Fransen Gerrits

What Fransen Gerrits does

Fransen Gerrits B.V. is a privately held Dutch family business founded in 1897 that develops, produces, and sells specialized compound animal feeds for pigs, cattle, and goats. The company operates three dedicated production facilities in the Netherlands - Erp (headquarters and in-house laboratory), De Rips (pig and goat feeds, including an NVWA-authorized piglet line that processes poultry meal), and Ulicoten (cattle feeds) - and serves farmers in both the Netherlands and Belgium through a sales force organized by animal group rather than by territory. Specialization is positioned around three product lines: complete and supplementary feeds for sows, piglets, meat pigs, dairy cattle, calves, and goats, including seasonal and functional SKUs such as the diermeel (poultry meal) piglet range, boar and gilt lines, and the Koe-ling heat-stress ration additive for dairy.

The technical and economic value proposition rests on proprietary advisory assets layered on top of feed. Core digital tools include the Vleesvarkens Informatie Model (VIM), which combines genetics, weight progression, feed quantity, and nutrients to steer meat-pig growth trajectories; RobotViewer, which unifies data from nearly every milking robot brand into a single dashboard; VleesvarkensViewer for slaughter-line outcomes; and MelkveeViewer, all of which now feed live KPIs into the Mijn FG customer portal launched in June 2026. The company runs its own laboratory and practical testing for formulation R&D and relies on Schothorst Feed Research for upstream nutritional data.

Commercial mechanics are direct-to-farm with quote-based custom pricing, multi-year contracts under Nevedi general terms, and embedded advisory-driven relationships rather than transactional distribution. The company monetizes through feed sales supplemented by ongoing nutritional and economic advisory; it operates no app, no public API, and no disclosed SaaS revenue line, keeping monetization tied to feed volumes. Ownership remains within the founding family with no disclosed external investors, no funding rounds, and no M&A history, while strategic activity in 2021-2026 has focused on product innovation, digital tooling, and capacity build-out signaled by ongoing specialist hiring.

Name

Fransen Gerrits

Legal name

Fransen Gerrits B.V.

Website

https://fransengerrits.nl

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

101–250 employees

Short description

Fransen Gerrits is a Dutch family-owned animal feed specialist, founded in 1897, that develops and produces custom compound feeds for pig, cattle, and goat farmers in the Netherlands and Belgium from three dedicated production locations, supported by proprietary advisory digital tools (VIM, RobotViewer, Mijn FG).

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Specialized animal feed
• Pig nutrition solutions
• Dairy cattle feed
• Goat feed formulations
• Feed additives

Headquarters

HQ city

Erp

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Feed Sales: Development, production, and sale of specialized animal feeds for pigs, cattle, and goats from three specialized production locations. The company provides feed formulations tailored to specific animal groups and farm conditions, with ongoing nutritional advice and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fransen Gerrits develops, produces, and sells specialized compound animal feeds and nutritional additives for pigs, cattle, and goats from three dedicated production locations in the Netherlands. The company combines custom feed formulations with proprietary data-driven decision-support tools and on-farm advisory services delivered by specialized sales teams. Customers include pig, dairy cattle, and goat farmers across the Netherlands and Belgium, who benefit from category-specific formulations, NVWA-certified poultry meal processing for piglets, and tools such as VIM, RobotViewer, and VleesvarkensViewer for performance optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Flink: A related website mentioned in cookie policy serving feed customers.
• Mijn FG
• VleesvarkensViewer
• RobotViewer

Products and services

• Pig Feed (Varkens) - sow, piglet, and meat pig feeds Specialized compound feed range for the entire pig lifecycle (sows, piglets including prestarters and weaning feeds, and meat pigs including boars/barrows and gilts), produced at the De Rips facility and supported by VIM advisory and slaughter-line analytics.
• Cattle Feed (Rundvee) - dairy and calf feeds Specialized compound feed for dairy cattle, including TMR rations, young-stock / calf feeds from 3 days of age, and customized mixed rations with feed additives such as Koe-ling. Produced at the Ulicoten facility.
• Goat Feed (Geiten) Specialized compound feed formulations for goat farmers in the Netherlands and Belgium, produced at the De Rips facility with nutrition optimization for health and productivity.
• Koe-ling - feed additive for mixed rations A feed additive added to mixed rations that prevents heating and spoilage at the feeding fence by inhibiting bacterial and fungal growth, keeping ration temperatures low to preserve nutritional value and intake during warm periods. Used by dairy farmers.
• Diermeel / Poultry Meal Piglet and Sow Feeds (Pluimveemeel in biggenvoeders) Piglet and sow feeds enriched with poultry meal (diermeel/pluimveemeel, 70% protein), manufactured under NVWA certification at the De Rips facility. Provides a more natural diet for omnivores, improved digestibility, gut health benefits, and reduced aggression / better weaning outcomes.
• Vijf Voerlijnen voor Biggen - five piglet feed lines Five specialized piglet feed lines covering prestarters, weaning feeds, and high-copper feeds with gradual transition formulas, optimized for digestion, uptake, and reduced ear edge necrosis and tail biting.
• Voerlijn voor Borgen en Gelten - boar and gilt feed line A three-phase feed line specifically designed for boars (borgen, castrated pigs) and gilts to improve feed conversion, with measurable economic benefit per finished pig.
• Zomermix voor Varkens - Summer Mix supplement for pigs Seasonal summer feed supplement for pigs that supports heat stress management by targeting gut health, fertility, and feed intake during high temperature periods.
• RobotViewer - milking robot data integration platform Digital platform that extracts key cow and farm data from nearly all automatic milking robot manufacturers and displays it uniformly, providing consistent analytics for advisors and dairy farmers via the Mijn FG portal.

Quantifiable outcome

• Pork producer achieved growth increase from 870g to 960g/day, feed conversion reduced by 0.06, and €9 extra return per pig delivered
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• FG BedrijfsontwikkelingminorStrategic or Co-development PartnerBusiness development partner providing specialized services including manure expertise to complement Fransen Gerrits feed offerings. Henk Oppers serves as manure expert from this partner organization.
• FlinkminorOthersRelated brand/company for specialized calf nutrition products. Referenced in relation to fly prevention products and TMR feeding programs for calves.
• KalfsupportminorOthersPartner for calf hygiene products including fly prevention solutions. Referenced as resource for calf management products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Orffa: Belgium-based specialty feed additives and ingredients supplier with focus on performance, gut health, and sustainability. Comparable to Fransen Gerrits' specialty additive work (e.g., Koe-ling, Zomermix) and Benelux roots, though Orffa supplies additives rather than complete feeds.

Regional players

• AB Agri: UK-headquartered animal nutrition and feed manufacturer part of ABF. Comparable on compound feed and data-driven livestock solutions but primarily serves UK and adjacent markets rather than the Netherlands/Belgium core of Fransen Gerrits.

Broad incumbents

• Trouw Nutrition (Nutreco): Global animal nutrition subsidiary of Nutreco, providing premixes, specialty feeds, and feed additives worldwide. Comparable on the premix/additive side and on precision nutrition tooling; broader scale and international scope than Fransen Gerrits.
• De Heus Animal Nutrition: Major Dutch-headquartered international animal feed manufacturer with operations across livestock and aquaculture. Comparable on pig, dairy, and specialty feed production; broader geographic and species footprint than Fransen Gerrits.
• ForFarmers: Largest feed company in the Netherlands and one of the largest in Europe, serving livestock farmers across species. Direct competitor on volume in pigs and cattle but operates as a broad incumbent across many species rather than the focused specialty play of Fransen Gerrits.
• Agrifirm: Dutch agricultural cooperative providing compound feed, premixes, and on-farm advisory across livestock and arable. Competes with Fransen Gerrits in the Dutch pig and cattle feed market through cooperative-owned feed mills.
• Cargill Animal Nutrition: Global animal nutrition business of Cargill supplying complete feeds, premixes, and digital tools to livestock producers. Represents the broad incumbent benchmark on digital farming platforms and feed additives.

Direct peers

• Twilmij: Dutch independent feed manufacturer specializing in pig, cattle, and goat feeds in the Netherlands. Closely comparable as a similarly-sized regional specialty feed producer serving the same farmer segments.
• Pali Group: Dutch feed and nutrition group operating several specialty feed brands in the Benelux livestock market. Comparable as a mid-sized specialty player with multiple production sites serving Dutch and Belgian farmers.
• Denkavit: Dutch specialized piglet feed manufacturer with strong focus on young animal nutrition. Closely comparable to Fransen Gerrits' piglet and diermeel (poultry meal) initiatives and represents the most direct specialty competition in the same customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fransengerrits

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fransen Gerrits