Canyon
- Company typePrivate
- Founded2011
- HeadquartersFlagstaff, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Canyon firmographics
Firmographics- Name
- Canyon
- Legal name
- Canyon Coolers
- Website
- https://canyoncoolers.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Canyon industry classification
Industry- Product category
- Premium Outdoor Coolers
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
- akta.pro secondary industry
- Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)
Keywords
Where Canyon is headquartered
LocationHeadquarters
- HQ city
- Flagstaff
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Canyon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Hard Coolers: Premium rotomolded hard coolers sold as one-time purchases with lifetime warranty; ranges from 22qt to 150qt capacity; prices $174.99-$649.99
- Soft Coolers: Soft-sided cooler bags including backpack-style options; prices $94.99-$229.99; 66-week warranty
- Drinkware: Tumblers, mugs, growlers, and copper-plated drinkware; prices $24.99-$59.99; 66-day warranty
- Accessories & Parts: Replacement parts (latches, drain plugs, lids), organization accessories (baskets, dividers, side tables), cleaning products, and cooler enhancement items
- Canyon Gear (Apparel): Branded t-shirts, hats, stickers, and lifestyle apparel; prices $4-$25
- Wholesale & Commercial: B2B sales through dealer network, commercial outfitting, corporate customizations with branding, and PRO program for professionals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Outfitter V2 Series - Entry to mid-range rotomolded hard coolers |
| One time/ perpetual license | Pay-as-you-go | PRO Series - Premium compact performance coolers |
| One time/ perpetual license | Pay-as-you-go | Prospector Series - Maximum capacity expedition coolers |
| One time/ perpetual license | Pay-as-you-go | Mule Series - Mid-size versatile hard coolers |
| One time/ perpetual license | Pay-as-you-go | Soft Coolers - Portable soft-sided options |
| One time/ perpetual license | Pay-as-you-go | Drinkware - Insulated bottles, tumblers, mugs |
| One time/ perpetual license | Pay-as-you-go | NAU Collaboration - University branded products |
| One time/ perpetual license | Pay-as-you-go | Accessories - Parts and enhancements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Canyon product offering
Product offeringCore offering
Canyon Coolers designs, manufactures, and sells premium rotomolded hard coolers, soft-sided coolers, insulated drinkware, and accessories built for outdoor recreation and extended expeditions. Its hard cooler lineup spans 22- to 150-quart capacities with pressure-injected foam insulation for 4-14+ days of ice retention, complemented by soft coolers, drinkware, modular accessories, and limited-edition collaborations. Products are sold primarily direct-to-consumer via canyoncoolers.com, supported by a wholesale dealer network and a PRO program for professionals.
Product overview
Canyon Coolers is a premium cooler manufacturer offering rotomolded hard coolers and soft coolers with industry-leading ice retention. The product portfolio centers on three hard cooler series (Outfitter V2 for versatile use, PRO Series for premium performance with built-in features, and Prospector Series for maximum capacity expedition use), complemented by soft coolers (Coulee backpack and Nomad series), insulated drinkware, and comprehensive accessories including the innovative Clean Ice Bag. The company also offers branded Canyon Gear apparel and limited-edition collaborations with NAU and SKRE. All hard coolers feature pressure-injected foam insulation, rotomolded construction, and are backed by a lifetime warranty.
Differentiator
Problem solved
Functional benefit
Brands
- NAU x Canyon Coolers: Collaborative branded products featuring Northern Arizona University (NAU) branding, including NAU Outfitter 55qt V2 Cooler and NAU Coulee Backpack Cooler.
- SKRE x Canyon Coolers
Products and services
- Outfitter V2 Series Hard Coolers Versatile do-it-all rotomolded hard coolers in 22-75 quart sizes, with pressure-injected foam insulation for 4-7 days of ice retention, oversized cam latches, accessory slots, and garden hose-compatible drain plugs; designed for camping, road travel, tailgates, and everyday outdoor use.
- Prospector Series Hard Coolers Maximum-capacity expedition-grade rotomolded hard coolers in 85-150 quart sizes, built for extended rafting, hunting, and commercial outfitting with 9-14+ days of ice retention, reinforced construction, built-in raft frame lips, and integrated tie-down slots.
- PRO Series Hard Coolers Premium-performance 45 and 65 quart rotomolded hard coolers with enhanced insulation, included divider and cutting board, recessed latches, integrated accessory pockets, and best-in-class ice retention for serious anglers and adventurers.
- Mule 30 Cooler Mid-size 30 quart rotomolded hard cooler with premium insulation and rugged construction for versatile outdoor use, offered in multiple color options.
- 222 Commercial Long Cooler Extra-long commercial-grade cooler engineered for professional outfitting and extended commercial use, with extended dimensions for specialized applications.
- Coulee Lightweight Backpack Cooler Lightweight soft-sided backpack cooler with comfortable straps and a compact 10-quart capacity, designed for day hikes and active outdoor use.
- Nomad Soft Coolers (20 & 30 Quart) Premium soft-sided coolers in 20 and 30 quart capacities with shoulder-strap carry, offering ice retention for day trips and short adventures.
- Drinkware Collection Insulated drinkware line including 12oz mugs, 20oz and 30oz tumblers, 40oz handle tumblers, 64oz growlers, and Artist Series collaboration tumblers with artwork designs.
- Parts & Accessories Replacement parts (latches, drain plugs, handles, straps), organization accessories (baskets, dividers, side tables, catering pans), and utility items (tie-down kits, lift kits, locks, cooler cleaners) for Canyon hard and soft coolers.
- Clean Ice Bag Heavy-duty multi-purpose containment bag that isolates ice within Canyon coolers; features a food-safe TPU liner with fill-and-freeze capability, integrated drain hose, and holds up to 10 lbs of cubed ice to keep food out of meltwater.
- NAU x Canyon Coolers Collaboration Limited edition co-branded coolers with Northern Arizona University featuring a Lumberjack spirit design on the Outfitter 55 V2 and the Coulee backpack cooler.
- Summit Camo SKRE x Canyon Coolers Special edition collaboration with SKRE applying Summit Camo patterns to the Coulee backpack and Nomad soft coolers, targeting hunting and tactical outdoor users.
- Boneyard B-Stock Coolers Discounted rotomolded hard coolers with cosmetic imperfections, sold at reduced prices and covered under a B-Stock replacement policy.
- Canyon Gear Apparel Branded lifestyle apparel including t-shirts, hats, and stickers featuring Canyon Coolers logos and adventure-themed designs for fans and customers.
Quantifiable outcome
- 9-14+ days ice retention in Prospector 125qt for extreme expeditions
- +4 more outcomes
Companies that use Canyon
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Canyon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Canyon partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Northern Arizona University (NAU)minorLimited edition collaboration featuring NAU branding (Lumberjack mascot, tree ring/topo design) on Outfitter 55qt V2 cooler and Coulee Backpack Cooler. Targets college students and alumni; supported as local Flagstaff business partnership.
- SKRE (Summit Camo)minorCollaboration on Summit Camo pattern coolers including Coulee backpack and Nomad soft coolers. Branded SKRE camo pattern appeals to hunting and tactical outdoor users.
- Arizona Elk SocietyminorConservation partnership supporting hunting conservation efforts in Arizona
- Arizona Game and FishminorConservation partnership supporting wildlife management and outdoor recreation initiatives
- Grand Canyon YouthminorNon-profit partnership supporting youth river and outdoor education programs
- Tread LightlyminorConservation partnership promoting responsible outdoor recreation practices
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Canyon competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Canyon social profiles
Digital presenceCanyon compliance and trust
Trust signalCompliance1 record
Canyon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canyon leadership team
Management profileNumber of profiles
Profiles1 record
Canyon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canyon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canyon
What does Canyon do?
Canyon Coolers designs, manufactures, and sells premium rotomolded hard coolers, soft-sided coolers, insulated drinkware, and accessories built for outdoor recreation and extended expeditions. Its hard cooler lineup spans 22- to 150-quart capacities with pressure-injected foam insulation for 4-14+ days of ice retention, complemented by soft coolers, drinkware, modular accessories, and limited-edition collaborations. Products are sold primarily direct-to-consumer via canyoncoolers.com, supported by a wholesale dealer network and a PRO program for professionals.
Is Canyon a public or private company?
Canyon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Canyon founded?
Canyon was founded in 2011. It employs 11 to 50 people.
Where is Canyon based?
Canyon is headquartered in Flagstaff, United States, in the North America region.
How does Canyon make money?
Six revenue lines are on record. Hard Coolers are the primary driver. The others are soft Coolers, drinkware, accessories & Parts, canyon Gear (Apparel) and wholesale & Commercial.
Does Canyon have an API?
No public API is recorded for Canyon.
What industry is Canyon in?
Canyon's product category is Premium Outdoor Coolers. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail, with a secondary code of CRAOAJAB, Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing). Its NAICS code is 423910.