Customer Experience Professionals Association (CXPA)

What Customer Experience Professionals Association (CXPA) does

The Customer Experience Professionals Association (CXPA) is a global non-profit professional association founded in 2011 and headquartered in Plymouth, Minnesota. It is dedicated to advancing the customer experience profession through certification, education, networking, and the establishment of industry standards and best practices. CXPA serves individual CX practitioners across career stages — from emerging professionals to enterprise CX transformation leaders — and operates as the standards body behind the CCXP (Certified Customer Experience Professional) credential, considered a recognized industry certification in the CX discipline.

CXPA's core products are organized around three pillars: CCXP certification, CX Value (resources demonstrating CX business impact), and Professional Practice (tools, frameworks, and the CX Book of Knowledge). The content library includes flagship resources such as 'Leading CX in the AI Era', 'Building CX Credibility Through Quality Research', and 'The First-Year CX Leader Guide', delivered through both the CXPA member portal (Auth0-authenticated, at cxpaglobal.org) and the Path LMS learning platform. Distribution is direct-to-member, with an additional commerce layer through the CXPA Store for merchandise.

The business model is subscription-based at the individual level, with membership framed at 'less than $1 per day' (approximately $300–$365 per year), supplemented by recurring CCXP certification and recertification fees, event and training revenue, and one-time store purchases. Revenue is derived from a globally distributed base of individual members rather than enterprise contracts, and the organization operates with a lean 11–50 employee structure, no external funding, and no disclosed M&A or partnership activity.

Name

Customer Experience Professionals Association (CXPA)

Legal name

Customer Experience Professionals Association (CXPA)

Website

https://cxpa.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

CXPA is a global non-profit professional association that issues the CCXP certification, publishes the CX Book of Knowledge, and serves individual customer experience practitioners from emerging professionals to enterprise CX transformation leaders worldwide.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Customer Experience (CX) & Service Excellence (EDABACAB)

akta.pro secondary industries

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Customer experience certification
• CX professional development
• Professional association membership
• CX community networking
• Customer experience education

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership dues providing access to resources, community, networking, and professional development opportunities. The website references membership benefits valued at 'less than $1 per day'.
2. Certification Fees: Fees associated with obtaining and maintaining the Certified Customer Experience Professional (CCXP) credential, including exam fees and recertification requirements.
3. Events and Training: Revenue from events, webinars, virtual training programs, and educational courses including resources like 'The First-Year CX Leader Guide' available through Path LMS.
4. Store/Commerce: The CXPA Store sells merchandise and presumably other products to members and the broader CX community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CXPA is a global non-profit professional association that advances the customer experience profession through the CCXP (Certified Customer Experience Professional) certification, the CX Book of Knowledge framework, and a member portal offering hundreds of educational resources, training courses, and networking events. The organization also operates an online storefront for merchandise and offers professional development programs such as the First-Year CX Leader Guide course via Path LMS.

Product overview

CXPA operates as a membership-based professional association offering a unified portfolio of certification, education, and community resources. The core offerings include the CCXP (Certified Customer Experience Professional) certification, CX Value resources demonstrating business impact, and Professional Practice tools including the CX Book of Knowledge. The organization also provides supplementary educational resources such as the Leading CX in the AI Era white paper, Building CX Credibility Through Quality Research guide, and The First-Year CX Leader Guide. These offerings are accessible through the CXPA membership portal and are designed to support CX professionals across their career lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• CCXP Certification (Certified Customer Experience Professional)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Customer Management Institute (ICMI): ICMI is a membership and training organization focused on contact center and customer management professionals, offering certifications, events, and resources that directly overlap CXPA's CX training/certification model.
• Customer Contact Week (CCW): CCW is an events and content business serving customer contact and CX leaders through flagship conferences, training, and a community — directly comparable to CXPA's events/community revenue stream and CX professional audience.
• CX Network: CX Network is an events, media, and community business serving global CX leaders through conferences, webinars, and content — directly comparable to CXPA's events/training/membership offering for the same CX executive persona.
• SHRM (Society for Human Resource Management): SHRM is a large professional membership association offering HR certification (SHRM-CP/SCP), education, and community — analogous in operating model (membership + certification + content) to CXPA, demonstrating the broader template for monetizing a professional domain.
• Project Management Institute (PMI): PMI is a global professional association operating membership, PMP certification, training, and content — structurally analogous to CXPA as a profession-anchored certification and membership organization and a relevant benchmark for monetization and community scale.
• CompTIA: CompTIA is a vendor-neutral certification body offering industry credentials, training, and a member community — directly analogous to CXPA in monetizing certification exams, exam prep, and member benefits for a defined professional domain.

Emerging players

• Qualtrics XM Institute: Qualtrics XM Institute is a CX research and thought-leadership community producing frameworks, benchmarks, and educational content targeting CX professionals — an alternative free community and content source overlapping CXPA's practitioner audience.
• Service Quality Institute: Service Quality Institute is a CX training and certification organization offering service excellence credentials — overlapping CXPA's CCXP certification value proposition though at a narrower 'service quality' framing.

Broad incumbents

• Forrester CX Research: Forrester is a large research and advisory firm with a dedicated CX practice producing research, frameworks, and analyst advisory — competing for CX professional mindshare and educational budget against CXPA's research and Book of Knowledge.
• Gartner Customer Experience Research: Gartner's CX research practice serves enterprise CX leaders with advisory and research subscriptions — a broader incumbent competitor for the same enterprise CX professional audience CXPA addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CXPA_Assoc
• Facebookfacebook.com/155102597887369

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customer Experience Professionals Association (CXPA)