Arrivé SAS

What Arrivé SAS does

Arrivé SAS, trading as Maître CoQ, is a French poultry processor and branded consumer food company headquartered in Saint Fulgent, Vendée, France. Founded in 1969 and operating as a wholly-owned subsidiary of LDC group — one of France's largest poultry and meat processing conglomerates — the company produces, markets, and distributes a broad portfolio of fresh, frozen, and prepared poultry products spanning chicken, turkey, guinea fowl, duck, and rabbit, with quality tiers including Label Rouge-certified, Organic Bio, flax-fed, and festive occasion lines. Beyond whole-bird offerings, the portfolio extends into value-added categories such as breaded bites (PEP'S), chicken wings (CoQ'Ailes, Wings Party), ready-to-cook meal boxes (CoQ'enBox, CoQ'auBox), offal, grills, and sausages, organized under a multi-sub-brand architecture.

The business runs a horizontal B2C model aimed primarily at French retail consumers through major supermarket chains, supplemented by a food service and catering customer segment for institutional volumes. Consumer engagement is driven through the Le Club Maître CoQ loyalty program, a 300+ recipe content library, multi-platform social media (Facebook, Instagram, YouTube, LinkedIn), and a flagship Vendée Globe / IMOCA sailing sponsorship led by skipper Yannick Bestaven on board Maître CoQ V. Distribution is concentrated domestically; the company explicitly states an ongoing objective of 100% French-born and raised poultry and is publicly committed to the Better Chicken Commitment on animal welfare, codified in its 'Inspiré pour demain' continuous improvement plan.

Monetization is straightforward merchandise sales of poultry products through French retail channels with consumer-direct coupons and promotions layered through the loyalty club; pricing is not publicly disclosed. Operational governance rests with Stéphane SALLE as Président of Arrivé SAS, and the company carries Label Rouge certification on traditional and festive poultry, with an RGAA accessibility rating of approximately 70% on its consumer site as of early 2025.

Name

Arrivé SAS

Legal name

ARRIVÉ SAS

Website

https://maitrecoq.fr

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Arrivé SAS, operating as Maître CoQ, is a French poultry processor and branded food producer, wholly owned by LDC group. It supplies fresh, frozen, and prepared chicken, turkey, duck, and rabbit products through French retail chains, supported by sub-brands, Label Rouge certification, and a consumer loyalty program.

Ownership category

akta.pro rank

Product category

Poultry Processing and Production

NAICS

Poultry Processing (311615), Animal Slaughtering and Processing (3116)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Turkey Processing (Whole Bird, Parts, Further Processing) (AFANACAH), Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Ready-to-Eat/Ready-to-Heat Poultry Meals & Components (Meal Kits, Fully Cooked Items) (AFANACAG), Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Poultry processing
• Fresh poultry products
• Frozen poultry products
• Processed poultry foods
• Pet food production

Headquarters

HQ city

Saint-fulgent

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Poultry Product Sales: Maître CoQ generates revenue through the sale of fresh, chilled, and frozen poultry products including whole chickens, turkey, guinea fowl, duck, rabbit, and processed poultry items. Products are distributed through French retail channels and include various quality tiers such as Label Rouge, Organic Bio, and standard ranges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Arrivé SAS produces, processes, and distributes fresh and frozen poultry products — chicken, turkey, guinea fowl, duck, and rabbit — under the Maître CoQ brand, including prepared/processed lines (breaded items, pre-cooked wings, grills, sausages) and festive poultry. The company sells through major French retail chains and supermarkets, with direct-to-consumer engagement via the Le Club Maître CoQ loyalty program offering coupons and promotions. Quality tiers include Label Rouge and Organic Bio (Maître CoQ Bio) certifications.

Product overview

Maître CoQ is a French poultry company operating as a unified brand portfolio under ARRIVÉ SAS. The core product range includes fresh and frozen chicken (Poulet), turkey (Dinde), duck, rabbit, guinea fowl, and various prepared poultry products. The portfolio is organized into sub-brands including PEP'S (breaded chicken bites), CoQ'Ailes (chicken wings), Wings Party, and Chicken Ribs Party. Quality tiers include Label Rouge certified products and organic/bio farm chicken. The company also offers festive poultry for special occasions, offal products, grilled items and sausages, and a loyalty program (Le Club Maître CoQ). Additional services include a cooking time converter tool and recipe suggestions.

Differentiator

Problem solved

Functional benefit

Brands

• CoQ'enBox: Ready-to-cook meal solution product line
• PEP'S
• CoQ'Ailes
• CoQ'auBox
• Les Économiques
• Pleine Saveur
• Le Club Maître CoQ

Products and services

• Poulet (Chicken) Core fresh chicken product line sold to French retail consumers for home cooking across multiple quality tiers including standard, Label Rouge, and Organic Bio.
• Dinde (Turkey) Fresh and frozen turkey products sold to French retail consumers, including festive turkey for holiday occasions.
• Panés (Breaded Poultry Products) Breaded and battered poultry convenience products sold to French consumers for quick home preparation, snack occasions, and street-food inspired recipes.
• Volailles déjà cuites (Pre-cooked Poultry) Pre-cooked poultry products including wings, party snacks, and ready-to-eat items for French retail consumers seeking convenience.
• Canard, Lapin (Duck, Rabbit) Duck and rabbit products sold to French consumers for traditional and specialty poultry meals.
• Foies, Gésiers, Abats (Offal) Poultry offal products including livers, gizzards, and other variety meats sold to French retail consumers for traditional cooking.
• Grillades et saucisses (Grills and Sausages) Poultry-based grill products and sausages sold to French consumers for barbecue and quick meal occasions.
• Volailles festives (Festive Poultry) Festive poultry products including turkey, capon, and guinea fowl for holiday and celebration occasions, sold to French retail consumers under Label Rouge certification.

Quantifiable outcome

• 100% of volailles nées et élevées en France (100% French-born and raised poultry) - stated objective

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, minor and flagship.

• LDCcoreOthers · 1 January 2024LDC is the parent company of ARRIVÉ SAS (Maître CoQ). The LDC group is one of France's leading poultry processing companies. LDC provides the corporate umbrella and operational infrastructure for the Maître CoQ brand.
• SofrilogminorStrategic or Co-development PartnerSofrilog is a logistics partner that works alongside Yannick Bestaven and Maître CoQ. Sofrilog appears as a partner supporting the sailing program.
• Yannick BestavenflagshipOthersYannick Bestaven is the skipper of the IMOCA Maître CoQ V and winner of the Vendée Globe 2020-2021. He represents the Maître CoQ brand in major ocean sailing races including Vendée Globe, Transat Jacques Vabre, and Route du Rhum.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LDC Group: Parent conglomerate of Arrivé SAS and one of Europe's largest poultry processors; directly comparable as the corporate parent and broader poultry platform whose financials and strategy frame Maître CoQ's market context.
• Moy Park: Pilgrim's Pride-owned UK and European poultry processor supplying retail and foodservice with fresh and value-added poultry; comparable scale, geographic focus, and product mix.
• Tyson Foods: US-based global protein giant with substantial poultry and prepared-foods business; relevant as a benchmark for scale, value-added poultry innovation, and retail customer strategies even if geography differs.

Direct peers

• Galliance (Terrena): Poultry division of French agri-cooperative Terrena producing fresh and processed poultry under brands like Douce France and Père Dodu; directly comparable as a French poultry processor serving retail with similar product breadth.
• Doux: Historic French poultry processor historically focused on export and frozen whole birds; comparable vertically integrated poultry operation competing in similar channels before and after its restructuring.
• Plukon Food Group: Leading European poultry processor with operations in the Netherlands, France, Germany, and Belgium; closely comparable as a multi-country poultry processor with strong retail private-label and branded business.
• 2 Sisters Food Group: UK-headquartered poultry and convenience-food manufacturer supplying major retailers; comparable as a large-scale European poultry processor with retail concentration.
• Tilly-Sabco: French poultry processor headquartered in Brittany producing frozen and prepared poultry for retail and foodservice; comparable in country footprint, processing capabilities, and customer base.
• Duc: French charcuterie and processed poultry brand owned by Cooperl, specializing in cooked poultry and deli meats; comparable in processed poultry category, French retail presence, and value-added positioning.

Regional players

• Ronsard (Groupe Ronsard): French poultry brand known for premium Label Rouge and free-range offerings; comparable as a French poultry specialist competing in the same premium and Label Rouge tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqQukgCzm0kvWHiMWlwrHug
• Facebookfr-fr.facebook.com/MaitreCoQ
• LinkedInlinkedin.com/company/maitrecoq
• Instagraminstagram.com/maitrecoq_officiel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrivé SAS