Motion Ai

What Motion Ai does

Motion Ai operates as a business group and division of Motion Industries, Inc., a private industrial distribution company headquartered at 1605 Alton Rd., Birmingham, Alabama. The division functions as a one-stop industrial automation distributor and systems integrator, aggregating products from more than 100 supplier partners across 13+ product categories including machine and motion control, drives and motors, robotics (including collaborative robots), pneumatics, machine vision, sensors and safety, panel and electrical, mechanical components, conveyor systems, industrial framing, networking and IIoT, and facilities and lighting. Customers can purchase through a direct phone channel (1-800-288-6628), an e-commerce storefront (shop.ai.motion.com), or by requesting custom quotes via the company website.

Underneath the distribution layer, Motion Ai delivers engineering services through specialized divisions — Applications Engineering, Solutions Engineering, the Vision Excellence Group, and the Industrial Framing Division — covering applications engineering, custom engineering, mechatronics, robotics integration, vision inspection, light systems integration, safety and sensing, automation and process design, panel builds, and building and facilities automation. The division also offers contract manufacturing and product kitting. Revenue is generated primarily through hardware distribution (catalog and quote-based) supplemented by fee-for-service engineering, with pricing delivered through a consultative, quote-based process and multi-year enterprise contracts.

Motion Ai serves US manufacturers across eight or more verticals, with manufacturing (including automotive, machine tools, material handling, metalworking, welding, and robotics) as the primary segment and food and beverage, medical/health, military and aerospace, mining and minerals, power generation, plastics, construction, paper, and plate glass as additional segments. The firm is privately held and operates without public revenue disclosure.

Name

Motion Ai

Legal name

Motion Industries, Inc.

Website

https://ammc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Motion Ai is a US-based industrial automation distributor and systems integrator, part of Motion Industries, selling products from 100+ supplier partners and delivering engineering services in robotics, motion control, vision, and mechatronics to manufacturers across multiple verticals.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other General Purpose Machinery Manufacturing (3339), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Wholesale-Industrial Machinery & Equipment (5084), General Industrial Machinery & Equipment (3560), Electronic Components & Accessories (3670)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industries

Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM), Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG)

Keywords

• Industrial automation distribution
• Motion control solutions
• Robotics integration services
• Machine vision systems
• Mechatronics engineering

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automation Product Distribution: Distribution of industrial automation products from 100+ supplier partners across categories including machine & motion control, drives & motors, robotics, pneumatics, sensors & safety, machine vision, panel & electrical, mechanical components, conveyor systems, industrial framing, networking & IIoT, and facilities & lighting.
2. Engineering Services: Fee-for-service engineering including applications engineering, custom engineering, mechatronics, automation & process design, building & facilities services, panel builds, safety & sensing integration, and machine & motion control services.
3. Contract Manufacturing: Custom manufacturing services for automation components and systems.
4. Product Kitting: Assembly and kitting services combining multiple automation components into ready-to-install packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Motion Ai (Motion Automation Intelligence) distributes industrial automation products from 100+ supplier partners across categories including machine and motion control, drives and motors, robotics, pneumatics, machine vision, sensors and safety, industrial framing, networking/IIoT, and panel and electrical components. The company complements this distribution with engineering services such as applications engineering, custom mechatronics, systems integration, panel builds, vision inspection, and automation process design, operating as a one-stop shop for industrial automation customers in the United States.

Product overview

Motion Automation Intelligence is a distributor and systems integrator of industrial automation products and custom solutions, not a software platform. The company operates as a one-stop shop distributing products from 22+ suppliers across categories including Machine & Motion Control, Drives & Motors, Robotics (including cobots), Machine Vision, Sensors & Safety, Pneumatics, Mechanical components, Networking & IIoT, Panel & Electrical, Conveyor Systems, Facilities & Lighting, and Industrial Framing. These products are complemented by engineering services including Applications Engineering, Robotics, Vision Inspection, Mechatronics, Systems Integration, Safety & Sensing, Custom Engineering, Automation & Process, Building & Facilities, and Panel Builds. The company also maintains three specialized divisions: Industrial Framing Division, Vision Excellence Group, and Solutions Engineering Division.

Differentiator

Problem solved

Functional benefit

Brands

• Industrial Framing Division: Division specializing in custom industrial framing solutions and T-slot aluminum profiles
• Vision Excellence Group
• Solutions Engineering Division

Products and services

• Machine and Motion Control Industrial motion control systems and components from 22+ suppliers enabling precise control of machinery and automated processes for industrial manufacturers.
• Drives and Motors Electric drives and motors for industrial automation applications from 7+ suppliers.
• Robotics Industrial robots and collaborative robots (cobots) from 22+ suppliers including Epson, Yaskawa, and Universal Robots for manufacturing automation.
• Machine Vision Machine vision systems and smart sensors including Zebra NS42 Smart Sensor and FS80 Fixed Scanner for defect inspection and data capture.
• Pneumatics Pneumatic components and systems from 19+ suppliers including SMC Corporation for air-powered automation.
• Sensors and Safety Safety sensors and safety PLCs from 9+ suppliers including Banner Engineering for protecting plant personnel and equipment.
• Networking and IIoT Industrial networking and Industrial Internet of Things products from 4+ suppliers including Turck, Phoenix Contact, and WAGO.
• Panel and Electrical Panel and electrical components including Schneider panel boards from 28+ suppliers.
• Conveyor Systems Conveyor systems including AquaPruf conveyors from Dorner from 3+ suppliers.
• Industrial Framing Custom industrial frames and fittings from 5+ suppliers including 80-20 for modular structural solutions.
• Applications Engineering Expert engineering consultation for automation applications and product selection provided by dedicated Applications Engineering division.
• Robotics Integration Services Robotics integration, programming, and deployment services for industrial and collaborative robots.
• Vision Inspection Services Machine vision inspection services for quality control and defect detection delivered through the Vision Excellence Group division.
• Custom Mechatronics Custom mechatronic systems combining mechanical, electrical, and computing technologies for specialized automation applications.
• Light Systems Integration Integration services for connecting automation components including robotics, vision inspection, motion control, and networking into cohesive systems.
• Panel Builds Custom industrial control panel fabrication and assembly services.

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• TurckcoreTechnology or IntegrationFeatured supplier partner providing industrial automation products including sensors, connectivity, and interface solutions.
• Epson Industrial RobotscoreTechnology or IntegrationAuthorized distributor for Epson industrial robots and automation solutions including SCARA and 6-axis robots.
• YaskawacoreTechnology or IntegrationFeatured supplier partner for industrial robotics and motion control products including robots and drives.
• KollmorgencoreTechnology or IntegrationFeatured supplier partner providing motion control solutions including motors, drives, and motion control systems.
• Phoenix ContactcoreTechnology or IntegrationFeatured supplier partner for industrial automation components including connectors, controllers, and interface products.
• WAGO CorporationcoreTechnology or IntegrationFeatured supplier partner for electrical connection and automation solutions including terminal blocks and controllers.
• Universal RobotscoreTechnology or IntegrationFeatured supplier partner for collaborative robots (cobots) providing human-robot collaboration solutions.
• SMC CorporationcoreTechnology or IntegrationFeatured supplier partner for pneumatics and automation components including valves, cylinders, and air preparation equipment.
• RittalcoreTechnology or IntegrationFeatured supplier partner for enclosures, power distribution, and climate control solutions for industrial applications.
• Banner EngineeringcoreTechnology or IntegrationFeatured supplier partner for sensors, machine vision, and lighting solutions for industrial automation.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Applied Industrial Technologies: Large US-based industrial distributor with a significant motion control, fluid power, and automation product portfolio serving similar manufacturing and industrial MRO customers. Closest comparable peer given overlapping breadth of automation categories and engineering services model.
• MSC Industrial Direct: Major US industrial MRO and metalworking distributor offering metalworking, fluid power, motion control, and automation products to manufacturing customers with comparable product breadth and inside/field sales motion.
• AutomationDirect: Direct-to-customer industrial automation catalog and e-commerce distributor selling PLCs, drives, motors, motion control, and sensors; competes head-to-head on price and convenience, particularly for SMB and self-serve buyers.
• RS Components (RS Americas): Global electronics and industrial automation catalog distributor serving design engineers and maintenance buyers with overlapping motion, control, sensor, and electromechanical product ranges and a strong e-commerce channel.

Broad incumbents

• Motion Industries: Parent organization and itself a top-tier US industrial parts distributor; Motion Automation Intelligence operates as a business group within Motion Industries, making it the most directly overlapping entity on product categories, customer base, and go-to-market.
• WESCO International: Large electrical, communications, and utility distribution platform with growing industrial automation exposure through legacy Anixter and recent acquisitions; overlaps on panel, electrical, networking, and automation categories.
• Rexel: Global electrical and automation distributor with significant US footprint serving contractors, industrial, and commercial customers; overlaps substantially on automation, motor control, and panel build offerings.
• Grainger: US industrial MRO giant carrying a broad automation, motion control, and electrical catalog alongside facility maintenance; competes for the same customer wallet though with less engineering depth in custom automation.

Regional players

• Kaman Industrial Technologies: US-focused industrial distributor (now operating within Kaman Aerospace post-Distribution segment divestiture discussions) with strong bearings, power transmission, and motion control overlap; comparable on product categories though smaller in automation integration services.

Emerging players

• Radwell International: US distributor of new and surplus industrial automation, motion control, and electrical components serving plant maintenance customers; smaller in scale and focused on MRO replacement rather than new system integration, but with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Ai