Winston Medical Clinic

What Winston Medical Clinic does

Winston Medical Clinic is the outpatient ambulatory arm of Winston Medical Center, a 501(c)(3) not-for-profit integrated rural healthcare delivery system headquartered at 17550 East Main Street in Louisville, Mississippi. Winston County Medical Foundation has leased and operated the medical center since 1994, with Winston Medical Clinic, LLC formed in 2013 as a wholly owned operating subsidiary. The system comprises a 14-bed acute/observation/skilled hospital, a 10-bed inpatient geriatric psychiatric unit (Turning Point program, operating since 1998), a 120-bed skilled nursing facility, a 24/7 Level IV Trauma Center emergency department with six ED beds and two trauma rooms, and four outpatient clinic locations across Louisville and Noxapater. The hospital was destroyed by an April 2014 EF4 tornado and rebuilt as a state-of-the-art facility that opened in April 2017; the organization reported zero patient fatalities during the disaster.

The service mix spans emergency and inpatient care, primary and specialty outpatient visits, diagnostic imaging (ACR-accredited CT, MRI including wide-bore, digital mammography, ultrasound, bone density, lung cancer screening), a 24/7 clinical laboratory, respiratory therapy, and physical/occupational/speech therapy (including aquatic therapy and dry needling) delivered via a Medicomp Rehab partnership, plus monthly visiting cardiology from Baptist Cardiology and inpatient swing-bed post-acute services. Core technology consists of an Aero DR all-digital X-ray system, a wide-bore MRI, and athenahealth-powered electronic health records with a patient portal for scheduling, records, and provider messaging.

Revenue derives from fee-for-service billing to patients and insurance payors (including Medicare, with which the facility is a participating provider) across hospital inpatient, outpatient, emergency, imaging, lab, therapy, and skilled nursing service lines. The clinic does not publicly disclose prices, offers a financial assistance program with discounts up to 100% of charges for eligible patients, and partners with PayZen for interest-free payment plans on balances over $250. Go-to-market is community-based, relying on physician referrals, walk-in emergency access, community health fairs, local media, and active social media presence on Facebook, Instagram, LinkedIn, and Twitter to drive patient volume. Customer segments include the general public of Winston County, seniors requiring long-term or skilled care, adults 55+ needing inpatient psychiatric services, and a small employer relationship with the Louisville Municipal School District operating a school clinic at Fair Elementary.

Name

Winston Medical Clinic

Legal name

Winston Medical Center

Website

https://winstonmedical.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Winston Medical Clinic operates outpatient primary care and specialty clinics as part of Winston Medical Center, a not-for-profit rural hospital system serving as the only hospital in Winston County, Mississippi, with 14 acute beds, a 10-bed geriatric psychiatric unit, and 120 skilled nursing beds.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Patient Care Services: Direct patient care services including emergency department, inpatient care, outpatient services, diagnostic imaging, laboratory, and therapy services billed to patients and insurance providers
2. Payment Plans: Partnership with PayZen offering affordable payment options for medical bills with no interest or fees for balances over $250
3. Financial Assistance Program: Discounts up to 100 percent of hospital charges for patients meeting financial eligibility guidelines

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Winston Medical Center is a 501(c)3 not-for-profit community hospital providing 24/7 emergency and Level IV trauma care, inpatient hospital services, inpatient geriatric psychiatric care, and senior skilled nursing across Winston County, Mississippi. Winston Medical Clinic, LLC operates three outpatient clinic locations (Louisville Hospital Campus, Louisville Main Street, and Noxapater) delivering primary care, women's health, pediatric, occupational, and chronic disease management services. Diagnostic, laboratory, therapy, cardiology, and respiratory services round out the integrated care continuum.

Product overview

Winston Medical Center operates a integrated healthcare delivery network consisting of Winston Medical Center (a 14-bed acute care hospital with 24/7 emergency services and a 10-bed geriatric psychiatric unit) and Winston Medical Clinic, LLC (with three outpatient clinic locations in Louisville and Noxapater, MS). The organization provides a comprehensive range of healthcare services including diagnostic imaging, laboratory, physical/occupational/speech therapy, respiratory therapy, cardiology, senior care, and mental health services through its Turning Point program. The hospital offers both inpatient and outpatient care with a focus on serving Winston County and surrounding communities since 1958.

Differentiator

Problem solved

Functional benefit

Products and services

• Winston Medical Center (Hospital) Full-service 14-bed acute/observation/skilled hospital providing 24/7 Emergency Department (Level IV Trauma Center), inpatient hospital care, inpatient geriatric behavioral health, and a wide range of outpatient services for Winston County residents.
• WMC Clinics (Hospital Campus, Main Street, and Noxapater) Three outpatient clinic locations in Louisville and Noxapater delivering primary care, well-child exams, women's health, preventative health, Medicare wellness visits, adolescent care, workers compensation injuries, disease management, acute care, pre-employment physicals, DOT physicals, laboratory services, and vaccinations.
• Turning Point Program Inpatient 10-bed geriatric psychiatric unit addressing emotional and behavioral needs of adults 55 and older with depression, anxiety, confusion, hallucinations, and suicidal thoughts through therapies, education, and medication evaluation.
• Senior Care Services Long-term and skilled nursing care across 120 nursing home beds for residents no longer able to remain at home, including skilled nursing, rehabilitation, meals, medical services, and 24-hour supervision. Member of Mississippi Health Care Association.
• Diagnostic Imaging Services State-of-the-art diagnostic imaging including MRI (with wide-bore option), X-Ray, CT, Ultrasound, Digital Mammography, Bone Density, and Lung Cancer Screening. CT, MRI, and mammography accredited by the American College of Radiology.
• Laboratory Services Comprehensive laboratory testing covering hematology, clinical chemistry, urinalysis, therapeutic drug monitoring, bacteriology, transfusion medicine, diagnostic serology, surgical pathology, cytopathology, and COVID-19 testing. Open 24 hours a day, seven days a week.
• Physical, Occupational, and Speech Therapy Inpatient and outpatient therapy services provided by Medicomp Rehab covering physical therapy (walking, bed mobility, transfers), occupational therapy (bathing, toileting, home management), and speech therapy (speech, language, swallowing, memory, cognition).
• Aquatic Therapy Physical and occupational therapy delivered in a warm water setting for patients with arthritis, fibromyalgia, stroke, spinal injury, brain injury, orthopedic injury, and neurological disease, using water buoyancy to lessen joint stress.
• Dry Needling Services Trigger Point Dry Needling performed by physical therapists using thin needles to release or inactivate trigger points, providing relief from muscular pain and improved range of motion.
• Emergency Department Six-bed emergency room with two trauma rooms, staffed 24/7 by an emergency room physician certified in Advanced Cardiac Life Support, Advanced Trauma Life Support, and Pediatric Life Support. Designated Level IV Trauma Center in the Mississippi Department of Health Trauma Network since 1999.
• Swing Bed Services Skilled nursing care for patients transitioning from acute care to home, including observation, physical/occupational/speech therapy, sterile wound management, IV therapy, and end of life care. Medicare covers first 20 days at no cost.
• Respiratory Therapy Treatment for respiratory illnesses including asthma, emphysema, COPD, chronic bronchitis, and pneumonia. Services cover respiratory and oxygen therapy, airway management, diagnostic testing, mechanical ventilation, EEG services, and pulmonary rehabilitation.
• Cardiology Services Cardiology specialty clinic with Dr. Julius Kato of Baptist Cardiology seeing patients monthly, specializing in congestive heart failure, cardiac arrhythmias, coronary artery disease, hypertension, hyperlipidemia, adult congenital heart disease, and insertion of pacemakers and loop recorders.
• Patient Portal Online patient portal powered by athenahealth allowing patients to access health records, schedule appointments, view test results, and communicate with healthcare providers via https://15070.portal.athenahealth.com/.

Quantifiable outcome

• Emergency department served 24/7 with Level IV Trauma Center designation
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Baptist CardiologyminorStrategic or Co-development PartnerDr. Julius Kato with Baptist Cardiology sees patients on the last Thursday of each month at Main Clinic on WMC Hospital Campus. Board certified in Cardiovascular and Internal Medicine specializing in treatment of Congestive Heart Failure, Cardiac Arrhythmias, Coronary Artery Disease, Hypertension, Hyperlipidemia, and insertion of Pacemakers and Loop Recorders.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Anderson Regional Health System: Regional community hospital system headquartered in Meridian, MS with similar ED, inpatient, outpatient, and specialty service mix serving east-central Mississippi. Comparable to WMC in scale and rural-Mississippi non-profit operating model.
• Magnolia Regional Health Center: Community hospital in Corinth, MS providing ED, inpatient, outpatient, and clinic services to a rural north-Mississippi community. Closely comparable to WMC in size, service mix, and rural non-profit community-hospital structure.
• Bolivar Medical Center: Community hospital in Cleveland, MS operated by a national rural-hospital operator, providing ED, inpatient, and outpatient services in the Mississippi Delta. Comparable to WMC as a small community hospital serving a rural Mississippi market.
• King's Daughters Medical Center: Community hospital in Brookhaven, MS offering ED, inpatient, outpatient, and clinic services to a rural southwest-Mississippi catchment. Directly comparable to WMC in scope, scale, and non-profit community-hospital model.
• Rush Health Systems: Rural health system based in Meridian, MS operating multiple facilities including community hospital, clinics, and specialty services across east Mississippi. Comparable to WMC in providing integrated hospital-plus-clinic community healthcare in a rural MS setting.
• Greenwood Leflore Hospital: Community hospital in Greenwood, MS providing comprehensive inpatient, ED, outpatient, and clinic services to the Mississippi Delta region. Comparable to WMC as a rural Mississippi non-profit community hospital with similar service breadth.
• OCH Regional Medical Center: Rural community hospital in Starkville, MS providing 24/7 ED, inpatient, outpatient, and clinic services to a similar-sized rural Mississippi community. Directly comparable to WMC in scope, geographic setting, and non-profit community-hospital model.

Broad incumbents

• Baptist Memorial Health Care: Large multi-state health system headquartered in Memphis, TN, operating numerous hospitals and clinics across Mississippi including community hospitals. Comparable as a broad incumbent that competes for specialty referrals from WMC's catchment and partners with WMC via Baptist Cardiology.
• Community Health Systems: Publicly traded operator of rural and community hospitals nationwide, including multiple facilities in Mississippi. Comparable as a broad incumbent that demonstrates the rural-community-hospital operating model at scale and serves as a potential consolidation partner.
• North Mississippi Health Services: Largest regional health system in Mississippi, headquartered in Tupelo, operating multiple hospitals including community hospitals across north Mississippi and west Alabama. Comparable as the dominant regional incumbent against which WMC competes for specialty referrals and complex cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WinstonMedical
• Facebookfacebook.com/winstonmedicalcenter
• LinkedInlinkedin.com/company/winston-medical-center
• Instagraminstagram.com/winston_medical

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winston Medical Clinic