Brass Monkey

What Brass Monkey does

Brass Monkey manufactures hand-built wellness and fitness treatment equipment using their patented ice-making technology.

Name

Brass Monkey

Legal name

Brass Monkey Health Ltd.

Website

https://www.brassmonkey.co.uk/

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Brass Monkey manufactures hand-built wellness and fitness treatment equipment using their patented ice-making technology.

Ownership category

akta.pro rank

Product category

Cold Water Immersion Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

akta.pro secondary industry

Hot/Cold Therapy Services (Cryotherapy/Ice Baths) (HSALAFAH)

Keywords

• Cold water immersion
• Ice bath manufacturing
• Commercial cold plunge
• Wellness equipment
• Water filtration systems

Headquarters

HQ city

Tadcaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ice Bath Hardware Sales: Sale of luxury ice baths and cold plunge systems for residential and commercial use. Products include The Ice Bath, Signature Ice Bath, Pro Range, Spa Range, and custom builds. Prices range from residential units starting at $14,095 to premium commercial systems.
2. Accessories and Consumables: Sales of accessories including ice bath covers, filter cartridges, UV bulbs, and apparel items such as beanies, hoodies, and sweatshirts.
3. Professional Services and Training: ColdCare and ProCare service packages providing maintenance, deep cleaning, and servicing. Cold Water Training Course offered in partnership with Andy Rudkin Pool Plant Training and STA for commercial operators.
4. Financing Services: Consumer and commercial financing options through partnerships with Klarna and Johnson Reed to facilitate purchase payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Brass Monkey designs, manufactures, and sells hand-built luxury ice baths and cold water immersion systems for both residential and commercial customers. Products include automated residential ice baths (The Ice Bath, The Signature, Cold Plunge Barrel), commercial-grade systems (The Pro, Spa Range) handling up to 400 daily users, custom builds, and The Pro Shower. All systems are managed through the proprietary HALO cloud platform and supported by maintenance services (ColdCare, ProCare) and an accredited Cold Water Training Course.

Product overview

Brass Monkey is a UK-based manufacturer of luxury ice baths and cold water immersion systems. The product portfolio consists of residential ice baths (The Ice Bath from $14,095, The Signature Ice Bath from $23,595, The Cold Plunge Barrel from £7,550, and Custom builds), commercial ice baths (The Pro for up to 75 daily users, The Spa Island/Corner/Duo/Social for up to 400 daily users, Custom Commercial builds), and The Pro Shower cold water system. All products are controlled via the HALO cloud-based platform (HALO for Home and HALO for Business). The ecosystem includes comprehensive accessories (filters, UV bulbs, covers, water testing kits), maintenance services (ColdCare for residential, ProCare for commercial), a Cold Water Training Course, and branded apparel. Products are designed and built in Britain with UKCA, PWTAG, and SPATA-certified filtration systems.

Differentiator

Problem solved

Functional benefit

Brands

• The Ice Bath: Flagship residential ice bath product with automated ice generation, app control, and dual filtration.
• The Signature Ice Bath
• ColdCare
• ProCare
• HALO
• The Cold Plunge Barrel
• The Pro
• Spa Range
• The Pro Shower

Products and services

• The Ice Bath Residential automated ice bath with patented ice-cycle technology capable of reaching 0°C. Features app-connected HALO ecosystem control, always-on UV and filter cleaning, dual filtration, available in 3 sizes and 8 finishes. From $14,095.00.
• The Signature Ice Bath Flagship residential ice bath combining patented ice cycle technology with exclusive design refinements. Automated ice creation with premium finishes. From $23,595.00.
• The Cold Plunge Barrel Upcycled whisky barrel reimagined for cold water immersion, combined with a chiller. Barrel and chiller combination priced from £7,550 with kerbside delivery included.
• The Pro Ice Bath Commercial ice bath built for business, handling 75 daily users with temperatures as low as 0°C. Features 316 marine-grade stainless steel construction, patented chiller technology, 23 colour options, always-on cleaning and auto dosing. Designed for gyms, studios, and private wellness spaces.
• The Spa Island High-capacity commercial ice bath for high-volume venues. Handles up to 400 users per day with temperatures as low as 3°C, 7°C per hour cooling rate, 28 finishes available, 4-stage cleaning system, automatic backwash, pump cycles water through filter 40x/hour.
• The Spa Corner Commercial ice bath designed for corner placement with added privacy. Pump cycles through filter 40x/hour, same powerful performance as Spa Island with space optimization.
• The Spa Duo Double-user commercial ice bath offering shared or individual bathing experience. Available in 5 premium feature panel finishes.
• The Spa Social Double-bath commercial ice bath designed for guests to dip together, with space between baths for single bathers. Features 7°C per hour cooling rate.
• The Pro Shower Cold water shower system delivering consistent 3-10°C water at the push of a button. Capable of up to 60 users per hour, 60-second cycle (adjustable 30-90 seconds), compact 1.4m x 0.7m footprint, WRAS Cat-5 break tank with UV disinfection. Designed for gyms, spas, and recovery centres.
• Custom Ice Baths Bespoke ice bath builds scaled to any size, finish, or location requirement. Includes 3D design visualization, project management, expert installation, and dual filtration system with UV bulb. Hand-built in Yorkshire.
• Custom Commercial Ice Baths Custom commercial ice bath installations using Spa technology for high-traffic facilities. Includes plant room installations, sunken designs, and rooftop setups with project management and full commissioning.
• HALO Cloud Platform Cloud-based platform and app for controlling and monitoring Brass Monkey ice baths. Available as HALO for Home and HALO for Business variants, enabling temperature setting, session scheduling, automated filtration and sanitisation, usage and water quality tracking, and 24/7 remote monitoring with diagnostics.
• ColdCare Service Plans Residential maintenance and servicing plans offered in monthly, bi-annual, and one-off variants. Includes deep cleans, filter changes, and full servicing by expert engineers. UK only.
• ProCare Service Plans Commercial maintenance and servicing plans offered in monthly, quarterly, and one-off variants. Includes engineer visits and maximum uptime guarantee. UK only.
• Cold Water Training Course Online training course for maintaining and operating cold plunge equipment safely. Developed with Andy Rudkin Pool Plant Training and STA, accredited for CPD points (STA and CIMPSA). 3 hours duration, max 16 people per course, minimum 10 required. $138.00.

Quantifiable outcome

• 200-300% increase in feel-good hormones from regular cold exposure
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Andy Rudkin Pool Plant TrainingcoreStrategic or Co-development PartnerPartnership for delivering the Cold Water Training Course, an accredited professional training program for commercial ice bath operators. Course is also accredited by STA and CIMPSA for CPD points.
• STA (Swimming Teachers Association)coreStrategic or Co-development PartnerAccreditation partner for Cold Water Training Course, providing continuing professional development (CPD) points for course graduates.
• CIMPSAminorStrategic or Co-development PartnerProfessional body providing CPD accreditation for the Cold Water Training Course offered by Brass Monkey.
• Sauna Partners (Partnership Program)minorStrategic or Co-development PartnerPartnership with three sauna manufacturers to provide complete contrast therapy solutions. Partners selected for quality, technical excellence, and customer experience. Custom builds can be matched to any partnered sauna.
• Johnson ReedminorChannel Partner/ Reseller/ DistributorCommercial financing partner providing business finance solutions for facilities investing in Brass Monkey ice bath systems.
• Johnson ReedminorChannel Partner/ Reseller/ DistributorCommercial financing partner helping facilities convert capital expenditures into manageable monthly payments for ice bath acquisition.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Plunge: Plunge is a US-based direct-to-consumer cold plunge brand and the most direct competitor to Brass Monkey, offering automated chillers for residential and light-commercial ice baths in the same premium price tier with celebrity-driven marketing.
• Ice Barrel: Ice Barrel sells upright cold-plunge barrels with chiller accessories targeting the residential wellness market, overlapping Brass Monkey's barrel and residential product lines with a similar DTC, content-led brand approach.
• Renu Therapy: Renu Therapy offers cold plunges and hot/cold contrast therapy setups for home and commercial recovery facilities, competing directly with Brass Monkey in the cold-immersion category with a comparable premium positioning.
• The Cold Plunge Co: The Cold Plunge Co manufactures cold plunges and chillers for both home users and commercial facilities, overlapping with Brass Monkey's residential and Pro/Spa commercial ranges.
• Morozzo (formerly Mor): Morozzo builds handmade cold plunges in the US, mirroring Brass Monkey's Yorkshire hand-crafted approach and competing for the same premium residential and boutique commercial customers.

Broad incumbents

• Hydropool: Hydropool is an established global manufacturer of hot tubs, swim spas and cold-plunge systems with broader residential/commercial wellness product lines; Brass Monkey is a more specialised cold-therapy entrant into this broader aquatic-wellness category.
• Endless Pools: Endless Pools is a long-established swim-spa and aquatic-fitness brand offering cold-water therapy options within a broader swim/exercise portfolio, representing a larger incumbent that overlaps with Brass Monkey's commercial and luxury residential wellness buyer base.
• Jacuzzi Brands: Jacuzzi is a global incumbent in hot tubs, spas and aquatic wellness with deep commercial and residential channels; relevant as a broader incumbent that could expand cold-plunge offerings to compete with Brass Monkey in luxury hospitality and HNW homes.

Emerging players

• Cryo Innovations (Impact Cryotherapy): Impact Cryotherapy sells whole-body cryotherapy chambers to gyms, spas and recovery centres, an adjacent cold-therapy modality that competes with Brass Monkey's ice baths for the same commercial recovery/wellness capital budget.

Others

• Sauna Partners (collective) — e.g., Almost Heaven Saunas: Almost Heaven Saunas and similar sauna manufacturers are part of Brass Monkey's own Sauna Partners contrast-therapy programme; relevant as adjacent ecosystem partners and indirect competitors in the hot/cold contrast-therapy bundles sold to spas and recovery centres.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4uPGqe1qallpqTN07rELVQ
• Facebookfacebook.com/Brass-Monkey-118192930089544
• LinkedInuk.linkedin.com/company/brass-monkey-health
• Instagraminstagram.com/brassmonkeyice
• TikToktiktok.com/@brassmonkeyice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brass Monkey