Lux Row Distillers
Lux Row Distillers is a Bardstown, Kentucky-based bourbon distillery on the Kentucky Bourbon Trail, producing six bourbon brands (Blood Oath, Rebel, Ezra Brooks, Daviess County, David Nicholson, Lux Row Double Barrel) for retail, direct-to-consumer tourism, and custom barrel programs, operating as a subsidiary of Luxco/MGP Ingredients.
- Company typePrivate
- Founded2018
- HeadquartersBardstown, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lux Row Distillers does
Lux Row Distillers LLC operates a flagship destination distillery at 1 Lux Row in Bardstown, Kentucky, on the Kentucky Bourbon Trail, producing and selling bourbon across six brands — Blood Oath (annual limited-edition Pact series finished in wine casks), David Nicholson (heritage 1843 recipe), Daviess County (including a Ducks Unlimited co-branded variant), Ezra Brooks (ryed bourbon and bourbon cream), Rebel Bourbon (wheated bourbon and the NASCAR/Kyle Busch co-branded single-barrel series), and Lux Row Double Barrel (house expressions including 12-Year, Four Grain, and PX Sherry Cask Finish). Production is built around two 43-foot Vendome copper column stills with 19 distillation plates, open- and closed-top stainless fermenters, and nine barrel warehouses each holding 20,000+ barrels, supported by a $4M expansion completed in late 2022 that enabled 24-hour operations and a 75% capacity increase (theoretical output of 7M proof gallons per year).
The company monetizes through three primary streams: bottled-product sales across national retail, online affiliates (Caskers), and a Signature Selection custom-barrel program (signatureselection.luxco.com); distillery tours and tastings at the visitor center on the Kentucky Bourbon Trail; and limited annual releases (e.g., Blood Oath Pact 12 at $129.99/750mL, Rebel Kyle Busch Single Barrel at $39.99) that drive scarcity-led pricing. GTM combines event-driven marketing (NASCAR sponsorship with Richard Childress Racing and the Kentucky Bourbon Festival), direct-to-consumer tourism, and sales-led retail allocation. Lux Row Distillers LLC is a wholly-owned subsidiary of Luxco Inc., itself a branded-spirits division of MGP Ingredients (NASDAQ: MGPI); in April 2026, MGP announced a 12-month idle of Lux Row's distilling operations to address structural American whiskey oversupply, while warehousing, bottling, barrel programs, and the visitor center continue to operate.
Lux Row Distillers firmographics
Firmographics- Name
- Lux Row Distillers
- Legal name
- Lux Row Distillers LLC
- Website
- https://luxrowdistillers.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lux Row Distillers is a Bardstown, Kentucky-based bourbon distillery on the Kentucky Bourbon Trail, producing six bourbon brands (Blood Oath, Rebel, Ezra Brooks, Daviess County, David Nicholson, Lux Row Double Barrel) for retail, direct-to-consumer tourism, and custom barrel programs, operating as a subsidiary of Luxco/MGP Ingredients.
- Ownership category
- akta.pro rank
Lux Row Distillers industry classification
Industry- Product category
- Bourbon Whiskey
- NAICS
- Distilleries (31214), Distilleries (312140)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilleries (Tasting Rooms) (THAFALAG), Distilled Spirits Production & Distilling (AFAFAAAC)
Keywords
Where Lux Row Distillers is headquartered
LocationHeadquarters
- HQ city
- Bardstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lux Row Distillers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Bourbon Product Sales: Sale of bourbon products through multiple channels including distillery gift shop, retail stores, and online affiliates. Product portfolio includes Blood Oath, David Nicholson, Daviess County, Ezra Brooks, Rebel Bourbon, and Lux Row Double Barrel brands
- Distillery Tours and Experiences: Visitor center tours with complimentary tastings, special experiences like Staves & Stills partnership with Mint Julep Tours and Independent Stave Company
- Barrel Program: Signature Selection barrel program allowing customers to purchase custom selected barrels from Rebel Bourbon and Ezra Brooks brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blood Oath Pact 12 Kentucky Straight Bourbon Whiskey - Limited annual release finished in Italian wine casks |
| Unit Pricing | Pay-as-you-go | Rebel Bourbon Single Barrel Selected By Kyle Busch - 4-year aged handcrafted whiskey |
| Unit Pricing | Pay-as-you-go | Distillery Tour Experience |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Lux Row Distillers product offering
Product offeringCore offering
Lux Row Distillers is a Kentucky Bourbon Trail destination distillery in Bardstown, KY that produces and sells bourbon across six house brands (Blood Oath, Rebel Bourbon, Ezra Brooks, David Nicholson, Daviess County, and Lux Row Double Barrel). Operations combine traditional bourbon production using a 43-foot Vendome copper column still and charred oak barrel aging with on-site visitor experiences including tours, complimentary tastings, a cocktail bar, gift shop, and the Signature Selection custom barrel program.
Product overview
Lux Row Distillers is a Kentucky Bourbon Trail distillery producing multiple bourbon brands under one roof. The portfolio includes six distinct whiskey brands: Blood Oath (limited-edition Pact series finished in Italian wine casks), David Nicholson (heritage 1843 and Reserve expressions), Daviess County (Kentucky Straight and Double Barrel variants), Ezra Brooks (99 proof and Bourbon Cream), Rebel Bourbon (wheated bourbon including 100 Proof, Single Barrel, Straight Rye, and Butter Pecan Bourbon Cream), and Lux Row Double Barrel (house brand featuring 12 Year, Four Grain, and PX Sherry Cask expressions). The distillery operates as both a production facility and visitor destination with tours, tastings, and barrel programs.
Differentiator
Problem solved
Functional benefit
Brands
- Rebel Bourbon: Award-winning bourbon brand including Butter Pecan Bourbon Cream, 100 Proof, Kentucky Straight, 10-Year Single Barrel, and Straight Rye Whiskey varieties.
- Ezra Brooks
- David Nicholson
- Daviess County
- Blood Oath Pact
Products and services
- Blood Oath Bourbon Limited-edition annual bourbon series blending ryed bourbons with wine-cask finishes; the Pact 12 blends a 9-year and 12-year ryed bourbon plus a 7-year ryed bourbon, finished in Italian Montepulciano and Sangiovese wine casks, targeted at bourbon collectors and premium spirits consumers.
- Rebel Bourbon Award-winning wheated bourbon brand with multiple expressions including 100 Proof, Kentucky Straight, 10-Year Single Barrel, Straight Rye Whiskey, and Butter Pecan Bourbon Cream; positioned as the official bourbon of Richard Childress Racing and NASCAR driver Kyle Busch.
- Ezra Brooks Bourbon Ryed bourbon brand featuring Ezra Brooks 99 Kentucky Straight Bourbon, Bourbon Cream liqueur, and Straight Rye Whiskey expressions, targeting consumers seeking smoother ryed bourbon profiles.
- David Nicholson Bourbon Heritage bourbon brand featuring the original time-honored recipe, including David Nicholson 1843 and David Nicholson Reserve expressions, targeted at traditional bourbon enthusiasts.
- Daviess County Bourbon Kentucky Straight Bourbon Whiskey brand including the Daviess County Double Barrel variant with Ducks Unlimited partnership packaging, targeting outdoor enthusiasts and bourbon drinkers.
- Lux Row Double Barrel Bourbon House brand featuring premium double barrel expressions including the Lux Row 12 Year Double Barrel (limited-release, 118.4 proof), Four Grain Double Single Barrel (115 proof), and Small Batch PX Sherry Cask Finish (112 proof), positioned as the distillery's signature expressions showcasing double-barrel maturation and Master Distiller John Rempe's blending.
- Distillery Tours and Tasting Experiences Visitor center tours at the Bardstown distillery with complimentary tastings on standard tours, plus signature experiences such as Staves & Stills (partnership with Mint Julep Tours and Independent Stave Company), cocktail bar access, and gift shop; targeted at Kentucky Bourbon Trail tourists and bourbon enthusiasts.
- Signature Selection Barrel Program Custom barrel selection program for Rebel Bourbon and Ezra Brooks brands, allowing customers to purchase individually selected barrels directly from Lux Row's inventory through signatureselection.luxco.com.
Companies that use Lux Row Distillers
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Lux Row Distillers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lux Row Distillers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Richard Childress RacingcoreRebel Bourbon signed multi-race, multi-year sponsorship agreement to become official bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch. Kyle Busch's No. 8 Car is fully wrapped in Rebel Bourbon branding for multiple races during 2024 and 2025 NASCAR Cup Series seasons.
- Ducks UnlimitedminorLux Row Distillers created Daviess County Bourbon variant as official licensed partner of Ducks Unlimited. Features unique flavor profile, DU-branded packaging, and name appealing to outdoor enthusiasts and bourbon drinkers.
- Mint Julep ToursminorStaves & Stills Experience partnership offering luxury guided transportation to Independent Stave Company cooperage, Limestone Branch Distillery, and Lux Row Distillers with lunch and exclusive barrel experiences on select dates.
- Limestone Branch DistilleryminorSister craft distillery featured in Staves & Stills Experience. Located in Lebanon, Kentucky, operated under same Luxco/MGP Ingredients umbrella. Stop includes Bacon Bourbon Bloody Mary, coffee, pastries, and barrel sampling.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Lux Row Distillers competitors and assessment
Company assessmentDirect peers
- Four Roses Distillery: Kentucky Bourbon Trail distillery producing a multi-recipe bourbon portfolio (10 distinct recipes) with both visitor center and national distribution. Directly comparable to Lux Row in scale, tour-driven model, and multi-brand strategy.
- Wild Turkey Distillery: Iconic Kentucky bourbon distillery in Lawrenceburg on the Bourbon Trail, producing multiple brands (Wild Turkey, Russell's Reserve, Longbranch) with a visitor center. Comparable as a Kentucky heritage bourbon producer with tourism and multi-brand portfolio.
- Heaven Hill Distilleries: One of the largest family-owned spirits producers in the U.S., with brands including Evan Williams, Elijah Craig, Larceny, and Henry McKenna, plus the Bourbon Heritage Center in Bardstown. Comparable in Bardstown/Kentucky location, multi-brand bourbon portfolio, and tourism-driven model.
- Barton 1792 Distillery: Kentucky Bourbon Trail distillery in Bardstown owned by Sazerac, producing 1792 bourbon range and other Sazerac-owned brands. Direct peer given shared Bardstown location, Bourbon Trail presence, and premium bourbon portfolio strategy.
- Maker's Mark Distillery: Premium wheated bourbon producer on the Kentucky Bourbon Trail in Loretto, owned by Beam Suntory. Comparable in distillery tourism (Star Hill Experience), wheated bourbon focus, and premium brand positioning.
- Woodford Reserve Distillery: Premium Kentucky bourbon distillery in Versailles on the Bourbon Trail, owned by Brown-Forman. Comparable in premium positioning, Bourbon Trail tourism, and limited/finished bourbon releases (Double Oaked, Master's Collection).
- Buffalo Trace Distillery: Iconic Kentucky Bourbon Trail distillery in Frankfort, owned by Sazerac, producing Buffalo Trace, Eagle Rare, Blanton's, George T. Stagg, and other highly allocated bourbons. Comparable in Bourbon Trail tourism, allocated/premium releases, and brand-collectible status.
Broad incumbents
- Jim Beam Distillery: Largest Kentucky bourbon producer (Beam Suntory) with multiple brands including Jim Beam, Knob Creek, Booker's, Baker's, and Basil Hayden's, plus a major Bourbon Trail visitor center in Clermont. Comparable in bourbon production scale, multi-brand portfolio, and tourism, but operates at significantly larger scale and broader portfolio.
Emerging players
- Town Branch Distillery: Lexington, Kentucky-based craft distillery producing Town Branch bourbon and other spirits as part of Alltech's beverage division. Comparable as a smaller Kentucky distillery with tourism and a multi-product portfolio, though at a smaller scale than Lux Row.
- Castle & Key Distillery: Revitalized historic Kentucky distillery (former Old Taylor and Colonel E.H. Taylor site) in Frankfort producing gin, vodka, and bourbon with a destination hospitality experience. Comparable as a tourism-focused Kentucky distillery investing in brand experience, though with a more emerging brand profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lux Row Distillers social profiles
Digital presenceLux Row Distillers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lux Row Distillers leadership team
Management profileNumber of profiles
Profiles4 records
Lux Row Distillers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lux Row Distillers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lux Row Distillers
What does Lux Row Distillers do?
Lux Row Distillers is a Kentucky Bourbon Trail destination distillery in Bardstown, KY that produces and sells bourbon across six house brands (Blood Oath, Rebel Bourbon, Ezra Brooks, David Nicholson, Daviess County, and Lux Row Double Barrel). Operations combine traditional bourbon production using a 43-foot Vendome copper column still and charred oak barrel aging with on-site visitor experiences including tours, complimentary tastings, a cocktail bar, gift shop, and the Signature Selection custom barrel program.
Is Lux Row Distillers a public or private company?
Lux Row Distillers is a private company. It is classified as corporate owned and is currently operating.
When was Lux Row Distillers founded?
Lux Row Distillers was founded in 2018. It employs 11 to 50 people.
Where is Lux Row Distillers based?
Lux Row Distillers is headquartered in Bardstown, United States, in the North America region.
How does Lux Row Distillers make money?
Three revenue lines are on record. Bourbon Product Sales are the primary driver. The others are distillery Tours and Experiences and barrel Program.
Who are Lux Row Distillers's main competitors?
Direct peers on record are Four Roses Distillery, Wild Turkey Distillery, Heaven Hill Distilleries, Barton 1792 Distillery, Maker's Mark Distillery, Woodford Reserve Distillery and Buffalo Trace Distillery. Jim Beam Distillery is listed as a broad incumbent. Emerging players are Town Branch Distillery and Castle & Key Distillery.
Does Lux Row Distillers have an API?
No public API is recorded for Lux Row Distillers.
What industry is Lux Row Distillers in?
Lux Row Distillers's product category is Bourbon Whiskey. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its NAICS code is 31214.