Bloomia

Name

Bloomia

Legal name

Bloomia

Website

https://bloomia.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Fresh Cut Flowers

NAICS

Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Fresh cut tulips
• Hydroponic flower production
• Greenhouse grown flowers
• Floral wholesale supply
• Cut flower agriculture

Headquarters

HQ city

King George

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Cut Tulip Sales: Bloomia grows and sells fresh cut tulips directly to retailers with no middlemen, operating as a B2B supplier. Their farm-to-store model eliminates intermediaries in the floral supply chain.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bloomia grows and sells fresh cut tulips hydroponically in greenhouses across the United States (Virginia), Netherlands (Enkhuizen), and South Africa (Rawsonville), producing over 75 million stems annually. The company distributes these tulips directly to grocery retailers such as Whole Foods, Publix, Trader Joe's, Kroger, and Wegmans through a farm-to-store B2B model with no middlemen, and also offers seasonal peonies and novelty tulip varieties.

Product overview

Bloomia is a flower and tulip production company operating as one of the largest producers of fresh cut tulips in North America. The company's core products include fresh cut tulips (their primary offering grown hydroponically at over 75 million stems annually), novelty tulips, and peonies. Bloomia distributes through major retail partners including Whole Foods, Publix, Trader Joe's, Kroger, and Wegmans across 31 states. The company also operates consumer-facing experiences including the annual Tulip Festival and Operation Tulip Drop community initiative. Bloomia maintains greenhouses in the United States (King George, Virginia), Netherlands (Enkhuizen), South Africa (Rawsonville), and a strategic partnership in Chile. The company was acquired by Lendway (Nasdaq:LDWY) in February 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Tulips Bloomia's primary product - fresh cut tulips grown hydroponically in greenhouses across the United States, Netherlands, and South Africa, producing over 75 million stems annually. Sold to grocery retailers such as Whole Foods, Publix, Trader Joe's, Kroger, and Wegmans.
• Peonies Seasonal flower product offered alongside tulips, expanding Bloomia's product variety for retail customers.
• Novelty Tulips Specialty tulip varieties that expand beyond standard offerings, providing unique options for retail partners.
• Bloomia Tulip Festival Annual spring event held in April featuring tulip picking, live music, food trucks, and floral design workshops for consumer engagement. Tickets sold via third-party platform ticketspice.com.

Quantifiable outcome

• 75+ million stems produced annually
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Gwyneth's GiftminorStrategic or Co-development Partner · 1 January 2021Gwyneth's Gift ensures those suffering an out-of-hospital cardiac arrest have greater chances of survival through CPR training, AEDs in schools, and medical research. Bloomia's 2021 Tulip Drop 2.0 partnership raised money for this non-profit organization.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Elite Flower Company: One of the largest cut flower producers in the world with operations in Colombia, Ecuador, and the US, supplying major US grocery retailers. Comparable to Bloomia in scale of cut flower production and national grocery retail distribution.
• Holland America Flowers: US-based cut flower grower with Dutch heritage, supplying mass-market retailers with fresh cut flowers. Directly comparable to Bloomia on Dutch-heritage background, greenhouse production model, and US grocery customer base.
• Marginpar: Dutch-based specialty cut flower grower operating globally with greenhouse production across multiple continents. Highly comparable to Bloomia on multi-country greenhouse model, Dutch heritage, and focus on premium floral categories sold through retail channels.
• Bay City Flower Company: California-based cut flower grower with greenhouse production supplying wholesale and grocery customers across the US. Comparable to Bloomia on greenhouse-based cut flower production and US grocery/wholesale distribution.
• Green Valley Floral: California-based hydroponic greenhouse grower specializing in cut flowers and potted plants sold through grocery and mass-market channels. Directly comparable to Bloomia on hydroponic greenhouse method and grocery-retail B2B distribution.
• Pyramid Flowers: US-based wholesale cut flower distributor and grower serving grocery, mass-market, and floral retail channels. Comparable to Bloomia in B2B grocery cut flower distribution model and focus on fresh, seasonal floral assortment.
• Sun Valley Floral Farms: Large US cut flower grower based in Arcata, California, supplying major grocery retailers with sustainable, Certified American Grown flowers. Directly comparable to Bloomia in product (cut flowers), customer base (national grocers), and go-to-market (B2B grocery floral).
• Dramm & Echter: California-based grower and distributor of cut flowers serving grocery and wholesale channels. Comparable to Bloomia in greenhouse cut flower production, B2B grocery retail focus, and sustainability-certified operations.

Broad incumbents

• Royal FloraHolland: The world's largest flower auction and marketplace connecting tens of thousands of growers to global buyers. While not a direct producer like Bloomia, Royal FloraHolland sets pricing dynamics and competitive context for cut flower supply chains in which Bloomia operates.

Emerging players

• Danziger: Israeli-based flower breeder and propagator supplying cuttings and young plants to global cut flower growers. Comparable to Bloomia as a counterparty in the cut flower value chain, though Danziger operates upstream in breeding rather than finished-stem production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bloomiaflowers
• YouTubevimeo.com/bloomia
• Facebookfacebook.com/bloomiaflowers
• LinkedInlinkedin.com/company/bloomia
• Instagraminstagram.com/bloomiaflowers
• Pinterestpinterest.com/bloomiaflowers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomia