Firebrand Technologies
Firebrand Technologies provides cloud-based SaaS for book publishers, offering Title Management workflow software alongside Eloquence on Demand (metadata distribution), Eloquence on Alert (retail monitoring), FlightDeck (EPUB validation), and AI-supported backlist optimization. It serves 3,200+ trade, academic, educational, and independent publishers globally as a wholly-owned subsidiary of Media Do International.
- Company typePrivate
- Founded1987
- HeadquartersNewburyport, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Firebrand Technologies does
Firebrand Technologies (legal entity Quality Solutions, Inc., rebranded in 2008) is a cloud-based SaaS provider for the book publishing industry, founded in 1987 and headquartered in Newburyport, Massachusetts, operating as a fully remote organization of 101-250 employees. The company sells a platform-plus-modules architecture centered on Title Management — offered in Enterprise and Lite tiers — that serves as the system of record for title data, workflows, ISBNs, and pricing across the publishing lifecycle from acquisition through publication. Supporting modules include Eloquence on Demand (metadata distribution to 600+ trading partners via ONIX), Eloquence on Alert (retail-channel monitoring and anomaly detection across Amazon, Barnes & Noble, and other major retailers), FlightDeck (EPUB validation), Flywheel (AI-supported backlist optimization), and Firebrand Integrations (APIs and flat-file feeds connecting to SAP, Oracle NetSuite, Oracle Financials Cloud, Microsoft Dynamics GP, QuickBooks, MetaComet Royalty Tracker, Acumen Book, and WoodWing). The platform serves 3,200+ publishers managing 1M+ titles across trade, academic/university, educational, and independent segments.
The company operates a sales-led go-to-market with demo and schedule-a-call CTAs and tiered subscription pricing that varies by product, feature level, and usage volume (e.g., Eloquence on Alert Essential at $49/month for up to 25 titles with a free trial); additional revenue is generated through integration setup and monthly maintenance fees. Marketing is built around educational content and community engagement via the BookSmarts Podcast, Metadata Minute newsletter, blog resources, industry events (ALA, Frankfurt Book Fair, BISG, ECPA), and active participation in publishing associations where Firebrand staff hold leadership positions. Customer concentration is broadly distributed across trade and mid-market publishers, with named logos including Central Avenue Publishing, Gibbs Smith, Harvest House, University of Nebraska Press, and University of California Agriculture and Natural Resources.
Firebrand has been a wholly-owned subsidiary of Media Do International — the US arm of Japan's Media Do Co., Ltd. — since 2021, joining NetGalley LLC and (since 2022) Supadu Ltd. in MD-i's Publishing Services Business Line. Angela Bole succeeded founder Fran Toolan as CEO in February 2023; Tom Shawver joined as CTO in January 2024. In June 2026, Firebrand unveiled a new logo and redesigned website as part of a brand refresh after nearly 40 years in the market.
Firebrand Technologies firmographics
Firmographics- Name
- Firebrand Technologies
- Legal name
- Quality Solutions, Inc.
- Website
- https://firebrandtech.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Firebrand Technologies provides cloud-based SaaS for book publishers, offering Title Management workflow software alongside Eloquence on Demand (metadata distribution), Eloquence on Alert (retail monitoring), FlightDeck (EPUB validation), and AI-supported backlist optimization. It serves 3,200+ trade, academic, educational, and independent publishers globally as a wholly-owned subsidiary of Media Do International.
- Ownership category
- akta.pro rank
Firebrand Technologies industry classification
Industry- Product category
- Publishing Workflow Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties) (MPAJAJAK)
- akta.pro secondary industry
- Author Business Tools & Analytics (Royalty Tracking, Pricing, Keyword/Market Research) (MPAJAJAO)
Keywords
Where Firebrand Technologies is headquartered
LocationHeadquarters
- HQ city
- Newburyport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Firebrand Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Firebrand Technologies generates revenue primarily through subscription-based SaaS pricing for its Title Management, Eloquence on Demand, Eloquence on Alert, and other solutions. Pricing varies by product tier, feature level, and usage volume (e.g., number of titles tracked).
- Integration Services: Additional revenue from setup fees and monthly maintenance fees for integrations with enterprise systems like MetaComet Royalty Tracker.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Eloquence on Alert - Essential tier starting price |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Firebrand Technologies product offering
Product offeringCore offering
Firebrand Technologies provides a cloud-based SaaS platform that helps book publishers manage their publishing workflows, distribute rich title metadata to trading partners, validate ebook files, and monitor retail-channel performance. Its core product, Title Management, comes in Enterprise and Lite editions, and is complemented by Eloquence on Demand (metadata distribution), Eloquence on Alert (retail monitoring), FlightDeck (EPUB validation), and Flywheel (AI-powered backlist optimization). The company also offers enterprise integrations connecting Title Management to ERP, financial, and royalty systems.
Product overview
Firebrand Technologies offers a platform-plus-modules architecture for publishing workflow and metadata management. The core platform is Title Management (available in Enterprise and Lite versions), which serves as the central hub for title data and publishing workflows. Supporting modules include Eloquence on Demand for metadata distribution to trading partners, Eloquence on Alert for retail monitoring, FlightDeck for EPUB validation, and Flywheel for AI-powered backlist optimization. Firebrand Integrations connects the platform with external enterprise systems. The portfolio serves publishers from acquisition through production to distribution, sales, and marketing, supporting over 3,200 publishers and 1 million+ titles across all clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Title Management Enterprise The publishing industry-standard workflow solution that streamlines the publishing process from acquisition to publication, managing title data and workflows for publishers of all sizes.
- Title Management Lite A streamlined version of Title Management Enterprise designed to help smaller publishing teams manage core title data and workflows with ease.
- Eloquence on Demand Distributes rich title metadata and content seamlessly to trading partners, wholesalers, and distributors at scale, serving as the industry gold standard for ONIX implementation.
- Eloquence on Alert Monitors and protects title metadata across major online retail channels (Amazon, Barnes & Noble, and others) with real-time visibility and insights, providing automated catalog monitoring and retail performance tracking.
- FlightDeck The most advanced EPUB validation and testing tool available, delivering clear, actionable information to help publishers prepare EPUB files for sale.
- Flywheel A data-driven backlist optimization solution that maximizes backlist performance by identifying hidden sales opportunities through AI-supported analysis and just-in-time metadata updates.
- Firebrand Integrations Connects Title Management Enterprise with enterprise systems including SAP, Oracle NetSuite, QuickBooks, MetaComet, and other ERP/financial platforms, eliminating redundant data entry and improving operational visibility.
Quantifiable outcome
- Backlist sales increase of 8% for Flywheel pilot participants
- +2 more outcomes
Companies that use Firebrand Technologies
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Firebrand Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature7 records
Firebrand Technologies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Seven Seas EntertainmentminorMedia Do International acquired Seven Seas Entertainment in 2026, a prominent North American manga, light novel, and webtoon publisher. This acquisition anchored Media Do International's new Content & Marketing Business Line.
- Supadu Ltd.coreLondon-based Supadu Ltd. was acquired by Media Do International in 2022, joining Firebrand Technologies and NetGalley LLC in Media Do International's Publisher Services Business Line. Supadu provides website and e-commerce solutions for publishers, complementing Firebrand's workflow and metadata solutions.
- MetaComet SystemscoreFirebrand Technologies and MetaComet Systems have partnered to provide seamless integration between Title Management (Enterprise, Lite) and Eloquence on Demand with MetaComet's Royalty Tracker. The turnkey API automatically syncs titles, ISBNs, and prices between systems, eliminating manual data entry and reducing errors in royalty reporting.
- SAPcoreFirebrand has successfully built robust interfaces and integrations with SAP enterprise systems, enabling seamless data flow between Title Management and SAP financial/ERP systems.
- Oracle (NetSuite, Oracle Financials Cloud)coreFirebrand has successfully built robust interfaces and integrations with Oracle NetSuite and Oracle Financials Cloud, enabling publishers to connect Title Management with their financial systems.
- Books InternationalminorBooks International serves as a fulfillment vendor for University of California Agriculture and Natural Resources publications, with their ONIX feed going through Firebrand's Title Management system.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Firebrand Technologies competitors and assessment
Company assessmentDirect peers
- Bowker: Exclusive U.S. ISBN agency and bibliographic data provider (MyIdentifiers). Directly comparable to Firebrand on metadata/identifier services, though Bowker is also a broader bibliographic data and books-in-print authority.
- Klopotek: German-based provider of publishing management software (BookForce, PublishingPlatform) serving trade, academic, and STM publishers. Closest direct competitor to Firebrand's Title Management workflow and metadata solutions.
- MetaComet Systems: Royalty tracking and rights management software for publishers. A current Firebrand integration partner via turnkey API, but functionally competes for the same publisher budget in adjacent modules.
- Aries Systems (Elsevier): Editorial Manager and ProduXion Manager for manuscript tracking and peer review. Direct competitor in the academic/scholarly publishing workflow space where Firebrand serves university presses.
- Virtusales (Publishing Technology): Provides publishing solutions including PubEasy, Publish-i, and Bibliotheca analytics. Competes with Firebrand in publisher workflow and metadata services for trade and academic publishers globally.
Emerging players
- WoodWing: Digital publishing and content workflow platform (WoodWing Studio, Inception). An existing Firebrand integration partner that addresses adjacent magazine and multi-channel publishing workflows.
Broad incumbents
- Ingram Content Group: Largest book distributor and publisher services provider, offering title metadata, distribution, and publisher-facing software at massive scale. Broad incumbent whose publisher services overlap with Firebrand's workflow and ONIX distribution.
- ProQuest (Ex Libris / Clarivate): Broader academic publisher and library services platform that competes with Firebrand on metadata distribution and discovery in the academic and library markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Firebrand Technologies social profiles
Digital presenceFirebrand Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firebrand Technologies leadership team
Management profileNumber of profiles
Profiles10 records
Firebrand Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firebrand Technologies M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firebrand Technologies
What does Firebrand Technologies do?
Firebrand Technologies provides a cloud-based SaaS platform that helps book publishers manage their publishing workflows, distribute rich title metadata to trading partners, validate ebook files, and monitor retail-channel performance. Its core product, Title Management, comes in Enterprise and Lite editions, and is complemented by Eloquence on Demand (metadata distribution), Eloquence on Alert (retail monitoring), FlightDeck (EPUB validation), and Flywheel (AI-powered backlist optimization). The company also offers enterprise integrations connecting Title Management to ERP, financial, and royalty systems.
Is Firebrand Technologies a public or private company?
Firebrand Technologies is a private company. It is classified as corporate owned and is currently operating.
When was Firebrand Technologies founded?
Firebrand Technologies was founded in 1987. It employs 101 to 250 people.
Where is Firebrand Technologies based?
Firebrand Technologies is headquartered in Newburyport, United States, in the North America region.
How does Firebrand Technologies make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are integration Services.
Who are Firebrand Technologies's main competitors?
Direct peers on record are Bowker, Klopotek, MetaComet Systems, Aries Systems (Elsevier) and Virtusales (Publishing Technology). WoodWing is listed as an emerging player. Broad incumbents are Ingram Content Group and ProQuest (Ex Libris / Clarivate).
Does Firebrand Technologies have an API?
Yes. Firebrand Technologies offers APIs that connect Title Management Enterprise with enterprise systems. The integrations support robust API calls or flat-file feeds, and can process automated or on-demand inbound and outbound data feeds. Supported file formats include ONIX, XML, JSON, Excel, and Delimited files. Integration is bidirectional—external data from ERP systems can be imported back into Title Management for unified enterprise reporting.
What industry is Firebrand Technologies in?
Firebrand Technologies's product category is Publishing Workflow Software. Its primary akta.pro industry code is MPAJAJAK, Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties), with a secondary code of MPAJAJAO, Author Business Tools & Analytics (Royalty Tracking, Pricing, Keyword/Market Research). Its NAICS code is 5132 and its SIC code is 2731.