What BidItUp does

BidItUp, LLC (operating as BidItUp Auctions Worldwide and under the Industrial Assets Corporation umbrella) is a privately held industrial machinery auctioneer and asset management firm founded in 1977, headquartered in Westlake Village, California, with 251-500 employees and offices across North America, the UK, Germany, Australia, and Japan. The company runs a proprietary online auction platform (auction.biditup.com) supporting timed online auctions, live webcast events, and hybrid formats, alongside private treaty sales and Net Minimum Guarantee structures for large-scale industrial dispositions. Its core clients are large industrial manufacturers, bankruptcy trustees, turnaround professionals, and strategic acquirers in automotive, EV, battery, aerospace, semiconductor, distribution, and general manufacturing sectors.

BidItUp monetizes primarily through transaction fees — specifically a Buyer's Premium (observed at 18-20% depending on auction) added to winning bids, plus seller-side commissions or Net Minimum Guarantee arrangements. Complementary revenue streams include USPAP-compliant certified appraisals by ASA/CEA-designated appraisers (covering Forced Liquidation, Orderly Liquidation, Fair Market Value, Replacement Cost New, Salvage, and Scrap value definitions), asset-backed financing ($5,000-$25,000,000 facilities, 3-60 month terms, rates starting at 15%) via Capital Lease, Sale Leaseback, and Term Debt structures, and private treaty commissions on turnkey plant sales. Notable completed mandates include the Mitsubishi Motors 2.5 million sq. ft. facility sold as a turnkey going concern to Rivian, Sears Holding's 1.4 million sq. ft. distribution center liquidation, and the Dexter Stamping Company facility valued above $50 million.

The go-to-market combines an event-driven live/timed auction channel, a direct-to-consumer self-serve bidder registration flow, an enterprise direct-sales motion targeting CROs, bankruptcy courts, and turnaround advisors, and two private-exchange marketplaces: the Automotive, EV & Battery Manufacturing Exchange for ongoing equipment sourcing outside auction format, and the BidItUp Workforce Exchange for displaced industrial talent. BidItUp claims to monetize billions in cumulative industrial assets (B+ assets monetized) with an M+ bidder network across 100+ countries. CEO Tara Shaikh leads a recently transitioned leadership team alongside Steve Mattes (CEO of Industrial Assets), with Chieko Bond managing the Japan Desk for cross-border mandates.

Name

BidItUp

Legal name

BidItUp, LLC

Website

https://biditup.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

BidItUp is a privately held industrial machinery auctioneer and asset management firm, founded 1977, that conducts timed online auctions, live webcast events, and private treaty sales of surplus equipment and full facilities for large manufacturers, bankruptcy trustees, and strategic acquirers across automotive, EV, battery, aerospace, semiconductor, and general manufacturing sectors globally.

Ownership category

akta.pro rank

Product category

Industrial Auction & Asset Management Services

NAICS

Wholesale Trade Agents and Brokers (4251), Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Industrial Real Estate Auctions (BPAJAEAC)

akta.pro secondary industries

Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA), Collateral Loan Servicing & Asset Disposition (Storage, Auction & Resale) (FSAKALAF)

Keywords

• Industrial auction services
• Asset disposition management
• Machinery liquidation services
• Equipment appraisal services
• Industrial asset financing

Headquarters

HQ city

Studio City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Auction Services: BidItUp earns revenue by conducting competitive auctions (timed online, live webcast, and hybrid formats) for industrial machinery and equipment. The company charges a Buyer's Premium (percentage added to winning bid price, e.g., 18% for semiconductor auctions, 20% referenced in T&Cs) and may charge seller-side fees depending on the engagement structure. Bids are binding; all sales are final with no refunds.
2. Private Treaty Sales: BidItUp manages end-to-end private transactions for specialized equipment, conducted confidentially and efficiently to secure maximum value. Revenue is earned through negotiated commissions or flat fee structures on completed sales.
3. Net Minimum Guarantee (NMG) Structure: For clients seeking both security and upside, BidItUp offers NMG structures where the company guarantees a minimum net sale amount and clients benefit from additional returns above that threshold through a customized participation schedule. This creates a hybrid revenue model combining guaranteed fees with upside participation.
4. Capital/Financing Services: BidItUp provides asset-backed financing models and debt/lease structures (Capital Lease, Sale Leaseback, Term Debt) ranging from $5,000 to $25,000,000, with terms of 3 to 60 months and rates starting at 15%. Revenue is generated through interest income and origination fees on financed transactions.
5. Certified Equipment Appraisals: BidItUp delivers USPAP-compliant appraisal reports covering multiple value definitions (Forced Liquidation Value, Orderly Liquidation Value, Fair Market Value, Replacement Cost New, Salvage Value, Scrap Value) using certified appraisers (ASA, CEA designations). Revenue is generated through fixed appraisal fees per engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

BidItUp conducts global industrial machinery auctions and provides end-to-end asset management services including competitive timed online auctions, live webcast auctions, and hybrid auction formats for surplus equipment and complete manufacturing facilities. The company also delivers private treaty sales, certified USPAP-compliant appraisals, real estate disposition, asset-backed financing ($5K–$25M), and transaction management. Operating under the Industrial Assets Corporation umbrella, BidItUp serves sellers (manufacturers, Fortune 500s, bankruptcy courts, CROs) and buyers (strategic acquirers) across 100+ countries with offices in North America, Europe, China, Japan, and Australia.

Product overview

BidItUp is an industrial machinery auction and asset management company operating as a multi-product platform. Its core offerings include Auctions & Liquidations (online, onsite, and hybrid webcast formats), Private Sales for specialized equipment, Asset Acquisitions for buyers seeking hard-to-find assets, and Real Estate disposition services. The platform is supported by complementary services including Valuations & Appraisals (certified by ASA and AMEA), Transaction Management for structured deal execution, and Capital Products & Services offering asset-backed financing from $5K to $25M. The company also operates specialized exchanges including the Automotive, EV & Battery Manufacturing Exchange for industry-specific marketplace connections, and the BidItUp Workforce Exchange connecting displaced industrial talent with employers. Financing solutions include Net Minimum Guarantee structures and various disposition formats tailored to client needs.

Differentiator

Problem solved

Functional benefit

Brands

• BidItUp Workforce Exchange: A job and resume hub dedicated to supporting displaced industrial talent, connecting companies with experienced professionals from closed facilities.

Products and services

• Auctions & Liquidations Competitive global bidding platform connecting sellers of industrial machinery and equipment with qualified buyers worldwide through timed online, live webcast, and hybrid webcast auction formats to maximize returns.
• Private Sales End-to-end private transaction management for specialized industrial equipment and complete facilities, conducted confidentially and efficiently to secure maximum value for sellers.
• Asset Acquisitions Buyer-side service connecting companies seeking specific industrial equipment to BidItUp's global inventory and seller network to locate hard-to-find assets quickly and reliably.
• Real Estate Sales & Leasing Comprehensive real estate disposition services for industrial properties and manufacturing facilities, including sales and leasing of industrial real estate assets.
• Valuations & Appraisals Certified equipment appraisals providing Fair Market Value, Auction Value, Fair Market In-Place Value, Forced Liquidation Value, Orderly Liquidation Value, Replacement Cost New, Salvage Value, and Scrap Value assessments, powered by real-time market insight and verified transaction data, performed by ASA/CEA-certified appraisers in USPAP-compliant reports.
• Transaction Management Structured, accelerated deal execution with precision and discretion from structuring through closing for industrial asset disposition transactions.
• Capital Products & Services (Asset-Backed Financing) Asset-backed financing solutions ranging from $5,000 to $25,000,000 with terms from 3 to 60 months and rates starting at 15% (fixed or floating), offered as Capital Lease, Sale Leaseback, or Term Debt structures, specialized for automotive, EV, construction, forestry, industrial, manufacturing, mining, oil & gas, and transportation sectors.
• Automotive, EV & Battery Manufacturing Exchange Private B2B marketplace connecting automotive manufacturers, EV manufacturers, battery innovators, and testing experts to source equipment, components, and battery solutions outside the auction format.
• BidItUp Workforce Exchange Job and resume marketplace connecting displaced industrial talent from closed facilities with companies seeking experienced manufacturing, logistics, and engineering professionals.

Quantifiable outcome

• Sale of 2.5 million sq. ft. Mitsubishi Motors facility as turnkey going concern to Rivian (full plant + real estate), maximizing recovery versus piecemeal liquidation.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, minor and strategic.

• Chieko Bond (Managing Director, Japan Desk)coreOthersChieko Bond serves as Managing Director of BidItUp's Japan Desk, providing bilingual (Japanese/English) advisory services and government-accredited conference interpreter support (G7/G20 level). She has led cross-border asset transitions for Asahi Kasei, supported Sumitomo Chemical plant acquisition in Tonawanda NY, and facilitates BidItUp's representation of Japanese companies in North America and vice versa.
• NSK AKS Precision BallminorStrategic or Co-development PartnerBidItUp formed a strategic partnership with NSK AKS Precision Ball, expanding BidItUp's presence in the high-precision manufacturing space. The partnership underscores BidItUp's respect for Japanese engineering standards, quality assurance, and long-term partnership norms, and expands the company's reach into precision ball manufacturing asset dispositions.
• Fram FramstrategicChannel Partner/ Reseller/ DistributorBidItUp partnered with Fram Fram (and Corporate Assets) on multiple major private treaty sales, including the Dexter Stamping facility in Murfreesboro, Tennessee and Reynolds Manufacturing Company in Illinois. The partnership leverages Fram Fram's network to source and close complex automotive and manufacturing facility dispositions.
• Corporate Assets Inc.strategicChannel Partner/ Reseller/ DistributorBidItUp partnered with Corporate Assets Inc. (alongside Fram Fram) on major private treaty sales including Dexter Stamping (Tennessee), Milwaukee Forge (Wisconsin), and other industrial facility dispositions. Corporate Assets contributes buyer/seller networks and transaction expertise for complex industrial closures.
• CresaminorImplementation/ SI/ Consulting PartnerBidItUp partnered with Cresa (global commercial real estate advisory) for the Milwaukee Forge complete facility sale, combining BidItUp's industrial asset disposition expertise with Cresa's real estate advisory capabilities for the ±10-acre industrial campus disposition.
• Asahi KaseiminorOthersBidItUp and Managing Director Chieko Bond led a discreet and successful asset transition for Asahi Kasei (Japanese multinational chemical company), navigating cross-border regulatory frameworks, multilingual negotiations, and high-stakes operational handoffs. This engagement demonstrates BidItUp's ability to serve Japanese corporate clients in North America.
• CA Global PartnersstrategicChannel Partner/ Reseller/ DistributorBidItUp partnered with CA Global Partners on multiple high-profile timed online auctions including FLO EV Charging Operations (Auburn Hills, Michigan, May 2026) and other major industrial asset sales. CA Global Partners brings complementary auction capabilities and co-markets events across both platforms.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Perry Videx: Perry Videx is a used industrial machinery dealer and auctioneer serving chemical, pharmaceutical, plastics, and processing industries. Comparable to BidItUp's private treaty and asset acquisition services for buyers seeking production-ready equipment outside OEM channels.
• Maynards Industries: Maynards is a global industrial auctioneer and asset disposition firm specializing in complete plant liquidations, machinery auctions, and appraisals across automotive, aerospace, and manufacturing sectors. Direct competitor to BidItUp in the industrial asset auction space, with similar service offerings including online and live auction formats.
• Heritage Global Partners: Heritage Global Partners is an industrial auction and asset valuation firm focused on surplus industrial equipment, machinery, and complete facility sales. Competes directly with BidItUp in semiconductor, electronics, and general manufacturing asset dispositions, with similar transactional revenue model.
• Rabin Brothers: Rabin Brothers is a San Francisco-based industrial auctioneer specializing in machinery and equipment auctions for manufacturing, food processing, and printing industries. Direct competitor to BidItUp on the West Coast with overlapping client base in industrial asset disposition.
• CA Global Partners: CA Global Partners is an asset disposition and auction firm focused on industrial equipment, with whom BidItUp has co-marketed timed online auctions (FLO EV Charging). Comparable to BidItUp in serving distressed industrial sellers and operating global bidder networks.
• Corporate Assets Inc. Corporate Assets Inc. is a Canadian industrial auction and private treaty firm that BidItUp has partnered with on Dexter Stamping and Milwaukee Forge transactions. Direct competitor in industrial facility sales with comparable private treaty sale capabilities.

Broad incumbents

• Ritchie Bros. Auctioneers: Ritchie Bros. is the world's largest publicly traded industrial auction company with broad equipment coverage including construction, transportation, and agricultural assets. A broader incumbent that competes with BidItUp on construction and heavy equipment auctions at much larger scale, but less specialized in industrial/EV/battery plant dispositions.
• Hilco Industrial: Hilco Industrial is part of Hilco Global, providing industrial asset disposition, valuations, and liquidation services. Broader incumbent offering competing appraisal, auction, and private sale services with extensive intellectual property and machinery disposition expertise.

Emerging players

• EquipNet: EquipNet is an online marketplace for used industrial equipment with managed marketplace services, asset tracking, and auction capabilities. An emerging digital player that overlaps with BidItUp's online auction and asset acquisition services, particularly for buyers seeking specific production equipment.
• B-Stock Solutions: B-Stock is a digital B2B marketplace for returned, overstock, and liquidation inventory across multiple categories including consumer electronics and industrial equipment. Represents an emerging digital-native threat to traditional auctioneers like BidItUp, with potential to disrupt take rates through lower-friction online transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/BiditupAuctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BidItUp