Max Insurance
Max Insurance is a Canadian insurance provider that sells tenant and condo insurance through insurance brokers via a proprietary online quoter that enables brokers to quote and bind policies in under three minutes.
- Company typePrivate
- Founded1866
- HeadquartersKitchener, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Max Insurance does
Max Insurance is a Canada-based insurance provider founded in 1866 and headquartered in Kitchener. The firm offers a range of insurance products spanning business owners, homeowners, auto, motorcycle, farm, life, and casualty lines, and operates with a headcount of 11-50 employees on a private, unlisted basis. Its distribution focus is on insurance brokers in the Canadian market, with no disclosed international footprint.
The company's core product is an online quotation platform purpose-built for tenant and condo insurance. The proprietary quoter reduces a traditional ~65-question intake to a handful of inputs, enabling brokers to quote and bind policies in under three minutes. The company claims the tool allows brokers to work 30% faster than competitors, targeting a segment that has historically been low-margin and underserved.
Max Insurance generates revenue through insurance premiums collected from policyholders underwritten through the platform. The product is sold exclusively through an insurance broker network on a quote-based pricing model; no published premium tiers, fee schedules, or contract structures were disclosed. The firm has not announced any funding rounds, acquisitions, partnerships, leadership changes, or regulatory actions in the available data, and the online quoter for tenant and condo insurance represents the single documented recent strategic initiative.
Max Insurance firmographics
Firmographics- Name
- Max Insurance
- Website
- https://maxinsurance.ca
- Company type
- Private
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Max Insurance is a Canadian insurance provider that sells tenant and condo insurance through insurance brokers via a proprietary online quoter that enables brokers to quote and bind policies in under three minutes.
- Ownership category
- akta.pro rank
Max Insurance industry classification
Industry- Product category
- Property Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524), Insurance Carriers (5241)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- High Net Worth Personal Lines (E&S) (FSAJAGAO)
Keywords
Where Max Insurance is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Markets served
Max Insurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance Premium Revenue: Max Insurance generates revenue through insurance premiums collected from policyholders. As an insurance provider, the company earns premiums from tenant and condo insurance policies underwritten through their platform, addressing the historically low-margin nature of this insurance segment as a scalable opportunity.
Go-to-market motion1 record
Distribution channels1 record
Max Insurance product offering
Product offeringCore offering
Max Insurance is a Canadian financial firm founded in 1866 that provides business, homeowners, auto, motorcycle, farm, life, and casualty insurance services. Its primary go-to-market focus is on tenant and condo insurance distributed through insurance brokers, supported by a proprietary online quoter tool that enables brokers to quote and bind policies in under three minutes by reducing the typical 65-question process to a handful of inputs.
Product overview
Max Insurance offers a single unified product: an online quoting platform designed specifically for tenant and condo insurance. This digital tool enables insurance brokers to quote and bind policies in under three minutes, dramatically simplifying the quoting process by reducing approximately 65 questions down to just a handful. The product addresses the historically low-margin tenant and condo insurance market by providing brokers with a scalable, efficient solution that claims to improve workflow speed by 30% compared to competitors.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Quoter for Tenant and Condo Insurance A digital quoting tool that enables insurance brokers to quote and bind tenant and condo insurance policies in under three minutes, streamlining the process from approximately 65 questions to a handful of inputs and enabling brokers to work 30% faster than competitors.
- Business Insurance Insurance coverage offerings for business owners as part of Max Insurance's broader portfolio of insurance products.
- Homeowners Insurance Insurance coverage for homeowners, distributed as part of Max Insurance's general insurance product portfolio.
- Auto Insurance Insurance coverage for automobiles offered as part of Max Insurance's broader insurance product portfolio.
- Motorcycle Insurance Insurance coverage for motorcycles, included in Max Insurance's general product portfolio.
- Farm Insurance Insurance coverage designed for farm operations, offered as part of Max Insurance's product portfolio.
- Life Insurance Life insurance coverage products offered as part of Max Insurance's portfolio.
- Casualty Insurance Casualty insurance coverage products offered as part of Max Insurance's portfolio.
Quantifiable outcome
- Reduces quoting time from approximately 65 questions to just a handful, enabling policy binding in under 3 minutes
- +1 more outcomes
Companies that use Max Insurance
Customer profileSegments1 record
Ideal customer profiles1 record
Max Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Max Insurance partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights3 records
Max Insurance competitors and assessment
Company assessmentDirect peers
- Square One Insurance Services: Canadian online-first P&C insurer known for simplifying tenant and condo insurance. Directly comparable to Max Insurance's broker-facing quoter strategy in the same niche segment.
- Sonnet Insurance: Canadian digital home and tenant insurer that uses simplified online quoting to bind policies in minutes. Competes in the same online tenant/condo insurance category with a similar UX-led value proposition.
Broad incumbents
- Intact Financial Corporation: Canada's largest P&C insurer, distributing through brokers nationwide. Comparable as the dominant broker-channel P&C incumbent against which Max Insurance's broker-portal productivity story must compete.
- Aviva Canada: Major Canadian P&C insurer with strong broker distribution across home, tenant, and auto lines. Overlaps with Max Insurance on broker-channel P&C products in Canada.
- Economical Insurance: Canadian mutual P&C insurer, broker-distributed, covering home, tenant, auto, and commercial lines. Comparable broker-channel P&C carrier operating in the same Canadian market.
- Co-operators: Canadian multi-line insurer (home, auto, farm, life) distributed through agents and brokers. Comparable product breadth and channel model to Max Insurance's broker-facing P&C and life offerings.
- TD Insurance: Major Canadian personal lines insurer offering home, tenant, auto, and life products. Comparable on product scope and on competing for the same broker-distributed or directly-purchased tenant/condo customers.
Emerging players
- Belairdirect: Canadian digital-first P&C insurer focused on auto and home with simplified online quoting. Comparable as a digitally-led broker/direct competitor targeting similar UX-driven customer experiences.
Regional players
- Pembridge Insurance: Canadian P&C insurer focused on personal lines including tenant and home insurance, distributed through brokers. Comparable niche and channel model, with overlap in the Canadian personal property segment.
Others
- Trisura Guarantee Insurance Company: Canadian specialty insurer operating across surety, P&C, and warranty lines. Thematically related as another Canadian specialty insurance carrier competing for broker-driven business, though its product mix differs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Max Insurance social profiles
Digital presenceMax Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Max Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Insurance
What does Max Insurance do?
Max Insurance is a Canadian financial firm founded in 1866 that provides business, homeowners, auto, motorcycle, farm, life, and casualty insurance services. Its primary go-to-market focus is on tenant and condo insurance distributed through insurance brokers, supported by a proprietary online quoter tool that enables brokers to quote and bind policies in under three minutes by reducing the typical 65-question process to a handful of inputs.
Is Max Insurance a public or private company?
Max Insurance is a private company. It is classified as unknown and is currently operating.
When was Max Insurance founded?
Max Insurance was founded in 1866. It employs 11 to 50 people.
Where is Max Insurance based?
Max Insurance is headquartered in Kitchener, Canada, in the North America region.
How does Max Insurance make money?
One revenue line is on record: insurance Premium Revenue.
Who are Max Insurance's main competitors?
Direct peers on record are Square One Insurance Services and Sonnet Insurance. Broad incumbents are Intact Financial Corporation, Aviva Canada, Economical Insurance, Co-operators and TD Insurance. Belairdirect is listed as an emerging player. Pembridge Insurance is listed as a regional player. Trisura Guarantee Insurance Company is listed as an others.
Does Max Insurance have an API?
No public API is recorded for Max Insurance.
What industry is Max Insurance in?
Max Insurance's product category is Property Insurance. Its primary akta.pro industry code is FSAJAGAO, High Net Worth Personal Lines (E&S). Its NAICS code is 52412 and its SIC code is 6331.