PinT
PinT is a Tokyo-based, TEPCO Energy Partner–owned multi-service utility retailer providing electricity, city gas, fiber internet, and mobile Wi-Fi to Japanese residential customers and property managers, with bundled discounts via the PinTポイント loyalty system.
- Company typePrivate
- Founded2018
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What PinT does
PinT is a Tokyo-based multi-service utility retailer founded in April 2018 as a joint venture between Tokyo Electric Power Energy Partner (TEPCO Group) and Panair, now operating as a wholly-owned subsidiary of TEPCO Energy Partner with ¥800 million in registered capital. The company retails low-voltage electricity (PinTでんき) across all of Japan except Okinawa and some remote islands, city gas (PinTガス) across the Tokyo Gas, Toho Gas, Osaka Gas, and Seibu Gas supply areas, fiber internet (TEPCOひかり) on NTT East/West FLET's infrastructure, and mobile Wi-Fi (ぴんとりWi-Fi) launched in November 2024. Its technology stack combines Panair's cloud-based energy distribution platform with a unified customer account system, web-based property management integrations (PinT with 賃貸, 大口契約管理 System), a LINE official account, and the PinTポイント loyalty program that creates cross-service switching costs.
PinT's go-to-market is digital-first and self-serve, relying on its website, LINE account, and partner channels rather than physical retail outlets. The company serves three customer segments: long-tail individual residential households (primary), mid-market property management companies and landlords (via PinT with 賃貸 and the 大口契約管理 System for vacant-unit and bulk electricity management), and niche B2B segments such as KENEDIX rental property renewable energy plans and beauty salons (co-developed with ENECHANGE). Revenue is generated through usage-based electricity and gas billing, recurring telecom subscriptions, and affiliate commissions on lifestyle services including water server delivery (Cosmo Water), furniture rental (CLAS), and neighbor-dispute resolution support (Pサポ). The company is currently led by Representative Director and President Kofuta Sadayuki, the third CEO since founding.
The business has progressively expanded its product surface (electricity in June 2018, gas in September 2018, fiber internet in October 2018, mobile Wi-Fi in November 2024, 10Gbps fiber in December 2025) and geographic reach (gas expanded to Kyushu in December 2024). PinT holds retail electricity operator registration A0332 and gas retail registration A0067, and participates in government energy subsidy programs including the 2026 電気・ガス料金負担軽減支援事業. Notable compliance exposure: a 2024 METI report collection order under Electricity Business Act Article 119(1) regarding a delayed modification registration, which PinT addressed through a formal response and recurrence prevention measures.
PinT firmographics
Firmographics- Name
- PinT
- Legal name
- 株式会社PinT
- Website
- https://pintinc.jp
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- PinT is a Tokyo-based, TEPCO Energy Partner–owned multi-service utility retailer providing electricity, city gas, fiber internet, and mobile Wi-Fi to Japanese residential customers and property managers, with bundled discounts via the PinTポイント loyalty system.
- Ownership category
- akta.pro rank
Where PinT is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
PinT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- PinTでんき (Electricity Retail): Residential low-voltage electricity retail across Japan (excluding Okinawa and some remote islands). Revenue is generated through monthly base charges and volumetric electricity charges, subject to fuel cost adjustment mechanisms and renewable energy surcharge (再エネ賦課金). PinT Account Discount tiers provide 1-7% rebates, effectively reducing net revenue per customer. The company participates in government subsidy programs (電気・ガス料金負担軽減支援事業) which temporarily reduce customer bills.
- PinTガス (Gas Retail): City gas retail in Tokyo Gas, Toho Gas, Osaka Gas (excluding some areas), and Seibu Gas supply areas. Pricing is approximately 3% below Tokyo Gas standard rates with PinT Account Discount stacking. Same usage-based billing model as electricity.
- TEPCOひかり (Internet/Fiber): Fiber internet service using NTT East/West FLET's infrastructure, offering 1Gbps plans (family and mansion types) and 10Gbps plans. Revenue is monthly subscription-based. Add-on services include TEPCOひかり電話 (VoIP), TEPCOひかりテレビ, and remote support. v6 Plus (IPv6) is included at no extra cost.
- ぴんとりWi-Fi (Mobile Wi-Fi): Mobile Wi-Fi router service (Speed Wi-Fi DOCK 5G 01) launched in March 2025. Data capacity unlimited plans. Sold from November 2024.
- くらしサポート (Lifestyle Support Services): Ancillary services including Pサポ (neighbor dispute resolution support, ¥550-4,950/month), NHK contract management, Cosmo Water water server referrals, meal delivery services (Meals/nosh), furniture rental (CLAS), and waste recycling (Renhet Japan). Revenue is primarily referral/affiliate-based or subscription-based depending on the service.
- PinTポイント (Proprietary Loyalty Currency): Proprietary point system (launched October 2022) that functions as both a customer retention mechanism and a revenue stream. Points are redeemable for service bill payments, gift cards, and partner loyalty points (V Point, Ponta, Rakuten Points, etc. via Dot Money). The system creates switching costs and increases multi-service bundling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | PinT Account Discount (tiered multi-service rebate) |
| Usage-based | Monthly | PinTガス — approximately 3% below Tokyo Gas rates |
| Subscription | Monthly | TEPCOひかり — from ¥4,000/month (mansion) to ¥5,200/month (family) |
| Subscription | Monthly | ぴんとりWi-Fi — data unlimited plans |
| Subscription | Monthly | Pサポ (Neighbour dispute resolution support) |
| Transaction based/ take rate | Monthly | SMS smart payment (SMSスマート決済) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
PinT product offering
Product offeringCore offering
PinT retails electricity, city gas, fiber internet, and mobile Wi-Fi to residential customers across Japan under a single account with multi-service bundling discounts. It also provides B2B utility management platforms (PinT with 賃貸, 大口契約管理システム) that automate electricity activation and consolidated billing for property managers and landlords.
Product overview
PinT is a Tokyo Electric Power Group subsidiary operating as a multi-service utility retailer offering a bundled platform of energy (electricity, gas) and telecommunications (fiber internet, mobile Wi-Fi) services, complemented by lifestyle support offerings. The core product portfolio consists of PinTでんき (electricity) and PinTガス (city gas) as the primary revenue drivers, supplemented by TEPCOひかり (fiber internet) and ぴんとりWi-Fi (mobile Wi-Fi) as connectivity add-ons. The PinTポイント (loyalty points) system creates cross-service incentives by rewarding multi-service customers with points redeemable for bill payments, gift exchanges, and partner point conversions. For B2B segments, PinT offers PinT with 賃貸 (automated vacant-unit utility management for property managers) and 大口契約管理システム (bulk multi-property contract administration), both targeting real estate and housing management companies. Additional lifestyle services include Pサポ (neighbor dispute resolution with former police officers), CosmoWater (bottled water delivery), and PinT One by 引越れん락帳 (consolidated moving procedure management). The company has progressively expanded from electricity into gas (2018), fiber internet (2018), mobile Wi-Fi (2024), and B2B solutions.
Differentiator
Problem solved
Functional benefit
Brands
- PinTでんき: 電力小売サービス
- PinTガス
- TEPCOひかり
- ぴんとりWi-Fi
- Pサポ
- PinTポイント
- ぴんとり
- PinT with 賃貸
- 大口契約管理システム
Products and services
- PinTでんき (PinT Electricity) Residential electricity retail supply covering all of Japan (excluding Okinawa and some remote islands). Revenue is generated through monthly base charges and volumetric usage charges with fuel cost adjustment. Multi-service discount through PinT Points applies.
- PinTガス (PinT Gas) City gas retail service supplying Tokyo Gas, Toho Gas, Osaka Gas, and Seibu Gas service areas. Priced approximately 3% below standard regional utility rates with PinT Points stacking.
- TEPCOひかり (TEPCO Hikari Fiber Internet) Fiber optic internet service using NTT East/West FLET'S infrastructure. Offers 1Gbps family (¥5,200/month) and mansion (¥4,000/month) plans, plus a 10Gbps tier launched in December 2025. IPv6 (v6 Plus) is included at no extra charge. No contract period or cancellation fees.
- ぴんとりWi-Fi (PinTori Wi-Fi) Mobile Wi-Fi router service requiring no installation. Offers data-unlimited plans. Compatible with home routers and mobile routers.
- PinT with 賃貸 (PinT with Rental) Property management platform for real estate companies and landlords that automates electricity service activation/deactivation for vacant units, enables batch billing across multiple properties, and provides real-time status monitoring. Integrates with property management software via API.
- 大口契約管理システム (Bulk Contract Management System)
- Pサポ (P-Sapo Neighbor Dispute Resolution Service) Neighbor dispute resolution and crime prevention consultation service staffed by former police officers. Provides advice on noise complaints, stalking, fraud, and malicious online harassment. Plans: 1-month (¥550), 6-month (¥2,750), 1-year (¥4,950). First month free.
- PinT One by 引越れんらく帳 (Moving Coordination Service)
- CosmoWater (コスモウォーター)
- PinTポイント (PinT Points Loyalty Program) Proprietary loyalty point system launched October 2022 that replaces the legacy PinT Account Discount. Points earned at 1-7% rate based on monthly service spend. Redeemable for service bill payment, gift exchanges, and partner point conversions (V Point, Ponta, Rakuten Points, nanaco, d Point).
Quantifiable outcome
- PinT Account Discount provides up to 7% rebate on monthly service spend exceeding ¥50,000 (combined across electricity, gas, internet)
- +3 more outcomes
Companies that use PinT
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
PinT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
PinT partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- ENECHANGEminorJoint development of a custom renewable energy electricity plan for the beauty/salon industry. PinT leveraged ENECHANGE's market platform capabilities to design a plan specifically for beauty businesses, including support for promotional activities to drive adoption of the renewable energy offering.
- スマサポ株式会社 (Suma Sapo)minorPartnership with Suma Sapo, operator of the 'Smile Support Call' (スマサポサンキューコール) customer support service. PinT leverages Suma Sapo's customer service capabilities to handle inbound support inquiries.
- 株式会社クラス (Class)minorPartnership with Class, operator of furniture and appliance rental subscription service CLAS. PinT offers Class subscribers exclusive benefits (2,000 yen points and 10% monthly discount on Class subscription fees) and earns affiliate commissions on referred customers.
- ケネディクス株式会社 (KENEDIX)minorPartnership to provide renewable energy 100% electricity plans for KENEDIX's rental properties. Developed a system for automatic contract switching between vacant-unit and occupied-unit plans, and implemented solar panel arrangement with PinT serving as the electricity retailer and handling billing for solar equipment usage fees within the group.
- MRSホールディングス株式会社 (MRS Holdings)minorPartnership with MRS Holdings for the 'E-My' (イーマイ) remote work job service. PinT provides MRS Holdings' E-My platform users with access to PinT's utility services, creating a lifestyle-work integration offering.
- 日本情報クリエイター株式会社 (Nihon Information Create)minorPartnership for real estate rental services between PinT and Nihon Information Create, a provider of real estate management software. Enables integration of PinT's utility services into Nihon Information Create's property management ecosystem.
- Tencent (騰訊)minorPartnership through WeChat platform to provide lifestyle support services for Chinese residents in Japan. PinT launched 'PinT with WeChat' service in January 2021, targeting the Chinese expatriate community with utility and moving services accessible via WeChat.
- 大崎電気工業株式会社 (Osaki Electric)minorPartnership for real estate rental service (PinT with 賃貸) enabling automated electricity contract switching for rental properties. Osaki Electric's property management customers gained access to PinT's vacancy electricity management system.
- イタンジ株式会社 (Itandi)minorReal estate rental service partnership for PinT with 賃貸 integration. Itandi's platform integrated with PinT's vacancy electricity management system to enable automated electricity switching tied to move-in/move-out events in property management workflows.
- 株式会社パネイル (Panair)coreCo-founding partner of PinT alongside TEPCO Energy Partner. Panair contributed AI and big data analytics technology and a cloud-based electricity distribution platform. Panair's technology capabilities enabled PinT to build its digital-first utility platform. Joint venture established in April 2018 to pioneer the 'Utility3.0' model combining energy expertise with IT innovation.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
PinT competitors and assessment
Company assessmentDirect peers
- ENECHANGE: Japanese electricity and gas retailer operating its own retail supply business alongside a price-comparison platform. Direct peer that competes with PinT for the same residential and SMB customers in Japan's deregulated energy market, with overlapping energy + adjacent digital service portfolios.
- Looop: Japanese renewable energy electricity retailer serving residential and small commercial customers with digital-first sign-up and pricing. Closely comparable to PinT on digital retail model and customer profile, differing mainly in renewable sourcing emphasis and the Looop Denki + Looop Electric stack.
Broad incumbents
- KDDI (au Energy): Major Japanese telecom incumbent that bundles au Energy electricity and gas with mobile and broadband plans. Comparable to PinT's multi-service (energy + telecom) bundling strategy but at much larger scale and with deeper mobile and loyalty (Ponta) assets that raise the bar for customer retention.
- SoftBank: Major Japanese telecom incumbent offering SoftBank Energy electricity alongside mobile, broadband, and digital services. Similar broad bundling architecture to PinT's electricity + internet + Wi-Fi stack, with significantly larger distribution and brand reach that constrains PinT's positioning in the telecom-anchored bundle segment.
- Tokyo Gas: Japan's largest city gas incumbent with growing residential electricity retail, home services, and digital offerings. Direct geographic and product overlap with PinT's Tokyo Gas supply area and electricity business, and a well-resourced incumbent that competes on brand trust and bundled lifestyle services.
- Osaka Gas: Major Japanese gas and electricity utility serving the Kansai region with multi-service offerings (gas, electricity, digital home services). Direct competitor in PinT Gas's Osaka Gas supply area and a benchmark for incumbent-style multi-utility bundles that PinT must differentiate against.
Regional players
- Toho Gas: Major Japanese gas utility serving the Tokai/Aichi region that supplies the franchise territory in which PinT Gas also retails city gas. Comparable incumbent competitor in the same pricing arena, with deep customer base and brand recognition that PinT must overcome with discount positioning.
Others
- J-Power (Electric Power Development): Major Japanese electric power company with generation and wholesale supply operations. Comparable as a domestic electricity ecosystem participant, but operates upstream rather than as a direct residential retail competitor to PinT; relevant as a counterparty for sourcing and as an adjacent infrastructure player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PinT social profiles
Digital presencePinT financial estimates
Financial estimateRevenue estimate
Valuation estimate
PinT leadership team
Management profileNumber of profiles
Profiles5 records
PinT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PinT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PinT
What does PinT do?
PinT retails electricity, city gas, fiber internet, and mobile Wi-Fi to residential customers across Japan under a single account with multi-service bundling discounts. It also provides B2B utility management platforms (PinT with 賃貸, 大口契約管理システム) that automate electricity activation and consolidated billing for property managers and landlords.
Is PinT a public or private company?
PinT is a private company. It is classified as corporate owned and is currently operating.
When was PinT founded?
PinT was founded in 2018.
Where is PinT based?
PinT is headquartered in Tokyo, Japan, in the Asia region.
How does PinT make money?
Six revenue lines are on record. PinTでんき (Electricity Retail) is the primary driver. The others are pinTガス (Gas Retail), TEPCOひかり (Internet/Fiber), ぴんとりWi-Fi (Mobile Wi-Fi), くらしサポート (Lifestyle Support Services) and pinTポイント (Proprietary Loyalty Currency).
Who are PinT's main competitors?
Direct peers on record are ENECHANGE and Looop. Broad incumbents are KDDI (au Energy), SoftBank, Tokyo Gas and Osaka Gas. Toho Gas is listed as a regional player. J-Power (Electric Power Development) is listed as an others.
Does PinT have an API?
No public API is recorded for PinT.