Metova
- Company typePrivate
- Founded2006
- HeadquartersBentonville, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Metova firmographics
Firmographics- Name
- Metova
- Legal name
- Metova, Inc.
- Website
- https://metova.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Metova industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industries
- ML Lifecycle Collaboration & Workspace Management (HDAAABAK), Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where Metova is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Metova business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Project-Based Engagements: Fixed-scope software development projects with defined deliverables, timeline, and budget. Clients receive working software shipped incrementally with full transparency.
- Dedicated Teams: Long-term embedded teams working within client organizations. Senior engineers selected for technical depth and cultural fit, operating in client time zones.
- Staff Augmentation: Specific skill gap coverage with vetted engineers who integrate into existing teams. Employer of Record services for Latin American engineers.
- AI Product Development: Custom AI/ML solutions, LLM integrations, intelligent automation, and AI-powered SaaS platforms. Pricing ranges from $25,000 (simple LLM integrations) to $500,000+ (complex ML platforms).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom AI Development - Complex |
| Hybrid | Multi-year contract | Custom AI Development - Entry |
| Other | Monthly | MVP Scoping & Development |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Metova product offering
Product offeringCore offering
Metova is a custom software development and AI engineering services firm that delivers full-stack web, mobile, IoT, and AI/ML solutions for clients ranging from startups to Fortune 500 enterprises. Offerings span the full product lifecycle including research and strategy, prototyping and MVPs, custom software development, UX/UI design, maintenance and support, and AI product development, delivered via project-based engagements, dedicated nearshore teams, and staff augmentation through a combined US-Mexico engineering organization (Metova Strategies).
Product overview
Metova is a custom software development and AI engineering services company offering a portfolio of professional services organized across the full product lifecycle. The core offering consists of six main service lines — Research/Strategy & Tech Assessment, Prototyping & MVPs, Custom Software Development, UX/UI Design, Maintenance & Support, and IoT & Emerging Tech — supplemented by a dedicated AI Product Development practice that spans LLM & NLP Integration, Computer Vision & ML, and AI-Powered SaaS sub-services. These services are delivered by a combined US-Mexico team operating as Metova Strategies (following a July 2023 merger with Central Standard Talent), with nearshore engineering teams in Guadalajara and US headquarters in Bentonville, Arkansas. The company does not operate a packaged software product; its offerings are project-based, dedicated-team, or staff-augmentation engagements for clients ranging from startups to Fortune 500 companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Research, Strategy & Tech Assessment Strategic and technical roadmapping, market and industry research, technology audits, and digital transformation planning to align technology decisions with business goals before development begins.
- Prototyping & MVPs Fast-turn interactive prototyping, MVP scoping and definition, user testing and validation, and rapid iteration to validate product assumptions before full commitment and production development.
- Custom Software Development Full-stack web and mobile application development across iOS, Android, and enterprise platforms, including API design, systems integration, enterprise platform engineering, and cloud infrastructure and DevOps.
- UX/UI Design Human-centered UX strategy, user flows, prototyping, high-fidelity UI design, design systems and scalable component libraries, and design-to-development handoff and validation.
- Maintenance & Support Ongoing bug fixes, performance monitoring and optimization, security patching and compliance updates, and feature enhancements and iterative development post-launch.
- IoT & Emerging Tech Full-stack connected device engineering from firmware to cloud dashboard, fleet management systems, embedded systems and firmware, real-time data pipelines (MQTT, Kafka), and emerging tech prototyping for AR/VR, wearables, computer vision, and edge computing.
- AI Product Development Custom AI/ML solutions integrating LLM/NLP, computer vision, and predictive analytics, including AI-native SaaS platform development, RAG and knowledge systems, and AI evaluation and monitoring pipelines for production-grade intelligent systems.
- LLM & NLP Integration Integration of foundation models (Claude, Gemini, Llama, Mistral, GPT) into products with RAG, semantic search, conversational UI, document processing pipelines, evaluation and guardrails, and model-agnostic architecture supporting provider fallback.
- Computer Vision & ML Object detection, video analysis, custom ML pipeline training and fine-tuning, MLOps, deployment with GPU autoscaling, and edge deployment optimization (quantization to ONNX/TensorRT/Core ML) for computer vision workloads.
- AI-Powered SaaS End-to-end AI-native SaaS product development where AI is the core product feature: predictive analytics, recommendation engines, intelligent automation, multi-tenant AI infrastructure, and churn prediction systems built into the platform from the ground up.
- Nearshore Talent Solutions Dedicated nearshore engineering teams based in Guadalajara, Mexico operating in aligned US time zones, providing Employer of Record services and embedded software engineers, QA engineers, support engineers, and cloud specialists for client organizations.
Quantifiable outcome
- Cut Azure hosting costs by 50% while scaling to millions of active users (FitOn)
- +4 more outcomes
Companies that use Metova
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Metova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature6 records
Metova partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Central Standard TalentcoreMerger completed July 1, 2023, creating Metova Strategies. Combined entity offers digital consulting, design, development, and staffing solutions. Merger strengthens nearshore staffing capabilities in Latin America and broadens service offerings for clients seeking digital transformation. US and Mexico operations consolidated into new Bentonville headquarters.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Metova competitors and assessment
Company assessmentDirect peers
- BairesDev: BairesDev is a large nearshore software development firm headquartered in San Francisco with delivery centers across Latin America. It competes head-to-head with Metova in dedicated teams, staff augmentation, and custom AI/ML engineering for US enterprises and startups.
- Globant: Globant is a globally scaled digital engineering firm offering AI, cloud, and custom software services, with deep Latin American talent pools. It is a direct peer in the nearshore enterprise digital-transformation category where Metova plays.
- Andela: Andela is a global engineering talent marketplace specializing in connecting companies with vetted software engineers, with significant presence in Africa and Latin America. It directly competes with Metova's dedicated-team and staff-augmentation model and is investing heavily in AI engineering talent.
- Thoughtworks: Thoughtworks is a global technology consultancy focused on custom software development, digital transformation, and AI/ML engineering for enterprises. It is a direct peer in custom product engineering and shares Metova's emphasis on architecture-led delivery.
- Xoriant: Xoriant is a US-headquartered product engineering and AI services firm with global delivery centers in India and Mexico. It is a direct peer offering full-stack custom development, AI/ML, and IoT engineering for enterprise and growth-stage clients.
- SoftServe: SoftServe is a digital authority and IT services company with strong AI/ML, IoT, and custom software engineering practices serving enterprises. It is a direct peer in the custom product engineering and emerging-tech services space.
Broad incumbents
- EPAM Systems: EPAM is a large, publicly traded digital engineering services firm with broad capabilities across software development, AI, cloud, and data. It competes with Metova at the enterprise end of the market and shares the nearshore/Eastern European delivery model at greater scale.
- Slalom: Slalom is a US-focused management consulting and technology services firm combining strategy, design, and engineering. It overlaps with Metova in the strategy-to-launch enterprise digital transformation motion and competes for similar Fortune 500 buyers.
- Insight Global: Insight Global is a large staffing and managed-services firm providing IT, engineering, and AI talent augmentation to enterprises. It overlaps with Metova in staff augmentation and dedicated nearshore teams for large US corporates.
Emerging players
- Toptal: Toptal operates a curated freelance network of engineers, designers, and AI specialists, providing on-demand talent to enterprises. It competes with Metova's staff-augmentation and dedicated-team offerings with a marketplace model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Metova social profiles
Digital presenceMetova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metova leadership team
Management profileNumber of profiles
Profiles3 records
Metova funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metova M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metova
What does Metova do?
Metova is a custom software development and AI engineering services firm that delivers full-stack web, mobile, IoT, and AI/ML solutions for clients ranging from startups to Fortune 500 enterprises. Offerings span the full product lifecycle including research and strategy, prototyping and MVPs, custom software development, UX/UI design, maintenance and support, and AI product development, delivered via project-based engagements, dedicated nearshore teams, and staff augmentation through a combined US-Mexico engineering organization (Metova Strategies).
Is Metova a public or private company?
Metova is a private company. It is classified as venture growth investor backed and is currently operating.
When was Metova founded?
Metova was founded in 2006. It employs 251 to 500 people.
Where is Metova based?
Metova is headquartered in Bentonville, United States, in the North America region.
How does Metova make money?
Four revenue lines are on record. Project-Based Engagements are the primary driver. The others are dedicated Teams, staff Augmentation and AI Product Development.
Who are Metova's main competitors?
Direct peers on record are BairesDev, Globant, Andela, Thoughtworks, Xoriant and SoftServe. Broad incumbents are EPAM Systems, Slalom and Insight Global. Toptal is listed as an emerging player.
Does Metova have an API?
No public API is recorded for Metova.
What industry is Metova in?
Metova's product category is Custom Software Development Services. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of HDAAABAK, ML Lifecycle Collaboration & Workspace Management. Its NAICS code is 54151 and its SIC code is 7370.