iTnews
iTnews is an Australian B2B technology news publication, operated by nextmedia Pty Ltd, delivering daily editorial coverage, newsletters, research reports, podcasts, and hosted events to IT leaders, CIOs, and technology decision-makers across Australian enterprise and government sectors.
- Company typePrivate
- Founded2000
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What iTnews does
iTnews is an Australian B2B technology news publication, in continuous operation since the early 2000s and operated as a sub-brand of nextmedia Pty Ltd, a privately held Australian media conglomerate headquartered at Level 12, 111 Pacific Highway, North Sydney. It serves IT leaders, CIOs, and technology decision-makers across Australian enterprise and government, with editorial coverage spanning cloud, security, AI, data centres, software, networking, storage, telecommunications, and vertical sectors including government, finance, healthcare, education, industrial, and retail.
The core product is a web-based content management and publishing platform (itnews.com.au) with an archive dating back to 2000, supplemented by twice-daily email newsletters, 30+ category RSS feeds, the iTnews Podcast, iTnews TV, and a portfolio of annual research reports (State of Security, Cloud Covered, State of Data & AI, State of HR Tech) plus a sister Digital Nation vertical covering HR, marketing, finance, leadership, governance, and emerging tech. There are no proprietary AI features or APIs; distribution relies on web, email, RSS, podcast, and social channels (X, LinkedIn, Facebook, Instagram, YouTube, WhatsApp Channel).
iTnews monetises through display advertising, sponsored/partner content and whitepapers, hosted events (State of Security Breakfast, State of Data & AI Breakfast, Cloud Covered Breakfast Summits, NSW Executive Security Retreat, Benchmark Awards, iAwards, Integrate, Security Exhibition & Conference), and an implied paid subscription tier signalled by the site-wide 'Subscribe' call-to-action. The audience is primarily Australian, with the publication operating alongside nextmedia sister titles Digital Nation, techpartner.news, and IoT Hub under a shared portfolio-level commercial and editorial structure led by Commercial Director Ryan Coombs.
iTnews firmographics
Firmographics- Name
- iTnews
- Legal name
- nextmedia Pty Ltd
- Website
- https://itnews.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iTnews is an Australian B2B technology news publication, operated by nextmedia Pty Ltd, delivering daily editorial coverage, newsletters, research reports, podcasts, and hosted events to IT leaders, CIOs, and technology decision-makers across Australian enterprise and government sectors.
- Ownership category
- akta.pro rank
Where iTnews is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
iTnews business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising and Sponsorship: iTnews generates revenue through display advertising on its website and in newsletters, as well as sponsored content and partner content sections. The site features a dedicated advertising page with a media kit available for download.
- Events: Revenue generated through hosted events including breakfast summits, security conferences, and award programs like the iTnews Benchmark Awards.
- Subscription/Registration: Free newsletter registration is required to access the newsletter archive of over 10,964 newsletters. Premium subscription offerings are implied by the 'Subscribe' call-to-action visible throughout the site.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
iTnews product offering
Product offeringCore offering
iTnews is an Australian online B2B technology news publication delivering technology news, analysis and intelligence across government, business, security, cloud, software, hardware, networking, storage, and telecommunications sectors. Its offering spans a news website, twice-daily email newsletters, RSS feeds, a podcast, annual research reports (State of Security, Cloud Covered, State of Data & AI, State of HR Tech), and hosted industry events including breakfast summits and the Benchmark Awards. Revenue is generated through advertising, sponsored partner content, event sponsorships, and award entries.
Product overview
iTnews is an Australian technology news publication operated by nextmedia Pty Ltd, delivering technology news, analysis and intelligence twice daily via its website, newsletters, and RSS feeds. The publication covers multiple technology domains including government IT, security, cloud, software, hardware, networking, storage, and telecommunications. iTnews produces a portfolio of annual research reports including State of Security, Cloud Covered, State of Data & AI, and State of HR Tech. The company also organises events including Benchmark Awards, State of Security Breakfast, State of Data & AI Breakfast, and partnerships with events such as iAwards, Integrate, and Security Exhibition & Conference. Content verticals include Digital Nation covering digital transformation topics. The publication operates under the broader nextmedia group which also publishes techpartner.news, Digital Nation, and IoT Hub.
Differentiator
Problem solved
Functional benefit
Brands
- Benchmark Awards: Annual awards program celebrating IT projects and leaders using technology to transform Australian business
- State of Security
- State of Data & AI
- Cloud Covered
- iTnews Podcast
Products and services
- iTnews News Website Australian B2B technology news website delivering news, analysis and intelligence across government, business, security, cloud, software, hardware, networking, storage and telecommunications sectors.
- iTnews Newsletter Daily technology news email newsletter delivered twice daily, covering breaking technology news from Australia and globally, with weekly Security Wrap and Government IT editions; registration required to access the archive of over 10,964 newsletters.
- State of Security Report Annual research report covering key trends, challenges and threats in the Australian cyber security market over the preceding 12 months, with case studies from Australian organisations.
- Cloud Covered Report Annual research report examining cloud adoption trends, challenges and best practices in the Australian and New Zealand enterprise market.
- State of Data & AI Report Annual research report examining data and AI trends, adoption and challenges in the Australian enterprise market.
- State of HR Tech Report Annual research report covering human resources technology trends, challenges and solutions in the Australian market.
- iTnews Podcast Audio podcast series covering technology news, interviews and analysis for Australian business and technology professionals.
- iTnews Events Ticketed and sponsored live industry events including State of Security Breakfast, State of Data & AI Breakfast, Cloud Covered Breakfast Summits, Integrate and Security Exhibition & Conference.
- Digital Nation Content vertical and newsletter covering digital transformation topics including HR, Marketing, Finance, Leadership and Governance for Australian organisations.
Quantifiable outcome
- Archive of over 10,964 newsletters spanning 2001-2026
Companies that use iTnews
Customer profileSegments7 records
Ideal customer profiles1 record
iTnews technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iTnews partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- nextmediacoreiTnews is owned and operated by nextmedia Pty Ltd, an Australian media company. nextmedia also operates sister B2B technology publications including Digital Nation, techpartner.news, and IoT Hub.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
iTnews competitors and assessment
Company assessmentEmerging players
- Cyberscoop: Cyberscoop is a specialized cybersecurity news site. iTnews's State of Security report and Benchmark Security Awards place it squarely in the same cybersecurity-media niche, though iTnews is broader in coverage scope.
Broad incumbents
- TechCrunch: TechCrunch is a large-scale technology news publisher with editorial, events, and newsletter products. While more tech-startup focused, it competes broadly for vendor and enterprise IT marketing attention and audience time in the same category iTnews covers.
- Gartner (Media arm): Gartner publishes enterprise IT research reports and runs large events targeted at CIOs and IT leaders — adjacent competition for both advertising dollars and IT-leader attention that iTnews also monetizes through its State of reports and Benchmark Awards.
- ZDNet: ZDNet is a large global B2B technology news publisher operating across geographies; while it covers the same enterprise IT topics as iTnews, it has much broader scale and competes for global vendor mindshare rather than Australian-specific coverage.
- Informa Tech (TechTarget): Informa Tech (incorporating TechTarget) operates a large portfolio of B2B technology media and research products with deep coverage of enterprise IT verticals — a broad incumbent competitor for vendor marketing budgets.
Direct peers
- The Register: The Register is an enterprise IT news publication covering software, infrastructure, security, and AI — closely aligned to iTnews's core editorial topics and audience of IT professionals, though operating globally rather than regionally.
- CIO Magazine: CIO Magazine is a global B2B technology leadership publication covering enterprise IT strategy, security, cloud, and AI for senior technology decision-makers — directly comparable to iTnews's audience and editorial positioning.
- Computerworld Australia: Computerworld is a long-established B2B enterprise IT news title targeting Australian IT leaders with comparable news, analysis and event formats; it overlaps directly with iTnews in editorial coverage and audience.
- ARN (IDG Australia): ARN is the Australian arm of IDG and a direct competitor covering enterprise IT news, channels, and vendor announcements for the same Australia-based CIO and IT decision-maker audience that iTnews targets.
Regional players
- Channel Asia / ChannelLife: Channel Asia is an Asia-Pacific B2B technology channel/partner news title; while not exclusively Australian, it covers the same Australia and APAC enterprise IT and partner ecosystem that iTnews addresses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
iTnews social profiles
Digital presenceiTnews financial estimates
Financial estimateRevenue estimate
Valuation estimate
iTnews leadership team
Management profileNumber of profiles
Profiles1 record
iTnews subsidiaries and ownership
Company hierarchySubsidiaries3 records
iTnews funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iTnews M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iTnews
What does iTnews do?
iTnews is an Australian online B2B technology news publication delivering technology news, analysis and intelligence across government, business, security, cloud, software, hardware, networking, storage, and telecommunications sectors. Its offering spans a news website, twice-daily email newsletters, RSS feeds, a podcast, annual research reports (State of Security, Cloud Covered, State of Data & AI, State of HR Tech), and hosted industry events including breakfast summits and the Benchmark Awards. Revenue is generated through advertising, sponsored partner content, event sponsorships, and award entries.
Is iTnews a public or private company?
iTnews is a private company. It is classified as corporate owned and is currently operating.
When was iTnews founded?
iTnews was founded in 2000. It employs 11 to 50 people.
Where is iTnews based?
iTnews is headquartered in Sydney, Australia, in the Oceania region.
How does iTnews make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are events and subscription/Registration.
Who are iTnews's main competitors?
Cyberscoop is listed as an emerging player. Broad incumbents are TechCrunch, Gartner (Media arm), ZDNet and Informa Tech (TechTarget). Direct peers are The Register, CIO Magazine, Computerworld Australia and ARN (IDG Australia). Channel Asia / ChannelLife is listed as a regional player.
Does iTnews have an API?
No public API is recorded for iTnews.