Magnattack Global
Magnattack Global is a family-owned Australian manufacturer (founded 1969) that designs and sells rare-earth magnetic separation equipment, including self-cleaning grate magnets, drawer magnets, and pipeline separators, for metal contamination control in food, dairy, rendering, chemical, and battery recycling processing lines.
- Company typePrivate
- Founded1969
- HeadquartersBurnsville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Magnattack Global does
Magnattack Global, headquartered in Unanderra, New South Wales, Australia, is a family-owned designer and manufacturer of high-performance magnetic separation equipment used to capture ferrous and weakly magnetic metal fragments in industrial processing lines. Founded in 1969 and operated since by the Baker family, the company builds its products around a proprietary RE80® rare earth magnet platform rated above 11,000 gauss, with a hardware lineup that includes self-cleaning grate magnets (Mag-Ram®), sanitary drawer magnets (Rapidclean®), spherical inline pneumatic transfer magnets, plate magnets, pipeline separators for liquids and slurries, and grate/grid magnets for gravity-fed dry products. The equipment is engineered for continuous 24/7 operation in food-grade and sanitary environments and is certified to HACCP International (the first magnetic separator manufacturer worldwide certified in 2001), USDA acceptance, FDA compliance, and CE marking.
The company's commercial model combines direct field sales from offices in Australia, the United States (Minnesota, California, New Jersey, Illinois), Argentina, and New Zealand with a network of authorized regional dealers (Powder Process Solutions, Centro Inc., CSI Designs, Orion Technologies, Clivio Solutions, Powder Systems, Rendertech, and Interbrush). Revenue is generated primarily through one-time hardware sales of engineered-to-order magnetic separators (with deposit terms triggered at $20,000+ custom orders), complemented by professional services including plant risk assessments, magnet validations, and free consultations that support HACCP documentation and recurring customer engagement. Customer concentration sits in food and beverage processing (Mars Wrigley, Nestlé, Nestlé Purina, Hershey, Cargill, Freshpet, Blue Buffalo, Dairy Farmers of America, Land O'Lakes), with adjacent exposure to meat rendering (Mountaire Farms, MBL Proteins), chemicals (Ashland), and emerging battery recycling applications.
The go-to-market motion is consultative and sales-led, leveraging 'Talk to an Expert' calls-to-action, on-site plant risk assessments, and scheduled magnet validations as both demand-generation mechanisms and compliance-driven service revenue. Magnattack is privately held under WJB Nominees, RJ Baker Holdings, and KR Baker Nominees (ABN 59 171 188 983), with Kevin Baker as CEO and Rob Baker as COO, and currently employs 11-50 staff across its global operations.
Magnattack Global firmographics
Firmographics- Name
- Magnattack Global
- Legal name
- WJB Nominees Pty Ltd & RJ Baker Holdings Pty Ltd & KR Baker Nominees Pty Ltd ABN 59 171 188 983 trading as Magnattack Global
- Website
- https://magnattackglobal.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnattack Global is a family-owned Australian manufacturer (founded 1969) that designs and sells rare-earth magnetic separation equipment, including self-cleaning grate magnets, drawer magnets, and pipeline separators, for metal contamination control in food, dairy, rendering, chemical, and battery recycling processing lines.
- Ownership category
- akta.pro rank
Magnattack Global industry classification
Industry- Product category
- Industrial Magnetic Separation Equipment
- NAICS
- All Other Miscellaneous General Purpose Machinery Manufacturing (333998)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Physical Separation (Gravity, Magnetic & Electrostatic) (IMAKALAC)
Keywords
Where Magnattack Global is headquartered
LocationHeadquarters
- HQ city
- Burnsville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Magnattack Global business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Magnetic Separation Equipment Sales: Primary revenue from manufacturing and selling premium magnetic separator equipment including grate magnets, drawer magnets, self-cleaning magnets, plate magnets, pipeline separators, and pneumatic transfer magnets. Products are sold directly and through dealer network globally.
- Magnet Validation Services: Professional services including gauss testing using calibrated meters, magnet inspections, and performance validation. Supports food safety compliance and HACCP documentation requirements.
- Plant Risk Assessments: Consulting services where Magnattack experts assess customer facilities to identify contamination risks, recommend magnet placement, and develop foreign metal control strategies. Provides customized magnetic separation solutions based on specific plant requirements.
- Technical Consultation: Free consultations offered as a service to prospective customers to provide expert guidance on magnetic separation needs and application-specific recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard/Ready-made Magnetic Equipment |
| One time/ perpetual license | Multi-year contract | Custom-Built Magnetic Equipment |
| Other | Pay-as-you-go | Professional Services (Risk Assessments, Validations) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Magnattack Global product offering
Product offeringCore offering
Magnattack Global designs, manufactures, and sells magnetic separation equipment built on proprietary RE80® rare earth magnet technology for foreign metal fragment control in industrial processing lines. Its product portfolio spans self-cleaning grate magnets (Mag-Ram®), drawer magnets (Rapidclean®), pneumatic transfer magnets, pipeline separators, and plate magnets that capture work-hardened stainless steel and ferrous tramp metal exceeding 11,000 gauss. The company complements hardware with services including plant risk assessments, magnet validations, and free expert consultations to support food safety compliance.
Product overview
Magnattack Global is a manufacturer of premium magnetic separation equipment and foreign metal fragment control solutions. The product portfolio centers around rare earth magnets with proprietary RE80® technology, offering various magnet configurations including self-cleaning systems (Mag-Ram®), drawer magnets (Rapidclean®), pipeline separators, plate magnets, and grate magnets. These products serve diverse industries including food processing, dairy, pharmaceuticals, plastics recycling, chemicals, and battery recycling. The offering includes both equipment products and supporting services such as plant risk assessments, magnet validations, and expert consultations. The company specializes in high-performance rare earth magnets exceeding 11,000 gauss, designed for applications ranging from dry gravity-fed systems to pressurized liquid pipelines.
Differentiator
Problem solved
Functional benefit
Products and services
- Mag-Ram® Automatic Self-Cleaning Magnet Sanitary grate magnet with automatic self-cleaning capability designed for installation at hopper outlets and hard-to-reach areas in continuous 24/7 processing lines; removes ferrous and weakly magnetic contamination while discharging captured material without halting production. Carries USDA acceptance certification.
- Rapidclean® Drawer Magnet Sanitary, dust-tight drawer magnet that is cleaned outside of the product flow; uses large-diameter bars to efficiently remove work-hardened stainless steel and ferrous tramp metal from dry product streams in compact installations.
- Spherical Inline Pneumatic Transfer Magnet High-velocity pneumatic line magnetic separator using RE80® magnet technology exceeding 11,000 gauss; designed to capture weak magnetic fragments with a large surface area on the back of the sphere that retains metal fragments in powder and ingredient transfer lines.
- Plate Magnets Plate magnets installed in chutes or above conveyors that act as a passive first line of defense intercepting larger ferrous items before they enter grinders or screw feeders, reducing mechanical strain in high-tonnage and high-flow applications.
- Grate and Grid Magnets Grate and grid magnets suited to gravity-fed applications and dry products; typically installed at raw material intake points to provide a first line of defense against metal contamination in dry bulk processing lines.
- Pipeline Magnets / Pressure Pipeline Separator Magnetic separators designed for liquid slurries and semi-solid materials that sit directly in pressurized systems to extract metal contaminants without disrupting flow; highly effective for pump protection and designed for CIP system integration in liquid dairy processing lines.
- Emulsion & Slurry Pipeline Separator USDA-accepted pipeline magnetic separator with uniquely designed Acutex probes for viscous emulsions and slurry products such as cheese, ice cream, and liquid dairy products; captures fine ferrous particles while minimizing resistance to product flow.
- Sanitary Powder Transfer Magnet with Acutex Probes Sanitary magnetic separator optimized for high-velocity pneumatic powder transfer lines; designed to capture metal fragments in sanitary powder processing applications.
- Rapidclean® Rotary Magnet Specialized rotary magnetic separator designed for sticky powders such as lactose; prevents blockages and breaks down soft lumps to ensure effective metal fragment control in powder handling lines.
- Plant Risk Assessments On-site consulting service in which Magnattack experts assess customer processing facilities to identify contamination risks, recommend magnet placement, and develop customized foreign metal control strategies.
- Magnet Validations Service using calibrated gauss meters to test magnet strength, inspect installed magnets, and validate performance; supports HACCP documentation and food safety compliance requirements.
- Free Consultations Free expert consultation provided to prospective customers offering guidance on magnetic separation equipment selection and application-specific recommendations.
Quantifiable outcome
- Plants implementing magnetic separation often report full ROI within 6-12 months through reduced equipment damage and smoother operations
- +4 more outcomes
Companies that use Magnattack Global
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
Magnattack Global technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Magnattack Global partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered regional.
- Powder Process Solutions Inc.regionalUS dealer partner specializing in dairy applications. Located in Chanhassen, Minnesota. Provides local sales and support for Magnattack magnetic separation equipment in dairy processing applications.
- Centro, Inc.regionalUS dealer partner serving all applications. Provides sales through centrosolves.com and centromrosupply.com. Local distribution and support for Magnattack products across various industry applications.
- CSI DesignsregionalUS dealer partner located in Springfield, Missouri. Provides design and distribution services for Magnattack magnetic separation equipment in the central United States.
- Orion TechnologiesregionalSouth America dealer partner located in Bahía Blanca, Argentina (B8003CBE). Provides local sales and support for Magnattack products in the Argentine market.
- Clivio SolutionsregionalSouth America dealer partner located in Chacabuco, Buenos Aires, Argentina. Provides local sales and support for Magnattack products in Argentina.
- Powder SystemsregionalNew Zealand dealer partner specializing in food industry applications. Provides local sales and support for Magnattack magnetic separation equipment in New Zealand food processing applications.
- RendertechregionalNew Zealand dealer partner specializing in meat rendering applications. Provides local sales and support for Magnattack products specifically for meat rendering operations.
- InterbrushregionalEuropean dealer partner located in Athens, Greece. Provides local sales and support for Magnattack products in the European market.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Magnattack Global competitors and assessment
Company assessmentDirect peers
- Magnetic Products Inc. (MPI): MPI designs and builds magnetic separators, material handling, and magnetic conveying equipment for industrial processing customers. Its tube, grate, plate, and liquid-line magnetic separators compete with Magnattack's core product lines in similar verticals.
- Eriez Manufacturing: Eriez is one of the largest global manufacturers of magnetic separation and vibratory equipment for food, mining, and recycling applications. It competes directly with Magnattack across grate, plate, drawer, and pipeline magnets, as well as in food-safety and HACCP-aligned solutions.
- Bunting Magnetics: Bunting designs and manufactures magnetic separators, metal detectors, and material handling equipment for food processing, plastics, and recycling. Its product portfolio overlaps almost 1:1 with Magnattack's across grate, drawer, plate, and self-cleaning magnets.
- Eclipse Magnetics: Eclipse Magnetics (UK) manufactures magnetic separation, filtration, and lifting equipment for food processing, pharmaceutical, and recycling sectors. Its sanitary and easy-clean magnet ranges directly mirror Magnattack's food-grade separation offerings.
- Master Magnetics: Master Magnetics manufactures magnetic assemblies and separation equipment for industrial and commercial applications. While broader and more commodity-oriented than Magnattack, it offers overlapping magnetic separation products for processing and recycling.
- Goudsmit Magnetics: Goudsmit is a Netherlands-based designer and producer of industrial magnets and magnetic separation systems for food, recycling, and processing industries. Its grate, drawer, and pipeline magnet families are directly comparable to Magnattack's portfolio.
- Industrial Magnetics Inc. (IMI): IMI manufactures magnetic separation and material handling equipment serving food, pharmaceutical, automotive, and recycling customers in North America. Its rare-earth magnet offerings directly overlap Magnattack's RE80®-based product lines.
Broad incumbents
- Steinert Global: Steinert is a global supplier of sensor-based sorting and magnetic separation solutions for recycling, mining, and bulk material handling. It overlaps with Magnattack in magnetic separation technology and in the emerging battery-recycling vertical, but with a much broader portfolio.
- Multotec: Multotec is a South African provider of mineral processing and separation equipment, including magnetic separators, for mining and industrial customers. Its broader mineral-processing portfolio and mining focus make it an adjacent incumbent relative to Magnattack's food/pharma specialization.
Emerging players
- S.G. Frantz: S.G. Frantz specializes in magnetic separators used for material purification and laboratory/industrial processing applications. It overlaps with Magnattack in magnetic separation technology but operates at a smaller scale and more specialized niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magnattack Global social profiles
Digital presenceMagnattack Global compliance and trust
Trust signalCompliance4 records
Magnattack Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnattack Global leadership team
Management profileNumber of profiles
Profiles18 records
Magnattack Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnattack Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnattack Global
What does Magnattack Global do?
Magnattack Global designs, manufactures, and sells magnetic separation equipment built on proprietary RE80® rare earth magnet technology for foreign metal fragment control in industrial processing lines. Its product portfolio spans self-cleaning grate magnets (Mag-Ram®), drawer magnets (Rapidclean®), pneumatic transfer magnets, pipeline separators, and plate magnets that capture work-hardened stainless steel and ferrous tramp metal exceeding 11,000 gauss. The company complements hardware with services including plant risk assessments, magnet validations, and free expert consultations to support food safety compliance.
Is Magnattack Global a public or private company?
Magnattack Global is a private company. It is classified as family owned and is currently operating.
When was Magnattack Global founded?
Magnattack Global was founded in 1969. It employs 11 to 50 people.
Where is Magnattack Global based?
Magnattack Global is headquartered in Burnsville, United States, in the North America region.
How does Magnattack Global make money?
Four revenue lines are on record. Magnetic Separation Equipment Sales are the primary driver. The others are magnet Validation Services, plant Risk Assessments and technical Consultation.
Who are Magnattack Global's main competitors?
Direct peers on record are Magnetic Products Inc. (MPI), Eriez Manufacturing, Bunting Magnetics, Eclipse Magnetics, Master Magnetics, Goudsmit Magnetics and Industrial Magnetics Inc. (IMI). Broad incumbents are Steinert Global and Multotec. S.G. Frantz is listed as an emerging player.
Does Magnattack Global have an API?
No public API is recorded for Magnattack Global.
What industry is Magnattack Global in?
Magnattack Global's product category is Industrial Magnetic Separation Equipment. Its primary akta.pro industry code is IMAKALAC, Physical Separation (Gravity, Magnetic & Electrostatic). Its NAICS code is 333998 and its SIC code is 3550.