Rhubarb Hospitality Collection

What Rhubarb Hospitality Collection does

Rhubarb Hospitality Collection (RHC) is a UK-headquartered premium hospitality group founded in 1996 that operates two interlocking businesses: Rhubarb Events, which delivers luxury event catering and planning for weddings, corporate events, private parties, charity events, Christmas celebrations, and office catering across the UK and US; and the Hospitality Collection, a portfolio of owned, managed, and partnered restaurants, bars, cafés, workplace dining programmes, and exclusive event venues at world-famous locations (e.g., National Portrait Gallery in London and Peak at Hudson Yards in New York). The company also offers an in-house Creative Studio providing bespoke branding and design, and publishes a formal sustainability programme aligned with the Sustainable Restaurant Association's Food Made Good framework.

RHC makes money through per-event catering contracts (professional services revenue), ongoing venue management and managed services fees for cultural destinations and exclusive venues, and workplace dining service contracts with corporate clients. Pricing is quote-based and tailored to event scope, guest count, menu selection, and service level; no public pricing tiers exist. The go-to-market is a hybrid: direct enterprise sales for venue management and corporate events, plus direct-to-consumer channels for weddings and private events via the website's plan-event functionality. Marketing runs through Instagram, LinkedIn, a Mailchimp newsletter, and earned media coverage of corporate actions.

Since 2023 RHC has operated as a subsidiary of Oak View Group (OVG), a US-based strategic operating company in the venue and hospitality sector. OVG ownership has underwritten an acquisition-led expansion strategy, including the August 2024 purchase of The Brewery London and a 2026 operating partnership with developer Conygar at The Island Quarter in Nottingham. The company reports a headcount in the 1,001–5,000 range with offices in London and New York, and does not publicly disclose revenue.

Name

Rhubarb Hospitality Collection

Legal name

Rhubarb Hospitality Collection

Website

https://rhchospitality.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rhubarb Hospitality Collection is a UK premium hospitality group offering luxury event catering, workplace dining, and venue management at iconic cultural destinations across the UK and US. It has operated as a subsidiary of Oak View Group since 2023.

Ownership category

akta.pro rank

Product category

Hospitality and Event Catering Services

NAICS

Caterers (722320), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL)

akta.pro secondary industry

Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Luxury event catering
• Premium workplace dining
• Venue management services
• Corporate event hospitality
• Wedding catering services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Catering Services: Rhubarb Events provides luxury event catering services including weddings, corporate events, private parties, charity events, Christmas parties, and office catering. Revenue is generated through per-event service contracts with clients booking catering and event management services.
2. Restaurant and Venue Operations: The Hospitality Collection manages restaurants, bars, cafés, and exclusive event venues at world-famous locations. Revenue generated from food and beverage sales, venue hire, and ongoing venue management fees.
3. Workplace Dining: Rhubarb provides premium workplace dining services to corporate clients, delivering food and beverage solutions at office locations. Revenue model based on service contracts with businesses for ongoing dining provisions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rhubarb Hospitality Collection is a premium hospitality group delivering luxury event catering, premium workplace dining, and management of iconic cultural destinations through two product pillars: Rhubarb Events (weddings, corporate events, private parties, office catering, charity and Christmas events) and the Hospitality Collection (restaurants, bars, cafés, workplaces, and exclusive event venues). The company combines culinary expertise, bespoke in-house branding via its Creative Studio, and end-to-end venue operations under a single hospitality brand operating from London and New York.

Product overview

Rhubarb Hospitality Collection is a hospitality group operating a dual-product architecture consisting of Rhubarb Events (event catering and planning) and the Hospitality Collection (restaurants, bars, workplaces, managed locations, and exclusive event venues). The company also offers supporting services including an in-house Creative Studio for branding and design, sustainability practices, and workplace dining solutions. Founded in 1996, the group has offices in London and New York and manages venues across the UK and US.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhubarb Events

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ConygarcoreStrategic or Co-development Partner · 12 May 2026Conygar, the developer of The Island Quarter in Nottingham, partnered with Rhubarb Hospitality to operate the 85-cover rooftop bar venue. This represents a strategic venue operating partnership for new venue development, with RHC operating above existing dining spots Binks Yard and Cleaver and Wake.
• KirklandminorImplementation/ SI/ Consulting Partner · 12 August 2024Kirkland (law firm) provided advisory services to Oak View Group and Rhubarb Hospitality Collection on the acquisition of The Brewery London. Advisory support for M&A transaction execution.
• The Felix ProjectminorOthersCommunity partnership with The Felix Project, a food waste charity. RHC participates in community partnerships focused on social impact and reducing food waste through sustainable operations.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Restaurant Associates: Premium workplace dining and event hospitality operator (part of Compass Group). Closest direct comparable for RHC's workplace dining and premium venue catering verticals.
• CH&CO: UK premium contract caterer and hospitality provider spanning workplace dining, venues, and events. Directly comparable to RHC's multi-vertical model (events + workplaces + venues) and customer overlap.
• Blue Strawberry Caterers: London-based luxury event caterer serving high-end private and corporate events. Comparable to RHC's Rhubarb Events business in scale, target customer, and premium positioning.
• Searcys: UK premium event caterer and venue operator at iconic locations (e.g., St Pancras, Barbican, Guildhall). Directly comparable to Rhubarb Events and Hospitality Collection across event catering, venue management, and cultural-institution dining.
• The Berkeley (event catering): Luxury London hotel group operating high-end event catering and venue hire. Comparable as a London premium event-catering and venue operator competing for the same corporate and private-event client base as RHC.

Broad incumbents

• Levy Restaurants: Premium hospitality and event catering at sports/entertainment venues (part of Compass). Comparable venue-hospitality model and corporate event expertise, though operating at much larger venue scale.
• Delaware North: Global hospitality and food service company operating at sports/entertainment venues, cultural attractions, and travel hubs. Comparable venue-management and event-hospitality business model to RHC's cultural-institution work.
• Compass Group: Global food services and support services giant with significant premium event and venue catering exposure. Provides a public-market benchmark for RHC's contract catering and workplace dining economics.
• Sodexo Live!: Venue hospitality arm of Sodexo delivering event catering and premium experiences at stadiums, arenas, and convention centers. Comparable to RHC's venue management offering but at much broader scale.

Others

• Oak View Group: RHC's parent company since 2023 and a global venue development and hospitality operator. Provides the strategic and capital backdrop that enables RHC's acquisition-led growth and venue expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rhubarb-hospitality
• Instagraminstagram.com/rhubarb_hospitality
• Facebookfacebook.com/rhchospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhubarb Hospitality Collection