Reink Media Group
Reink Media Group is a bootstrapped, founder-owned digital media company operating financial review websites — StockBrokers.com, ForexBrokers.com, AdvisorSearch.org, and UK.StockBrokers.com — that help millions of individual investors and traders compare brokers, trading platforms, and financial advisors through affiliate-referral monetization.
- Company typePrivate
- Founded2009
- HeadquartersRoyal Oak, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Reink Media Group does
Reink Media Group (RMG) is a privately held, 100% bootstrapped, founder-controlled digital media company based in Royal Oak, Michigan, with an additional office in Shannon, Ireland. Founded in 2009 by brothers Blain and Brandon Reinkensmeyer, RMG operates a portfolio of financial review and comparison websites — StockBrokers.com (2009), ForexBrokers.com (2016), AdvisorSearch.org (2018), and UK.StockBrokers.com — that collectively attract millions of visitors annually researching brokers, trading platforms, and financial advisors. The platform architecture is web-based, content-led, and data-intensive: StockBrokers.com maintains the largest independent database on the U.S. online brokerage industry, ForexBrokers.com collects nearly 3,000 data points from global brokers each year, and AdvisorSearch.org uses a proprietary Trust Algorithm to rate more than 17,000 financial advisory firms. The company monetizes exclusively through affiliate/referral commissions paid by brokerages and advisory firms when users click through from review pages, and explicitly refuses payment in exchange for favorable reviews as a core editorial policy. RMG became a Certified B Corporation in October 2022 and operates with a remote team of fewer than ten employees spanning writers, editors, developers, marketers, and data analysts.
Reink Media Group firmographics
Firmographics- Name
- Reink Media Group
- Legal name
- Reink Media Group LLC
- Website
- https://reinkmedia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reink Media Group is a bootstrapped, founder-owned digital media company operating financial review websites — StockBrokers.com, ForexBrokers.com, AdvisorSearch.org, and UK.StockBrokers.com — that help millions of individual investors and traders compare brokers, trading platforms, and financial advisors through affiliate-referral monetization.
- Ownership category
- akta.pro rank
Reink Media Group industry classification
Industry- Product category
- Financial Comparison Websites
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Marketing Research and Public Opinion Polling (541910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)
Keywords
Where Reink Media Group is headquartered
LocationHeadquarters
- HQ city
- Royal Oak
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reink Media Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate/Referral Commissions: The company earns revenue when users click through to brokerages or financial advisors featured on their review sites. The company emphasizes maintaining independence and avoiding 'conflicts of interest' by not accepting payment for favorable reviews.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Reink Media Group product offering
Product offeringCore offering
Reink Media Group owns and operates a portfolio of financial comparison and review websites — StockBrokers.com (U.S. online brokers for stocks, ETFs, mutual funds, futures, options, and crypto), ForexBrokers.com (global forex and CFD brokers), AdvisorSearch.org (U.S. financial advisors rated via a proprietary Trust Algorithm), and UK.StockBrokers.com (U.K. brokers). The sites publish unbiased, data-driven reviews and rankings built from the largest independent U.S. brokerage database and annual data collection, and the company earns revenue via affiliate/referral commissions when users click through to partner brokerages and advisors.
Product overview
Reink Media Group operates a portfolio of unbiased, data-driven financial review and comparison websites. The core products include StockBrokers.com (covering U.S. online brokers for stocks, ETFs, mutual funds, futures, options, and cryptocurrency), ForexBrokers.com (covering global forex and CFD brokers), AdvisorSearch.org (helping consumers find and compare financial advisors using a proprietary Trust Algorithm), and UK.StockBrokers.com (covering U.K. brokers). Together, these platforms help millions of visitors annually research financial products and services through independent reviews and comparisons.
Differentiator
Problem solved
Functional benefit
Brands
- StockBrokers.com: Online stock trading platform reviews and comparisons for self-directed investing of stocks, ETFs, mutual funds, futures, options, and cryptocurrency. Includes UK version UK.StockBrokers.com.
- ForexBrokers.com
- AdvisorSearch.org
Products and services
- StockBrokers.com Financial review and comparison website for online U.S. trading platforms, helping self-directed investors research and compare brokers for stocks, ETFs, mutual funds, futures, options, and cryptocurrency. Home to the largest independent database on the U.S. online brokerage industry.
- ForexBrokers.com Global trading platform review site providing expert reviews and comparisons of forex (FX) and CFD brokers. Collects nearly 3,000 data points from brokers across the globe each year and serves over one million visitors annually.
- AdvisorSearch.org Consumer advocacy platform helping Americans research and compare financial advisors, having rated more than 17,000 financial advisory firms using a proprietary Trust Algorithm since 2018.
- UK.StockBrokers.com Sister site to StockBrokers.com covering brokers that cater to U.K. investors, extending the company's international trading platform review capabilities.
Quantifiable outcome
- Millions of annual visitors across all properties
- +2 more outcomes
Companies that use Reink Media Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Reink Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Reink Media Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Reink Media Group competitors and assessment
Company assessmentDirect peers
- Bankrate: Long-established financial product comparison publisher (now part of Red Ventures) covering mortgages, banking, credit cards, and brokers. Comparable affiliate content model and overlapping audience with RMG.
- NerdWallet: Public financial comparison company that compares credit cards, banking, brokers, and loans through affiliate-driven content. Directly comparable business model, target audience (self-directed consumers), and SEO-led content strategy to RMG.
- Investopedia: Major financial education and product-review site owned by Dotdash Meredith. Operates an affiliate-driven review model across brokers, trading platforms, and financial advisors — overlapping directly with RMG's properties.
- SmartAsset: Operates an advisor-matching service and product comparison platform with affiliate monetization — a near-direct analogue to RMG's AdvisorSearch.org plus other comparison properties.
- FXEmpire: Forex and CFD broker review and news site — a focused direct peer to ForexBrokers.com that competes in the same global FX/CFD comparison vertical on SEO and affiliate commissions.
- The Motley Fool: Subscription-driven investment research and product recommendation publisher covering brokers and trading platforms — overlapping affiliate/traffic acquisition model and DIY-investor audience with RMG.
Broad incumbents
- Morningstar: Large incumbent investment research firm with broker and fund ratings produced from proprietary data. Comparable in the broker-rating category and operates a similar methodology-of-trust angle to AdvisorSearch.org's Trust Algorithm.
- Forbes Advisor: Forbes-branded comparison and review section covering financial products, insurance and investing — competitive in SEO for the same affiliate-rich finance comparison queries that drive RMG's traffic.
Emerging players
- BrokerChooser: Independent global broker comparison site focused exclusively on trading platforms — the most direct head-to-head peer for StockBrokers.com and ForexBrokers.com, with a similar content-led, data-driven affiliate model.
- Benzinga: Financial news and broker comparison publisher covering stocks, options, forex and crypto — overlapping with RMG's audience and product review surface area, with a broader news-anchored content mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Reink Media Group social profiles
Digital presenceReink Media Group compliance and trust
Trust signalCompliance1 record
Reink Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reink Media Group leadership team
Management profileNumber of profiles
Profiles2 records
Reink Media Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Reink Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reink Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reink Media Group
What does Reink Media Group do?
Reink Media Group owns and operates a portfolio of financial comparison and review websites — StockBrokers.com (U.S. online brokers for stocks, ETFs, mutual funds, futures, options, and crypto), ForexBrokers.com (global forex and CFD brokers), AdvisorSearch.org (U.S. financial advisors rated via a proprietary Trust Algorithm), and UK.StockBrokers.com (U.K. brokers). The sites publish unbiased, data-driven reviews and rankings built from the largest independent U.S. brokerage database and annual data collection, and the company earns revenue via affiliate/referral commissions when users click through to partner brokerages and advisors.
Is Reink Media Group a public or private company?
Reink Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reink Media Group founded?
Reink Media Group was founded in 2009. It employs 1 to 10 people.
Where is Reink Media Group based?
Reink Media Group is headquartered in Royal Oak, United States, in the North America region.
How does Reink Media Group make money?
One revenue line is on record: affiliate/Referral Commissions.
Who are Reink Media Group's main competitors?
Direct peers on record are Bankrate, NerdWallet, Investopedia, SmartAsset, FXEmpire and The Motley Fool. Broad incumbents are Morningstar and Forbes Advisor. Emerging players are BrokerChooser and Benzinga.
Does Reink Media Group have an API?
No public API is recorded for Reink Media Group.
What industry is Reink Media Group in?
Reink Media Group's product category is Financial Comparison Websites. Its primary akta.pro industry code is FSAGAEAC, Digital Brokerage & Self-Directed Investing Platforms. Its NAICS code is 523940 and its SIC code is 6282.