) Smart-home devices, connected appliances, and home automation products sold to consumer households.
- Valberg Private Label ElectroDepot-owned private-label brand for household appliances and consumer electronics, sold at discount prices across the retail network.
- High One Private Label ElectroDepot-owned private-label brand for consumer electronics and household appliances.
- Edenwood Private Label ElectroDepot-owned private-label brand for consumer electronics and household appliances.
- Cosylife Private Label ElectroDepot-owned private-label brand for consumer electronics and household appliances.
- ElectroSûr Extended Warranty Optional subscription-based extended warranty service offered at checkout on ElectroDepot purchases to cover breakdown and repair beyond the standard manufacturer warranty.
- Drive 1H Pickup Service In-store order preparation with 1-hour click & collect / drive pickup service for online orders placed at electrodepot.fr.
- Electro Des Pros (B2B Sub-brand) Dedicated ElectroDepot sub-brand serving small businesses, tradespeople, and professional buyers needing appliances and equipment for commercial use.
Quantifiable outcome
- 50% reduction in CO2 emissions per product sold targeted by 2030
- +1 more outcomes
Companies that use ElectroDepot
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
ElectroDepot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ElectroDepot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alliance ValiuzminorElectro Dépôt is a member of Alliance Valiuz, a network of companies committed to a more inclusive society. This represents a CSR/partnership initiative rather than a commercial partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ElectroDepot competitors and assessment
Company assessmentDirect peers
- Darty (Fnac Darty): Leading French household appliance and consumer electronics retailer, now part of Fnac Darty group. Directly competes with ElectroDepot across the same product categories with a similar store-based omnichannel model, though positioned more as a mid-market player with stronger service attach than pure discount.
- Boulanger: Major French electronics and home appliance retailer with extensive physical store network and growing e-commerce. Boulanger is a direct competitor to ElectroDepot across the same core categories with comparable omnichannel capabilities, though positioned as a broader family-focused retailer rather than a pure discount value player.
- But (But International): French discount household appliance, furniture, and home electronics retailer operating physical stores and e-commerce. But is the closest direct competitor to ElectroDepot in the discount appliance category with a similar low-price positioning and product mix, though it carries a broader furniture assortment.
- Cdiscount: French e-commerce marketplace and retailer (Casino Group subsidiary) selling electronics, appliances, and general merchandise. Cdiscount competes directly with ElectroDepot's online channel on price in the same categories, and represents the online-native discount alternative for French consumers.
- Conforama: French home furnishings and appliance retailer with discount positioning. Conforama competes with ElectroDepot in household appliances with similar value-oriented pricing, though its core strength is in furniture alongside appliances.
- MediaMarkt France: German-headquartered consumer electronics big-box retailer operating in France. MediaMarkt competes with ElectroDepot across consumer electronics and small appliances with larger store formats and stronger brand assortments, though typically at higher price points than discount retailers.
Broad incumbents
- Amazon France: Dominant French e-commerce marketplace offering electronics, appliances, and general merchandise. Amazon competes with ElectroDepot across virtually all product categories online, often setting the price floor that discount retailers must match, and represents the most significant competitive threat to brick-and-mortar appliance retailers.
- Fnac: Major French retailer of entertainment, electronics, and household appliances, parent of Darty. Fnac competes with ElectroDepot across consumer electronics, computing, and audiovisual categories with a broader cultural/entertainment offering, and through Darty directly in major appliances.
Emerging players
- Back Market: French-headquartered refurbished electronics marketplace with pan-European reach. Back Market competes with ElectroDepot's 'Reborn' brand in the refurbished smartphone, laptop, and consumer electronics categories with a marketplace model, and represents both a competitor and a category-defining leader in circular economy retail.
Regional players
- Worten (Iberia): Iberian consumer electronics and appliance retailer operating in Spain and Portugal. Worten competes with ElectroDepot's Spain operations and represents the dominant local incumbent in the Spanish consumer electronics retail market, comparable in assortment and store-based format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
ElectroDepot social profiles
Digital presenceElectroDepot financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElectroDepot leadership team
Management profileNumber of profiles
ElectroDepot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElectroDepot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElectroDepot
What does ElectroDepot do?
French discount retailer of household appliances and consumer electronics, operating 111 physical retail stores in France plus e-commerce websites serving France, Belgium, and Spain. The company sells branded and own-label products across categories such as large appliances, cooking, home/cleaning/beauty, smartphones, computing/gaming, and TV/audio, supported by an extended-warranty subscription product (ElectroSûr).
Is ElectroDepot a public or private company?
ElectroDepot is a private company. It is classified as unknown and is currently operating.
When was ElectroDepot founded?
ElectroDepot was founded in 2003. It employs 1,001 to 5,000 people.
Where is ElectroDepot based?
ElectroDepot is headquartered in Fâches-thumesnil, France, in the Europe region.
How does ElectroDepot make money?
One revenue line is on record: product Sales.
Who are ElectroDepot's main competitors?
Direct peers on record are Darty (Fnac Darty), Boulanger, But (But International), Cdiscount, Conforama and MediaMarkt France. Broad incumbents are Amazon France and Fnac. Back Market is listed as an emerging player. Worten (Iberia) is listed as a regional player.
Does ElectroDepot have an API?
No public API is recorded for ElectroDepot.
What industry is ElectroDepot in?
ElectroDepot's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAB, Big-Box Electronics + Major Appliances Retail, with a secondary code of CRAEACAH, Off-Price Small Appliances & Home Electronics Retail. Its NAICS code is 4492 and its SIC code is 5331.