FirstBank

What FirstBank does

FirstBank is a regional community bank founded in 1906 in Scotts Hill, Tennessee, and now headquartered in Nashville. As of Q1 2026 it operated 90 full-service branches across Tennessee, Kentucky, Alabama, Georgia, and (via the parent) an Asheville, North Carolina office, with approximately $16.5 billion in total assets, $14.08 billion in deposits, and $12.50 billion in loans held for investment. The bank was acquired by PNC Financial Services on January 5, 2026 and now operates as a PNC subsidiary; its former publicly traded parent, FB Financial Corporation (NYSE: FBK), continues to operate other banking subsidiaries.

FirstBank offers a full-service consumer and commercial banking platform spanning personal checking and savings (Essential, FirstRewards, Interest, Swipe Smart, USA Checking for Seniors, FirstUp Savings, CDs, money market, HSA), business banking (FirstBusiness and FirstCommercial checking, business lending, treasury management), mortgage lending through FirstBank Mortgage, manufactured-homes financing, trust services, and investment advisory through a partnership with Raymond James. Distribution is multi-channel: 90 physical branches supported by a digital platform (mobile and online banking with 256-bit encryption, Zelle, mobile wallets, mobile alerts, debit card fraud monitoring, Positive Pay, and ACH block/filter), plus an FX wire transfer capability launched in March 2026 for commercial clients through Derivative Path, Wells Fargo, and Jack Henry.

FirstBank's revenue model is a standard commercial-bank spread-plus-fee construct: Q1 2026 net interest income of $145.97 million on a 3.94% net interest margin, supplemented by non-interest income from deposit, loan, treasury management, and other service fees. GTM is direct-to-consumer and direct-to-SMB via the branch network and digital channels, targeting families and small-to-mid-sized businesses in the southeastern United States with a community-banking value proposition validated by a JD Power #1 ranking for retail banking satisfaction in the South Central region in 2026.

Name

FirstBank

Legal name

FB Financial Corporation

Website

https://firstbankonline.com

Company type

Public

Founded year

1906

Operating status

Acquired

Short description

FirstBank is a Tennessee-founded community bank, now a PNC subsidiary, operating 90 branches across the Southeast with approximately $16.5 billion in assets. It serves consumers and small-to-mid-sized businesses with deposit, lending, mortgage, manufactured-homes financing, treasury management, and wealth management products.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Commercial Banking (522110)

SIC

National Commercial Banks (6021), State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Retail banking services
• Community banking
• Commercial banking
• Mortgage lending
• Treasury management

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net Interest Income: Interest earned on loans and securities minus interest paid on deposits. The primary revenue driver for the bank, with Q1 2026 net interest income of $145.97 million. Net interest margin was 3.94% in Q1 2026.
2. Non-Interest Income: Fee-based revenue from banking services including deposit fees, loan fees, treasury management fees, and other service charges. Q1 2026 revenue was $172.34 million, with non-interest income components contributing to total revenue.
3. Commercial Banking Services: Revenue from commercial clients including business checking, business lending, treasury management, and FX wire transfer services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

FirstBank is a regional community bank offering a comprehensive suite of personal and business banking products, including personal checking and savings accounts, business checking and lending, treasury management, residential mortgage lending, manufactured home financing, and investment services through a Raymond James partnership. Services are delivered through 90 full-service branches across Tennessee, Kentucky, Alabama, and Georgia, complemented by a digital banking platform with mobile and online channels.

Product overview

FirstBank is a regional community bank offering a comprehensive suite of banking products and services through both a digital banking platform (online and mobile) and 90 full-service branch locations across Tennessee, Kentucky, Alabama, and Georgia. The core product portfolio includes personal banking (checking, savings, CDs, money market accounts, HSAs), business banking (commercial checking, business lending, treasury management), mortgage lending through FirstBank Mortgage, manufactured home financing, and wealth management services (trust services, investment advisory through FirstBank Investment Partners). The digital banking platform serves as the primary channel for account access and includes value-added features such as Zelle payments, mobile wallets, mobile alerts, and FX wire transfers for commercial clients. The bank operates as a subsidiary of FB Financial Corporation (NYSE: FBK) with approximately $16.5 billion in total assets as of March 31, 2026.

Differentiator

Problem solved

Functional benefit

Brands

• FirstBank Mortgage: Mortgage lending services offered through FirstBank
• FirstBank Investment Partners

Products and services

• Essential Checking Basic personal checking account with essential banking features and no monthly service charge, designed for individual consumers.
• FirstRewards Checking Interest-bearing personal checking account offering rewards, no opening deposit required, no minimum balance fees, and refunded out-of-network ATM fees.
• Interest Checking Personal checking account that earns interest on deposited balances for individual consumers.
• Swipe Smart Checking Personal checking account with fee-free debit card transactions designed to help customers avoid overdraft fees.
• USA Checking for Seniors Personal checking account designed for customers age 62 and older with features tailored to senior banking needs.
• FirstUp Savings High-yield personal savings account designed to help customers build emergency funds with competitive interest rates.
• Companion Savings Personal savings account designed to be paired with a CD for enhanced returns, offering promotional APY rates when combined with qualifying FirstBank CDs.
• Certificate of Deposit (CD) Time deposit accounts with terms ranging from 6 to 30 months offering guaranteed returns with FDIC insurance protection.
• FirstRate Money Market Money market deposit account offering competitive interest rates with limited check-writing privileges.
• Money Market Tiered Tiered money market account with interest rates that increase based on account balance tiers.
• Health Savings Account Tax-advantaged savings account for individuals with high-deductible health plans to pay for qualified medical expenses.
• FirstBank Mortgage Residential mortgage lending services including purchase loans, refinances, and home equity products offered through FirstBank's mortgage division.
• Manufactured Homes Financing Financing and servicing for manufactured housing including retail, community owners, and consumer direct lending.
• FirstBusiness Checking Business checking account designed for small businesses with basic banking needs.
• FirstCommercial Checking Commercial checking account with enhanced features for larger business operations and higher transaction volumes.
• Public Funds Interest Checking Interest-bearing checking account designed for public entities such as municipalities, school districts, and government organizations.
• Commercial Money Market Tiered Business money market account with tiered interest rates based on balance levels.
• Business Lending Commercial lending products including term loans, lines of credit, commercial real estate loans, and construction financing for businesses.
• Treasury Management Cash management and treasury services for businesses including cash concentration, controlled disbursement, lockbox services, and FX wire transfers.
• Mobile Banking App FirstBank's mobile application for iOS and Android devices enabling account access, mobile deposits, transfers, and bill pay on-the-go for personal customers.
• Online Banking Web-based banking platform providing 24/7 account access, bill payment, fund transfers, and account management for personal customers.
• Business Banking App Mobile application designed for business customers to manage accounts, view transactions, and perform banking tasks remotely.
• Business Online Banking Web-based banking platform for business customers with enhanced features for commercial account management.
• Trust Services Wealth management and trust services including personal trusts, estate administration, and fiduciary services for individuals and families.
• FirstBank Investment Partners Investment advisory and brokerage services provided through a partnership with Raymond James, offering financial planning and investment management.
• FX Wire Transfers Foreign currency wire transfer capability for commercial clients enabling cross-border payment services within the digital banking platform.

Quantifiable outcome

• FirstBank ranked #1 for Retail Banking Customer Satisfaction in the South Central region in JD Power 2026 study (based on 100,000+ retail banking customers)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major acquisition.

• Derivative PathcoreTechnology or Integration · 31 March 2026FirstBank partnered with Derivative Path to launch FX wire transfer capabilities for commercial clients. Derivative Path's International Payments platform provides the technology infrastructure enabling foreign currency wire transfers within FirstBank's digital banking platform. This partnership represents a five-year relationship between FirstBank and Derivative Path.
• Wells FargocoreTechnology or Integration · 31 March 2026Wells Fargo provides FX execution and liquidity services for FirstBank's FX wire transfer solution. The partnership enables FirstBank to offer competitive cross-border payment capabilities to commercial clients without building its own FX infrastructure. Wells Fargo's FX desk and liquidity services are integrated through Derivative Path's platform and Jack Henry's Treasury Management.
• Jack Henry & AssociatescoreTechnology or Integration · 31 March 2026Jack Henry's Treasury Management platform provides the integration layer connecting Derivative Path's FX solution and Wells Fargo's FX execution services into FirstBank's digital banking workflow. This enables seamless foreign currency wire transfer capabilities for commercial clients within FirstBank's existing digital banking systems.
• PNC Financial Services Groupmajor acquisitionOthers · 5 January 2026PNC Financial Services completed its acquisition of FirstBank on January 5, 2026, adding $26 billion in assets, $16 billion in loans, and $23 billion in deposits to PNC's portfolio. FirstBank operates as a subsidiary of PNC following the acquisition.
• Raymond James Financial Services Advisors, Inc.coreChannel Partner/ Reseller/ DistributorFirstBank Investment Partners offers investment advisory services through a partnership with Raymond James Financial Services Advisors, Inc. Investment advisory services are offered while FirstBank and FirstBank Investment Partners are independent of Raymond James Financial Services. Raymond James provides the broker/dealer infrastructure and advisor network.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cadence Bank: Mississippi-headquartered regional bank operating across the Southeast with similar commercial banking focus. Directly comparable in scale and product offering to FirstBank.
• ServisFirst Bancshares: Birmingham-based commercial-focused regional bank with similar Tennessee and Alabama footprint. Comparable commercial banking model with emphasis on relationship lending.
• First Horizon National Corporation: Memphis-based regional bank with a similar Tennessee-focused footprint and comparable SMB/commercial banking model. Closest direct peer in geography, scale, and product mix.
• Pinnacle Financial Partners: Nashville-headquartered regional bank serving Tennessee and surrounding states with similar SMB and consumer banking services. Competes head-to-head in FirstBank's core Tennessee market.
• Synovus Financial: Columbus, Georgia-based regional bank serving the Southeast with similar commercial and consumer banking products. Comparable in asset size and geographic footprint.

Broad incumbents

• Truist Financial Corporation: Charlotte-based super-regional bank formed from BB&T and SunTrust, with significant Tennessee and Georgia presence. Competes with FirstBank across consumer and commercial segments at greater scale.
• Regions Financial: Birmingham-based super-regional bank with deep Alabama and Tennessee presence. Larger scale than FirstBank with overlapping commercial and consumer banking products in the Southeast.
• Bank of America: National incumbent bank with significant Tennessee presence competing directly with FirstBank on consumer deposits, mortgages, and commercial banking. Sets the competitive ceiling in the market.
• Wells Fargo: National bank with regional operations across the Southeast. Already a strategic partner to FirstBank via the FX wire transfer solution and a major competitor in commercial banking.

Regional players

• Renasant Corporation: Tupelo-based community bank with operations across the Southeast including Tennessee, Alabama, Mississippi, and Georgia. Closely comparable in size and community banking focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FBFinancialCorp
• Facebookfacebook.com/firstbankonline
• LinkedInlinkedin.com/company/firstbankonline
• Instagraminstagram.com/firstbankonline

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FirstBank