Maple Holistics

What Maple Holistics does

Maple Holistics is a privately held, founder-owned manufacturer and direct-to-consumer brand of naturally-derived personal care products, operating from a single state-of-the-art manufacturing facility at 400 Central Avenue in Farmingdale, New Jersey. The company was established by co-founders Ben and Motti — childhood friends from Cleveland, Ohio — after developing personalized formulas to address hair and scalp issues stemming from juvenile arthritis. Nate Masterson is identified as Chief Executive Officer in the input data. The portfolio spans shampoos and conditioners (Biotin, Tea Tree, Degrease, Cedarwood Anti-Dandruff, Sea Salt Spray, Swim-specific lines), skin and body care (massage oils, bubble bath, body wash, sanitizers), pure essential and carrier oils, pre-mixed oil blends, biotin supplements, and two sub-brands — Honeydew (nourishing body care) and Pet Pleasant (naturally-derived pet grooming). All formulas are produced in-house at the New Jersey facility using globally and domestically sourced botanical ingredients, with PETA-certified vegan status on the majority of SKUs and a company-wide cruelty-free commitment.

The business model is anchored in direct-to-consumer e-commerce via mapleholistics.com, supplemented by distribution through Amazon, Target, Walmart, eBay, and iHerb. Pricing ranges from $7.95 (entry-level accessories and single essential oils) to $49.99 (Advanced Biotin Set), with a Subscribe & Save subscription offering 15% recurring discounts and a tiered Bronze/Silver/Gold loyalty program. Marketing relies on blog content (blog.mapleholistics.com covering 50+ ingredient profiles and DIY recipes), email newsletters (with 30% off signup incentives), Instagram, a TikTok Brand Ambassador program, Google AdWords remarketing, and interactive quizzes (Hair, Essential Oil, Oil Blends) that drive personalized recommendations and discount conversion. Operations are supported by Recharge Payments for subscriptions, Yotpo for verified reviews, and an ongoing employment partnership with The Arc, Ocean County Chapter.

The company is bootstrapped with no disclosed external funding, operates with 1–10 employees, and serves markets in the United States, Canada, and the European Union. Recent strategic activity has focused on product line extension (insect repellent, swim hair care, Forest Berry Biotin, expanded massage oils), geographic expansion through EU-specific shipping variants, and sub-brand diversification (Honeydew, Pet Pleasant).

Name

Maple Holistics

Legal name

Maple Holistics LLC

Website

https://mapleholistics.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Maple Holistics is a privately held, bootstrapped US manufacturer and direct-to-consumer brand of naturally-derived, cruelty-free personal care products — including shampoos, conditioners, massage oils, essential oils, and oil blends — produced in-house in Farmingdale, NJ, and sold to individual consumers online and through major US, Canadian, and EU retailers.

Ownership category

akta.pro rank

Product category

Natural Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Natural personal care
• Hair care products
• Essential oils
• Skin care
• Cruelty-free beauty

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through its own e-commerce website (mapleholistics.com), offering one-time purchases and subscription options with a 15% savings for subscribers.
2. Online Marketplace Sales: Products are distributed through major online retailers including Amazon, Target, Walmart, eBay, and iHerb, expanding reach beyond direct website traffic.
3. Brand Ambassador Program: Influencer and brand ambassador collaborations where creators receive complimentary products in exchange for content creation, primarily targeting TikTok creators.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Maple Holistics manufactures and sells naturally-derived personal care products, including shampoos, conditioners, massage oils, essential oils, oil blends, body washes, and bubble bath items. All formulas are produced in-house at the company's Farmingdale, New Jersey facility using plant-derived ingredients and sold directly to consumers via its own website and major online retailers.

Product overview

Maple Holistics is a naturally-derived personal care brand offering a unified portfolio centered on hair care, skin care, and pure oils. The core offering spans shampoos and conditioners (Biotin, Tea Tree, Degrease collections), massage oils, bubble bath products, essential oils (single ingredients), and pre-mixed oil blends. The company extends its portfolio through sister brand Honeydew (nourishing body care) and Pet Pleasant (pet grooming). Supporting infrastructure includes a Rewards Program, Recycling Program, and quiz-based recommendation tools (Hair Quiz, Essential Oil Quiz, Oil Blends Quiz) for customer engagement. All products are manufactured in-house at the New Jersey facility using globally-sourced ingredients, emphasizing cruelty-free and clean beauty positioning.

Differentiator

Problem solved

Functional benefit

Brands

• Pet Pleasant: Pet care product line featuring naturally-derived ingredients for pets, including pet sprays and shampoos

Products and services

• Hair Care Products Shampoos, conditioners, sprays, and sets formulated with naturally-derived ingredients across collections including Biotin (for volume and thickness), Tea Tree (for scalp clarification), Degrease (for oily hair), Cedarwood Anti-Dandruff, Sea Salt Spray, and Swim-specific variants. Designed for individual consumers with various hair types and concerns such as thinning hair, dry scalp, and color-treated hair.
• Skin Care Products Skin and body care range including massage oils, bubble bath, body wash, soaps, sanitizers, after-sun care, and callus remover. Features various essential oil scents and botanical ingredients for moisturizing, aromatherapy, and self-care routines for individual consumers.
• Pure Oils Single-ingredient oils including Essential Oils (Rosemary, Tea Tree, Lavender, Peppermint, Eucalyptus, Bergamot, Lemon, Orange, Cedarwood, Sage, Camphor), Carrier Oils (Castor, Jojoba), Organic Oils (Castor, Jojoba, Rosemary), and specialty oils (Pumpkin Seed, Organic Amla, Organic Moringa). Targeted at consumers interested in aromatherapy, diffusing, topical use, and DIY beauty recipes.
• Oil Blends Pre-mixed essential oil combinations including Relax, Uplift, Entice, Snooze, Defend, Clarify, Protect, Chill, Dream, Breathe, Energize, Vanilla Spice, Bloom, and Focus. Also available in roll-on format for topical application. Targeted at essential oil enthusiasts seeking mood- or benefit-specific blends.
• Honeydew Collection

Quantifiable outcome

• 4.9 star rating with 1619 reviews for Sensual Massage Oil
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• The Arc, Ocean County ChaptercoreStrategic or Co-development PartnerMaple Holistics has an ongoing partnership with The Arc, Ocean County Chapter, an organization dedicated to improving the quality of life for those with intellectual and developmental disabilities. The company works closely with The Arc to hire employees with special needs, providing meaningful employment opportunities. The Arc was founded in 1950 and has over 600 chapters nationwide supporting human rights of individuals with disabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mielle Organics: Founder-led natural hair care brand built on botanical ingredients, originally bootstrapped before scaling to mass retail — directly comparable to Maple Holistics in target customer, ingredient philosophy, and DTC-to-marketplace distribution arc.
• Camille Rose: Naturally-derived hair and skin care brand offering oils, cleansers, and styling products with strong DTC and marketplace presence — comparable ingredient positioning, product format mix, and target consumer.
• Briogeo: Clean, naturally-derived hair care brand with a focus on ingredient transparency ('Briogeo Be Well, Be Wise') — closely aligned with Maple Holistics' #ReadTheLabel philosophy and product categories (shampoos, conditioners, oils).
• Carol's Daughter: Founded as a natural hair care brand for textured hair and now owned by L'Oréal — directly comparable on product mix (oils, cleansers, treatments) and target consumer, though at much larger scale.
• Pura D'or: Naturally-derived hair thinning and scalp care brand selling premium shampoo and oil systems through DTC and Amazon — comparable on ingredient narrative, marketplace-led growth, and hair-health focus.
• Innersense Organic Beauty: Certified organic, clean hair care brand focused on professional and retail channels with a similar ingredient-clean and sulfate-free philosophy — comparable on formulation ethos and target customer.
• Acure Organics: Family-owned naturally-derived personal care brand offering shampoos, conditioners, body care, and oils — directly comparable on ingredient philosophy (plant-based, free-from claims), brand size, and multi-channel retail model.

Broad incumbents

• SheaMoisture: Acquired by Unilever; broadly positioned natural personal care brand spanning hair, skin, and body — overlap is high on ingredient philosophy (plant-based, sulfate-free) and category mix, though scale and retail penetration are materially larger.
• Moroccanoil: Premium oil-led hair care brand with an ingredient-centric (argan oil) narrative — overlaps with Maple Holistics on botanical-oil positioning and treatment-product mix, though at substantially larger scale and price point.

Emerging players

• WOW Skin Science: Plant-based personal care brand expanding globally across hair, skin, and body care — overlapping on natural-ingredient positioning and product format mix, with comparable multi-channel DTC plus marketplace presence.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mapleholistics
• TikToktiktok.com/@mapleholistics
• Xx.com/MapleHolistics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple Holistics