What Adminis does

Adminis is a New Zealand-headquartered, privately-held financial technology firm (Adminis Limited, founded 2013, Wellington) that operates a purpose-built wealth and fund administration platform serving three primary client cohorts: fund managers (administration, registry, PIE tax, custody), wealth managers and high-net-worth families (consolidated multi-currency reporting), and financial advisers (model portfolios, multi-asset trading, cash management, performance reporting).

The technology core is a proprietary, AWS-hosted platform owned outright by Adminis, built on an accrual-basis double-entry general ledger with all financial data residing on a single real-time database — eliminating cross-system reconciliation. Modular products and services include the Adminis Platform (consolidated wealth view), Fund Administration Services (fund accounting, unit pricing, investor registry, PIE tax), Fund Hosting Services (PIE-compliant launches via subsidiary Adminis Funds Limited), Financial Adviser Platform (multi-asset trading, model portfolios, rebalancing, flexible fee engine), KiwiSaver Services (with direct Inland Revenue integration), Registry Services, and Custody Services (including alternatives such as private equity). Through a partnership with BNP Paribas, the platform extends custody coverage to 57 jurisdictions, and an API-first architecture allows enterprise clients to build their own client-facing portals.

The business model is predominantly B2B, monetizing through recurring service fees on fund administration and custody, managed-service fees for fund hosting, subscription access for the adviser platform, and transactional fees on brokerage and FX. Adminis publicly reports 67 clients, 230+ managed funds, 85,000+ active investors, $25B funds under administration, ~6.1M transactions PA, $71B transaction value PA, 9,300+ active securities, and a 103-person team. Named customers include Perpetual Guardian, Kernel, Mapua Wealth, Forsyth Barr, InvestNow, Lifetime, Discovery, PCG, and four PIE funds hosted via Adminis Funds Limited (Munro Global Growth Climate Leaders, Morrison Infrastructure, GCQ Flagship, Merricks Capital Partners).

Name

Adminis

Legal name

Adminis Limited

Website

https://adminis.co.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Adminis is a New Zealand-based financial technology firm providing PIE-compliant fund hosting, fund administration, custody, and adviser platform services to fund managers, wealth managers, and financial advisers via a proprietary real-time platform with global custody reach through BNP Paribas.

Ownership category

akta.pro rank

Product category

Fund Administration and Wealth Platform Services

NAICS

Open-End Investment Funds (525910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Finance Services (6199)

akta.pro primary industry

Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI)

akta.pro secondary industries

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG), Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)

Keywords

• Fund administration services
• Wealth management platform
• Fund hosting services
• Custody services
• Financial adviser tools

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fund Administration Services: Comprehensive fund administration services including fund accounting, unit pricing, investor registry, PIE tax services, and regulatory compliance. Revenue derived from service fees charged to fund managers.
2. Custody Services: Comprehensive custody capabilities including holding and safekeeping of assets, trade execution support and settlement, reconciliation of custodial records, and custodial reporting. Services available for wholesale funds including private equity and alternative assets.
3. Fund Hosting: Complete fund hosting solution combining regulatory support, compliance, fund administration, registry services, custody, and reporting for PIE-compliant investment funds in New Zealand. Includes documentation preparation (PDS, risk disclosures) and ongoing compliance filings.
4. Wealth Platform Access: Platform access, data, and reporting services for financial advisers to comprehensively manage client investment portfolios. Includes trading capabilities, cash management, and client onboarding.
5. Brokerage and Transaction Fees: Low brokerage rates for trading across domestic and international investments. Foreign exchange transactions for multi-currency portfolio management.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Adminis provides technology-driven fund administration, custody, registry, and wealth platform services to fund managers, financial advisers, and wealth managers in New Zealand. Its purpose-built platform consolidates assets across portfolios and currencies, automates fund accounting, unit pricing, PIE tax services, and supports multi-asset class trading, model portfolio management, and KiwiSaver administration. The company also offers fund hosting solutions enabling both domestic and offshore managers to launch PIE-compliant investment funds.

Product overview

Adminis offers a unified wealth management and fund administration platform (Adminis Platform) with modular components including Fund Administration Services, Fund Hosting Services, Financial Adviser Platform, KiwiSaver Services, Registry Services, and Custody Services. The platform is designed for fund managers, wealth managers, financial advisers, and high net worth individuals in New Zealand. Adminis also operates Adminis Funds Limited to provide investors access to managed investment schemes including the Munro Global Growth Climate Leaders PIE Fund, Morrison Infrastructure PIE Scheme, GCQ Flagship PIE Fund, and Merricks Capital Partners PIE Fund. The platform supports multiple asset classes including equities, fixed income, private equity, venture capital, and alternative investments with global reach through BNP Paribas custody.

Differentiator

Problem solved

Functional benefit

Brands

• Adminis Funds Limited: Fund hosting services providing investors access to leading investment managers through PIE-compliant investment fund solutions in New Zealand

Products and services

• Adminis Platform

Quantifiable outcome

• 85,000+ active investors managed on platform
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BNP ParibascoreTechnology or IntegrationBNP Paribas provides global custody services enabling Adminis to hold securities in 57 jurisdictions around the world. This partnership extends Adminis platform capabilities to serve clients with international investment portfolios and provides trade execution support across global markets.
• New Zealand Supervisors (all market supervisors)coreStrategic or Co-development PartnerAdminis has existing relationships with all supervisors in the New Zealand market, enabling seamless fund hosting and administration services. For retail funds, Adminis works with supervisors to coordinate governance and compliance requirements under the FMC Act.
• Munro FundscoreStrategic or Co-development PartnerMunro Global Growth Climate Leaders PIE Fund is hosted through Adminis fund hosting platform. Adminis provides full fund administration, registry, and custody services for this climate-focused investment fund available to both retail and wholesale investors.
• Morrison FundscoreStrategic or Co-development PartnerMorrison Infrastructure PIE Scheme is hosted through Adminis platform. Adminis provides complete fund hosting including regulatory compliance, documentation, custody, and ongoing fund administration for this infrastructure-focused investment product.
• GCQ FundscoreStrategic or Co-development PartnerGCQ Flagship PIE Fund is hosted through Adminis fund hosting services as a wholesale offering. Adminis provides fund administration, custody, and regulatory compliance support for this flagship product targeting wholesale investors.
• Merricks CapitalcoreStrategic or Co-development PartnerMerricks Capital Partners PIE Fund is hosted on Adminis platform as a wholesale offering. Adminis delivers comprehensive fund administration services including custody and reporting for this private capital-focused investment fund.
• Insurance & Financial Services Ombudsman SchememinorOthersAdminis is a member of the Insurance & Financial Services Ombudsman Scheme, providing an independent dispute resolution service for clients who are not satisfied with the resolution of complaints through Adminis internal process.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SS&C Technologies: SS&C is a global leader in fund administration, custody, and wealth platform services with hundreds of billions in AUA. It is directly comparable to Adminis in fund accounting, unit pricing, and registry services but operates at vastly greater scale internationally.
• BNP Paribas Securities Services: BNP Paribas is Adminis's global custody partner and one of the world's largest custodian banks covering 57+ jurisdictions. It is comparable as both an enabler (partner) and potential competitor offering integrated fund administration and custody at global scale.
• Citco (Fund Services): Citco is a global leader in alternative asset fund administration serving hedge funds, private equity, and family offices. It is comparable to Adminis's alternatives custody and administration capabilities, particularly for PE/VC funds like those Adminis hosts.

Direct peers

• Link Administration Holdings (now MUFG-linked): Link Group is a leading Australasian fund administration and wealth management services provider serving superannuation and investment managers. It is highly comparable to Adminis given overlapping ANZ markets, fund accounting, custody, and registry offerings.
• Mainstream Group: Mainstream Group is an Australasian fund administration and hosting specialist serving institutional and wealth clients. It is a close peer to Adminis given shared focus on fund hosting, PIE-equivalent structures, and outsourced administration in the ANZ region.
• Mason Stevens: Mason Stevens provides a multi-asset wealth platform for advisers and HNW clients in Australia, supporting model portfolios, alternatives, and API integrations. It is comparable to Adminis's financial adviser platform in target customer (wealth advisers) and multi-asset functionality.
• HUB24: HUB24 is one of Australia's leading adviser platforms with significant FUA and multi-asset trading capabilities. It is comparable to Adminis's financial adviser platform given overlapping product features, adviser customer base, and multi-asset support.
• Netwealth: Netwealth is an Australian wealth management and platform provider offering adviser and direct investor solutions with substantial FUA. It is a direct peer to Adminis in target market (wealth advisers) and platform-based service delivery.

Emerging players

• FundCount: FundCount provides fund accounting and investor accounting software used by fund administrators and family offices globally. It is comparable to Adminis as a technology-driven fund administration offering, though it focuses on software licensing rather than full-service administration.
• Calastone: Calastone provides transaction processing and connectivity solutions for the global funds industry. It is comparable to Adminis as a technology-enabled fund services provider, though focused on settlement/connectivity rather than full-service administration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adminis/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adminis