Red Meters
Red Meters is a privately held Orlando-based industrial measurement company that designs and sells AI-driven, non-nuclear inline density and mass flow meters used by mining, dredging, oil & gas, and water/wastewater operators to replace legacy nuclear gauges. Revenue comes from custom-engineered hardware plus Ruby Cloud subscriptions.
- Company typePrivate
- Founded2016
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Red Meters does
Red Meters LLC is a privately held Orlando, Florida-based industrial measurement company founded in 2016 that designs, manufactures, and sells non-nuclear, AI-driven inline density and mass flow meters for slurries, liquids, and dry bulk materials. Its core technology is a patented inline deflection system (U.S. Patent #10,295,450 granted in 2023) that measures pipe deflection as material flows through, processed via proprietary AI-driven algorithms and vibration compensation to deliver continuous, second-by-second density, solids, and mass flow readings without radiation hazards or permitting burden. The product portfolio centers on the Rugged Process Control Series 2.0 — Rugged Density meters for large-diameter, high-abrasion lines and Rugged MassFlow meters for smaller systems — paired with Ruby 2.0 onboard software and the Ruby Cloud remote monitoring platform. Hardware is custom-engineered per application (pipe size 50mm-1500mm, pressure class, liner materials including Linatex and Linagard series for abrasive and chemically aggressive slurries), while Ruby Cloud is sold via four subscription tiers (Essential included, Core $98/month, Advanced $250/month, Enterprise $1,500/month).
The company serves industrial process engineers in mining, dredging, oil & gas, water/wastewater, aggregates, cement and concrete, chemical blending, petrochemicals, phosphates, power, pulp and paper, tunneling, and food processing, replacing legacy nuclear density gauges with non-nuclear alternatives that eliminate radiation compliance, permitting, and specialized personnel oversight. The business operates a hybrid go-to-market combining direct enterprise field sales (Business Development Managers running demos, RFQs, and custom engineering for Fortune 500 accounts) with a channel-first global distributor and reseller network across 15+ countries, supplemented by consultant and engineering firm partners and a partner portal with deal registration. Customers include oil and gas frac sites, the Acapulco Wastewater Project, Hernando County Utilities Department, Orange County Utilities, and Toro Mass Flow mining installations. Recurring revenue is nascent but growing as Ruby Cloud subscriptions attach to the hardware base, and international expansion is supported by the 2023 Mexico PPP Connect initiative with AECOM and EXIM Bank targeting Mexican municipal water and wastewater infrastructure. Red Meters is founder-owned and led by CEO David Moth with no disclosed external venture or private equity investment.
Red Meters firmographics
Firmographics- Name
- Red Meters
- Legal name
- Red Meters LLC
- Website
- https://redmeters.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Meters is a privately held Orlando-based industrial measurement company that designs and sells AI-driven, non-nuclear inline density and mass flow meters used by mining, dredging, oil & gas, and water/wastewater operators to replace legacy nuclear gauges. Revenue comes from custom-engineered hardware plus Ruby Cloud subscriptions.
- Ownership category
- akta.pro rank
Red Meters industry classification
Industry- Product category
- Industrial Process Control Measurement Equipment
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Slurry, Dewatering & Process Pumps (Pumps, Valves, Piping for Mine/Plant) (IMAKANAI)
- akta.pro secondary industries
- Metering Hardware & Field Services (AMI/AMR meters, endpoints, installation, maintenance) (EUANAIAA), Metering, Calibration & Flow Measurement Verification (EUAEAHAM)
Keywords
Where Red Meters is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Meters business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Hardware (Rugged Process Control Series): Custom-built industrial density and mass flow meters sold as capital equipment. Each unit is engineered to specific application requirements including pipe size (50mm to 1500mm), pressure class, liner materials, and sensor configurations. One-time capital purchase with pricing based on specifications.
- Cloud Subscription (Ruby Cloud): Four-tier subscription model: Essential (included free), Core ($98/month), Advanced ($250/month), Enterprise ($1,500/month). Recurring monthly revenue from cloud monitoring, remote access, data logging, AI alerts, and support services. Onboarding typically less than 1 business day.
- Training Services: Comprehensive Ruby 2.0 training included with every installation. Covers dashboard configuration, alert setup, data export, and real-time flow data analysis. Training for operators, engineers, and vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential - Included with every Red Meter |
| Subscription | Monthly | Core - Entry monitoring and pilots |
| Subscription | Monthly | Advanced - Active production needing insights |
| Subscription | Monthly | Enterprise - Multi-line, multi-site operations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Red Meters product offering
Product offeringCore offering
Red Meters designs, manufactures, and sells the Rugged Process Control Series of inline, non-nuclear density and mass flow meters for slurries, liquids, and dry bulk materials. The meters are powered by Ruby 2.0 onboard software and an optional Ruby Cloud subscription platform, delivering real-time, AI-driven density, solids, and mass flow readings to mining, dredging, oil & gas, and water/wastewater customers worldwide.
Product overview
Red Meters offers the Rugged Process Control Series 2.0 as its core product line, consisting of two main hardware products: Rugged Density for large-diameter, high-abrasion applications and Rugged MassFlow for smaller or lower-flow systems. Both meters are powered by Ruby 2.0 onboard software and supported by optional Ruby Cloud subscription tiers (Essential, Core, Advanced, Enterprise at $0, $98, $250, and $1,500/month respectively). The system delivers non-nuclear, real-time density and mass flow measurement via inline deflection technology with AI-driven analytics, targeting mining, dredging, oil & gas, and other industrial process control applications.
Differentiator
Problem solved
Functional benefit
Brands
- Rugged Series: Industrial process control measurement systems featuring rugged hardware for demanding environments.
- Rugged Density
- Rugged Mass Flow
- Ruby
Products and services
- Rugged Density Industrial inline density measurement system for large-diameter, high-abrasion slurry and dry bulk applications. Delivers continuous, second-by-second real-time density readings without radiation, installed directly in the pipeline with zero intrusion to flow.
- Rugged MassFlow Scaled-down mass flow measurement system for smaller or lower-flow systems, providing the same inline non-nuclear measurement capabilities as Rugged Density in a compact form factor for diverse application requirements.
- Ruby 2.0 Software Intuitive onboard software platform that powers Red Meters hardware devices with real-time monitoring, customizable dashboards, and data visualization. Supports over 100 unit conversion options, multiple languages, analog and Modbus outputs, and local network access.
- Ruby Cloud AI-driven cloud control center providing remote access to live meter data, layered permissions, deep customization, real-time anomaly alerts, performance KPIs, automated reporting, and encrypted cloud data storage with optional 2-year archive. Available via subscription tiers (Essential included, Core $98/month, Advanced $250/month, Enterprise $1,500/month).
Quantifiable outcome
- 10-20% faster issue resolution and 5-15% savings from reduced downtime and manual sampling
- +2 more outcomes
Companies that use Red Meters
Customer profileNamed customers5 records
Segments15 records
Ideal customer profiles4 records
Red Meters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Red Meters partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AECOMcoreMultinational infrastructure consulting firm collaborating with Red Meters on Mexico PPP Connect initiative. AECOM provides project management, construction, and environmental services for public-private partnership projects in Mexico.
- Bryant, Miller and OliveminorLaw firm providing structural options for PPP projects including prerequisites and timelines. Kenneth Artin from the firm outlined potential P3 project structures at Mexico PPP Connect.
- RehmannminorFinancial advisory firm providing insights on financial accountability within PPP projects, highlighting need for transparency and efficiency.
- TerraconminorEnvironmental consulting firm providing environmental services for PPP infrastructure projects. Fernando Navarrete represented AECOM with Kendra Cassel of Terracon.
- Renda EnvironmentalminorEnvironmental services provider involved in PPP projects. Ben Davis represented Renda Environmental at Mexico PPP Connect event.
- Mexico PPP Connect (Mexican Consulate in Orlando)coreDiplomatic initiative hosted by Red Meters, AECOM, and EXIM Bank bringing together 21 mayors and Mexican government authorities to explore PPP opportunities for water and wastewater infrastructure. Chaired by Juan Sabines and Javier De la Vega Vargas.
- U.S. Department of Commerce - Environmental Technologies Trade Advisory Committee (ETTAC)coreCEO David Moth serves on ETTAC, a U.S. Department of Commerce initiative that advises the federal government on export strategies and policy recommendations for environmental technologies.
- FloridaMakes (MEP National Network)minorManufacturing Extension Partnership recognized by Red Meters. FloridaMakes is part of the MEP National Network supporting manufacturing companies.
- National Association of ManufacturersminorMajor manufacturing industry association. Red Meters is recognized as a member company.
- National Mining AssociationminorLeading mining industry association. Red Meters is recognized as a member company.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Red Meters competitors and assessment
Company assessmentBroad incumbents
- ABB (Measurement & Analytics): Through its Measurement & Analytics business, ABB supplies density, flow, level, and analytical instrumentation for oil & gas, mining, water, and power. Comparable to Red Meters in industrial process measurement products, but embedded in a much larger electrification, motion, and automation portfolio.
- Endress+Hauser: Global leader in industrial process measurement instrumentation, including density, flow, level, and analytical sensors for mining, oil & gas, water, and chemicals. Directly comparable as an established provider of process control meters serving the same end markets as Red Meters, but operating across a much broader portfolio with global service coverage.
- Emerson (Rosemount): Through its Rosemount brand, Emerson is one of the largest suppliers of process measurement and analytical instrumentation for the oil & gas, chemical, power, and mining industries. Comparable to Red Meters as a maker of density, flow, and pressure measurement instruments for the same enterprise customers, but with a much wider automation and controls portfolio.
- Siemens (Process Automation / SITRANS): Siemens offers SITRANS process instrumentation including density and flow meters for mining, water, and oil & gas applications. Comparable to Red Meters in the density/flow measurement category for industrial process control, but as part of a much larger automation, drives, and digital industries portfolio with global scale.
- Yokogawa Electric: Process automation and measurement company serving oil & gas, chemical, mining, and power with a portfolio of density, flow, and analytical instruments. Comparable to Red Meters in process-measurement products for the same industrial customers, but operating at global scale with broader DCS and control-system offerings.
Direct peers
- VEGA Grieshaber: German specialist in level, pressure, and density measurement instruments for process industries including water/wastewater, mining, and chemical. Comparable to Red Meters as a focused instrumentation competitor targeting similar industrial customers with measurement products used in harsh process environments.
- Berthold Technologies: Specialist in radiometric (nuclear) density and level measurement for mining, dredging, power, and chemical processing. The most direct technology-comparable competitor to Red Meters, since Red Meters' non-nuclear deflection system is explicitly positioned as an alternative to Berthold's nuclear density gauges in abrasive slurry environments.
- Mettler-Toledo: Global leader in precision industrial weighing, density, and analytical measurement used in process industries including chemical, food, pharma, and mining. Directly comparable to Red Meters in industrial density measurement, particularly where pipeline and inline density sensing is required for process control and quality monitoring.
- KROHNE Group: Specialized manufacturer of industrial process measurement instruments including Coriolis mass flow, density, and level meters for chemical, oil & gas, mining, and water applications. Directly comparable to Red Meters as a focused process-measurement specialist competing in slurry density and mass flow measurement, especially where Red Meters explicitly targets Coriolis-meter replacement use cases.
Emerging players
- Rhosonics: Dutch specialist in ultrasonic density and concentration measurement for slurry and process liquids in mining and dredging. Comparable to Red Meters as a niche, non-nuclear density measurement specialist targeting the same abrasive slurry applications in mining, mineral processing, and dredging operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Meters social profiles
Digital presenceRed Meters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Meters leadership team
Management profileNumber of profiles
Profiles5 records
Red Meters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Meters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Meters
What does Red Meters do?
Red Meters designs, manufactures, and sells the Rugged Process Control Series of inline, non-nuclear density and mass flow meters for slurries, liquids, and dry bulk materials. The meters are powered by Ruby 2.0 onboard software and an optional Ruby Cloud subscription platform, delivering real-time, AI-driven density, solids, and mass flow readings to mining, dredging, oil & gas, and water/wastewater customers worldwide.
Is Red Meters a public or private company?
Red Meters is a private company. It is classified as family owned and is currently operating.
When was Red Meters founded?
Red Meters was founded in 2016. It employs 11 to 50 people.
Where is Red Meters based?
Red Meters is headquartered in Orlando, United States, in the North America region.
How does Red Meters make money?
Three revenue lines are on record. Hardware (Rugged Process Control Series) is the primary driver. The others are cloud Subscription (Ruby Cloud) and training Services.
Who are Red Meters's main competitors?
Broad incumbents on record are ABB (Measurement & Analytics), Endress+Hauser, Emerson (Rosemount), Siemens (Process Automation / SITRANS) and Yokogawa Electric. Direct peers are VEGA Grieshaber, Berthold Technologies, Mettler-Toledo and KROHNE Group. Rhosonics is listed as an emerging player.
Does Red Meters have an API?
No public API is recorded for Red Meters.
What industry is Red Meters in?
Red Meters's product category is Industrial Process Control Measurement Equipment. Its primary akta.pro industry code is IMAKANAI, Slurry, Dewatering & Process Pumps (Pumps, Valves, Piping for Mine/Plant), with a secondary code of EUANAIAA, Metering Hardware & Field Services (AMI/AMR meters, endpoints, installation, maintenance). Its NAICS code is 334514 and its SIC code is 3824.