Just Better Care
Just Better Care is an Australian franchise network operating 35-50+ locally owned offices that deliver in-home aged care, NDIS disability support, and private home care services to thousands of older Australians, NDIS participants, and self-funded families across 92%+ of the country.
- Company typePrivate
- Founded2005
- HeadquartersManly, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Just Better Care does
Just Better Care is an Australian in-home aged care and disability support franchise network headquartered in Manly, Australia, operating since 2005. The company delivers personalised care services to older Australians (primarily 65+), NDIS participants with disability, and private self-funded customers through a national network of 35-50+ independently owned and operated local offices covering 92%+ of the Australian population. Service offerings span government-funded aged care via the Support at Home program and Commonwealth Home Support Programme, NDIS-registered disability support across plan-managed, self-managed, and agency-managed funding pathways, and self-funded private home care with no waitlist. Service modules include in-home nursing, specialised dementia support, respite care, personal care, domestic assistance, social and community support, overnight support, palliative care, post-hospital support, meal preparation, and travel/transport.
The underlying technology and operations platform is built on ISO 9001:2015-accredited quality management systems covering risk, service delivery, and continuous improvement, verified through independent audits. The franchise supports a proprietary customer-facing mobile application (My JBC App) for managing home care services. Quality is reinforced through compliance with the Aged Care Quality Standards and National Disability Standards, federal criminal record checks for all team members, and rigorous suitability screening processes. The organisation has earned Great Place to Work certification for three consecutive years (2024-2026) and placed 4th in Healthcare & Social Assistance in the 2024 Best Workplaces in Australia rankings.
Just Better Care operates as a franchise model, where the national brand is held by Just Better Care Australia (the franchisor) and each local office is independently owned and operated by franchisees embedded in their communities. Revenue is generated through four streams: recurring government-funded aged care subscriptions, NDIS plan-based billing, usage-based private self-funded care, and franchise licensing fees. Distribution occurs through the local franchise offices, the My Aged Care assessment/referral system, the NDIS provider network, and direct private enquiries. The franchise is affiliated with Caring Brands International, providing access to international home care best practices and a global network of operational expertise.
Just Better Care firmographics
Firmographics- Name
- Just Better Care
- Legal name
- Just Better Care
- Website
- https://justbettercare.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Just Better Care is an Australian franchise network operating 35-50+ locally owned offices that deliver in-home aged care, NDIS disability support, and private home care services to thousands of older Australians, NDIS participants, and self-funded families across 92%+ of the country.
- Ownership category
- akta.pro rank
Just Better Care industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Home Care Franchise Network Staffing & Placement (HSABAMAJ)
- akta.pro secondary industries
- Chronic Care & Complex Care Management (HSABAIAD), Dementia Personal Care (ADLs) Support (HSABAEAB), Companion Care & Social Support (non-clinical) (HLADAGAB), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)
Keywords
Where Just Better Care is headquartered
LocationHeadquarters
- HQ city
- Manly
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Just Better Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government-funded aged care services: Revenue from Support at Home program, Commonwealth Home Support Programme (CHSP), and other government-subsidised aged care funding for eligible Australians
- NDIS disability support services: Revenue from National Disability Insurance Scheme plan-managed, self-managed, and agency-managed funding for participants with disabilities
- Private self-funded home care: Direct payment by customers for private in-home care services without government funding, offering faster access and greater flexibility
- Franchise fees: Franchise ownership model where independently owned offices pay franchise fees for brand, systems, training, and ongoing support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Government-funded aged care (Support at Home) |
| Subscription | Plan-based | NDIS-funded disability support |
| Usage-based | Pay-as-you-go | Private self-funded home care |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Just Better Care product offering
Product offeringCore offering
Just Better Care operates a national franchise network delivering in-home aged care and disability support services across Australia. Its core offerings are (1) Aged Care through the Support at Home program and Commonwealth Home Support Programme, (2) Disability Support funded via the NDIS, and (3) Private self-funded home care. Services include personal care, nursing, dementia support, domestic assistance, respite, social/transport support, post-hospital recovery and palliative care, all delivered through 35+ locally owned and operated offices.
Product overview
Just Better Care operates as a franchise network providing in-home aged care and disability support services across Australia since 2005. The company offers three main service pathways: (1) Aged Care / Support at Home — government-funded aged care through the Support at Home program; (2) Disability Support — NDIS-funded services for participants; and (3) Private Home Care — self-funded services with no waitlist. Core clinical and support service modules include In-Home Nursing, Specialised Dementia Support, Respite Care, Personal Care, Domestic Assistance, Social and Community Support, Overnight Support, Palliative Care, Post Hospital Support, Meal Preparation, and Travel/Transport. The company also offers a Franchise opportunity for individuals to operate their own Just Better Care office, and provides a customer-facing My JBC App for service management. All services are delivered through a national network of over 50 independently owned and operated local offices, with ISO 9001:2015 quality accreditation at participating offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Aged Care / Support at Home Government-funded in-home aged care services delivered to older Australians to support independent living at home. Delivered through the Support at Home program (formerly Home Care Packages) and the Commonwealth Home Support Programme (CHSP), encompassing personal care, nursing, dementia support, domestic assistance, transport, social support, overnight support, palliative care, post-hospital recovery, meal preparation and respite. Funded via My Aged Care assessment with participant contributions determined by income/assets.
- Disability Support (NDIS) NDIS-funded disability support services designed around each participant's goals, choice and control. Delivered to plan-managed, self-managed and agency-managed participants across the national Just Better Care network, including daily living assistance, community participation, high-intensity supports and Supported Independent Living.
- Private Home Care Self-funded (private pay) in-home care with no waitlist, no My Aged Care assessment required, and flexible services tailored to each person's lifestyle, needs and budget. Services can begin within days and include the same personal care, nursing, dementia, domestic and lifestyle support modules as the funded pathways.
- Just Better Care Franchise Franchise ownership opportunity in Australia's largest franchised provider of in-home aged and disability support. Franchisees receive industry-accredited systems, upfront training, ongoing franchisor support and protected territories, and operate local offices delivering Just Better Care services in their communities.
- My JBC App
Quantifiable outcome
- 88% of team members agree Just Better Care is a great place to work (2026)
- +4 more outcomes
Companies that use Just Better Care
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Just Better Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Just Better Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Caring Brands InternationalminorJust Better Care is part of the Caring Brands International network, an international home care brand family. This affiliation provides the franchise with international best practices, brand recognition, and a global network of home care expertise.
Scale indicators12 records
Recent moves6 records
Expansion highlights4 records
Just Better Care competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Just Better Care social profiles
Digital presenceJust Better Care compliance and trust
Trust signalCompliance2 records
Just Better Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Better Care leadership team
Management profileNumber of profiles
Profiles1 record
Just Better Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Better Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Better Care
What does Just Better Care do?
Just Better Care operates a national franchise network delivering in-home aged care and disability support services across Australia. Its core offerings are (1) Aged Care through the Support at Home program and Commonwealth Home Support Programme, (2) Disability Support funded via the NDIS, and (3) Private self-funded home care. Services include personal care, nursing, dementia support, domestic assistance, respite, social/transport support, post-hospital recovery and palliative care, all delivered through 35+ locally owned and operated offices.
Is Just Better Care a public or private company?
Just Better Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Just Better Care founded?
Just Better Care was founded in 2005. It employs 51 to 100 people.
Where is Just Better Care based?
Just Better Care is headquartered in Manly, Australia, in the Oceania region.
How does Just Better Care make money?
Four revenue lines are on record. Government-funded aged care services are the primary driver. The others are NDIS disability support services, private self-funded home care and franchise fees.
Does Just Better Care have an API?
No public API is recorded for Just Better Care.
What industry is Just Better Care in?
Just Better Care's product category is Home Care Services. Its primary akta.pro industry code is HSABAMAJ, Home Care Franchise Network Staffing & Placement, with a secondary code of HSABAIAD, Chronic Care & Complex Care Management. Its NAICS code is 62161 and its SIC code is 8082.