Jade Products Co.

What Jade Products Co. does

Jade Products Co., operating as Jade Range, LLC, is a Brea, California-based manufacturer of commercial cooking equipment founded in 1968. The company designs, engineers, and hand-builds heavy-duty stainless steel ranges, cooktops, ovens, refrigerated bases, and specialty cooking equipment targeting professional chefs and foodservice operators. Its core product lines are the Titan Series (heavy-duty all-welded 14-gauge #304 stainless steel ranges with a 2-year parts and labor warranty) and the Bistro Series (31-inch shallow-depth ranges for compact kitchens), supplemented by Supreme Countertop units, fully custom Island Suites with integrated water systems, and specialty equipment (Chinese wok ranges with Dry-Flow, salamanders, cheesemelters, steakhouse broilers, Chitwood smoke broilers). A separate Electric Products line, including induction wok technology co-developed with Microsoft, addresses all-electric and energy-efficient commercial kitchens. Jade also distributes Beech Ovens products (stone hearth ovens, rotisseries, tandoors) globally through its international sales function.

The business model is hardware sales of high-ASP, custom-configured commercial cooking equipment, sold project-by-project with no public pricing — customers engage via a state/province-organized rep network across the US and Canada, a US-based inside sales team, and an international sales operation led from Beech Ovens (Australia). Go-to-market is consultative and specification-driven, supported by digital marketing (project gallery, Instagram, blog, NAFEM Show presence) and chef testimonial content. Customer segments span fine dining and Michelin-starred restaurants, hotels and resorts, private clubs (e.g., Winged Foot), educational institutions, and corporate dining (e.g., Microsoft Electric Food Hall). Revenue is generated through one-time equipment sales with customization and an aftermarket parts channel operated through Middleby's Parts Town platform, plus customer financing via FS Food Service Solutions. The company is privately held (LLC), employs 51-100 people, is bootstrapped with no external funding, and reports no public financials.

Name

Jade Products Co.

Legal name

Jade Range, LLC

Website

https://jaderange.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Jade Products Co. (Jade Range) designs, engineers, and hand-builds heavy-duty commercial cooking equipment in Brea, California for chefs and foodservice operators across fine dining, hospitality, private clubs, and corporate dining.

Ownership category

akta.pro rank

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Cooking Equipment Sales: Manufacture and sale of commercial ranges, cooktops, ovens, and specialty cooking equipment to restaurants, hotels, educational institutions, and other foodservice operations. Products include Titan Series (heavy-duty), Bistro Series (shallow depth), Supreme Countertop units, and specialty equipment. Revenue is generated through one-time equipment sales with customization options.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Jade Range designs, engineers, and manufactures commercial cooking equipment including the Titan Series heavy-duty ranges, Bistro Series shallow-depth ranges, custom Island Suites, Supreme Countertop units, and specialty items such as wok ranges, salamanders, cheesemelters, and broilers. Equipment is hand-built at the Brea, California facility using all-welded 14-gauge #304 stainless steel construction and is sold through sales representatives to restaurants, hotels, educational institutions, corporate dining operators, and private clubs across the United States, Canada, and internationally.

Product overview

Jade Range LLC is a commercial cooking equipment manufacturer offering two primary product lines: the Titan Series (heavy-duty ranges with 14-gauge all-welded construction and 2-year warranty) and the Bistro Series (shallow-depth ranges at 31 inches for compact spaces). Both series feature modular cooktops and bases that can be combined and customized. The Titan Series includes options like cabinet bases, standard/convection/high-mass ovens, and Fire & Ice refrigerated drawer bases, paired with cooktops including char broilers, French tops, griddles, hot tops, open burners, planchas, split tops, and step-up configurations. The Bistro Series offers similar but more compact options. Custom Island Suites provide fully bespoke cooking islands with integrated water systems. The Supreme Countertop line offers freestanding equipment, while specialty products include Chinese wok ranges, salamanders, cheesemelters, steakhouse broilers, and solid-fuel broilers (log and mesquite). Jade also offers electric cooking solutions and distributes Beech Products (Australian manufacturer of stone hearth ovens and rotisseries).

Differentiator

Problem solved

Functional benefit

Products and services

• Titan Series Commercial Ranges Heavy-duty commercial ranges featuring 14-gauge all-welded body construction, designed for demanding restaurant kitchens with customizable cooktops (char broilers, griddles, open burners, French tops, hot tops, planchas, split tops, step-up configurations) and bases (cabinet, standard oven, convection oven, high mass oven, modular, space saver, Fire & Ice refrigerated drawers). Targeted at fine dining restaurants, hotel kitchens, and institutional foodservice operators.
• Bistro Series Commercial Ranges

Quantifiable outcome

• 2-year parts and labor warranty within US & Canada
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Middleby CorporationminorChannel Partner/ Reseller/ DistributorParts distribution partnership through Middleby Advantage website (partstown.com/jade/parts). Customers are directed to Middleby's parts portal for Jade Range replacement parts and components.
• FS Food Service SolutionsminorGTM or Marketing PartnerFinancing partnership providing financing options for customers purchasing Jade Range equipment through partnerships.fsfoodservicesolutions.com/JadeRange/
• Beech OvenscoreStrategic or Co-development PartnerRelated company founded in Brisbane in 1958. Beech Ovens is a global leader in high-performance cooking equipment including Stone Hearth Ovens, Rotisseries, Tandoors, Char Grills, and custom solutions. Jade Range works closely with Beech Ovens on product development and shares distribution channels internationally. Website footer includes link to Visit Beech Ovens.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vulcan: ITW-owned manufacturer of commercial ranges, griddles, charbroilers, and ovens for foodservice. Direct head-to-head competitor to Jade in heavy-duty gas and electric cooking equipment for restaurants and institutions.
• Southbend: Commercial range, convection oven, and charbroiler manufacturer serving restaurants, hotels, and schools. Competes directly with Jade's Titan and Bistro lines in the same dealer/specifier channels.
• Garland: Middleby-owned manufacturer of commercial ranges, griddles, broilers, and ovens. Directly comparable to Jade across heavy-duty restaurant cooking equipment with overlapping dealer networks.
• Wolf Range (ITW): Premium commercial range and cooking equipment brand owned by ITW. Competes with Jade in the high-end restaurant and hotel segment where chef-driven specification decisions matter.
• Blodgett: Manufacturer of commercial ovens, ranges, and charbroilers. Directly comparable product portfolio to Jade and competes for the same foodservice operator and dealer specifications.
• Capital Cooking Equipment: Premium commercial range manufacturer targeting high-end restaurants. Directly comparable to Jade in the premium/heavy-duty segment where chef reputation and customization drive specification.
• Imperial Range: Commercial cooking equipment manufacturer offering ranges, broilers, griddles, and fryers. Direct competitor to Jade in mid-to-upper tier restaurant and institutional foodservice.
• Rational AG: Global leader in commercial combi ovens with growing presence in foodservice. Adjacent competitor to Jade in premium commercial kitchens where chefs specify cooking platforms.
• Lang Manufacturing: Commercial range, griddle, charbroiler, and convection oven manufacturer (Middleby brand). Competes with Jade in similar quick-service and casual dining segments.

Broad incumbents

• Middleby Corporation: Diversified commercial foodservice equipment conglomerate owning Garland, Blodgett, TurboChef, and dozens of other brands. Operates Jade's parts distribution portal (Middleby Advantage), making it both partner and broad incumbent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jaderange_
• Xx.com/JadeRange

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jade Products Co.