Gladstone Brookes

What Gladstone Brookes does

Gladstone Brookes Ltd was a UK-based Claims Management Company (CMC) specialising exclusively in Payment Protection Insurance (PPI) mis-selling claims and associated PPI tax refunds. Founded in 2007 (Company Number 06278129) and registered in England & Wales, the company served individual UK consumers who had been mis-sold PPI on loans, mortgages, credit cards, and other financial products. Core products were PPI Claims management and PPI Tax Refund assistance, supported by an online Client Portal for existing customers to track case status. The business operated on a transaction-fee model, charging a percentage of successful claim recoveries, with payments processed via Sage Pay and PayPal.

The company pursued a referral-driven, non-cold-call go-to-market strategy, relying on word-of-mouth and client-initiated contact rather than outbound sales, and operated under the PFCA Code of Practice with oversight from the Claims Management Ombudsman. At peak, the firm reportedly employed 501-1,000 staff and held a headcount tied to the now-closed FCA PPI claims deadline (August 2019). On 24 June 2021, Gladstone Brookes ceased conducting all regulatory activities as a CMC, transferring active complaints to Synergy Financial Solutions Limited and redirecting PPI tax refund enquiries to third-party partners (We Luv Tax, Pockex Tax, Lime Tax/HelpClaimTax).

The company continues to exist as a private limited company solely to collect outstanding fees, reconcile residual customer balances (with unclaimed amounts donated to charity under a notice running until at least 21 June 2027), and maintain limited customer communications. No management team, ownership structure, funding history, or financial figures are disclosed in the source data.

Name

Gladstone Brookes

Legal name

Gladstone Brookes Ltd

Website

https://gladstonebrookes.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gladstone Brookes Ltd was a UK Claims Management Company handling PPI mis-selling claims and tax refunds for individual consumers. Founded 2007, it ceased regulatory activity in June 2021 after the FCA PPI deadline and now exists only to collect outstanding fees and manage residual balances.

Ownership category

akta.pro rank

Product category

PPI Claims Management

NAICS

Claims Adjusting (524291)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Claims Advocacy & Loss Recovery Services (FSAEADAH)

Keywords

• PPI claims management
• Claims management services
• PPI tax refunds
• Payment protection insurance
• Consumer claims handling

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. PPI Claims Management: Fees charged for managing PPI mis-selling claims on behalf of customers. Outstanding fees remain payable to Gladstone Brookes even after cessation of regulatory activities.
2. PPI Tax Refund Services: Assistance with claiming tax refunds related to PPI claims. Referrals made to third-party tax services (We Luv Tax, Pockex Tax, Lime Tax/HelpClaimTax) for ongoing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Gladstone Brookes was a UK Claims Management Company that helped individual consumers recover money on mis-sold Payment Protection Insurance (PPI) attached to loans, mortgages, and credit cards, and assisted with related PPI tax refund claims. The company operated under the PFCA Code of Practice, charged transaction-based fees on successful claims, and ceased conducting regulatory CMC activities on 24 June 2021.

Product overview

Gladstone Brookes was a single-product UK-based Claims Management Company specializing exclusively in PPI (Payment Protection Insurance) mis-selling claims and associated PPI tax refunds. The company operated a unified claims service with an online Client Portal for existing customers to track their cases. As of 24th June 2021, the company ceased conducting regulatory activities and is no longer accepting new claims. The business now maintains existing client relationships and handles outstanding fee collections.

Differentiator

Problem solved

Functional benefit

Products and services

• PPI Claims Management
• PPI Tax Refund Service
• Client Portal

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Synergy Financial Solutions LimitedcoreChannel Partner/ Reseller/ Distributor · 24 June 2021As of June 24, 2021, Gladstone Brookes transferred ongoing customer complaints and cases to Synergy Financial Solutions Limited for continued management. Customers who opted for transfer are directed to contact Synergy for updates on their claims.
• We Luv TaxminorOthersThird-party referral partner for PPI Tax Refund services. Gladstone Brookes refers customers to We Luv Tax for ongoing PPI tax claim processing.
• Pockex TaxminorOthersThird-party partner for PPI Tax Refund services. Former customer enquiries redirected to Pockex Tax for claim updates.
• Lime Tax / HelpClaimTaxminorOthersThird-party partner trading as HelpClaimTax for PPI Tax Refund services. Customer enquiries redirected for claim processing.
• Warrington Wolves Charitable FoundationminorOthersCharitable partner. Gladstone Brookes engaged in charity work supporting the Warrington Wolves Charitable Foundation.
• Claims Management Ombudsman (CMO)coreOthersExternal ombudsman service for dispute resolution. Customers can refer complaints to the CMO if not satisfied with Gladstone Brookes' response or after 8 weeks.

Scale indicators3 records

Recent moves5 records

Broad incumbents

• Leigh Day: UK law firm with a CMC service handling PPI and group-action mis-selling claims; operating at broader scale than Gladstone Brookes but in directly adjacent product categories.
• Irwin Mitchell Solicitors: National UK law firm with a regulated claims management practice and consumer financial services litigation; established incumbent with overlapping PPI and broader mis-selling claims exposure.
• Slater and Gordon Lawyers: Large UK consumer law firm with a significant PPI claims practice and broader consumer litigation portfolio; broader scope than Gladstone Brookes but overlapped heavily on PPI claims.

Others

• Claims Management Regulation Unit (FCA): The UK regulator for Claims Management Companies; contextual ecosystem peer that defines Gladstone Brookes' authorization environment, complaints reporting requirements, and CMC Code obligations.
• We Luv Tax: Tax-refund referral partner that Gladstone Brookes routed customers to for PPI tax reclaim; directly tied to the company's PPI tax revenue stream and comparable in customer-facing claims-adjacent service.

Direct peers

• Your Lawyers (YL Claims): Claims Management Company focused on UK consumer mis-selling and accident claims; directly comparable in target customer and channel (referral/word-of-mouth consumer-led CMC).
• Knights Law: UK law firm with a CMC arm that handled PPI claims and now markets adjacent mis-selling claims (packaged bank accounts, car finance), sharing Gladstone Brookes' transition from PPI into new verticals.
• Bott & Co Solicitors: UK law firm and Claims Management Company that ran a large PPI claims practice, directly competing with Gladstone Brookes for mis-sold PPI claims during the same regulatory regime.
• Harcus Parker Solicitors (Harcus.PKM): Major UK PPI claims management firm operating in the same segment with similar claim volume and customer channel mix; directly comparable product and GTM.
• Synergy Financial Solutions Limited: UK Claims Management Company that took over Gladstone Brookes' live customer cases in June 2021 for ongoing PPI claims management — directly comparable in product, geography, and customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gladstonebrooke
• Facebookfacebook.com/gladstonebrookes
• LinkedInlinkedin.com/company/gladstone-brookes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gladstone Brookes