Positivo Tecnologia
Positivo Tecnologia is a publicly traded Brazilian technology company (B3:POSI3) that manufactures and sells computers, smartphones, servers, payment terminals, and smart home devices across consumer, corporate, and government segments, with domestic manufacturing and recurring managed IT services.
- Company typePublic
- Founded1989
- HeadquartersCuritiba, Brazil
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Positivo Tecnologia does
Positivo Tecnologia (legal entity Positivo Informática S.A., B3 ticker POSI3) is a publicly traded Brazilian technology company founded in 1989 by Helio Bruck Rotenberg, headquartered in Curitiba, Paraná, and operating with 5,001-10,000 employees. Originally launched to manufacture computers for schools using the Positivo education system, the company transformed starting in 2017 into a diversified 'One Stop Shop' technology provider structured around three business units: Consumer, Corporate, and Public Institutions. Its product portfolio spans computers, smartphones (including the Infinix brand), tablets, servers, payment terminals, smart home devices, electronic security products, educational technology platforms, and special government projects including electronic voting machines for the Brazilian Electoral Tribunal and demographic census data collection devices.
The company manufactures hardware domestically at facilities in Manaus (Amazonas free trade zone) and Ilhêus (Bahia), and operates sourcing and supplier management offices in Shenzhen and Taipei. Core technology offerings include the upcoming Positivo Master Copilot+ PC with Intel Core Ultra Series 3 (Panther Lake) processors featuring up to 48-50 TOPS NPU for local AI processing, and a palm biometric payment terminal developed in partnership with Tencent Cloud using multiespectral vascular scanning for contactless payment and access control verification in approximately 500 milliseconds. The company maintains ten or more sub-brands including Positivo, VAIO, Infinix, Educacional, Positivo Casa Inteligente, Positivo Servers & Solutions, Positivo SEG, Positivo as a Service, Positivo Tech Service, and Positivo S+.
Positivo Tecnologia generates revenue through multiple streams: hardware sales, IT equipment and mobility leasing (Positivo as a Service), managed IT services (Positivo S+ and Positivo Tech Service), educational technology licensing, and government contract tenders. Distribution occurs through direct enterprise sales, public sector procurement teams, retail channels, and brand-specific e-commerce sites, with regional presence extending to Argentina, Kenya, Rwanda, China, and Taiwan. The company reports double-digit revenue growth in Q1 2025 and strong 2024 results, supported by diversified demand across consumer, corporate, and public segments.
Positivo Tecnologia firmographics
Firmographics- Name
- Positivo Tecnologia
- Legal name
- Positivo Informática S.A.
- Website
- https://positivotecnologia.com.br
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Positivo Tecnologia is a publicly traded Brazilian technology company (B3:POSI3) that manufactures and sells computers, smartphones, servers, payment terminals, and smart home devices across consumer, corporate, and government segments, with domestic manufacturing and recurring managed IT services.
- Ownership category
- akta.pro rank
Positivo Tecnologia industry classification
Industry- Product category
- Computer Hardware Manufacturing
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Computer & Office Equipment (3570), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)
- akta.pro secondary industries
- POS Terminals & All-in-One Retail Computers (HDACAKAA), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), Point-of-Sale (POS) & On-Property Commerce (THALACAI), POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA)
Keywords
Where Positivo Tecnologia is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices7 records
Markets served
Positivo Tecnologia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Development, manufacturing and commercialization of computers, smartphones, tablets, smart home/office products, electronic security products, payment machines, servers, IT infrastructure solutions, and special projects such as self-service kiosks, census data collection devices, and electronic voting machines.
- Educational Technology: Educational technology solutions and platforms serving schools and institutions with software and integrated services.
- IT Equipment and Mobility Leasing: Integrated services in IT equipment and mobility leasing through Positivo as a Service unit. Previously minimum 36-month contracts, flexibly adjusted during pandemic.
- Managed IT Services: Managed IT services offered through Positivo S+ to corporate clients, and Positivo Tech Service for technical support.
- Technical Support Services: IT technical support services for maintenance of technology devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Positivo Master Copilot+ PC product line with Intel Core Ultra 5/7 processors |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Positivo Tecnologia product offering
Product offeringCore offering
Positivo Tecnologia develops, manufactures, and commercializes computing hardware (computers, smartphones, tablets, servers), payment terminals, smart home/office products, electronic security products, and electronic voting machines. The company also delivers IT services including managed services, equipment leasing (Positivo as a Service), technical support, and educational technology platforms serving consumer, corporate, and public institution markets.
Differentiator
Problem solved
Functional benefit
Brands
- Positivo: Main consumer electronics and computing devices brand offering computers, smartphones, and tablets
- Positivo Casa Inteligente
- Positivo Servers & Solutions
- Positivo SEG
- Positivo as a Service
- Positivo Tech Service
- VAIO
- Infinix
- Educacional
- Positivo S+
Products and services
- Positivo Master Copilot+ PC AI-capable notebook computer with on-device neural processing unit for Brazilian consumers, corporate users, and public tenders, enabling local AI tasks such as email drafting, schedule organization, real-time translation, presentation generation, and security threat detection.
- Palm-Based Biometric Payment Terminal Handheld payment and access control terminal that maps the vascular tree of the hand using RGB and infrared scanning to enable contactless payment and identity verification for merchants and enterprises.
- Positivo Consumer Computers, Smartphones and Tablets Consumer computing devices including notebooks, desktops, smartphones, and tablets sold across the Positivo, VAIO, Infinix, and Quantum brands to Brazilian individual consumers through retail and e-commerce channels.
- Positivo Servers & Solutions Server and IT infrastructure solutions for enterprise customers, including data center hardware and integrated infrastructure offerings for Brazilian corporate clients.
- Positivo SEG Electronic Security Products Electronic security hardware and solutions for residential and commercial applications, including surveillance and access control products.
- Positivo Casa Inteligente Smart Home Devices Smart home and IoT products for Brazilian residential consumers and condominiums, providing connected home automation and security devices.
- Positivo Educacional Educational Technology Platform Educational technology platforms and integrated digital learning solutions for Brazilian schools and educational institutions, combining classroom hardware with educational software.
- Positivo as a Service (Hardware-as-a-Service Leasing) IT equipment and mobility leasing service for corporate clients, offering flexible subscription-based access to computing devices with minimum 36-month contracts that were adjusted during the pandemic.
- Positivo S+ Managed IT Services Managed IT services for Brazilian corporate clients, providing outsourced technology operations and infrastructure management.
- Positivo Tech Service Technical Support Technical support and maintenance services for technology devices, providing repair, servicing, and ongoing maintenance for Positivo-branded and other technology products.
- Electronic Voting Machines and Census Devices (Special Projects) Special-purpose hardware developed for government institutions including electronic voting machines for elections and devices for demographic census data collection.
Quantifiable outcome
- Double-digit revenue growth in Q1 2025
- +2 more outcomes
Companies that use Positivo Tecnologia
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Positivo Tecnologia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
Positivo Tecnologia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Tencent CloudflagshipCollaboration to launch pioneering palm biometric payment and access solution in Brazil. Tencent Cloud provides the PalmAI technology for multiespectral vascular biometric scanning, while Positivo Tecnologia manufactures the hardware terminal. The solution enables contactless payments and access control using palm vein recognition with approximately 500ms verification time.
- IntelcoreStrategic collaboration with Intel for AI PC development. Positivo Tecnologia is the first Brazilian company to launch PCs with Intel Core Ultra Series 3 (Panther Lake) processors featuring NPU with up to 50 TOPS AI performance. Partnership enables simultaneous global launch of AI PC technology in Brazil, positioning the company as a local leader in artificial intelligence computing.
- MagnamedcoreCollaboration during COVID-19 pandemic to increase production of pulmonary ventilators for Brazilian Ministry of Health. Positivo contributed supplier identification in Asia, component qualification, electronic board development, and negotiation of terms and prices. Project delivered 6,500 ventilators.
- Suzano, Klabin, Flex, Fiat Chrysler, Embraer, White MartinsminorIndustry coalition during COVID-19 pandemic to collectively address national shortage of pulmonary ventilators. Multiple Brazilian companies mobilized to support Magnamed's ventilator production capacity.
- HilabminorSupported restructuring of Hilab, company that performs digital tests for COVID-19 antibodies. Collaboration enabled increase of production capacity to 20 million tests per month.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Positivo Tecnologia competitors and assessment
Company assessmentDirect peers
- ASUS: Direct competitor in laptops, tablets, and consumer/enterprise computing hardware with comparable AI PC and AI-capable product launches targeting similar customer segments.
- Acer: Taiwanese PC and computing hardware manufacturer with similar consumer and commercial product lines and competitive positioning in emerging markets like Latin America.
- Lenovo: Global PC and smart devices manufacturer with a similar multi-brand, multi-segment strategy (consumer, enterprise, public sector). Closest analog in business model to Positivo as a national computing champion expanding into adjacent hardware categories.
- Ingenico (Worldline): Global POS terminal manufacturer comparable to Positivo's payment terminals business, especially relevant given Positivo's new biometric palm-payment terminal launch.
- PAX Technology: Global POS terminal manufacturer with strong presence in Latin America. Directly comparable to Positivo's POS hardware portfolio and payment terminal ambitions in Brazil.
- Multilaser: Brazilian technology company manufacturing computers, tablets, smartphones, and IT peripherals — direct domestic competitor in the Brazilian consumer and SMB computing market.
Regional players
- BGH (Newsan): Argentine electronics and computing manufacturer and Positivo's regional competitor in the Southern Cone, also historically a brand partner in some markets.
Broad incumbents
- HP Inc. Global PC and printing hardware incumbent. Comparable in core PC business and enterprise/consumer split, though HP's scale and printing franchise make it a much broader incumbent.
- Dell Technologies: Global incumbent in PCs, servers, and enterprise infrastructure — directly comparable product portfolio to Positivo's computers, servers, and IT services offerings but at vastly larger scale.
Others
- Compal Electronics: Taiwanese ODM/EMS manufacturer of notebooks, tablets, and computing devices — relevant as a potential manufacturing partner/competitor to Positivo's PC business and component supply chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Positivo Tecnologia social profiles
Digital presencePositivo Tecnologia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positivo Tecnologia leadership team
Management profileNumber of profiles
Profiles6 records
Positivo Tecnologia subsidiaries and ownership
Company hierarchySubsidiaries10 records
Positivo Tecnologia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positivo Tecnologia M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positivo Tecnologia
What does Positivo Tecnologia do?
Positivo Tecnologia develops, manufactures, and commercializes computing hardware (computers, smartphones, tablets, servers), payment terminals, smart home/office products, electronic security products, and electronic voting machines. The company also delivers IT services including managed services, equipment leasing (Positivo as a Service), technical support, and educational technology platforms serving consumer, corporate, and public institution markets.
Is Positivo Tecnologia a public or private company?
Positivo Tecnologia is a public company. It is classified as public and is currently operating.
When was Positivo Tecnologia founded?
Positivo Tecnologia was founded in 1989. It employs 5,001 to 10,000 people.
Where is Positivo Tecnologia based?
Positivo Tecnologia is headquartered in Curitiba, Brazil, in the Latin America region.
How does Positivo Tecnologia make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are educational Technology, IT Equipment and Mobility Leasing, managed IT Services and technical Support Services.
Who are Positivo Tecnologia's main competitors?
Direct peers on record are ASUS, Acer, Lenovo, Ingenico (Worldline), PAX Technology and Multilaser. BGH (Newsan) is listed as a regional player. Broad incumbents are HP Inc. and Dell Technologies. Compal Electronics is listed as an others.
Does Positivo Tecnologia have an API?
No public API is recorded for Positivo Tecnologia.
What industry is Positivo Tecnologia in?
Positivo Tecnologia's product category is Computer Hardware Manufacturing. Its primary akta.pro industry code is CRACABAJ, Business/Enterprise IT Hardware Retail (Workstations, Servers, POS), with a secondary code of HDACAKAA, POS Terminals & All-in-One Retail Computers. Its NAICS code is 33411 and its SIC code is 3570.