Colonial Oil Industries

What Colonial Oil Industries does

Colonial Oil Industries, Inc. is a private B2B fuel and lubricant distributor headquartered in Savannah, Georgia, and operating as a subsidiary of Colonial Group, Inc., a diversified conglomerate. Founded in 1920, the company supplies gasoline, diesel, renewable fuels, and commercial and industrial lubricants to wholesale, commercial, industrial, retail, marine, and cardlock customers across 34 states spanning the Southeast, Midwest, and East Coast. It is one of the largest Total-branded lubricants distributors in the United States. The company's core operations include bulk fuel delivery, marine fuel delivery, retail fuel supply, 24/7 on-site fleet fueling, cardlock site services, and an alternative/renewable fuels offering.

Colonial Oil's technology stack is centered on data-driven management systems featuring live inventory monitoring, fixed pricing programs for cost predictability, on-time delivery tracking, and a Fleet Card product for fleet fuel management. The company operates strategic terminal locations along major pipelines and uses an owned logistics and transportation fleet for direct distribution. Its revenue model is transaction-based across four primary streams: fuel distribution, lubricants distribution, cardlock services, and marine fuel delivery. Go-to-market is sales-led, targeting B2B customers through direct sales across multiple segments.

The company has pursued a growth strategy centered on regional acquisitions, completing the acquisition of Strickland Oil Company in January 2023 and Atkinson Oil Co., LLC in May 2026, both Georgia-based distributors. Ownership remains with Colonial Group, Inc., a private diversified group that includes affiliated businesses such as Colonial Terminals, Colonial Towing, Colonial Energy, Colonial Chemical Solutions, and Aqua Smart. The firm employs between 11 and 50 people and is led by President and CEO Christian Demere, with Bob Kenyon serving as President.

Name

Colonial Oil Industries

Legal name

Colonial Oil Industries, Inc.

Website

https://colonialoilindustries.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Colonial Oil Industries is a private B2B fuel and lubricant distributor, founded in 1920 and headquartered in Savannah, Georgia. A subsidiary of Colonial Group, Inc., it supplies gasoline, diesel, lubricants, and marine fuels to wholesale, commercial, industrial, retail, marine, and cardlock customers across 34 states.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Marine Bunkering & Port Fuel Supply (EUALAIAG)

Keywords

• Fuel distribution services
• Lubricants supply
• Bulk fuel delivery
• Marine fuel delivery
• Onsite fleet fueling

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Fuel Distribution: Sale and distribution of gasoline, diesel, and renewable fuels to wholesale, commercial, industrial, retail, marine, and cardlock customers across 34 states. Revenue is generated through product sales with delivery services included.
2. Lubricants Distribution: Distribution of commercial and industrial lubricants, including being one of the largest Total-branded lubricants distributors in the country.
3. Cardlock Services: Commercial fuel card and cardlock site services allowing fleet customers to access fuel at multiple locations
4. Marine Fuel Delivery: Specialized marine fuel delivery services for maritime customers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Colonial Oil Industries is a single-source supplier of fuel and lubricant solutions, distributing gasoline, diesel, renewable fuels, and commercial/industrial lubricants to wholesale, commercial, industrial, retail, marine, and cardlock customers across 34 states. The company operates an extensive logistics network with strategic terminal locations along pipelines in the Southeast, Midwest, and East Coast, supported by data-driven management, fixed pricing programs, on-time delivery tracking, live inventory monitoring, and a fleet card solution.

Product overview

Colonial Oil Industries operates as a single-source supplier of fuel and lubricant solutions and services, serving wholesale, commercial, industrial, retail, marine, and cardlock customers across 34 states. The company offers a comprehensive ecosystem of products including core Fuel Services and Lubricants distribution, supported by value-added programs such as Fleet Card and ProShield Programs. Additional services include Bulk Fuel Delivery, Marine Fuel Delivery, Retail Fuel Solutions, 24/7 Onsite Fleet Fueling, Alternative Fuels, and Supply/logistics capabilities. The company has grown substantially through acquisitions including Strickland Oil Company (2023) and Atkinson Oil (2026), with strategic operations spanning the Southeast, Midwest, and East Coast.

Differentiator

Problem solved

Functional benefit

Brands

• ProShield Programs: Product and service programs backed by the ProShield Promise to deliver and perform.
• Fleet Card

Products and services

• Fuel Services

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Marathon Petroleum: Integrated US refiner and one of the largest fuel marketers in the country. Competes indirectly as both a potential supplier and as a vertically integrated competitor with significant terminal and distribution assets.
• World Kinect (formerly World Fuel Services): Global fuel and energy products marketer with significant US land and marine fuel distribution. Larger, more diversified incumbent operating in the same wholesale/marine fuel and lubricant categories.
• Sunoco LP: Master limited partnership distributing motor fuels across the US. Competes with Colonial for commercial and retail fuel supply contracts and has substantially larger scale and capital access.
• Pilot Travel Centers: One of the largest US travel center and fuel marketers, with a fleet card program and bulk fuel distribution. Overlaps with Colonial in fleet fueling, cardlock, and wholesale fuel supply but at substantially larger scale.

Direct peers

• Empire Petroleum Partners: Wholesale fuel distributor supplying branded and unbranded fuel to dealers and commercial customers. Operates a similar wholesale fuel and lubricants model, with recent M&A-driven growth comparable to Colonial's roll-up.
• Mansfield Energy: National fuel and lubricant distributor serving commercial, industrial, and government customers across the US. Highly comparable multi-state wholesale fuel and lubricants model with bulk delivery and cardlock offerings.
• Buchanan Energy: Wholesale fuel and lubricants distributor serving the Mid-Atlantic and Southeast US. Closely comparable product mix (gasoline, diesel, lubricants) and customer segments to Colonial's commercial and industrial book.
• GPM Investments (ARKO Corp): Convenience store and fuel distributor operating across the US, with wholesale fuel supply and lubricant distribution. Overlaps with Colonial in retail fuel supply and cardlock/fleet services.
• CrossAmerica Partners: Wholesale and retail fuel distributor with a similar mix of fuel supply to dealers, cardlock, and commercial accounts. Comparable customer segments and geographic overlap in the eastern US.

Regional players

• Pacific Convenience & Fuels (PCF): Wholesale fuel and lubricants distributor serving the Western US with branded supply agreements. Comparable wholesale fuel model but primarily serves a different geographic territory from Colonial's Southeast/Midwest/East Coast core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ColonialOilInd
• Facebookfacebook.com/colonialoil
• LinkedInlinkedin.com/company/colonial-oil
• Instagraminstagram.com/colonialoilindustries

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colonial Oil Industries