Re-Play
Re-Play is a US manufacturer of sustainable family tableware made from recycled HDPE (milk jugs), recycled stainless steel, and silicone, serving parents and families through DTC e-commerce and major US retailers including Target, Walmart, Whole Foods, Kohl's, and Meijer.
- Company typePrivate
- Founded1987
- HeadquartersWinter Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Re-Play does
Re-Play is a US-based manufacturer of sustainable family tableware, producing plates, bowls, cups, utensils, and accessories primarily from recycled HDPE (high-density polyethylene) sourced from post-consumer milk jugs, with newer lines in recycled stainless steel (insulated drinkware) and platinum silicone (infant feeding). The company organizes its catalog by age segment - Intro to Solids (6mo+), Toddler Feeding (9mo+), Big Kids (12mo+), and Adult Tableware - and has been operating its current sustainability-focused business for over 15 years, claiming to have diverted more than 110 million milk jugs from landfills. Products are free of BPA, BPS, lead, PVC, and phthalates, and are dishwasher and microwave safe; manufacturing is conducted at the company's Palm Beach, Florida facility with an emphasis on USA-based production. Pricing spans $2.49 to $38.99, with most SKUs in the $5-$25 range and bundle sets (Toddler Dining Set $13.99, Big Kids Tableware Set $24.99) anchoring multi-item purchases.
The company sells through a direct-to-consumer e-commerce storefront at re-play.com (with international shipping) and distributes wholesale through major US retail chains including Whole Foods, Target, Walmart, Kohl's, Meijer, and specialty partner Glitter. A wholesale inquiry process supports additional business customers. Marketing is concentrated in organic social (Instagram, Facebook, Pinterest, TikTok), email newsletters, and a content/blog channel focused on mealtime inspiration and sustainability storytelling; media coverage has been featured in Buzz Feed and the Daily Mail.
Re-Play is privately held with 1-10 employees per firmographic data, no disclosed institutional funding, and headquarters in Winter Park, Florida. Operating offices include a customer service site in Greenfield, Indiana, and the manufacturing plant in Palm Beach, Florida. There are no disclosed patents, trademarks, awards, or leadership team profiles in the available data, and no AI/ML capabilities are evidenced. The business operates as a lean, bootstrapped CPG-style operation with brand equity anchored in the recycled-content narrative and US manufacturing provenance.
Re-Play firmographics
Firmographics- Name
- Re-Play
- Legal name
- Re-Play
- Website
- https://re-play.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Re-Play is a US manufacturer of sustainable family tableware made from recycled HDPE (milk jugs), recycled stainless steel, and silicone, serving parents and families through DTC e-commerce and major US retailers including Target, Walmart, Whole Foods, Kohl's, and Meijer.
- Ownership category
- akta.pro rank
Re-Play industry classification
Industry- Product category
- Sustainable Family Tableware
- NAICS
- Jewelry and Silverware Manufacturing (339910)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)
Keywords
Where Re-Play is headquartered
LocationHeadquarters
- HQ city
- Winter Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Re-Play business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase of tableware products including plates, bowls, cups, utensils, and accessories. Products are sold individually and in sets at various price points ranging from $2.49 to $38.99.
- Wholesale Distribution: Products sold through wholesale channels to major retailers including Whole Foods, Target, Kohl's, Meijer, Walmart, and other retail partners.
- eGift Cards: Digital gift cards sold starting at $10.00 for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual tableware items (plates, bowls, cups, utensils) |
| Unit Pricing | Pay-as-you-go | Dining sets and bundled products |
| Unit Pricing | Pay-as-you-go | Stainless steel insulated products |
| Unit Pricing | Pay-as-you-go | Replacement parts and accessories |
| Unit Pricing | Pay-as-you-go | eGift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Re-Play product offering
Product offeringCore offering
Re-Play manufactures and sells durable, dishwasher- and microwave-safe family tableware (plates, bowls, cups, utensils, snack containers, and accessories) primarily made from recycled HDPE plastic sourced from milk jugs, with a newer line of recycled stainless steel drinkware. The company serves families with infants through adults through direct e-commerce and wholesale distribution to major US retailers.
Product overview
Re-Play is a family tableware company offering sustainable, recycled-material products designed for all ages from infants (6 months+) through adults. The product portfolio centers on cups (sippy cups, straw cups, insulated tumblers, water bottles), plates (flat, divided), bowls (various sizes), utensils (toddler and tiny sizes), snack containers, and replacement parts/accessories. Products are made primarily from recycled HDPE (milk jugs) and more recently recycled stainless steel. The company organizes products by age group: Intro to Solids (6mo+), Toddler Feeding (9mo+), Big Kids (12mo+), and Adult Tableware. Dining sets bundle complementary items together for complete mealtime solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- No-Spill Sippy Cup
Quantifiable outcome
- Over 110 million milk jugs diverted from landfills
Companies that use Re-Play
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Re-Play technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Re-Play partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Whole FoodscoreMajor grocery retailer carrying Re-Play products in their stores. Listed among key retail partners featured on re-play.com with product logo displayed on homepage.
- TargetcoreMajor discount retailer carrying Re-Play sustainable tableware products. Listed among key retail partners featured on re-play.com.
- Kohl'scoreDepartment store retailer offering Re-Play products. Listed among key retail partners featured on re-play.com.
- MeijercoreMidwestern supercenter retailer carrying Re-Play products. Listed among key retail partners featured on re-play.com.
- WalmartcoreMajor mass retailer offering Re-Play tableware. Listed among key retail partners featured on re-play.com.
- GlitterminorRetailer partner featured on re-play.com homepage alongside other major retail partners.
- Buzz FeedminorMedia outlet featuring or recommending Re-Play products. Listed among press/media partner logos on re-play.com.
- Daily MailminorMedia outlet featuring or recommending Re-Play products. Listed among press/media partner logos on re-play.com.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Re-Play competitors and assessment
Company assessmentDirect peers
- Green Sprouts: Green Sprouts makes eco-friendly feeding and tableware products for babies and toddlers, including plates, bowls, and utensils made from plant-based or recycled materials. It is one of the most direct US-based competitors to Re-Play in sustainable kids tableware at mass retail.
- Avanchy: Avanchy produces stainless steel and silicone suction bowls, plates, and utensils marketed as non-toxic and eco-friendly for babies and toddlers. It competes with Re-Play in the premium sustainable-feeding niche with overlapping product forms (suction plates, divided plates, sippy cups).
- ecoRascals: ecoRascals is a UK-based maker of plant-based, non-toxic kids tableware including bamboo plates, bowls, cups, and utensils. It is a direct competitor to Re-Play in the reusable, sustainable kids-tableware category, primarily serving the European market.
Broad incumbents
- OXO Tot: OXO Tot is OXO's kids feeding line covering plates, bowls, sippy cups, and toddler utensils distributed through major US retailers. It is a much larger incumbent with broader product breadth but overlapping reusable kids-tableware SKUs that compete with Re-Play for the same shelf.
- Munchkin: Munchkin is a large US baby and kids brand with feeding, sippy cups, plates, and toddler tableware products sold across mass and grocery retail. It is a broad incumbent that competes with Re-Play across overlapping feeding and tableware categories at similar price points.
- Tommee Tippee: Tommee Tippee is a global baby brand focused on bottles, sippy cups, and toddler feeding accessories. It is a broad incumbent with significantly larger marketing and distribution that competes with Re-Play's sippy cup and toddler-feeding range.
- Skip Hop: Skip Hop is a Carter's-owned kids and baby brand offering feeding sets, plates, bibs, and tableware through major retailers. It is a broad incumbent that competes with Re-Play on the toddler and big-kids feeding set SKUs at similar mass-retail price points.
- The First Years: The First Years is a Tomy-owned baby feeding brand offering plates, bowls, sippy cups, and toddler utensils sold through mass-market retailers. It overlaps with Re-Play's product range at similar value price points and competes for the same retail shelf.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Re-Play social profiles
Digital presenceRe-Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Re-Play leadership team
Management profileNumber of profiles
Re-Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Re-Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Re-Play
What does Re-Play do?
Re-Play manufactures and sells durable, dishwasher- and microwave-safe family tableware (plates, bowls, cups, utensils, snack containers, and accessories) primarily made from recycled HDPE plastic sourced from milk jugs, with a newer line of recycled stainless steel drinkware. The company serves families with infants through adults through direct e-commerce and wholesale distribution to major US retailers.
Is Re-Play a public or private company?
Re-Play is a private company. It is classified as unknown and is currently operating.
When was Re-Play founded?
Re-Play was founded in 1987. It employs 1 to 10 people.
Where is Re-Play based?
Re-Play is headquartered in Winter Park, United States, in the North America region.
How does Re-Play make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution and eGift Cards.
Who are Re-Play's main competitors?
Direct peers on record are Green Sprouts, Avanchy and ecoRascals. Broad incumbents are OXO Tot, Munchkin, Tommee Tippee, Skip Hop and The First Years.
Does Re-Play have an API?
No public API is recorded for Re-Play.
What industry is Re-Play in?
Re-Play's product category is Sustainable Family Tableware. Its primary akta.pro industry code is CRAJAGAG, Disposable Tableware (Plates, Cups, Cutlery). Its NAICS code is 339910 and its SIC code is 3420.