Idverde

What Idverde does

idverde is Europe's largest green services provider, delivering grounds maintenance, landscape creation, and professional advisory services to public and private sector clients across seven European countries. The company operates through three service divisions — Advice (Green Flag Awards guidance, ecology and biodiversity planning, tree surveying, GIS mapping, parks management), Creation (hard and soft landscaping, civil engineering, sports surfacing, roof gardens, and the proprietary Mixto hybrid turf system), and Maintenance (grounds maintenance, arboriculture, street cleansing, winter maintenance via Ice Watch, sports turf management, and traffic management) — supported by branded sub-businesses including Plantscape (interior landscaping), Playforce (playgrounds), and Ice Watch.

The business is built on a B2B contract-based revenue model, primarily serving UK local authorities through competitive tenders alongside commercial customers, housebuilders, sports clubs, healthcare trusts, and defence clients. Revenue mechanics combine multi-year managed service contracts (typically 5-7+ years) with project-based landscape creation and specialist advisory work. Geographic expansion since 2018, executed through 30+ acquisitions and backed by private equity sponsor Core Equity Holdings, has scaled the platform from three countries to seven (UK, France, Netherlands, Germany, Denmark, Belgium, Spain), with the 2026 El Ejidillo acquisition adding vertical integration into nursery production. The company traces its origins to 1919 and rebranded from The Landscape Group to idverde in 2016; it now operates from a Coventry headquarters and 140+ UK depots.

Name

Idverde

Legal name

idverde Limited

Website

https://idverde.co.uk

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

idverde is Europe's largest green services provider, delivering grounds maintenance, landscape creation, and advisory services across seven countries to over 12,000 public and private sector clients from 140+ UK depots.

Ownership category

akta.pro rank

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Edging, Bed Redefinition & Border Installation (HSAIAFAF), Pergola, Arbor & Trellis Installation/Repair (HSAIAJAG), Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD), Agroforestry & Shelterbelt/Windbreak Establishment (AFAMACAJ)

Keywords

• Grounds maintenance services
• Landscape construction services
• Arboriculture tree surgery
• Ecological consultancy services
• Green infrastructure management

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grounds Maintenance Contracts: Long-term contract-based revenue from public and private sector clients for ongoing grounds maintenance services including grass cutting, vegetation management, street cleansing, and parks management.
2. Landscape Creation Services: One-time and project-based revenue from landscape design, creation, civil engineering, hard landscaping, soft landscaping, sports surfacing, and roof gardens/living walls.
3. Professional Advisory Services: Specialist consultancy services including tree surveying, ecology and biodiversity assessments, GIS mapping, parks management, IOSH training, and biodiversity action planning.
4. Mixto Sports Surface Solutions: Proprietary hybrid turf system installation and maintenance for sports facilities, providing recurring maintenance contracts for installed surfaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Idverde provides grounds maintenance, landscape creation, and professional advisory services across seven European countries. The company serves local authorities, commercial property owners, housebuilders, sports clubs, and other organizations with end-to-end green space management spanning advisory, design, construction, and ongoing maintenance. Branded specialist offerings include the Mixto hybrid turf system, Plantscape, Playforce, and Ice Watch.

Product overview

Idverde is Europe's leading green services provider offering a comprehensive portfolio of grounds maintenance, landscape creation, and professional advisory services to both public and private sectors. The company operates through three main service divisions: Advice Services (including Green Flag Awards, ecology & biodiversity, tree surveying, GIS mapping, and parks management), Creation Services (covering landscape design, hard and soft landscaping, civil engineering, sports surfacing, roof gardens, and Mixto hybrid turf systems), and Maintenance Services (including grounds maintenance, arboriculture, sports turf management, street cleansing, winter maintenance via Ice Watch, and traffic management). The portfolio includes branded sub-products such as Mixto hybrid turf, Plantscape interior landscaping, and Playforce playgrounds. Idverde serves diverse sectors including public sector, commercial, housebuilders, social housing, education, sports clubs, healthcare, leisure, and defence. The company has a presence in over 150 communities across Europe with more than 140 strategically located offices and depots in the UK alone.

Differentiator

Problem solved

Functional benefit

Products and services

• Grounds Maintenance Services
• Landscape Creation Services
• Professional Advisory Services
• Mixto
• Plantscape
• Playforce Playground design, installation, inspection, and maintenance service for schools, councils, and leisure operators, supporting safe and compliant children's play environments.
• Ice Watch Winter gritting, snow clearance, and ice monitoring service for commercial estates, public realm, and highways-adjacent sites during cold weather periods.

Quantifiable outcome

• Over 125 Green Flag Awards across managed parks recognizing excellence in grounds maintenance and green space management
• +2 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Interpath AdvisoryminorOthers · 1 March 2026Supported idverde in structuring the financing for the El Ejidillo Viveros Integrales acquisition transaction.
• Sport AberdeencoreStrategic or Co-development Partner · 1 January 2026Historic partnership award at Scottish Golf Tourism Awards 2026. The Mackenzie Championship Course partnership won Best Municipal or Community-Owned Golf Course category.
• Wiltshire CouncilcoreStrategic or Co-development Partner · 1 January 2025Multiple initiatives including Biodiversity Champions scheme, Best Kept Village competition, Great British Spring Clean support, youth justice service placements, and supported internship programs.
• Warwickshire College Group (WCG)coreStrategic or Co-development Partner · 1 January 2024Education partnership providing work experience days for students with special educational needs and disabilities (SEND) aged 16-25. Led by Head of Learning and Development Elaine Callaghan, the partnership showcases horticulture and green space management career opportunities.
• Rigby TaylorminorChannel Partner/ Reseller/ Distributor · 1 January 2019Partnership for Mixto hybrid turf system distribution. Rigby Taylor offers Mixto self-install kits for small areas and golf course applications.
• Family ActioncoreStrategic or Co-development Partner · 1 January 2019Charity partnership celebrating mutual anniversaries (idverde 100 years, Family Action 150 years). Joint creation of Family Monsters Garden at RHS Chelsea Flower Show 2019 (won Gold Medal and Best Artisan Garden). Charity cycle challenge at Regent's Park.
• Hillier NurseriesminorStrategic or Co-development Partner · 1 January 2019Tree sourcing partnership for Chelsea Flower Show Family Monsters Garden. Source of specialist tree specimens including birch, pine, and rare species.
• RSPBflagshipStrategic or Co-development Partner · 1 January 2012Long-standing strategic partnership for biodiversity and nature conservation. Includes joint biodiversity conferences, nature-positive community initiatives, biodiversity manager positions shared between organisations. 8+ years of partnership delivering nature engagement programs, habitat improvements, and conservation projects.
• The Conservation VolunteersminorStrategic or Co-development PartnerPartnership providing volunteer opportunities and environmental projects in conjunction with Camden Council contract.
• NOW GroupminorStrategic or Co-development PartnerSustainability partnership with social enterprise supporting people with learning difficulties into employment.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Mitie Group: UK-listed facilities management and professional services group whose grounds maintenance and landscaping services compete for the same local authority and corporate contracts as idverde.
• Serco Group: Large UK-listed outsourcing group delivering public services including environmental and grounds maintenance; competes with idverde at the framework and major local authority level.
• Rentokil Initial: FTSE 100 hygiene and pest control group that has expanded into complementary outdoor services; serves overlapping UK commercial and public sector customers as idverde.
• OCS Group: International facilities services provider with UK grounds maintenance and landscaping capabilities competing for corporate and public sector contracts alongside idverde.
• Veolia Environnement: Global environmental services group offering parks, grounds and municipal environmental management; competes with idverde's continental European expansion and adjacent services.

Direct peers

• BrightView Holdings: Largest US commercial landscaping services company (NYSE: BV) with comparable full-lifecycle grounds maintenance, landscape creation and snow/ice services to public and commercial clients; the closest functional twin to idverde at greater scale.
• Aspen Landscape: UK grounds maintenance and landscaping contractor serving commercial and public sector clients; overlaps with idverde's mid-tier regional service delivery model.
• Nurture Landscapes: UK commercial grounds maintenance and landscape services firm with a similar corporate client base and multi-site contract model to idverde.
• Ground Control: UK-based grounds maintenance, landscaping and ecology services provider competing directly with idverde for local authority and commercial contracts across the British market.

Regional players

• Koninklijke Ginkel Groep: Leading Dutch green services and grounds maintenance group, directly comparable to idverde's Netherlands operations in service mix and municipal client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idverdeUK
• Facebookfacebook.com/idverdeUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idverde