Wiston Estate

What Wiston Estate does

Wiston Estate is a privately held, family-owned English sparkling wine producer and hospitality estate located on chalk downland within the South Downs National Park in West Sussex, UK. The original vineyard was planted in 2006 and the first commercial harvest occurred in 2008; the estate is currently operated by the Goring family, with Richard and Kirsty Goring overseeing the business, winemaker Marcus in charge of production since 2022, and vineyard manager Travis Salisbury running all 9.93 hectares of mature vines. Core production uses the traditional Champagne method — Chardonnay, Pinot Noir, and Pinot Meunier grapes are hand-harvested, whole-bunch pressed using the first Coquard basket press in the UK, fermented in stainless steel and old French oak, and aged on lees for extended periods including a 13-year-aged Library Collection tier.

The commercial offering is a vertically integrated portfolio spanning award-winning sparkling wines (Brut NV, Cuvée, Blanc de Blancs, Rosé, vintage releases), newly launched still wines (Tank Five Chardonnay and Fifty Summers Rosé), estate gin, two monthly wine subscription clubs (£37.50 Wine Club and £75 The 1743 Club), an on-site Chalk restaurant celebrating local Sussex produce, the Pump House self-catering accommodation, and a tiered tour and tasting programme from a £30 standard tour up to a £130 Sundowner Safari and a £125 Top Drawer Tasting & Dinner. Distribution is primarily direct-to-consumer through the estate's own e-commerce site and cellar door, supplemented by a small number of premium on-trade accounts including Simon Rogan restaurants, Noble Rot London, and Gouqi Restaurant. Revenue is not publicly disclosed; the estate is privately held with no disclosed external investors, funding rounds, or M&A activity.

Name

Wiston Estate

Legal name

Wiston Estate

Website

https://wistonestate.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiston Estate is a family-owned English sparkling wine producer and hospitality estate on West Sussex chalk downland, producing traditional-method wines from 9.93 hectares of vines and serving consumers through cellar door sales, subscription clubs, on-site Chalk restaurant, the Pump House accommodation, and tours.

Ownership category

akta.pro rank

Product category

English Sparkling Wine

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• English sparkling wine
• Traditional method winemaking
• Wine tourism experiences
• Vineyard estate hospitality
• Craft gin production

Headquarters

HQ city

Washington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of English sparkling wines and still wines through the estate's e-commerce website and cellar door. Products include Brut NV, Rosé NV, Blanc de Blancs, vintage wines, and premium Library Collection releases.
2. Membership Clubs: The 1743 Club (£75/month) and Wiston Wine Club (£37.50/month) offering exclusive wines, member-only events, and recurring subscription revenue.
3. Holiday Accommodation: Self-catering cottage (The Pump House) letting with stays of 3-7 nights, generating accommodation revenue.
4. Tours and Experiences: Winery tours, tastings, and experiences including the Winery Tour & Tasting (£30), Vintage Tour & Tasting (£37.50), Sundowner Safari (£130), Top Drawer Tasting & Dinner (£125), and Vineyard Explorer Tour (£75).
5. Restaurant (Chalk): On-site restaurant serving seasonal local produce, with Estate Menu and à la carte options. Generates food and beverage revenue.
6. Restaurant Partnership Wines: Bespoke cuvée produced for Simon Rogan's restaurants, creating a B2B wine supply revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Wiston Estate produces and sells premium English sparkling wines made using the traditional Champagne method (méthode champenoise) from Chardonnay, Pinot Noir, and Pinot Meunier grapes grown on chalk downland in West Sussex. The estate operates a vertically integrated hospitality offering including a restaurant (Chalk), self-catering accommodation (The Pump House), guided winery tours and tastings, wine club memberships, and a craft gin.

Product overview

Wiston Estate is a Sussex-based winery and hospitality estate offering a portfolio of traditional-method English sparkling wines, still wines, gin, dining, accommodation, tours, and memberships. The core offering is a range of award-winning sparkling wines produced from Chardonnay, Pinot Noir, and Pinot Meunier grapes grown on South Downs chalk downland. Core sparkling wines include Wiston Brut NV, Wiston Cuvée (flagship vintage blend), Wiston Blanc de Blancs NV, Wiston Blanc de Blancs 2018, Wiston Estate Rosé NV, Wiston Estate Rosé 2018, Wiston Estate Blanc de Noirs 2018, and the ultra-premium Library Collection (extended-age cellar releases including Blanc de Blancs 2010 and Cuvée 2009). The estate has expanded into still wines (Tank Five Chardonnay, Fifty Summers Rosé) and spirits (Wiston Estate Gin). Experiences include Chalk Restaurant (seasonal fine dining), The Pump House self-catering cottage, and five tour formats ranging from the standard Winery Tour & Tasting (£30) to the premium Top Drawer Tasting & Dinner (£125). Membership options include the standard Wine Club (£37.50/month) and the premium 1743 Club (£75/month). Accessories and gift products include branded gift boxes, wine stoppers, and collaborative products such as the Rosé NV with Noble & Stace Truffles.

Differentiator

Problem solved

Functional benefit

Brands

• Chalk Restaurant: On-site restaurant celebrating local produce from the estate and Sussex suppliers
• The Pump House
• Wiston Wine Club
• The 1743 Club
• Tank Five
• Library Collection
• Wiston Estate Gin

Products and services

• Wiston Brut NV Wiston's benchmark non-vintage sparkling wine and best-seller, a blend of 34% Chardonnay, 33% Pinot Noir, and 33% Pinot Meunier combining green apple and lemon flavours with rich maturity. Available in standard bottle and magnum format, with reserve wines dating back to 2008.
• Wiston Estate Cuvée 2020 Wiston Estate's flagship traditional-method sparkling wine, a classic blend of 57% Pinot Noir, 33% Chardonnay, and 10% Pinot Meunier, aged three years on lees with oak and stainless steel fermentation.
• Wiston Blanc de Blancs NV Non-vintage sparkling wine made from 100% estate Chardonnay, aged approximately four years on lees, featuring notes of green apple, white blossom, grapefruit, and flinty minerality.
• Wiston Estate Blanc de Blancs 2018 Vintage sparkling wine from the acclaimed 2018 harvest, made from 100% Chardonnay sourced from the original Findon Park Vineyard, aged 4-5 years on lees in a mix of old French barrels and stainless steel.
• Wiston Estate Rosé NV Non-vintage sparkling rosé, a blend of 40% Pinot Noir, 30% Chardonnay, and 30% Pinot Meunier, hand-harvested with 20-30% reserve wines added and aged three years on lees. Trophy winner at Sommelier Wine Awards 2025.
• Wiston Estate Rosé 2018 Vintage sparkling rosé made from 80% Pinot Noir and 20% Pinot Meunier, fermented in old French barrels and aged four years on lees, described as bold and opulent.
• Wiston Rosé for Simon Rogan Bespoke non-vintage sparkling rosé created in collaboration with chef Simon Rogan with a low dosage of 4 g/L for precision matching with Michelin-starred dishes, available exclusively at Simon Rogan's restaurants.
• Library Collection Blanc de Blancs 2010 Inaugural Library Collection release, aged since 2010, the longest any Wiston wine has been cellared. Trophy winner for Best English Sparkling Wine at International Wine Challenge 2024 and 97 points from Decanter Magazine.
• Library Collection Cuvée 2009 Wiston's first ever commercial release, the 2009 vintage aged 13 years on lees. A single-vineyard blend of 60% Chardonnay, 30% Pinot Noir, 10% Pinot Meunier, disgorged December 2023. Rated 96 points by Anne Krebiehl MW.
• Wiston Estate Cuvée 2009 Magnum Wiston's second-ever vintage (2009) presented in magnum format, a blend of 60% Chardonnay, 30% Pinot Noir, 10% Pinot Meunier, aged 13 years on lees in magnum. Multiple Gold Medal winner.
• Tank Five Chardonnay Wiston's first still white wine, 100% estate Chardonnay from the 2022 and 2023 vintages, a blend of stainless steel-aged (Broadwoods site) and barrel-aged (Findon) components.
• Fifty Summers Rosé Wiston's first still rosé, made with Pinot Meunier from partner vineyards in Kent and Wiston Pinot Noir, named 'Fifty Summers' to commemorate Pip and Harry Goring's 50th wedding anniversary.
• Wiston Estate Gin Craft gin distilled with carefully selected botanicals, sold at £42 per bottle for classic G&Ts and cocktails.
• Wiston Wine Club Monthly wine membership at £37.50/month, offering exclusive wines, member-only perks, and available as gift memberships.
• The 1743 Club Premium monthly membership club at £75/month, offering exclusive wines, member-only estate events, and access to rare and exclusive estate wines.
• Wiston Winery Tour & Tasting Standard winery tour and tasting experience running year-round (indoors in winter), including guided tour of the winery, Coquard press, tank and barrel halls, and tutored tasting of award-winning sparkling wines. Priced at £30 per person.
• Vintage Tour & Tasting Upgraded version of the standard winery tour with a focus on Wiston's vintage wines, including a guided tour and tutored tasting of vintage cuvées. Fully accessible, priced at £37.50 per person.
• Vineyard Explorer Tour Guided 4.1km walking tour through the South Downs National Park and Wiston's Findon Park Vineyard, running selected Saturdays May to September (approximately 4 hours). Includes tutored tasting of four wines and an alfresco charcuterie and cheese picnic lunch. Priced at £75 per person.
• Sundowner Safari Tour, Tasting & Dinner Summer seasonal experience (May-September, Friday evenings) combining a winery tour, tractor ride over the South Downs to the vineyard, sunset tasting of vintage cuvées in the Wine Barn, and a five-course dinner at Chalk. Priced at £130 per person.
• Top Drawer Tasting & Dinner Most premium tour experience including welcome glass from magnum, guided winery tour, tutored tasting of rare and Library Collection vintage wines, and six-course seasonal dinner at Chalk Restaurant. Priced at £125 per person. Fully accessible.
• Chalk Restaurant On-estate restaurant offering honest, seasonal food celebrating the produce of the estate and local South Downs suppliers. Features an 'Estate Menu' (five courses, Friday-Saturday evenings) built around estate-grown and locally sourced ingredients.
• The Pump House Secluded self-catering cottage at the foot of the South Downs with views up to Chanctonbury Ring. Sleeps 2-4 (king-size bed and sofa bed), open-plan kitchen, luxury interiors, wood-fired hot tub, Starlink WiFi, dogs welcome, e-bike hire available. Stays of 3, 4, or 7 nights.

Quantifiable outcome

• Winner of International Wine Challenge Trophy 2024 for Best English Sparkling Wine
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Simon RogancoreStrategic or Co-development PartnerAward-winning chef Simon Rogan (three Michelin stars at L'Enclume) partnered with Wiston to create a bespoke Rosé cuvée for his restaurant group. The partnership aligns shared values around ethical production, sustainability, and celebrating local produce. Kirsty Goring noted it as a milestone bringing together Wiston's wine with Rogan's culinary expertise.
• Noble & StaceminorStrategic or Co-development PartnerAward-winning Sussex chocolatiers Noble & Stace collaborated with Wiston to create bespoke Sussex Sparkling Wine Truffles using Wiston's Rosé NV. The truffles are made by hand in their chocolate studio near Midhurst using fresh cream ganache blended with Wiston wine, coated in dark chocolate.
• Marmalade Biking ToursminorGTM or Marketing PartnerLocal mountain biking tour company offering Ride & Dine packages that explore the South Downs with visits to Wiston Estate. Marmalade creates tailored routes around the estate with professional guides, with electric or conventional bike options.
• Knepp EstateminorOthersWiston recommends Knepp Safaris as a nearby attraction - one of the largest rewilding projects in Lowland Britain with wild ponies, cattle, deer, and pigs roaming 3,500 acres. Chalk restaurant sources charcuterie from Knepp Estate.
• Steyning Downlands SchememinorOthersCharity partner receiving £1 per table donation from Chalk restaurant. Wiston also partners with Prept foundation through restaurant donations. The estate has a charity partner spotlight programme highlighting local causes.
• Prept FoundationminorOthersCharity partner receiving £1 per table donation from Chalk restaurant along with Steyning Downlands Scheme.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ridgeview Wine Estate: Family-owned Sussex sparkling wine estate producing traditional-method sparkling wines from classic Champagne varieties on South Downs chalk. A close regional peer sharing Wiston's terroir, family ownership, and hospitality-driven model.
• Nyetimber: One of the most prominent English sparkling wine producers, also using traditional method and Chardonnay/Pinot Noir/Pinot Meunier on chalk-influenced soils. Closest direct peer to Wiston in category positioning, grape varieties, and premium pricing strategy.
• Chapel Down: England's largest premium wine producer with a broad sparkling and still portfolio, DTC e-commerce, tours, hospitality, and a wine club. Directly comparable as a DTC-led English sparkling rival competing for the same premium on-premise listings and consumer occasions.
• Hambledon Vineyard: One of England's oldest commercial vineyards, producing traditional-method sparkling wine on chalk soils in Hampshire with a hospitality and tour offering. Comparable to Wiston in chalk terroir, traditional method, and DTC estate experience.
• Gusbourne Estate: Kent-based English sparkling and still wine producer using Chardonnay, Pinot Noir and Pinot Meunier with award-winning releases and a DTC hospitality experience. Comparable to Wiston in traditional-method production, premium positioning, and tasting-room-driven model.
• Bolney Wine Estate: Sussex vineyard producing English sparkling and still wines with an on-site restaurant, tours, wine shop, and events. A direct regional peer combining wine production with hospitality experiences in a similar DTC model.
• Balfour Winery: Kent-based English sparkling producer on chalk soils, with traditional-method wines, a hospitality offering, and the Hush Heath estate. Comparable as a premium English sparkling peer with DTC, wine club, and on-premise distribution.
• Rathfinny Wine Estate: Large Sussex estate producing traditional-method sparkling wines on South Downs chalk, with on-site hospitality, tours, and a growing DTC channel. Direct competitor for premium English sparkling positioning and tourism-led revenue.

Emerging players

• Exton Park Vineyard: Hampshire-based English sparkling producer focused exclusively on traditional-method sparkling wines from classic Champagne varieties. Comparable emerging niche player competing with Wiston in the premium English sparkling category.

Broad incumbents

• Champagne Houses (e.g., Pommery, Pol Roger): Established Champagne producers whose traditional-method sparkling on chalk terroir represents the aspirational benchmark for English sparkling peers like Wiston. Relevant as the category leader Wiston is positioning against in premium on-premise and collector channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WistonSparkling
• Facebookfacebook.com/wistonestatewinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiston Estate