Reink Media Group

What Reink Media Group does

Reink Media Group (RMG) is a privately held, 100% bootstrapped, founder-controlled digital media company based in Royal Oak, Michigan, with an additional office in Shannon, Ireland. Founded in 2009 by brothers Blain and Brandon Reinkensmeyer, RMG operates a portfolio of financial review and comparison websites — StockBrokers.com (2009), ForexBrokers.com (2016), AdvisorSearch.org (2018), and UK.StockBrokers.com — that collectively attract millions of visitors annually researching brokers, trading platforms, and financial advisors. The platform architecture is web-based, content-led, and data-intensive: StockBrokers.com maintains the largest independent database on the U.S. online brokerage industry, ForexBrokers.com collects nearly 3,000 data points from global brokers each year, and AdvisorSearch.org uses a proprietary Trust Algorithm to rate more than 17,000 financial advisory firms. The company monetizes exclusively through affiliate/referral commissions paid by brokerages and advisory firms when users click through from review pages, and explicitly refuses payment in exchange for favorable reviews as a core editorial policy. RMG became a Certified B Corporation in October 2022 and operates with a remote team of fewer than ten employees spanning writers, editors, developers, marketers, and data analysts.

Name

Reink Media Group

Legal name

Reink Media Group LLC

Website

https://reinkmedia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Reink Media Group is a bootstrapped, founder-owned digital media company operating financial review websites — StockBrokers.com, ForexBrokers.com, AdvisorSearch.org, and UK.StockBrokers.com — that help millions of individual investors and traders compare brokers, trading platforms, and financial advisors through affiliate-referral monetization.

Ownership category

akta.pro rank

Product category

Financial Comparison Websites

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Marketing Research and Public Opinion Polling (541910)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAGAEAC

Digital Brokerage & Self-Directed Investing Platforms

Financial & Insurance/Financial Technology (Fintech)/Robo-Advisory & Digital Wealth Platforms

Keywords

• Financial product reviews
• Online broker comparisons
• Forex broker reviews
• Financial advisor research
• Affiliate marketing websites

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Commissions: The company earns revenue when users click through to brokerages or financial advisors featured on their review sites. The company emphasizes maintaining independence and avoiding 'conflicts of interest' by not accepting payment for favorable reviews.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reink Media Group owns and operates a portfolio of financial comparison and review websites — StockBrokers.com (U.S. online brokers for stocks, ETFs, mutual funds, futures, options, and crypto), ForexBrokers.com (global forex and CFD brokers), AdvisorSearch.org (U.S. financial advisors rated via a proprietary Trust Algorithm), and UK.StockBrokers.com (U.K. brokers). The sites publish unbiased, data-driven reviews and rankings built from the largest independent U.S. brokerage database and annual data collection, and the company earns revenue via affiliate/referral commissions when users click through to partner brokerages and advisors.

Product overview

Reink Media Group operates a portfolio of unbiased, data-driven financial review and comparison websites. The core products include StockBrokers.com (covering U.S. online brokers for stocks, ETFs, mutual funds, futures, options, and cryptocurrency), ForexBrokers.com (covering global forex and CFD brokers), AdvisorSearch.org (helping consumers find and compare financial advisors using a proprietary Trust Algorithm), and UK.StockBrokers.com (covering U.K. brokers). Together, these platforms help millions of visitors annually research financial products and services through independent reviews and comparisons.

Differentiator

Problem solved

Functional benefit

Brands

• StockBrokers.com: Online stock trading platform reviews and comparisons for self-directed investing of stocks, ETFs, mutual funds, futures, options, and cryptocurrency. Includes UK version UK.StockBrokers.com.
• ForexBrokers.com
• AdvisorSearch.org

Products and services

• StockBrokers.com Financial review and comparison website for online U.S. trading platforms, helping self-directed investors research and compare brokers for stocks, ETFs, mutual funds, futures, options, and cryptocurrency. Home to the largest independent database on the U.S. online brokerage industry.
• ForexBrokers.com Global trading platform review site providing expert reviews and comparisons of forex (FX) and CFD brokers. Collects nearly 3,000 data points from brokers across the globe each year and serves over one million visitors annually.
• AdvisorSearch.org Consumer advocacy platform helping Americans research and compare financial advisors, having rated more than 17,000 financial advisory firms using a proprietary Trust Algorithm since 2018.
• UK.StockBrokers.com Sister site to StockBrokers.com covering brokers that cater to U.K. investors, extending the company's international trading platform review capabilities.

Quantifiable outcome

• Millions of annual visitors across all properties
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bankrate: Long-established financial product comparison publisher (now part of Red Ventures) covering mortgages, banking, credit cards, and brokers. Comparable affiliate content model and overlapping audience with RMG.
• NerdWallet: Public financial comparison company that compares credit cards, banking, brokers, and loans through affiliate-driven content. Directly comparable business model, target audience (self-directed consumers), and SEO-led content strategy to RMG.
• Investopedia: Major financial education and product-review site owned by Dotdash Meredith. Operates an affiliate-driven review model across brokers, trading platforms, and financial advisors — overlapping directly with RMG's properties.
• SmartAsset: Operates an advisor-matching service and product comparison platform with affiliate monetization — a near-direct analogue to RMG's AdvisorSearch.org plus other comparison properties.
• FXEmpire: Forex and CFD broker review and news site — a focused direct peer to ForexBrokers.com that competes in the same global FX/CFD comparison vertical on SEO and affiliate commissions.
• The Motley Fool: Subscription-driven investment research and product recommendation publisher covering brokers and trading platforms — overlapping affiliate/traffic acquisition model and DIY-investor audience with RMG.

Broad incumbents

• Morningstar: Large incumbent investment research firm with broker and fund ratings produced from proprietary data. Comparable in the broker-rating category and operates a similar methodology-of-trust angle to AdvisorSearch.org's Trust Algorithm.
• Forbes Advisor: Forbes-branded comparison and review section covering financial products, insurance and investing — competitive in SEO for the same affiliate-rich finance comparison queries that drive RMG's traffic.

Emerging players

• BrokerChooser: Independent global broker comparison site focused exclusively on trading platforms — the most direct head-to-head peer for StockBrokers.com and ForexBrokers.com, with a similar content-led, data-driven affiliate model.
• Benzinga: Financial news and broker comparison publisher covering stocks, options, forex and crypto — overlapping with RMG's audience and product review surface area, with a broader news-anchored content mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reink-media-group
• Xx.com/brandonreink
• Facebookfacebook.com/reinkmediagroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reink Media Group