What NoMuda VisualFactory does

NoMuda Ltd., trading as NoMuda VisualFactory, is a UK-based private software company that has operated for over 25 years (founded c.1998) developing and selling VisualFactory, a human-centric Manufacturing Execution System (MES) purpose-built for complex, high-mix, low-volume discrete assembly manufacturers. The platform delivers dynamic digital work instructions that automatically configure per product variant and work order, enforces assembly sequencing, validates operator skills and tool calibration, captures full production genealogy, and surfaces real-time shop-floor KPIs through dashboards and Andon alerts escalated via email, SMS, Microsoft Teams, Slack, WhatsApp, and phone. The product suite is modular, including vRelease (multi-level approval workflow for FDA/ISO compliance), vRecord (route and sequence control), vSkills, vTools, vKanban, vRework, vMRO, vScreen, and vReport, with native integration to ERP, MQTT-based IoT systems, SCADA, and torque/tooling vendors such as Sturtevant Richmont and CAS Assembly Tooling.

The underlying technology stack is a conventional Microsoft architecture (AngularJS / Angular 7+, TypeScript, ASP.NET 4.6, MVC, .NET Core 2.2+, C#, MS SQL) deployed either on AWS (ISO 27001 certified) or on-premise for ITAR and full data-control environments. NoMuda sells on a quote-based enterprise subscription model, pricing tied to deployment scope (number of sites, production lines, and modules), with annual billing. The go-to-market combines direct enterprise field sales (anchored on a 'Book a Demo' CTA) with regional system integrator partners including S4 Integration (Africa), Total Productivity (Netherlands), and Sinuelo Service (Brazil). Named customers span aerospace & defense (Saab Seaeye, Parker Meggitt, Hensoldt UK, Racal Acoustics), automotive (Volvo CE, Isuzu South Africa, MacLean-Fogg), medical device (Frencken Mechatronics, Rhopoint Instruments, ZMicro), industrial (Epiroc, Hypertherm, Thyssenkrupp, Ravo Fayat), and high tech (ScandiNova), with Meggitt alone deploying across 34 global sites. The company is founder-led by CEO Phil Borland, the original developer of VisualFactory in 2002, supported by CCO Martyn Gill, and holds no disclosed external funding.

Name

NoMuda VisualFactory

Legal name

NoMuda Ltd.

Website

https://nomuda.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

NoMuda VisualFactory is a UK-based private software company selling VisualFactory, a modular MES platform for complex, high-mix discrete assembly manufacturers across aerospace, automotive, medical device, pharmaceutical, and industrial sectors.

Ownership category

akta.pro rank

Product category

Manufacturing Execution System (MES)

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Manufacturing Execution System
• Digital Work Instructions
• Lean Manufacturing Software
• Shop Floor Visibility
• Production Operations Management

Headquarters

HQ city

Alcester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): VisualFactory is offered as a cloud-hosted (ISO27001 certified AWS) or on-premise MES subscription. Deployment is modular, with customers subscribing to modules including digital work instructions, quality management, traceability, rework, maintenance, and reporting. Pricing is quote-based and tailored to the number of production lines, sites, and modules deployed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

VisualFactory is a human-centric Manufacturing Execution System (MES) that delivers dynamic digital work instructions, enforced sequencing, error-proofing, real-time dashboards, and full genealogy for paperless, modular shop floor operations in complex, high-mix manufacturing environments. The platform is offered as a cloud-hosted (ISO27001 certified AWS) or on-premise subscription with modular add-ons covering work instruction authoring, quality management, traceability, rework, maintenance, and reporting, and integrates natively with ERP, MQTT IoT, and SCADA systems.

Product overview

NoMuda VisualFactory is a platform-plus-modules MES (Manufacturing Execution System) built for complex, high-mix manufacturing environments. The core VisualFactory platform delivers digital work instructions, enforced sequencing, error-proofing, and full genealogy with modular, scalable architecture. The platform includes complementary modules such as vRelease (work instruction authorization), vRecord (assembly route management), vReport (data visualization), vSkills (operator validation), vRework (defect management), vKanban (material picking), vTools (tool calibration tracking), vMRO (maintenance/repair/overhaul), and vScreen (shop floor display). VisualFactory supports both cloud (ISO27001 certified) and on-premise deployments with native integrations to ERP, MQTT-based IoT, and SCADA systems.

Differentiator

Problem solved

Functional benefit

Brands

• VisualFactory: NoMuda's flagship human-centric Manufacturing Execution System (MES) platform that delivers digital work instructions, real-time shop floor visibility, quality and compliance management, and operational efficiency for complex, high-mix manufacturing environments.

Products and services

• VisualFactory MES Platform VisualFactory is a human-centric Manufacturing Execution System (MES) that delivers digital work instructions, enforced sequencing, error-proofing, real-time shop floor dashboards, and full genealogy for paperless, modular, and scalable operations. It is built for complex, high-mix, low-volume, configure-to-order, and batch manufacturing environments and is offered as a cloud-hosted (ISO27001 certified AWS) or on-premise subscription with modular add-ons covering work instruction authoring, quality management, traceability, rework, maintenance, and reporting. The platform integrates natively with ERP, MQTT-based IoT, SCADA, and Power BI systems.

Quantifiable outcome

• 20% average productivity increase across implementations
• +10 more outcomes

Named customers15 records

Segments14 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature17 records

Partnerships

Four partnerships are on record, tiered core.

• S4 IntegrationcoreImplementation/ SI/ Consulting Partner · 1 December 2025Established in 1996 and headquartered in Gqeberha, South Africa, S4 Integration is NoMuda's official system integrator for Africa. With over 350 employees, ISO 9001 accreditation, and B-BBEE Level 4 certification, S4 delivers end-to-end VisualFactory implementations across South Africa and the African continent. Key project: Isuzu Motors South Africa's two-year MES transformation at the Struandale facility in Gqeberha. S4 also has a presence in Aachen, Germany.
• Amazon Web Services (AWS)coreTechnology or IntegrationVisualFactory runs on Amazon Web Services (AWS) cloud infrastructure, allowing manufacturers to deploy the MES via a global infrastructure. AWS provides the managed cloud foundation for ISO27001-certified deployments, streamlining IT demands and enabling scalable multi-site rollouts.
• Total ProductivitycoreImplementation/ SI/ Consulting PartnerTotal Productivity supports European manufacturers and recommends VisualFactory as the MES foundation for automation, flexibility, quality, and cost reduction. Manufacturers based in the Netherlands and who prefer a local engagement can connect with NoMuda through Total Productivity for regional expertise backed by the VisualFactory platform and support.
• Sinuelo ServicecoreImplementation/ SI/ Consulting PartnerSinuelo Service is an official sales and technology partner for NoMuda in Brazil, headquartered in Curitiba. They bring specialized assembly technology, industrial tool control systems, torque tools, electronic fastening systems, and ergonomic workspace solutions. Smart hardware interfaces directly with VisualFactory for complete data traceability, error-proofing, and automated process validation.

Scale indicators33 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AVEVA: AVEVA offers a broad industrial software portfolio including MES / production management capabilities, serving process and discrete manufacturers globally. A broader-portfolio incumbent that competes for enterprise MES engagements overlapping with NoMuda's industrial customer segments.
• Rockwell Automation (Plex / FactoryTalk): Rockwell's Plex (cloud MES/ERP) and FactoryTalk MES provide broad industrial software platforms serving discrete manufacturers. A large incumbent competitor with deeper resources competing in the same accounts as NoMuda.
• Honeywell Forge MES (Connected Plant): Honeywell Forge MES / Experion is a broad industrial MES portfolio primarily serving process and regulated industries. A large incumbent competing in regulated life sciences and industrial MES deals overlapping with NoMuda's compliance-driven verticals.
• Siemens Opcenter: Siemens Opcenter (formerly Camstar) is a broad enterprise MES offering within Siemens' Xcelerator portfolio, serving electronics, medical, and discrete manufacturers. A much larger incumbent with broader platform coverage competing for the same regulated-industry MES deals as NoMuda.

Direct peers

• Aegis Industrial Software: Aegis provides FactoryLogix MES for electronics and complex discrete manufacturers, with deep traceability and quality modules. Comparable to NoMuda in serving regulated, complex assembly use cases with paperless shop-floor execution.
• iBASEt: iBASEt provides a digital manufacturing / MES suite (Solumina) focused on complex discrete assembly in aerospace & defense, medical devices, and industrial equipment — directly comparable to NoMuda's aerospace/medical-device/industrial customer base and high-mix assembly orientation.
• Tulip Interfaces: Tulip is a cloud-native frontline operations / manufacturing app platform targeting high-mix manufacturers with operator guidance, quality, and production tracking. Comparable to NoMuda's operator-facing digital work instruction and shop-floor visibility functionality.
• Critical Manufacturing: Critical Manufacturing offers an MES platform for high-tech, discrete, and life sciences manufacturers with strong emphasis on traceability, quality, and regulated-industry compliance — overlapping closely with NoMuda's life sciences, industrial, and high-tech verticals.
• FORCAM: FORCAM provides MES for complex discrete and high-mix manufacturing environments, with strong shop-floor connectivity and OEE focus. Comparable to NoMuda's high-mix discrete assembly and lean manufacturing positioning.

Emerging players

• Bright Machines: Bright Machines offers software-defined manufacturing and MES-adjacent solutions for discrete assembly with a focus on automation and digital thread. An emerging player with partial overlap to NoMuda's digital work instruction and shop-floor execution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VisualFactory
• Facebookfacebook.com/NoMudaVF
• LinkedInlinkedin.com/company/nomuda_2

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoMuda VisualFactory