Agencia Argentina de Inversiones y Comercio Internacional

What Agencia Argentina de Inversiones y Comercio Internacional does

Agencia Argentina de Inversiones y Comercio Internacional (operating as PromArgentina) is a government-affiliated non-profit foundation (Fundación Argentina para la Promoción de Inversiones y Comercio Internacional, CUIT 30-68078933-5) established in 2024 under the Secretaría General de la Presidencia de la Nación. It functions as Argentina's official investment and trade promotion agency, organizing Argentine participation in international trade fairs, coordinating B2B business rounds, publishing the Doing Business in Argentina investor guide, and managing the Marca País Argentina country brand and its licensing program.

Its core service stack comprises trade-fair coordination (national pavilions across food, mining, energy, agribusiness, audiovisual, and gaming sectors), B2B matchmaking via the BTBOX scheduling platform and Argentina B2B Week, the Argentina Exporta training and SME internationalization program, the associative export-management program GEA, the Premio Exportar award, the Doing Business in Argentina investor guide, Argentina Proyecta investment-project showcase, the De Exportación podcast, technical export monitors, and the Argentina Alimenta food-and-beverage trade show co-organized with La Rural S.A., Fira Barcelona, and COPAL. Underlying technology is a web pre-registration platform plus the BTBOX B2B scheduling tool; no proprietary AI or automation is disclosed.

The business model combines government appropriations with transactional participation fees billed in USD or Argentine pesos. Pricing is unit-based and ranges from USD 200 for a meeting-point slot (e.g., Iberseries & Platino Industria) up to USD 14,500 for a premium stand (e.g., SIAL Paris), with workspaces priced USD 2,000–8,500 and some provincial B2B rounds offered free. Customer segments include Argentine exporting companies and producers across sectors, foreign investors seeking entry into Argentina, international buyers and importers, and Argentine public/private institutions licensing the Marca País brand. Distribution is event-driven—75+ international fairs in H1 2026—and coordinated through Argentine consulates/embassies in key markets and the Red Federal network of provincial agencies across all Argentine provinces.

Name

Agencia Argentina de Inversiones y Comercio Internacional

Legal name

Fundación Argentina para la Promoción de Inversiones y Comercio Internacional

Website

https://inversionycomercio.org.ar

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

PromArgentina is the Argentine government's official trade promotion and investment attraction agency, organizing national pavilions at 75+ international fairs, B2B matchmaking, exporter training, and the Marca País Argentina country brand for Argentine exporters, foreign investors, and international buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Trade fair participation fees: Argentine companies pay fees to participate in national pavilions and B2B rounds organized by PromArgentina. Participation costs vary by event type and booth format, ranging from meeting point spaces to full stands. The fees are invoiced by the Foundation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Agencia Argentina de Inversiones y Comercio Internacional (operating as PromArgentina) is Argentina's official government trade promotion and investment attraction agency. It coordinates Argentine participation in international trade fairs, organizes B2B matchmaking rounds between Argentine exporters and international buyers, manages the Marca País Argentina country brand licensing program, and runs investment promotion services for foreign investors seeking to enter the Argentine market. The foundation operates under the Secretaría General de la Presidencia de la Nación.

Product overview

PromArgentina operates as an integrated trade promotion and investment attraction ecosystem comprising the PromArgentina brand platform, the Marca País Argentina country brand licensing program, and a comprehensive suite of services including international trade fairs (Ferias Internacionales), business matching rounds (Rondas de Negocios Internacionales), the Argentina B2B Week, Argentina Exporta program, Premio Exportar award, the GEA associative export management program, ABC para Exportar educational guides, Argentina Proyecta investment showcase, De Exportación Podcast, technical reports (Informes Técnicos), training programs (Capacitaciones), and the Argentina Alimenta food and beverage trade show. The organization also publishes the Doing Business in Argentina guide for investors.

Differentiator

Problem solved

Functional benefit

Products and services

• International Trade Fair Participation (Ferias Internacionales)
• International B2B Business Rounds (Rondas de Negocios Internacionales)
• Argentina B2B Week
• Argentina Alimenta Trade Show
• Marca País Argentina Brand Licensing
• Argentina Exporta Program
• Argentina Proyecta
• Doing Business in Argentina Investor Guide
• GEA (Gerenciamiento Exportador Asociativo)
• Investment Assistance Services (Asistencia al Inversor)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Government of Poland (Deputy Foreign Minister Marcin Bosacki)coreStrategic or Co-development Partner · 28 November 2025Poland's Deputy Foreign Minister signed a memorandum of understanding with PromArgentina to promote economic cooperation. A delegation of Polish companies explored growth opportunities in Argentina's mining, energy, and agriculture sectors during a visit to Buenos Aires.
• Aerolíneas ArgentinascoreStrategic or Co-development PartnerPromArgentina and Aerolíneas Argentinas launched a strategic alliance to reduce travel costs for Argentine companies participating in international commercial promotion activities organized by PromArgentina, helping companies access international markets more cost-effectively.
• La Rural S.A.coreStrategic or Co-development PartnerCo-organizer of the Argentina Alimenta international food and beverage trade show with PromArgentina, Fira Barcelona, and COPAL. La Rural S.A. hosts the event at its exhibition center in Buenos Aires.
• Fira BarcelonacoreStrategic or Co-development PartnerInternational trade fair organizer co-hosting Argentina Alimenta with PromArgentina. Fira Barcelona brings expertise in international trade fair organization and global buyer outreach.
• COPAL (Argentine Chamber of Food and Beverage Companies)coreStrategic or Co-development PartnerCOPAL (Cámara de la Industria y Comercio de Alimentos y Bebidas de Argentina) co-organizes Argentina Alimenta with PromArgentina, La Rural S.A., and Fira Barcelona, bringing industry expertise and networks.
• Secretaría de Cultura de la NacióncoreStrategic or Co-development PartnerArgentina's national culture secretariat partners with PromArgentina for participation in Gamescom Colonia 2026, supporting the institutional Argentine space at the world's largest video game industry event.
• ADVA (Asociación de Desarrolladores de Videojuegos Argentinos)coreStrategic or Co-development PartnerADVA (Argentine Association of Video Game Developers) partners with PromArgentina for Gamescom Colonia 2026, bringing industry expertise and evaluating participating companies alongside the Government of Buenos Aires.
• Gobierno de la Ciudad de Buenos AiresminorStrategic or Co-development PartnerThe City of Buenos Aires government partners with PromArgentina for Gamescom Colonia 2026, contributing to the evaluation of participating companies and the overall Argentine institutional space.
• INCAA (Instituto Nacional de Cine y Artes Audiovisuales)coreStrategic or Co-development PartnerINCAA supports PromArgentina's participation at MIPCOM and Iberseries & Platino Industria, providing institutional backing for the Argentine audiovisual industry promotion at international entertainment content markets.
• Ministerio de Relaciones Exteriores, Comercio Internacional y CultocoreStrategic or Co-development PartnerArgentina's Ministry of Foreign Affairs supports PromArgentina's activities, particularly at events like MIPCOM and Iberseries & Platino Industria, coordinating the country's trade and cultural promotion efforts internationally.
• Secretaría de Relaciones Internacionales del Ministerio de Integración Regional, Logística y Transporte de la Provincia de CatamarcaminorStrategic or Co-development PartnerProvincial government of Catamarca partners with PromArgentina to organize the International Food and Beverages Business Round 2026 in San Fernando del Valle de Catamarca.
• Consulado de Argentina en Vigo / Barcelona / Shanghai / París / Chicago / Milán / Río de Janeiro / Santa Cruz de la Sierra / Lima / MéxicocoreChannel Partner/ Reseller/ DistributorArgentine consulates in key markets (Vigo, Barcelona, Shanghai, Paris, Chicago, Milan, Rio de Janeiro, Santa Cruz de la Sierra, Lima, Mexico City) collaborate with PromArgentina to provide on-the-ground support at trade fairs, help identify potential buyers, and coordinate meetings for Argentine exhibitors.
• Consejo Federal Pesquero (CFP)coreStrategic or Co-development PartnerThe Federal Fishing Council partners with PromArgentina under the brand 'MAR ARGENTINO, salvaje y austral' for participation in China Fisheries and Seafood Expo 2026 and Conxemar 2026, promoting Argentine fishery and seafood products internationally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProColombia: Colombia's official trade and investment promotion agency. Directly comparable national IPA that organizes export missions, trade fair pavilions, B2B matchmaking, and country brand promotion, serving Latin American exporters in overlapping international markets.
• ApexBrasil (Brazilian Trade and Investment Promotion Agency): Brazil's national trade and investment promotion agency. Closest peer by scale and scope, organizing national pavilions at international fairs, B2B matchmaking, and country brand promotion (Brasil Brand) across overlapping sectors including food, agribusiness, and creative industries.
• ProChile: Chile's official export promotion agency under the Ministry of Foreign Affairs. Runs comparable international trade fair programs, B2B rounds, and exporter training, and competes with PromArgentina in many of the same target markets (Europe, USA, Asia).
• ProInversión (Peru): Peru's official private investment promotion agency. Comparable mandate to attract foreign direct investment and promote export sectors, with overlap in agribusiness, mining, and infrastructure — the same anchors in PromArgentina's portfolio.
• InvestChile: Chile's foreign investment promotion agency. Comparable in.focus on FDI attraction, regulatory guidance, and matchmaking for foreign investors evaluating Southern Cone destinations, directly competing with PromArgentina's Invest Argentina program.

Broad incumbents

• Italy Trade Agency (ITA): Italian government trade and investment promotion agency. Comparable mandate of promoting national exports and attracting FDI through trade fairs, B2B meetings, and country branding, with deeper resources and a longer track record in agri-food and creative industries.
• Enterprise Singapore: Singapore's government agency for trade and enterprise development. A larger, more established global trade promotion agency with overlapping functions (export promotion, investment attraction, enterprise capability building) but with broader scope and resources than PromArgentina.
• UK Department for Business and Trade (DBT): UK government department providing trade promotion and investment attraction services globally. Overlaps with PromArgentina in organizing trade missions, B2B matchmaking, and country brand promotion, but operates at large scale across many more sectors.

Regional players

• COFIDES (Spain): Spanish state-owned company focused on financing and promoting Spanish investment abroad, with strong presence in Latin America. Comparable as a country-affiliated investment promotion vehicle, with operational overlap in sectors like agri-food and infrastructure that are pillars of PromArgentina's portfolio.

Others

• Fira Barcelona (Barcelona International Trade Fair): European trade fair organizer and current PromArgentina partner (co-organizer of Argentina Alimenta). Comparable as a trade fair infrastructure provider, and a key partner/peer in the international trade fair ecosystem that PromArgentina plugs into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/InvestTradeARG
• YouTubeyoutube.com/@promocionarg
• Facebookfacebook.com/InvestTradeARG
• LinkedInlinkedin.com/company/agencia-argentina-de-inversiones-y-comercio-internacional
• Instagraminstagram.com/promocionarg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agencia Argentina de Inversiones y Comercio Internacional