CitCall
CitCall is an Indonesian communication technology company that provides phone verification and OTP delivery services via a proprietary misscall-based system. Founded in 2016, it serves technology companies, fintech, and e-commerce platforms in Indonesia with global API reach.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CitCall does
CitCall (legally PT Citcall Teknologi Indonesia) is an Indonesia-based communication technology company founded in 2016 and headquartered in Jakarta. It operates a phone-based verification and authentication platform whose core product, Misscall OTP, delivers one-time passwords as caller-ID tokens via a 3-5 second incoming call to the end user's mobile number. The system is reinforced by a multi-gateway telephony routing architecture (gateways 0-4) with automatic retries, a 95.5% delivery success rate, and 95% real-time delivery-status detection. Complementary offerings include a REST-based SMS API, SMS OTP, and Citcall Trigger — a combined misscall + SMS notification and campaign service — plus an Android Auto-Read SDK on GitHub.
Revenue is generated on a usage-based, pay-per-success model starting at IDR 165 per successfully delivered misscall (compared to IDR 590 per SMS), with an optional monthly subscription tier at IDR 249,000. Distribution is API-first, with Widget, APK, and SDK integration paths, supported by documentation at docs.citcall.com and direct sales via WhatsApp and email. The go-to-market targets Indonesian technology companies as the primary base, with fintech, e-commerce, and developer-facing apps as secondary verticals, and the REST endpoint is exposed globally.
CitCall appears to be a small (1-10 employees), founder-owned and bootstrapped private company that has raised two undisclosed funding rounds from 1982 Ventures (lead, November 2021) and Prasetia Dwidharma (January 2022). No revenue, headcount growth, named enterprise customers, or institutional-scale capital raises are disclosed, leaving the company's commercial scale materially under-documented.
CitCall firmographics
Firmographics- Name
- CitCall
- Legal name
- PT Citcall Teknologi Indonesia
- Website
- https://citcall.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CitCall is an Indonesian communication technology company that provides phone verification and OTP delivery services via a proprietary misscall-based system. Founded in 2016, it serves technology companies, fintech, and e-commerce platforms in Indonesia with global API reach.
- Ownership category
- akta.pro rank
CitCall industry classification
Industry- Product category
- OTP Verification & Authentication Services
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), All Other Telecommunications (517810), Telecommunications (517)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Mobile Application Security (App Shielding, Anti-Tamper) (HDADACAL)
- akta.pro secondary industry
- Carrier Billing & Telco Mobile Money (FSAMAEAD)
Keywords
Where CitCall is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
CitCall business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Misscall OTP (Pay-per-Success): Charges applied only for successfully delivered OTP codes, not per request. This fair service model means clients only pay when the OTP is confirmed received by the end user. Starting price of IDR 165 per successful misscall, negotiable for larger volumes.
- SMS Notification & Campaign: Additional service combining misscall-based system with SMS notifications and campaigns for broader communication needs.
- SMS OTP: Traditional SMS OTP delivery as an alternative or fallback option, charged per SMS transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Misscall OTP - Pay Per Success |
| Subscription | Monthly | Monthly Plan - Miscall Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CitCall product offering
Product offeringCore offering
CitCall provides a missed-call based One Time Password (OTP) verification service that delivers OTP codes via a brief 3-5 second incoming call, with users extracting the token from the caller ID. It also offers complementary SMS API and SMS OTP services through REST endpoints, plus a combined Misscall + SMS Notification/Campaign service called Citcall Trigger. All services are accessible globally via API, Widget, and APK integration, with usage-based pay-per-success pricing.
Product overview
CitCall is a phone verification platform founded in 2016 by PT Citcall Teknologi Indonesia, operating as a single unified product with multiple delivery channels. The core offering is Miscall OTP, a missed-call based verification system that delivers one-time passwords via a 3-5 second incoming call, allowing users to extract the token from the caller ID. This is complemented by SMS and SMS OTP APIs for traditional text-based verification, and Citcall Trigger which combines misscall with SMS notification and campaign capabilities. All services are accessible through a REST API with API key authorization, with integration support via Widget, APK, and Android Auto-Read module. Pricing is usage-based at IDR 249 per month with charges applied only on successful delivery, claiming up to 72% cost savings compared to SMS-based OTP.
Differentiator
Problem solved
Functional benefit
Products and services
- Miscall OTP Missed-call based One Time Password verification system that delivers OTP codes via a brief 3-5 second incoming call, with users extracting the token from the caller ID. Achieves 95.5% success rate with real-time delivery status detection, targeting technology companies, fintech firms, and apps needing user authentication and 2FA.
- SMS API
Quantifiable outcome
- 95.5% success rate for misscall OTP delivery
- +3 more outcomes
Companies that use CitCall
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
CitCall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
CitCall partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
CitCall competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CitCall social profiles
Digital presenceCitCall financial estimates
Financial estimateRevenue estimate
Valuation estimate
CitCall leadership team
Management profileNumber of profiles
CitCall funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CitCall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CitCall
What does CitCall do?
CitCall provides a missed-call based One Time Password (OTP) verification service that delivers OTP codes via a brief 3-5 second incoming call, with users extracting the token from the caller ID. It also offers complementary SMS API and SMS OTP services through REST endpoints, plus a combined Misscall + SMS Notification/Campaign service called Citcall Trigger. All services are accessible globally via API, Widget, and APK integration, with usage-based pay-per-success pricing.
Is CitCall a public or private company?
CitCall is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CitCall founded?
CitCall was founded in 2016. It employs 1 to 10 people.
Where is CitCall based?
CitCall is headquartered in Jakarta, Indonesia, in the Asia region.
How does CitCall make money?
Three revenue lines are on record. Misscall OTP (Pay-per-Success) is the primary driver. The others are SMS Notification & Campaign and SMS OTP.
Does CitCall have an API?
Yes. REST-based HTTP API for making misscall OTP, SMS, and SMS OTP requests. Supports API key and Basic authorization (Base64 encoded userid:password). IP whitelist required. Endpoints: POST https://citcall.pub/v3/motp, POST https://citcall.pub/v3/sms, POST https://citcall.pub/v3/smsotp. Supports callback/webhook URLs for asynchronous delivery status reports. Response codes: 00 (Ok), 99 (wrong method), 98 (Authorization failed), 88 (missing parameter), 77 (userid not found), 06 (failed), 34 (unavailable), 76 (wrong password), 66 (maintenance), 14 (insufficient amount). Developer documentation is at docs.citcall.com.
What industry is CitCall in?
CitCall's product category is OTP Verification & Authentication Services. Its primary akta.pro industry code is HDADACAL, Mobile Application Security (App Shielding, Anti-Tamper), with a secondary code of FSAMAEAD, Carrier Billing & Telco Mobile Money. Its NAICS code is 5171 and its SIC code is 4899.