What Green Panda Games does

Green Panda Games is a Paris-based mobile games publisher founded in 2013 that specialises in idle and hyper-casual games for iOS and Android. The company operates a portfolio of 16+ idle titles spanning themes such as mining (Mining Inc.), beekeeping (Bee Factory), restaurants (Sushi Bar), island resorts (Island Inc.), human development (Idle Human, 9 Months), construction (Idle Construction), and others (Terrarium, Gun Idle, Weed Factory Idle, Idle Slice and Dice, Car Wash Empire, Emoji Craft, Idle AquaPark, Idle Workout!, Magic Mushrooms). All games are distributed as free-to-play through the Apple App Store and Google Play Store globally, and the company reports a cumulative user base of 250M+ players and 500K+ 5-star app store reviews.

The company's competitive positioning centres on a "data-driven iterative creative process" combined with what it describes as undisputed expertise in User Acquisition and Monetisation. The team is stated to comprise 100+ mobile experts. Green Panda Games operates as a subsidiary of Ubisoft, with its Privacy Policy and Terms of Use hosted on legal.ubi.com, indicating full ownership and integration under a publicly-listed parent gaming group. The company recently introduced a "Submit your game" intake, suggesting early movement toward third-party publishing or co-development beyond wholly-owned IP.

Green Panda Games monetises through a freemium model, generating revenue primarily via in-app purchases embedded in its games. It serves the consumer persona of casual mobile gamers seeking passive, progress-driven entertainment that does not require constant active engagement. No B2B or enterprise customer segment is indicated in the data, and no public revenue or ARR figures are disclosed.

Name

Green Panda Games

Legal name

Green Panda Games

Website

https://greenpandagames.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Panda Games is a Paris-based, Ubisoft-owned mobile games publisher founded in 2013 that specialises in idle and casual free-to-play games across iOS and Android, serving a global base of casual mobile gamers with a portfolio of 16+ titles and 250M+ cumulative users.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-app purchases and monetisation: As a mobile games publisher specializing in idle and casual free-to-play games, Green Panda Games generates revenue through in-app purchases and monetisation mechanisms embedded within their games. The company emphasizes their expertise in monetisation as a key differentiator.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Green Panda Games is a mobile games publisher that develops and distributes free-to-play idle and casual games for iOS and Android devices. The company operates a portfolio of 16+ idle simulation games covering themes such as mining, beekeeping, restaurants, island resorts, pregnancy, human development, construction, terrariums, weapon manufacturing, and food services, monetising through in-app purchases.

Product overview

Green Panda Games is a mobile games publisher specializing in idle and casual games. The company operates a portfolio of idle simulation games across various themes including mining (Mining Inc.), beekeeping (Bee Factory), restaurants (Sushi Bar), island resorts (Island Inc.), human development (Idle Human), construction (Idle Construction), terrariums (Terrarium), weapons manufacturing (Gun Idle), plant processing (Weed Factory Idle), food service (Idle Slice and Dice), car washes (Car Wash Empire), crafting (Emoji Craft), water parks (Idle AquaPark), fitness (Idle Workout!), and mushroom farming (Magic Mushrooms). The portfolio also includes the life simulation title 9 Months. All games are available on Android and iOS platforms, with the company's editorial focus on data-driven iterative creative processes and expertise in User Acquisition and Monetisation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mining Inc.

Quantifiable outcome

• 250M+ users across game portfolio
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• King: Mobile games publisher (Candy Crush) within Activision Blizzard. Overlaps with Green Panda in casual mobile audience and in-app purchase monetisation, though anchored around match-3 rather than idle games.
• Outfit7: Mobile games publisher behind the Talking Tom & Friends franchise, owned by Chinese consortium. Comparable in that it produces casual mobile titles monetised via in-app purchases and ads, with global app store distribution.
• Supercell: Finland-based mobile games developer (Clash of Clans, Hay Day) majority-owned by Tencent. Operates in the same mobile gaming space with app store distribution and free-to-play monetisation, though focused on mid-core rather than idle/casual.
• Zynga: Large, publicly traded mobile games publisher with a broad casual and social casino portfolio. Larger and more diversified than Green Panda, but overlaps on casual mobile distribution, in-app monetisation, and idle/match-3-style gameplay loops.
• Rovio Entertainment: Finnish mobile games publisher best known for the Angry Birds franchise, now owned by Sega. A broader incumbent with overlap in casual mobile gaming, free-to-play distribution, and global app store presence.

Direct peers

• Playgendary: Mobile games developer and publisher with a portfolio of casual and hyper-casual titles. Comparable in distribution model (app stores), target segments (casual mobile gamers), and freemium monetisation mechanics.
• CrazyLabs: Mobile games publisher focused on casual and hyper-casual titles with a heavy emphasis on user acquisition expertise. Comparable to Green Panda in distribution channels, audience (casual mobile gamers), and data-driven iteration model.
• Voodoo: Paris-based mobile games publisher specializing in hyper-casual and casual games distributed via app stores. Closest direct competitor to Green Panda given shared French roots, similar catalogue approach, and product-led growth through free-to-play mobile titles.
• Kwalee: UK-based mobile games publisher producing hyper-casual and casual games distributed globally on app stores. Similar go-to-market motion, target audience, and dependence on UA and monetisation know-how as Green Panda.
• Habby: Mobile games publisher known for hits such as Archero and other idle/incremental titles. Directly comparable to Green Panda as an idle-focused publisher with strong UA and monetisation capability across iOS and Android.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenpandagames
• Facebookfacebook.com/green-panda-games-1696022237280275
• LinkedInlinkedin.com/company/green-panda-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Panda Games