Nova Recovery Center

What Nova Recovery Center does

Nova Recovery Center is a privately held, for-profit behavioral healthcare provider founded in 2011 and headquartered in Wimberley, Texas. It operates a full continuum of care for substance use disorders (SUD), spanning medical detox, 90-day residential inpatient rehab, intensive outpatient programs (IOP), medication-assisted treatment (MAT), and sober living, with gender-specific treatment tracks and dual-diagnosis capability. Services are delivered across Texas (Austin, Houston, San Antonio, San Marcos, Wimberley) and Colorado Springs, with sober-living coverage also extended to Philadelphia through a channel partner (Eudaimonia Homes); front-end detox is delivered through a second channel partner (Briarwood Detox Center). The organization is Joint Commission accredited, maintains memberships in NAADAC, TAAP, and SAMHSA's resource network, and bills 16+ major commercial insurance carriers.

The revenue model is service-based, billing insurance carriers or self-pay clients per treatment episode across the care continuum. Pricing is not publicly disclosed; the organization provides free confidential insurance verification and same-day admissions in Austin and San Antonio. Go-to-market is sales-led and crisis-driven: 24/7 phone admissions, web intake forms, an SMS engagement program, and an extensive SEO-driven content library (158+ pages including a drug glossary, trending topics, and insurance-specific landing pages) capture inbound demand from individuals and families in active crisis. Outpatient services are distributed across five IOP offices with day and evening session options to accommodate working adults. No proprietary technology platform or AI capabilities are disclosed.

Underlying clinical programming includes evidence-based modalities such as cognitive behavioral therapy (CBT), dialectical behavior therapy (DBT), 12-step facilitation, contingency management, experiential therapy, trauma-informed practices, and the proprietary Core Emotional Addiction Model. Adjacent offerings — family therapy, peer recovery support, fitness-in-recovery, and a Family Program — support family involvement and aftercare. The leadership team comprises Mathew Gorman (CEO), Terri Edwards (COO), Aurélien Bouchet (Digital Marketing Manager), and Kathryn Davies (Admissions Supervisor). No revenue, parent-company, or institutional-investor information is disclosed.

Name

Nova Recovery Center

Legal name

Nova Recovery Center

Website

https://novarecoverycenter.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Nova Recovery Center is a private, Joint Commission-accredited behavioral health provider operating a full SUD continuum of care — detox, 90-day residential rehab, IOP, MAT, and sober living — across Texas, Colorado Springs, and Philadelphia, serving individuals and families affected by addiction.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Residential inpatient rehab
• Intensive outpatient programs
• Medication-assisted treatment
• Sober living programs

Headquarters

HQ city

Wimberley

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Addiction Treatment Services Revenue: Nova Recovery Center generates revenue through the provision of clinical addiction treatment services across a full continuum of care. Services include medical detox, 90-day residential inpatient rehab, intensive outpatient programs (IOP), medication-assisted treatment (MAT), and sober living programs. The organization accepts a broad range of commercial insurance plans including Harbor Health, Evernorth, Oscar, Optum, Curative, Carelon, Ambetter Health, Anthem, Multiplan, Cigna, United Healthcare, BlueCross, Beacon Health Options, Aetna, and Christus Health. The revenue model is service-based, billing insurance carriers and/or clients directly for treatment episodes. No public pricing is disclosed; costs vary by program, duration, and insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Nova Recovery Center is a behavioral healthcare provider delivering a full continuum of care for substance use disorders, including medical detox, 90-day residential inpatient rehab, intensive outpatient programs (IOP), medication-assisted treatment (MAT), and sober living services. Operations span multiple Texas locations (Austin, Houston, San Antonio, San Marcos, Wimberley) plus Colorado Springs, with insurance-based billing across 16+ commercial payers and online/virtual IOP for remote clients.

Product overview

Nova Recovery Center is an alcohol and drug rehab facility offering a comprehensive continuum of care for substance use disorders. The core portfolio includes medical detox, 90-day residential inpatient rehab, intensive outpatient programs (IOP), medication-assisted treatment (MAT), and sober living services. These are supported by individual counseling, group counseling, family therapy, and specialized evidence-based therapies including CBT, 12-Step Facilitation, Contingency Management, and Experiential Therapy. The company also offers online/virtual IOP services and gender-specific treatment tracks. Nova operates across multiple Texas locations (Austin, Houston, San Antonio, Wimberley) and Colorado Springs, providing detox, inpatient, outpatient, and sober living programs tailored to individual needs through a holistic approach addressing mind, body, and spirit.

Differentiator

Problem solved

Functional benefit

Products and services

• Drug and Alcohol Detox Medical detox programs providing 24/7 supervision, counseling, and nutritional support to ensure safe withdrawal management. Delivered in Austin (inpatient) and San Antonio (outpatient) through a partnership with Briarwood Detox Center, serving as the first step in the recovery journey for individuals with alcohol or drug dependence.
• Residential Inpatient Rehab (90-Day Program) A 90-day holistic residential treatment program providing personalized therapy, family involvement, chef-prepared meals, and dual-diagnosis treatment for co-occurring mental health conditions in a comfortable, gender-specific environment at the Old Oaks Ranch campus in Wimberley, TX.
• Intensive Outpatient Program (IOP) A multi-week structured outpatient program typically lasting about eight weeks, offering group counseling, individual therapy, educational lectures, and relapse prevention education while allowing clients to live at home. Offered at IOP offices in Austin, Houston, San Antonio, San Marcos, and Colorado Springs.
• Medication-Assisted Treatment (MAT) Pharmacological treatment including buprenorphine, naltrexone, methadone coordination, and acamprosate to reduce cravings and manage withdrawal symptoms, integrated with counseling and structured recovery plans. Available in Houston, San Antonio, and Wimberley.
• Sober Living Programs Transitional housing providing safe, structured environments with regular drug screenings, peer support, coaching, and relapse prevention strategies to support clients moving toward independent living. Operated through the Eudaimonia Homes brand in Austin, Houston, San Antonio, Colorado Springs, and Philadelphia.
• Online IOP Program Virtual intensive outpatient program using secure video sessions for live group care and counseling, providing flexible access to treatment for clients who cannot travel to physical locations or prefer remote care.
• Gender-Specific Addiction Treatment Separate treatment tracks for men and women providing gender-specific housing, therapy, and support addressing unique issues like trauma, parenting stress, emotional suppression, and stigma across Nova's residential and outpatient programs.
• Family Program Family therapy and support services designed to heal relationships and rebuild trust affected by addiction, offered to families of Nova's enrolled patients.

Quantifiable outcome

• Research cited indicates that longer treatment (90+ days) correlates with significantly higher success rates vs. shorter programs, per National Institute on Drug Abuse studies
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Eudaimonia HomescoreChannel Partner/ Reseller/ DistributorEudaimonia Homes operates sober living homes in Austin, Houston, San Antonio, Colorado Springs, and Philadelphia, and is presented on Nova Recovery Center's website as the organization's sober living provider. Nova refers clients who have completed residential or IOP programs to Eudaimonia for step-down housing and continued recovery support. The partnership extends Nova's continuum of care into the sober living phase without requiring Nova to own housing facilities.
• Briarwood Detox CentercoreChannel Partner/ Reseller/ DistributorBriarwood Detox Center provides medical detox services linked from Nova Recovery Center's website — inpatient detox in Austin and outpatient detox in San Antonio. Nova refers clients to Briarwood for the withdrawal management phase of treatment, after which clients transition to Nova's inpatient or outpatient programs. This creates a seamless clinical hand-off and full care continuum coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Briarwood Detox Center: Nova's stated detox partner across Austin and San Antonio, also a Texas-based specialty detox provider serving the same inpatient SUD population with overlapping geographic coverage and a similar insurance-led admissions model.
• Eudaimonia Sober Living / Eudaimonia Homes: Nova's stated sober-living affiliate operating across Texas and Philadelphia; functions as a sister brand within the same referral ecosystem and competes for step-down patients from Texas residential programs.
• Sana Lake Recovery: Multi-state, mid-sized SUD provider offering a similar full continuum (medical detox, residential, IOP, sober living) with comparable insurance mix and a digital marketing–led admissions model in the same general size tier as Nova.
• Pyramid Healthcare: Mid-sized regional SUD and behavioral-health platform with detox, residential, IOP, and sober living; private-backed and of comparable scale, sharing the hub-and-spoke multi-modality operating model that defines Nova.
• Promises Behavioral Health: Multi-state continuum-of-care SUD operator (with Pali Malibu as flagship) offering residential, IOP, MAT and sober living; similar full-spectrum positioning and clinical luxury amenities to Nova's Wimberley campus.

Regional players

• Origins Recovery Center: Texas-based residential SUD operator (South Padre Island) running longer-stay inpatient programs and IOP; competes for the same Texas referral pool and commercial-insurance patients as Nova.
• Windmill Wellness Ranch: Texas-based luxury SUD residential program with whole-person wellness programming; comparable higher-amenity inpatient positioning and patient demographic to Nova's Wimberley campus.

Broad incumbents

• American Addiction Centers (AAC): Largest publicly-traded U.S. SUD treatment operator with multiple treatment brands across multiple states; operates the same full continuum and competes for the same commercial-pay patients, but at materially greater scale than Nova.
• Hazelden Betty Ford Foundation: Nationally renowned, nonprofit SUD treatment system with detox, residential, IOP, and extended-care programming; competes for premium private-pay and commercial patients at the upper end of the same clinical positioning as Nova.
• Caron Treatment Centers: Established nonprofit addiction treatment provider offering a similar continuum (detox, residential, outpatient, family program) at greater scale and brand recognition; targets the same middle-to-upper market commercial patient.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NovaRecoveryCenter
• LinkedInlinkedin.com/company/nova-recovery-center
• Instagraminstagram.com/nova_recovery_center
• Xx.com/novareco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Recovery Center