Bailey's

What Bailey's does

Bailey's Online (baileysonline.com) is an e-commerce platform that distributes part-numbered industrial or manufacturing products to B2B and commercial customers. The storefront offers a horizontal product range identifiable by standardized part codes (e.g., CS 2511PN, 3850811002) and UPC formats, and is structured around a self-serve purchasing model. The principal product features are a Quick Order tool that allows customers to upload CSV files of product codes and quantities for bulk procurement and to download reusable CSV order templates; a Catalog request flow that captures leads for full product catalog access; a standard Contact Us channel for customer inquiries; and an Upcoming Events listing that surfaces trade shows or company events relevant to commercial buyers.

The platform is built on a standard e-commerce storefront architecture with wishlist, cart, and newsletter subscription functionality. Bulk ordering workflows are the technical centerpiece: buyers can upload CSVs containing SKU codes and quantities, streamlining repeat procurement cycles. Underlying proprietary technology is not disclosed in available sources, and no API, SDK, or AI/ML capabilities are documented. The site supports a self-serve product-led growth motion with no public pricing — the Contact Us form and catalog request flow suggest quote-based or account-specific pricing typical of B2B distributors.

Revenue mechanics are driven by direct product sales through the owned storefront, with quick-order and catalog-request flows serving as the primary conversion paths. The customer base is commercial buyers (B2B), supplied via owned e-commerce distribution with a single-country/domestic geographic scope. Marketing channels are minimal, limited to an email newsletter; no paid advertising, partnerships, or enterprise sales motion is disclosed. No funding history, headcount, management team, or ownership structure is publicly available in the provided data, limiting visibility into the company's scale and corporate profile.

Name

Bailey's

Website

https://baileysonline.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Bailey's Online is a self-serve e-commerce platform distributing part-numbered industrial/manufacturing products to B2B and commercial buyers via CSV-based bulk ordering, catalog requests, and direct storefront purchasing.

Ownership category

akta.pro rank

NAICS

General Merchandise Retailers (455)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Industrial supplies
• Bulk ordering
• E-commerce platform
• Product catalog
• Quick order

Headquarters

HQ city

Woodland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Product Sales: Direct product sales through e-commerce platform, likely B2B transactions based on Quick Order CSV functionality and product code format (CS 2511PN, UPC codes).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bailey's operates an online retail storefront selling industrial and manufacturing products identified by product codes and UPCs (e.g., CS 2511PN). The site centers on a Quick Order tool that supports CSV upload and download for bulk purchasing by repeat buyers, alongside a browsable product catalog. Orders are placed directly on the company's own e-commerce site.

Product overview

Bailey's Online is an e-commerce platform providing a unified ordering system for industrial/manufacturing products. The core offering consists of Quick Order (CSV-based bulk ordering), Catalog access, Contact Us functionality, and Upcoming Events information. The platform appears to specialize in part numbers (e.g., CS 2511PN, 3850811002) and supports bulk purchasing workflows.

Differentiator

Problem solved

Functional benefit

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Fastenal: Large industrial supplies and fastener distributor with a hybrid online/local-network B2B model. Similar end customers and bulk-purchasing workflows to Bailey's.
• Amazon Business: Major B2B e-commerce extension of Amazon serving commercial buyers across industrial and general supplies. Competes for the same self-serve commercial procurement wallet with deep logistics infrastructure.
• Grainger: One of the largest industrial MRO distributors with extensive e-commerce infrastructure and deep B2B procurement integrations. Overlaps with Bailey's on industrial part-number SKUs and self-serve ordering for commercial buyers.
• MSC Industrial: Major U.S. metalworking and MRO supplies distributor with a strong e-commerce platform and B2B account-based buying experience. Directly comparable to Bailey's industrial-part ecommerce model.

Direct peers

• Zoro Tools: Online-first industrial supplies retailer operating purely through e-commerce for B2B buyers. Closely comparable digital buying experience, part-number search, and bulk-ordering positioning.
• McMaster-Carr: Dominant industrial/MRO supplies distributor famed for its catalog and fast online ordering for part-number SKUs. Closely comparable to Bailey's given the part-number-based Quick Order workflow and B2B industrial buyer focus.
• Uline: Large catalog-and-online industrial/shipping supplies distributor known for quick bulk ordering and account-based B2B pricing. Comparable in catalog-driven, self-serve e-commerce model for commercial buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/baileysonline
• Facebookfacebook.com/baileysonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailey's