dpreview
DPReview is a long-established online photography review platform publishing in-depth camera, lens, and imaging-equipment reviews, sample galleries, comparison tools, and industry news for amateur and professional photographers globally, monetized via advertising and affiliate commerce.
- Company typePrivate
- Founded1998
- HeadquartersRollands Plains, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What dpreview does
DPReview (Digital Photography Review) is an online photography review and community platform founded in 1998 that publishes in-depth reviews, news, sample galleries, and buying guides for digital cameras, lenses, and related imaging equipment. The site serves both amateur photography enthusiasts and working professionals who require rigorous technical analysis to inform purchasing decisions, and is accessible globally without a paywall under private ownership by GPS Media (with the site referenced as owned by Gear Patrol).
The platform's core technology includes a proprietary Studio Scene Comparison Tool enabling 1:1 pixel-level side-by-side image quality comparisons, comprehensive searchable product databases covering cameras and lenses across major brands (Canon, Nikon, Sony, Fujifilm, Panasonic, Leica), a product timeline feature, and an active community forum with over 24,150 members. Content is distributed across the website, a dedicated YouTube channel (DPReview TV), a TikTok presence, Instagram, Twitter/X, Facebook, and an email newsletter, with review coverage extending beyond traditional cameras into smartphones, drones, laptops, software, and printers.
DPReview operates a free editorial platform with no subscription fees, generating revenue through affiliate commissions on product purchases originating from its links and through display advertising. The company does not disclose revenue, headcount specifics, or external institutional funding; its headcount is indicated in the 11-50 range. The site has been in continuous operation for over 27 years, with a copyright notice extending through 2026, reflecting one of the longest-running independent editorial properties in the photography category.
dpreview firmographics
Firmographics- Name
- dpreview
- Legal name
- Digital Photography Review
- Website
- https://dpreview.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DPReview is a long-established online photography review platform publishing in-depth camera, lens, and imaging-equipment reviews, sample galleries, comparison tools, and industry news for amateur and professional photographers globally, monetized via advertising and affiliate commerce.
- Ownership category
- akta.pro rank
dpreview industry classification
Industry- Product category
- Digital Photography Media & Reviews
- NAICS
- Information (51)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where dpreview is headquartered
LocationHeadquarters
- HQ city
- Rollands Plains
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
dpreview business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Affiliate commissions: DPReview earns commissions when users purchase products through their links. The site states: 'When you use DPReview links to buy products, the site may earn a commission.'
- Advertising: Display advertising and sponsored content on the website and newsletter
Distribution channels3 records
Marketing channels7 records
dpreview product offering
Product offeringCore offering
DPReview is a free online editorial platform that publishes in-depth reviews, sample galleries, buying guides, and news articles covering digital cameras, lenses, smartphones, drones, and related photography equipment. It also provides interactive side-by-side studio scene comparison tools, searchable camera and lens product databases, photography technique articles, and an active community forum with photography challenges and user galleries.
Product overview
DPReview operates as a unified content platform delivering digital photography journalism. The core offering consists of in-depth camera and lens reviews, sample galleries with real-world photography, buying guides across various price points and use cases, side-by-side product comparison tools, and an active community forum. The platform covers photography equipment across all major brands including Canon, Nikon, Sony, Fujifilm, Panasonic, Leica, and others, serving both enthusiast and professional photographers.
Differentiator
Problem solved
Functional benefit
Products and services
- DPReview Website Comprehensive free online platform offering camera and lens reviews, sample galleries, buying guides, side-by-side product comparison tools, industry news, technique articles, and photography community forums, serving amateur, enthusiast, and professional photographers globally.
- DPReview TV (YouTube channel) YouTube video channel publishing camera and lens reviews, first looks at new gear, sample reels, and show reports for photography enthusiasts and professionals globally.
- DPReview Newsletter Free email newsletter delivering the latest camera and lens reviews, photography news, and community updates to subscribers.
Quantifiable outcome
- Standardized scoring system (85% Gold Award for Panasonic L10) enables quick product assessment
Companies that use dpreview
Customer profileSegments3 records
Ideal customer profiles3 records
dpreview technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dpreview partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
dpreview competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
dpreview social profiles
Digital presencedpreview financial estimates
Financial estimateRevenue estimate
Valuation estimate
dpreview leadership team
Management profileNumber of profiles
dpreview funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dpreview M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dpreview
What does dpreview do?
DPReview is a free online editorial platform that publishes in-depth reviews, sample galleries, buying guides, and news articles covering digital cameras, lenses, smartphones, drones, and related photography equipment. It also provides interactive side-by-side studio scene comparison tools, searchable camera and lens product databases, photography technique articles, and an active community forum with photography challenges and user galleries.
Is dpreview a public or private company?
dpreview is a private company. It is classified as corporate owned and is currently operating.
When was dpreview founded?
dpreview was founded in 1998. It employs 11 to 50 people.
Where is dpreview based?
dpreview is headquartered in Rollands Plains, Australia, in the Oceania region.
How does dpreview make money?
Two revenue lines are on record. Affiliate commissions are the primary driver. The others are advertising.
Does dpreview have an API?
No public API is recorded for dpreview.
What industry is dpreview in?
dpreview's product category is Digital Photography Media & Reviews. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 51 and its SIC code is 7330.