What CuBE Packaging Solutions does

CuBE Packaging Solutions is a privately held Canadian manufacturer of reusable and recyclable plastic food storage containers, founded in 2007 and headquartered in Aurora, Ontario. The company operates a 168,000 sq ft manufacturing facility using injection molding, robotics, and LEAN management techniques, reporting 99% on-time-in-full performance, sub-1% scrap rates, and 7-day order-to-fulfillment lead times. CuBE sells to foodservice operators (restaurants, caterers, meal prep businesses), food distributors, retail grocery and warehouse-club chains, and end consumers through its proprietary CuBEware brand, an officially licensed Glad Take-Aways line, and a Private Label / Custom Container program supporting any Pantone color, custom shapes (including novelty sports-themed SKUs), and logo embossing.

The company's product portfolio centers on BPA-free, FDA-compliant, microwave-, freezer-, and dishwasher-safe containers in sizes from 8oz to 84oz, distinguished by SmarterSeal snap-seal lids and ClearVu ultra-transparent lids. CuBE has built out a stack of sustainability-driven material technologies: Degradable Plastics that reduce decomposition time from centuries to approximately 2.5 years, Detectable Black Plastic engineered to be transparent to infrared recycling sorters, and formulations incorporating up to 40% post-consumer recycled (PCR) content, supported by SQF, GFSI, Kosher, and Canada Organic Regime certifications.

CuBE makes money through three revenue streams: unit-priced hardware sales of CuBEware and Glad Take-Aways containers to foodservice distributors and retail buyers (quote-based B2B pricing with volume discounts), licensing royalties from the Glad Take-Aways partnership, and custom-manufacturing revenue from embossed, custom-colored containers produced for restaurant and retail-brand customers. Go-to-market combines a direct sales force and distributor partner network across the United States and Canada with retail placement at H-E-B and Costco, plus a quote-request ecommerce channel on the company website.

Name

CuBE Packaging Solutions

Legal name

CUBE PACKAGING SOLUTIONS INC.

Website

https://cubep.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Aurora

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Storage Container Sales: Primary revenue from selling reusable, recyclable plastic food storage containers under CuBEware and Glad Take-Aways brands. Products sold in various sizes (8oz to 84oz) and shapes (rectangle, round, square, novelty) to foodservice and retail customers.
2. Licensing Royalties (Glad Partnership): Revenue from licensing the Glad brand for Take-Aways food storage containers. CuBE is the official licensee partner for Glad Take-Aways, generating royalty income from this established consumer brand.
3. Custom Container Manufacturing: Revenue from producing custom-branded containers with logo embossing, custom colors (any Pantone color), and custom shapes for restaurants, catering, and retail brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

CuBE Packaging Solutions manufactures premium reusable plastic food storage containers under its proprietary CuBEware brand, the licensed Glad Take-Aways brand, and private-label programs. Products are injection-molded at its 168,000 sq ft Aurora, Ontario facility in a range of sizes (8oz–84oz), shapes, Pantone colors, and with custom-embossed logos, serving foodservice operators, meal-prep businesses, distributors, and consumer retail channels including H-E-B and Costco.

Product overview

CuBE Packaging Solutions offers a portfolio of smart, eco-friendly food storage containers through three main product lines: CuBEware (proprietary brand), Glad Take-Aways (licensed from The Glad Products Company), and Private Label solutions. The company also provides fully customizable containers with options for shapes (rectangle, round, square, novelty), sizes (8oz to 84oz), colors, and custom-embossed logos. Products are designed for foodservice (restaurants, catering, meal prep) and retail markets, featuring BPA-free, FDA-compliant construction with SmarterSeal leak-resistant technology, ClearVu ultra-transparent lids, and sustainability options including degradable plastics, detectable black plastic technology, and post-consumer recycled materials. All containers are 100% reusable and 100% recyclable.

Differentiator

Problem solved

Functional benefit

Brands

• CuBEware: Premium, North American-made food storage containers designed for durability and sustainability. BPA-free, microwave, freezer, and dishwasher-safe containers with leak-resistant Snap-Seal lids and stackable designs.
• Glad Take-Aways
• Private Label

Products and services

• CuBEware Premium, North American-made reusable food storage containers sold under CuBE's proprietary brand. BPA-free, FDA-compliant, microwave, freezer, and dishwasher-safe with SmarterSeal leak-resistant lids and stackable designs; available in multiple sizes and shapes for foodservice operators and retail consumers.
• Glad Take-Aways Licensed food storage container line manufactured by CuBE under partnership with The Glad Products Company. BPA-free, microwave and dishwasher-safe with leak-resistant lids and stackable designs, marketed to retailers and consumers leveraging the Glad brand's established trust.
• Private Label Containers Custom private-label food container solutions allowing retailers and brands to put their own identity on reusable food storage packaging, manufactured in CuBE's North American facility with custom sizes, colors, and embossing.
• Custom Containers Fully customizable food storage containers available in extensive selection of sizes, layouts, any Pantone color, and custom-embossed logos. Built for restaurants, caterers, meal prep businesses, and retail brands that want bespoke reusable packaging.
• Foodservice Containers Foodservice-grade reusable storage containers with lids in round, rectangle, and square shapes. BPA-free, FDA-compliant, featuring SmarterSeal leak-resistant lids for restaurants, caterers, and meal prep operators.
• Retail Containers Reusable retail food storage containers in bulk takeaway and deli sizes from 12oz to 80oz, designed for retailers and consumers with sustainable packaging options including PCR materials and degradable plastics.
• Novelty Containers Sports-themed food storage containers including Baseball, Basketball, Soccer, and Football shaped containers marketed to stadium concessions, sports venues, and themed events.

Quantifiable outcome

• Containers reusable for 100+ washes
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• The Glad Products CompanycoreOEM/ Whitelabel/ Licensing PartnerCuBE Packaging is the official licensee partner for Glad Take-Aways food storage containers. This licensing partnership allows CuBE to manufacture and sell Glad-branded reusable food storage containers, leveraging the Glad brand's 50+ years of consumer trust in the home storage market.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OXO (Helen of Troy): OXO produces premium kitchen and food storage products sold through retail and specialty channels. Comparable positioning on premium, design-forward reusable containers with similar brand-led retail strategy.
• Carlisle FoodService Products: Carlisle manufactures rigid plastic foodservice containers and tableware for institutional and restaurant customers. Directly comparable to CuBE on injection-molded containers sold through foodservice distributors across North America.
• Genpak: Genpak manufactures plastic foodservice packaging including containers and lids for the restaurant and foodservice industry. Comparable on injection-molded and thermoformed rigid food containers sold through distributors.
• Sistema Plastics: Sistema is a New Zealand-based direct peer producing reusable plastic food storage containers sold through mass retail. Comparable product category, similar shape/size range, and overlapping retail channels.
• Tupperware Brands: Tupperware is a global direct peer — both manufacture reusable, branded food storage containers targeting consumer and foodservice buyers. CuBE competes on the durable/reusable plastic container category that Tupperware defined.

Broad incumbents

• Rubbermaid (Newell Brands): Rubbermaid is the dominant incumbent in reusable food storage and foodservice containers, with broad retail and institutional distribution. Overlaps directly with CuBEware on consumer rigid containers and with CuBE's foodservice line.
• Pactiv Evergreen: Pactiv is a broad incumbent in foodservice and food packaging including rigid plastic containers. Comparable manufacturing scale and foodservice channel coverage, though broader portfolio than CuBE's reusable-container focus.
• Dart Container Corporation: Dart manufactures single-use and reusable foodservice containers and tableware. Comparable injection-molded container products sold into foodservice operators, but broader product portfolio than CuBE.
• The Glad Products Company (Clorox): Glad is both CuBE's licensing partner and a competing brand owner of food storage and waste bags. Comparison is direct on Glad-branded reusable containers and indirect across the broader Glad food storage portfolio.

Emerging players

• Eco-Products (Novolex / Pactiv): Eco-Products is a leading sustainable foodservice packaging brand now part of Novolex. Comparable on the sustainability-led positioning CuBE emphasizes and overlap in compostable/recyclable foodservice containers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cubepackaging
• Instagraminstagram.com/cubepackaging
• Xx.com/CubePackaging

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CuBE Packaging Solutions