DATPROF
DATPROF is a Dutch test data management software vendor founded in 2009, serving regulated enterprises in banking, insurance, and public sector with deterministic masking, subsetting, synthetic data generation, and CI/CD-integrated test data provisioning tools.
- Company typePrivate
- Founded2009
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DATPROF does
DATPROF (legal entity Transvalue BV) is a Dutch software vendor founded in 2009 and headquartered in Groningen, Netherlands, with a US sales office in Miami. The company focuses exclusively on test data management (TDM) — the discovery, masking, subsetting, synthetic generation, and provisioning of realistic but non-sensitive data into non-production environments. It sells primarily to enterprises in regulated, data-intensive industries including banking, insurance, government, and consumer products, with publicly named customers spanning Heineken, ABN AMRO, NS Dutch Railroads, Admiral Group, APG, DUO, BCS, and VGZ.
The product suite comprises five integrated modules: DATPROF Privacy (deterministic data masking plus synthetic test data generation), DATPROF Subset (referentially intact database subsetting), DATPROF Runtime (test data provisioning automation integrated with CI/CD pipelines), DATPROF Analyze (data discovery and classification), and DATPROF Virtualize (zero-copy provisioning of masked databases). The masking engine is deterministic, producing repeatable masked outputs across environments — a technical prerequisite for continuous integration and automated regression testing. DATPROF is ISO 27001 certified, which is effectively a prerequisite for sales into financial services and public-sector buyers in Europe.
Revenue is generated through software licensing (subscription or perpetual), recurring support and maintenance, and professional services, sold via direct sales supplemented by a partner channel anchored by EPI-USE Labs (SAP data ecosystem, partnership 2019) and BCS (SAP partner, 2020). The company remains founder-led, with ownership held by Harald Kikkers and Hilbrand Kikkers (co-founders) along with Maarten Urbach. The platform has been modernized in 2024–2025 with an AI Assistant, native Databricks masking support, a File Masking engine, and SaaS-ready delivery — indicating a measured pivot toward subscription consumption and cloud data warehouse customers while the core on-premises TDM base remains intact.
DATPROF firmographics
Firmographics- Name
- DATPROF
- Legal name
- Transvalue BV
- Website
- https://datprof.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DATPROF is a Dutch test data management software vendor founded in 2009, serving regulated enterprises in banking, insurance, and public sector with deterministic masking, subsetting, synthetic data generation, and CI/CD-integrated test data provisioning tools.
- Ownership category
- akta.pro rank
DATPROF industry classification
Industry- Product category
- Test Data Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Security & Access Governance for Data (Entitlements/Policy Enforcement) (HDAEADAH)
- akta.pro secondary industries
- Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL), Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
Keywords
Where DATPROF is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
DATPROF business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Licenses: DATPROF offers software licenses for their test data management platform modules including DATPROF Privacy, Subset, Runtime, Analyze, and Virtualize. Licenses can be perpetual or subscription-based, with pricing varying by database type and deployment size.
- Support and Maintenance: Annual support and maintenance services included with software licenses, providing updates, technical assistance, and access to documentation and resources.
- Professional Services: Implementation, consulting, and training services to help organizations deploy and optimize their test data management solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with customized pricing based on organizational needs |
| One time/ perpetual license | Multi-year contract | Perpetual license option for enterprise customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
DATPROF product offering
Product offeringCore offering
DATPROF sells a modular Test Data Management (TDM) software platform comprising five integrated modules — Privacy (data masking and synthetic test data generation), Subset (referentially intact database subsetting), Runtime (automation, scheduling and CI/CD integration), Analyze (sensitive data discovery), and Virtualize (database virtualization) — that enterprise IT, QA, and DevOps teams use to create secure, compliant, and realistic test data while reducing storage costs and accelerating release cycles.
Product overview
DATPROF is a modular Test Data Management (TDM) platform consisting of five integrated modules. DATPROF Privacy handles data masking and synthetic test data generation to protect sensitive information. DATPROF Subset creates smaller referentially-intact datasets from large production databases. DATPROF Runtime serves as the central automation and self-service layer for CI/CD integration and process orchestration. DATPROF Analyze discovers and profiles privacy-sensitive data. DATPROF Virtualize enables database virtualization for rapid refresh and management. Together these modules enable organizations to create secure, compliant, and realistic test data for software development and testing while reducing infrastructure costs and accelerating release cycles.
Differentiator
Problem solved
Functional benefit
Brands
- DATPROF Privacy: Data masking and synthetic test data generation module for protecting sensitive information while preserving the usefulness of test data.
- DATPROF Subset
- DATPROF Analyze
- DATPROF Virtualize
- DATPROF Runtime
Products and services
- DATPROF Privacy Data masking and synthetic test data generation module that protects privacy-sensitive information while preserving data usefulness and realism for development and testing.
- DATPROF Subset Database subsetting module that creates smaller, referentially intact datasets from large production databases, reducing storage costs and enabling faster environment provisioning.
- DATPROF Runtime Central automation and self-service layer enabling scheduling, monitoring, and integration of test data processes including CI/CD pipeline automation and self-service test data portal.
- DATPROF Analyze Data discovery and analytics module that identifies and profiles privacy-sensitive data across application databases to understand what needs protection before testing.
- DATPROF Virtualize Database virtualization module enabling teams to work with virtualized or containerized database environments for quick test data refresh, restore, and management.
Quantifiable outcome
- Database storage reduction of up to 99% (e.g., 10TB production database to 10GB subset)
- +3 more outcomes
Companies that use DATPROF
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
DATPROF technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature9 records
DATPROF partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EPI-USE Labs (Webinar Series)coreDATPROF and EPI-USE Labs launched a joint webinar series on synergizing SAP and Non-SAP Test Data Management, covering topics including data security, agile test data for DevOps, and refreshing test data landscapes.
- BCS (Basis Expert Consulting Services)coreBCS and DATPROF partnered to integrate SAP and non-SAP data scrambling capabilities into the test data refresh process. BCS brings Symphony4SAP expertise while DATPROF provides DATPROF Privacy and DATPROF Runtime for non-SAP masking and automation. The partnership enables organizations to orchestrate different steps in test data management across diverse technologies.
- EPI-USE LabscoreEPI-USE Labs and DATPROF formed a strategic partnership to provide consistent data masking across SAP and non-SAP environments. The partnership connects EPI-USE Labs' Data Sync Manager (DSM) for SAP with DATPROF Privacy for non-SAP systems, enabling organizations to mask data consistently across their entire IT landscape. This addresses the challenge of mixed database technologies requiring specific solutions in sectors such as energy and retail.
- Capgemini DanmarkminorCapgemini Danmark co-hosted a test data management seminar with DATPROF in Aarhus, Denmark. The event addressed test data management bottlenecks and demonstrated DATPROF solutions to Danish enterprise customers.
- ValoriminorValori co-hosted a webinar with DATPROF on getting GDPR compliant with masked data in Salesforce. Valori provides consulting expertise for implementing DATPROF solutions in Salesforce environments.
- SaNS Expertise CenterminorSaNS Expertise Center partnered with DATPROF to demonstrate data masking solutions for Oracle Peoplesoft environments. The partnership addresses data obfuscation measures for Oracle database compliance.
- Nordic Software GroupminorNordic Software Group serves as a DATPROF partner in the Scandinavian region, helping distribute and implement DATPROF test data management solutions in Nordic markets.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DATPROF competitors and assessment
Company assessmentEmerging players
- Tonic.ai: Tonic.ai is a venture-backed synthetic data platform focused on de-identification and AI-generated test data for developers, representing the AI-native generation of TDM vendors competing with DATPROF Privacy's synthetic capabilities.
- Mostly AI: Mostly AI provides AI-generated synthetic data for enterprise analytics and ML, competing with DATPROF's synthetic data generation feature on advanced, AI-driven use cases rather than legacy RDBMS masking.
- IRI FieldShield (Voracity): IRI FieldShield provides data masking, encryption, and test data generation capabilities across multiple database platforms, overlapping with DATPROF Privacy and Subset for mid-market and enterprise customers seeking cross-platform data protection.
- Mentis (data discovery and masking): Mentis offers sensitive data discovery and masking for non-production environments, with overlap in DATPROF's Analyze and Privacy modules for organizations prioritizing discovery-led test data governance.
Direct peers
- Delphix: Delphix (now part of Perforce) is the most direct competitor in test data management, offering data masking, subsetting, virtualization, and synthetic data for enterprise dev/test environments — overlapping almost entirely with DATPROF's product surface.
- K2View: K2View provides enterprise test data management with data masking, synthetic data generation, and subsetting for large operational systems, competing in the same regulated enterprise segment as DATPROF.
Broad incumbents
- Informatica: Informatica provides Persistent Data Masking and Test Data Management as part of its broad data integration and governance suite, competing head-to-head with DATPROF Privacy in large enterprises that prefer single-vendor data platforms.
- Oracle Data Masking and Subsetting: Oracle's built-in Enterprise Manager Data Masking and Subsetting Pack is a default option for Oracle DB customers, providing direct overlap with DATPROF Subset and Privacy for one of DATPROF's core supported databases.
- Microsoft SQL Server Dynamic Data Masking: Microsoft's built-in Dynamic Data Masking for SQL Server and Azure SQL is a default option for Microsoft-stack customers, providing lightweight overlap with DATPROF Privacy for SQL Server environments.
Others
- IBM InfoSphere Optim Data Privacy: IBM Optim is an enterprise test data management and data masking suite that competes with DATPROF in mainframe and large-scale enterprise environments, particularly in banking and insurance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DATPROF social profiles
Digital presenceDATPROF compliance and trust
Trust signalCompliance1 record
DATPROF financial estimates
Financial estimateRevenue estimate
Valuation estimate
DATPROF leadership team
Management profileNumber of profiles
Profiles7 records
DATPROF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DATPROF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DATPROF
What does DATPROF do?
DATPROF sells a modular Test Data Management (TDM) software platform comprising five integrated modules — Privacy (data masking and synthetic test data generation), Subset (referentially intact database subsetting), Runtime (automation, scheduling and CI/CD integration), Analyze (sensitive data discovery), and Virtualize (database virtualization) — that enterprise IT, QA, and DevOps teams use to create secure, compliant, and realistic test data while reducing storage costs and accelerating release cycles.
Is DATPROF a public or private company?
DATPROF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DATPROF founded?
DATPROF was founded in 2009. It employs 11 to 50 people.
Where is DATPROF based?
DATPROF is headquartered in Groningen, Netherlands, in the Europe region.
How does DATPROF make money?
Three revenue lines are on record. Software Licenses are the primary driver. The others are support and Maintenance and professional Services.
Who are DATPROF's main competitors?
Emerging players on record are Tonic.ai, Mostly AI, IRI FieldShield (Voracity) and Mentis (data discovery and masking). Direct peers are Delphix and K2View. Broad incumbents are Informatica, Oracle Data Masking and Subsetting and Microsoft SQL Server Dynamic Data Masking. IBM InfoSphere Optim Data Privacy is listed as an others.
Does DATPROF have an API?
Yes. DATPROF Runtime API enables scheduling and automation of masking templates, CI/CD pipeline integration for masked test data deployment, and monitoring of masking processes. The API supports self-service portal access for test data deployment.
What industry is DATPROF in?
DATPROF's product category is Test Data Management Software. Its primary akta.pro industry code is HDAEADAH, Data Security & Access Governance for Data (Entitlements/Policy Enforcement), with a secondary code of BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching). Its NAICS code is 54151 and its SIC code is 7372.