Fishbuddy

What Fishbuddy does

Fishbuddy AS is a privately held Norwegian mobile software company founded in 2019 and headquartered in Lillesand, Norway (Strandgata 13). It operates in the consumer recreational fishing market via a freemium iOS/Android app, paired with a B2C2G (business-to-consumer-to-government) channel that resells aggregated catch data and patented technology to public fisheries authorities.

The product is the Fishbuddy App, which combines patented AI computer vision for fish species recognition and augmented reality for length/weight estimation with a machine-learning-based fishing-spot recommendation engine layered on satellite data and curated expert angler input. Users photograph their catch inside the app; the system identifies species, estimates size, logs location/weather, and contributes the record to a citizen-science dataset. A Premium subscription tier adds pro-level features on top of the free base product.

Monetisation comes from two streams: (1) consumer Premium subscriptions sold through the Apple App Store and Google Play Store in a freemium model targeting recreational anglers across Europe, and (2) enterprise contracts with governments and institutions, anchored by an existing contract with the Norwegian Coast Guard for AR/AI-powered fish stock assessment, monitoring, and reporting. Per the source, the app exceeds 1 million downloads across Europe, has logged more than 1.5 million catch locations, and tracks more than 2 million fishing spots. Headcount is reported as 1–10 employees and no funding rounds or revenue figures are disclosed.

Name

Fishbuddy

Legal name

Fishbuddy

Website

https://fishbuddy.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Fishbuddy is a Norwegian mobile app company that combines patented AI/AR computer vision with satellite data to help recreational fishers find spots, identify catches via photo, and log data for citizen science, while reselling aggregated catch intelligence to government fisheries agencies.

Ownership category

akta.pro rank

Product category

Recreational Fishing Mobile App

NAICS

Fishing, Hunting and Trapping (114), Fishing (11411)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH)

akta.pro secondary industries

Fishing & Tackle Retail (CRAMABAL), Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)

Keywords

• Recreational fishing app
• AI fish identification
• AR fish measurement
• Citizen science fishing
• Satellite fishing data

Headquarters

HQ city

Lillesand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: The app operates on a freemium model with a Premium tier offering advanced features. Users can download the free version and upgrade to Premium for enhanced functionality including expert insights, advanced spot recommendations, and detailed analytics.
2. B2C2G Government Contracts: Business-to-Consumer-to-Government (B2C2G) model where recreational fishers use the free app generating data, which is then sold to government institutions. Fishbuddy is contracted by the Norwegian Coast Guard to provide technology for fish stock assessment, monitoring, and reporting.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fishbuddy operates a mobile application that uses patented AI and AR technology, combined with satellite data and expert angler knowledge, to help recreational fishers identify fish species, measure catch length and weight, and discover optimal fishing spots. The platform also enables citizen science catch logging and supplies aggregated fishery data to government institutions such as the Norwegian Coast Guard under a B2C2G model for fish stock assessment and monitoring.

Product overview

Fishbuddy is a single, unified mobile application (iOS and Android) that combines expert angler knowledge with patented AI/AR technology and satellite data to deliver an advanced fishing experience. The core Fishbuddy App serves recreational fishers with fishing spot recommendations, real-time catch identification, and catch logging features. The Premium tier provides enhanced access to pro-level features. The proprietary AR/AI Fish Identification Technology powers the core experience, enabling users to photograph their catch and instantly receive species identification, size measurements, and weight estimates while simultaneously contributing to citizen science data collection. The product also serves government and institutional partners (B2B/B2C2G model) including the Norwegian Coast Guard, who contract Fishbuddy for fish stock assessment and monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishbuddy App A mobile application (iOS and Android) that uses patented AI/AR technology and satellite data to help recreational fishers identify fish species, measure catch length and weight, and discover optimal fishing spots across saltwater and freshwater environments. The app also enables catch logging, social sharing, competitions, and citizen science data contribution for marine sustainability.
• AR/AI Fish Identification and Monitoring Technology (B2B/GovTech Offering)

Quantifiable outcome

• 93% of users willing to share catch data when easy to do
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Norwegian Coast GuardcoreStrategic or Co-development PartnerFishbuddy is contracted by the Norwegian Coast Guard to provide cutting-edge, patented AR and AI technology for fish stock assessment, monitoring, and reporting. This partnership enables efficient and accurate compliance with regulations while promoting sustainable ocean stewardship. The Coast Guard Commander has stated the project exceeds expectations and has significant value for resource control.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJv7IfBwTXlGEJqoPt4XvaQ
• Facebookfacebook.com/fiskherapp
• LinkedInlinkedin.com/company/fiskher
• Instagraminstagram.com/fishbuddybyfiskher
• TikToktiktok.com/@fishbuddyapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishbuddy