Pix

Name

Pix

Legal name

Groupement d'intérêt public Pix

Website

https://pix.fr

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Digital Skills Assessment Platform

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Software Publishers (5132)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Data Protection, Privacy & Information Handling (PII/PHI/PCI) Training (EDABAGAD)

Keywords

• Digital skills assessment
• Online certification
• Adaptive learning platform
• E-learning platform
• Public training service

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Public Funding: Government-funded public service initiated by the French state in 2016. Structured as a non-profit Groupement d'intérêt public (GIP) uniting public actors in education and training.
2. CPF Certification Fees: Certification Pix eligible for CPF (Compte Personnel de Formation), generating revenue through certification session fees at approved centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pix is a free, open-source public service platform that evaluates, develops, and certifies the digital skills of French citizens through adaptive challenges covering 5 domains (Information and data, Communication and collaboration, Content creation, Protection and security, Digital environment), 16 competencies, and 7 levels. The platform issues the Certification Pix, a state-recognized credential eligible for CPF funding, and serves individual citizens, students from primary through higher education, job seekers, employers, and training organizations.

Product overview

Pix is a unified public service platform consisting of a core assessment platform combined with specialized modules and sub-brands. The main Pix platform enables users to evaluate, develop, and certify digital skills through adaptive challenges across 5 domains and 16 competencies at 7 levels. The offering includes Pix Junior for primary students, Pix+ Édu for vocational teachers, and Pix+ Données for data skills. Pix Pro serves employers and training organizations. The Certification Pix, eligible for CPF, provides official state-recognized credentials. The Observatoire Pix conducts research on digital skills, while DigiCLASS represents a European educational project. The platform serves approximately 7.3 million annual active users with over 2.6 billion challenges played since launch.

Differentiator

Problem solved

Functional benefit

Brands

• Pix Junior: A platform designed for primary school students to develop digital skills
• Pix+ Édu
• Pix+ Données
• Pix+ Emploi

Products and services

• Pix Platform (Core) The main free public service platform for evaluating, developing, and certifying digital skills. Users create personal accounts to take interactive challenges and track progress across 5 domains, 16 competencies, and 7 levels. Features adaptive testing, personalized tutorials, and demo mode available without registration.
• Certification Pix Official state-recognized certification attesting digital competence levels, eligible for CPF (Compte Personnel de Formation) funding. Allows users to officially validate their digital skills on their CV. Taken at approved certification centers across France.
• Pix Junior

Quantifiable outcome

• 7.3 million active users annually
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, supporting and flagship.

• République française (French Republic)coreStrategic or Co-development Partner · 1 January 2016State initiator and primary funder of the Pix public service since 2016. Part of broader digital transformation strategy for France.
• ANSSI (Agence nationale de la sécurité des systèmes d'informations)coreStrategic or Co-development PartnerNational cybersecurity agency contributing to Pix platform content on security topics and digital protection competencies.
• CNED (Centre national d'enseignement à distance)coreStrategic or Co-development PartnerNational distance learning center partner contributing to educational content and reach for distance education students.
• ANCT (Agence nationale de la cohésion des territoires)coreStrategic or Co-development PartnerNational agency for territorial cohesion supporting digital inclusion initiatives and local community reach.
• CNAM (Conservatoire national des arts et métiers)coreStrategic or Co-development PartnerNational conservatory for arts and sciences contributing academic expertise to digital skills framework development.
• Université de StrasbourgsupportingStrategic or Co-development PartnerUniversity contributing academic research and expertise to digital skills assessment methodologies.
• Université ouverte des Humanités (UOH)supportingStrategic or Co-development PartnerOpen university partner providing humanities and social sciences expertise for educational content development.
• UNESCOflagshipStrategic or Co-development PartnerUnited Nations Educational, Scientific and Cultural Organization partnership for international digital skills standardization and global reach.
• Fédération Wallonie-BruxellessupportingStrategic or Co-development PartnerBelgian French-speaking community partnership extending Pix reach to Wallonia and Brussels regions.
• DigiCLASS Project ConsortiumflagshipStrategic or Co-development PartnerEuropean project partners across Austria, Italy, and Spain (Aragon region) for beta-testing DigiCLASS approach in 8 secondary schools. International expansion initiative.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Skillsoft: Enterprise digital learning platform offering skill assessment, training, and certification for workforce development. Comparable as a workforce digital skills assessment and training provider serving employers and public sector, though targeting enterprise rather than consumers.
• Coursera: Global online learning platform offering certifications and courses from universities and companies. Comparable as a digital skills credentialing platform at much larger scale, though broader in scope (general education vs. Pix's focused digital competency framework).
• edX: University-backed online education platform offering verified certificates across digital and professional skills. Comparable as a credentialing platform with university and institutional partnerships, though broader in scope and global in reach.
• LinkedIn Learning: Professional skills training platform with certification completion shared on LinkedIn profiles. Comparable as a professional digital skills credentialing platform with employer validation, though broader in scope and commercial in nature.

Direct peers

• Codecademy: Interactive platform for learning digital and coding skills with adaptive lessons and certifications. Directly comparable in product mechanics (gamified, adaptive challenges) and target audience (digital skill learners), though focused on programming vs. Pix's broader digital literacy scope.
• Khan Academy: Free, non-profit educational platform offering structured learning across multiple subjects with strong state and philanthropic backing. Closely comparable as a free, mission-driven learning platform with adaptive features, though broader in subject coverage than Pix.
• OpenClassrooms: French-founded online education platform offering skill-based diploma and certification programs. Highly comparable as a French-headquartered, French-language digital skills learning platform targeting similar professional upskilling use cases, though operating as a for-profit.
• Fun-MOOC: French state-funded MOOC platform offering free online courses from French universities and institutions. Comparable as a French public service e-learning platform with state backing, though broader in course offerings vs. Pix's focused digital competency framework.

Regional players

• TestWe: French e-assessment platform serving education institutions with proctored exam solutions. Comparable as a French-headquartered assessment technology provider with education sector focus, though focused on exam proctoring infrastructure rather than digital skills content.

Emerging players

• Duolingo: Gamified learning platform with adaptive challenges, freemium model, and certification. Comparable product mechanics (gamified adaptive testing, free tier with paid certification, strong engagement metrics), though focused on language learning rather than digital skills.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pix_officiel
• GitHubgithub.com/1024pix/pix
• Facebookfacebook.com/Pix-148371465913378
• LinkedInlinkedin.com/company/gip-pix
• Instagraminstagram.com/pix_numerique

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pix